NEWS
4 ways AI is helping mompreneurs achieve work-life balance
1:33 p.m. May 25, 2025
Madiskarte Moms at Google Philippines Headquarters for Gemini Academy
What if you could build a thriving business without missing out on precious family moments? The outdated notion that success demands sacrificing family time is being rewritten by a powerful force: technology. Today, innovative tools are empowering mompreneurs to seamlessly integrate their professional dreams with their personal lives. Success doesn’t have to come at the expense of family.
Jenielyn Sicabalo-Nieva, the driving force behind the blossoming MP Nieva’s Flower Company, shares how she cultivates more precious moments with her family even as her stunning floral arrangements flourish. “We’re now better at making content for social media to promote the business,” she says. “We respond to customers’ inquiries quicker and more efficiently, plus we can offer fresh and innovative floral designs faster to customers.”
You might think that Jenielyn has hired a whole new team to do content creation, marketing, and day-to-day operations—but no, the reality is quite different. Jenielyn and other members of Madiskarte Moms PH gained these enhanced capabilities through Gemini Academy, an AI training program held on March 5. This initiative, “Ayan na! AI na!,” was supported by PLDT Home in collaboration with Google Philippines and was launched during Women’s Month in March. Beyond providing an efficient infrastructure that allows mompreneurs to scale up their businesses and reach wider markets, PLDT Home empowers them through digital literacy programs and workshops with successful entrepreneurs who started small.
Aside from Mommy Jenielyn’s story, the practical AI knowledge gained from Gemini Academy is now manifesting in the lives of other Madiskarte Moms in these significant ways:
1. Writing captions that convert to sales
“AI helps me to write convincing captions on social media, which is important to convert views to sales since we don’t have a physical store yet,” says Lea Daras, who founded and runs Jathniel’s Specialty and The FloraCraft Project, a food business and a customized, dried flower business, respectively.
Xavier&Xandrei’s Melissa Moscoso agrees. “Using AI to write content about my sustainable and eco-friendly products has been a game-changer. With Gemini’s assistance, I can quickly generate engaging and relevant captions that resonate with my audience. It also enabled me to bring my ideas to life by creating images that perfectly capture my vision.”
Melissa adds that thanks to the workshop, she learned how to refine her prompt-making skills to generate “precisely the kind of content I need, saving me time and effort in the long run.”
Abby Cruz’s Momi Bigbig Kitchen food business has gotten more sales via their online sellers with the help of Gemini, which creates promotional materials to use in selling. “Gemini really helped our business grow bigger online, and I’m looking forward to what more it can do for the business.”
2. Analyzing business daAI is not only for content creation, it can also be used to analyze business data and suggest innovative ways to expand your market, product offering, and teach you how to optimize operations. AI can help predict future trends based on past sales and customer behavior, which can help entrepreneurs keep a tight inventory and streamline operations. It can also quickly identify marketing strategies that engage your audience — when, where, and which platforms — that can convert views to sales. In short, AI processes your data and suggests actionable insights.
3. Scheduling, saving time
Let’s be real, it sounds basic, but it’s a game-changer: remembering what actually needs to be done! How many times have you almost missed something important — a kid’s event, a crucial deadline — because it just vanished from your mental to-do list? With everything mompreneurs have on their plates, AI can step in as that reliable friend who can help keep track of everything.
You can connect Gemini to your Google account and ask it to calendar those business meetings right alongside the kids’ recitals and nudge you about that supermarket run or the content you promised to post. Think of it as your memory, amplified!
BC Fragrance founder Bernadette Lim says, “Gemini has become my virtual partner, research assistant, marketing team, and creative writer. It helps me maximize my schedule: what takes me a long time to do, it does quickly, like writing descriptions for my scents or breaking down complex regulatory information. It has helped me move faster and smarter, maximizing my limited time at work since I’m also hands-on with my daughter, and it keeps me informed on what I need to do for the business and for my family .”
4. Planning meal plans and grocery lists
Ever stare blankly into the fridge, wondering what to make for dinner again? Or maybe you’re trying to get healthier meals on the table for the kids or stick to a food budget? AI can be your new kitchen whiz! It can suggest easy recipes tailored to your needs. Even cooler, you can just tell it what ingredients you’ve already got. It’ll find recipes you can make. This little bit of kitchen magic frees up so much time for mompreneurs, meaning more quality moments with the family. And when kids see their moms rocking their businesses and being there for them, it’s seriously inspiring.
“Balancing many responsibilities is a reality for mompreneurs. Google’s generative AI tools, such as Gemini, are designed to reclaim valuable time. With Gemini acting as a powerful assistant, we hope to empower more people to achieve greater efficiency, both personally and professionally,” said Prep Palacios, Head of Industry at Google Philippines.
Madiskarte Moms have truly found a new BFF and business partner in Gemini. These mompreneurs and countless Filipino women are inspiring the next generation — daughters, nieces, young dreamers watching from the sidelines — to believe they can do it too. Because when women see other women thriving, they start visualizing their own version of success.
Try out Google Gemini today and see how it can help you be more efficient and achieve work-life balance! Then join the country’s biggest network of mompreneurs, be inspired by their stories, and find the support you need on your journey to financial freedom.
For more information on MMPH, visit madiskartemoms.ph.
NEWS
Converge collaborates with volunteer groups to bring green initiatives, health services to Aeta community in Pampanga
10:11 a.m. February 6, 2026
LEADING fiber broadband and technology provider Converge ICT Solutions Inc. recently engaged with an Aeta community in Angeles City, Pampanga, through a day of tree-planting and outreach activities aimed at creating lasting, positive impact at the grassroots level.
Working alongside socio-civic group The Fraternal Order of Eagles – Kandili Chapter and the all-women volunteer organization Inner Wheel Club of Taguig, Converge sowed 300 fruit bearing seedlings in the Sapangbato Watershed.
The initiative supports the local government’s watershed reforestation efforts while also helping strengthen the livelihood opportunities of farmers in the community.
After the tree planting, the said organizations also conducted a medical mission to bring essential health and dental services directly to residents. Members of the Inner Wheel Club of Taguig gave a health education session on proper oral hygiene, provided basic dental care services, and distributed hygiene kits to community members as part of the outreach.
In addition to these, Converge and the Philippine Eagles also distributed grocery packs, medicines and vitamins, including garments to help address the immediate needs of the families in Sitio Target, Sapangbato.
“This initiative reflects our shared goal of supporting communities in ways that respond to their needs. By working together with other organizations, we were able to do so much for the environment, for the people’s livelihoods, and also in promoting the health and well-being of the community, all in one meaningful effort,” said Converge VP and Head of Corporate Communications and Public Relations Jay-Anne Encarnado.
The engagement of Converge with Sitio Sapangbato builds on an earlier effort where 1,000 mandarin and coffee seedlings were sowed by its employees last year as part of its Women’s Month celebration, led by the mentors and mentees of its women’s leadership program, Grace Under Pressure: MentorSHE.
Overall, Converge planted a total of 4,700 seedlings for the watershed in 2025 in partnership with the Community Environment and Natural Resources Office (CENRO) of Angeles City, Pampanga.
The sustainability commitment of Converge includes a strong focus on creating positive community impact, which the company fulfills by engaging with marginalized communities through the capabilities of its business.
NEWS
Grab, MOVE IT strengthen on-trip protection with expanded COCOLIFE partnership
8:12 a.m. February 3, 2026
Grab Philippines and motorcycle taxi platform MOVE IT have expanded their emergency insurance support with COCOLIFE, widening hospital assistance and financial protection for both rider-partners and passengers in a bid to make coverage more accessible and comprehensive for users of the on-demand mobility services.
Through the deepened partnership, rider-partners and passengers gain 24/7 access to a wider network of more than 700 COCOLIFE-accredited hospitals nationwide for emergency situations involving a Grab or MOVE IT ride.
The expanded hospital assistance with COCOLIFE strengthens Grab Philippines and MOVE IT’s protection ecosystem by addressing the most time-critical gap in on-trip incidents: emergency care and hospitalization support for both rider-partners and passengers.
It is designed to complement existing coverage across the platforms. Grab and MOVE IT’s group personal accident insurance, administered through AIG Philippines, continues to provide complimentary on-trip protection for fatal injuries, permanent disablement, and accident-related medical expenses for passengers and partners, while AXA-backed life and disability protection remains an incentive-based benefit for top-performing driver-, delivery-, and rider-partners.
“Safety and protection have to keep evolving with the realities our partners and passengers face every day,” said Ronald Roda, Managing Director of Grab Philippines. “This expanded support with COCOLIFE builds on our work to strengthen welfare protection in the gig economy. Grab and MOVE IT remain committed to the people who make every trip possible, and to the passengers who place their trust in us with every booking. We’ll keep investing in stronger safety nets so partners can keep earning with confidence, and passengers can ride with greater peace of mind.”
Under the expanded coverage, Grab and MOVE IT riders and passengers nationwide are entitled to hospital assistance for accidents that occur while a trip is active on the platform. The policy provides up to P50,000 per member per year to help cover essential accident-related healthcare costs, with benefits available for emergency room, inpatient, and outpatient services across COCOLIFE’s accredited hospital network nationwide – with additional assistance available subject to case assessment.
NEWS
TCL shines at 61st Anvil Awards, securing 4 major honors
3:05 p.m. January 30, 2026
TCL Electronics, the Triple Global Top 1 TV Brand, a leading force in consumer electronics, and the No.1 ranking in global fresh air AC sales, has achieved four recognitions at the recently concluded 61st Anvil Awards Gabi ng Parangal held last January 28 at Solaire Resort, North Quezon City.
Marking a historic milestone, TCL secured its first-ever Anvil trophies, officially placing the brand among the country’s top communicators and demonstrating its excellence in press relations, marketing, and technology.
The Anvil Awards received by TCL highlights how the brand combines innovation, social impact, and strategic communication to deliver meaningful results. The TCL-TESDA Air Conditioning Training Program, which earned top marks in both Good Governance and Government Relations got Gold and Silver awards, the TCL x Olympic Basketball Project, which gained recognition in CSR bagging a Silver award and finally the TCL FreshIN 3.0 Campaign which won in Marketing and Brand Communication got Silver award.
“We are beyond honored to be recognized by the PRSP. Bringing home not just one, but four Anvil awards is a monumental achievement for us. We are absolutely grateful, yet deeply humbled to be among this year’s top-tier honorees. These awards inspire us to continue pushing boundaries, to innovate boldly, and to deliver initiatives that make a meaningful impact on our customers and communities,” TCL Brand Manager Joseph Cerntichez shares.
The 61st Anvil Awards recognizes those who go beyond the conventional, celebrating bold leadership, creative brilliance, and impactful results for communities and brands alike. As one of the most respected programs in the Philippine communications industry, the Anvil Awards, organized annually by the Public Relations Society of the Philippines, honors outstanding public relations tools, programs, and campaigns that demonstrate strategic insight, creativity, and measurable impact. Winners are carefully selected by a distinguished, multi-sectoral jury of communication professionals, academics, business leaders, and industry representatives, ensuring a rigorous and credible evaluation process.
Headlining TCL’s historic debut at the Anvil Awards is a Gold trophy in the Public Relations Program for Corporate Responsibility and Good Governance. This prestigious award honors the TCL-TESDA Training Center, a landmark initiative that seamlessly integrates social impact with brand leadership. More than just a facility, this fully equipped hub allows students to master advanced climate control technology through direct mentorship from TCL experts. By pioneering a ‘structured enrollment-to-employment’ pathway, TCL has created a sustainable solution to the industry’s skills gap—transforming graduates into certified professionals within its own service network. This award-winning program stands as a masterclass in nation-building, reflecting TCL’s enduring commitment to the Filipino workforce. TCL-TESDA Air Conditioning Training Program also got a Silver award for Public Relations Program Government Relations category.
TCL’s commitment to corporate social responsibility and good governance was once again honored with a Silver Anvil for the TCL Basketball Camp, a project that perfectly embodies the brand’s ‘Inspire Greatness’ mission. Located in the bustling heart of Manila, the camp provided a platform for young athletes to hone their skills and chase their dreams. The campaign’s success across Tech, Education, and Sports media highlights TCL’s unique ability to empower the Filipino youth through multifaceted engagement. As the world looks toward the World Olympics, this initiative stands as a testament to TCL’s dedication to fostering the next generation of champions.
TCL’s FreshIN 3.0 Campaign took home the Silver Anvil for its brilliant execution of a consumer-centric marketing strategy. Recognized in the ‘Marketing and Brand Communication’ category, the program stood out for its seamless integration of experiential touchpoints and multi-channel outreach. By transforming traditional PR into an interactive journey for the public, TCL didn’t just market a product—it built a lasting brand connection, proving its mastery in the art of modern storytelling and external engagement.
Beyond the impressive specs of the FreshIN 3.0 AC, the campaign’s success was driven by the TCL Cool Truck, which brought superior cooling directly to high-traffic areas. By integrating a skills-building partnership with TESDA, TCL showcased a holistic brand philosophy: delivering top-tier appliances while empowering the next generation of Filipino professionals. The result was a massive surge in brand sentiment and a reinforced standing as an industry innovator.
Marking a landmark achievement in its Philippine journey, TCL has solidified its standing as a leader in electronics and communications. These maiden ANVIL honors are a testament to a brand that refuses to settle, successfully merging technical brilliance with the art of storytelling to define the future of the industry
TCL’s growth is driven by a ‘trailblazer mindset’ under the leadership of TCL Philippines CEO Peter Chen. The brand has outlined a strategic roadmap centered on technical leadership and brand elevation. This directive aims to systematically upgrade TCL’s brand value through collaborative industry progress and the continuous pursuit of cutting-edge consumer experiences.
Looking ahead, TCL is set to roll out several key initiatives in the coming week. The mission remains unchanged, Inspire Greatness upholding the highest standards of quality and service, ensuring that the brand will consistently deliver world-class experiences to their loyal customers.

