NEWS
4 ways AI is helping mompreneurs achieve work-life balance
1:33 p.m. May 25, 2025
Madiskarte Moms at Google Philippines Headquarters for Gemini Academy
What if you could build a thriving business without missing out on precious family moments? The outdated notion that success demands sacrificing family time is being rewritten by a powerful force: technology. Today, innovative tools are empowering mompreneurs to seamlessly integrate their professional dreams with their personal lives. Success doesn’t have to come at the expense of family.
Jenielyn Sicabalo-Nieva, the driving force behind the blossoming MP Nieva’s Flower Company, shares how she cultivates more precious moments with her family even as her stunning floral arrangements flourish. “We’re now better at making content for social media to promote the business,” she says. “We respond to customers’ inquiries quicker and more efficiently, plus we can offer fresh and innovative floral designs faster to customers.”
You might think that Jenielyn has hired a whole new team to do content creation, marketing, and day-to-day operations—but no, the reality is quite different. Jenielyn and other members of Madiskarte Moms PH gained these enhanced capabilities through Gemini Academy, an AI training program held on March 5. This initiative, “Ayan na! AI na!,” was supported by PLDT Home in collaboration with Google Philippines and was launched during Women’s Month in March. Beyond providing an efficient infrastructure that allows mompreneurs to scale up their businesses and reach wider markets, PLDT Home empowers them through digital literacy programs and workshops with successful entrepreneurs who started small.
Aside from Mommy Jenielyn’s story, the practical AI knowledge gained from Gemini Academy is now manifesting in the lives of other Madiskarte Moms in these significant ways:
1. Writing captions that convert to sales
“AI helps me to write convincing captions on social media, which is important to convert views to sales since we don’t have a physical store yet,” says Lea Daras, who founded and runs Jathniel’s Specialty and The FloraCraft Project, a food business and a customized, dried flower business, respectively.
Xavier&Xandrei’s Melissa Moscoso agrees. “Using AI to write content about my sustainable and eco-friendly products has been a game-changer. With Gemini’s assistance, I can quickly generate engaging and relevant captions that resonate with my audience. It also enabled me to bring my ideas to life by creating images that perfectly capture my vision.”
Melissa adds that thanks to the workshop, she learned how to refine her prompt-making skills to generate “precisely the kind of content I need, saving me time and effort in the long run.”
Abby Cruz’s Momi Bigbig Kitchen food business has gotten more sales via their online sellers with the help of Gemini, which creates promotional materials to use in selling. “Gemini really helped our business grow bigger online, and I’m looking forward to what more it can do for the business.”
2. Analyzing business daAI is not only for content creation, it can also be used to analyze business data and suggest innovative ways to expand your market, product offering, and teach you how to optimize operations. AI can help predict future trends based on past sales and customer behavior, which can help entrepreneurs keep a tight inventory and streamline operations. It can also quickly identify marketing strategies that engage your audience — when, where, and which platforms — that can convert views to sales. In short, AI processes your data and suggests actionable insights.
3. Scheduling, saving time
Let’s be real, it sounds basic, but it’s a game-changer: remembering what actually needs to be done! How many times have you almost missed something important — a kid’s event, a crucial deadline — because it just vanished from your mental to-do list? With everything mompreneurs have on their plates, AI can step in as that reliable friend who can help keep track of everything.
You can connect Gemini to your Google account and ask it to calendar those business meetings right alongside the kids’ recitals and nudge you about that supermarket run or the content you promised to post. Think of it as your memory, amplified!
BC Fragrance founder Bernadette Lim says, “Gemini has become my virtual partner, research assistant, marketing team, and creative writer. It helps me maximize my schedule: what takes me a long time to do, it does quickly, like writing descriptions for my scents or breaking down complex regulatory information. It has helped me move faster and smarter, maximizing my limited time at work since I’m also hands-on with my daughter, and it keeps me informed on what I need to do for the business and for my family .”
4. Planning meal plans and grocery lists
Ever stare blankly into the fridge, wondering what to make for dinner again? Or maybe you’re trying to get healthier meals on the table for the kids or stick to a food budget? AI can be your new kitchen whiz! It can suggest easy recipes tailored to your needs. Even cooler, you can just tell it what ingredients you’ve already got. It’ll find recipes you can make. This little bit of kitchen magic frees up so much time for mompreneurs, meaning more quality moments with the family. And when kids see their moms rocking their businesses and being there for them, it’s seriously inspiring.
“Balancing many responsibilities is a reality for mompreneurs. Google’s generative AI tools, such as Gemini, are designed to reclaim valuable time. With Gemini acting as a powerful assistant, we hope to empower more people to achieve greater efficiency, both personally and professionally,” said Prep Palacios, Head of Industry at Google Philippines.
Madiskarte Moms have truly found a new BFF and business partner in Gemini. These mompreneurs and countless Filipino women are inspiring the next generation — daughters, nieces, young dreamers watching from the sidelines — to believe they can do it too. Because when women see other women thriving, they start visualizing their own version of success.
Try out Google Gemini today and see how it can help you be more efficient and achieve work-life balance! Then join the country’s biggest network of mompreneurs, be inspired by their stories, and find the support you need on your journey to financial freedom.
For more information on MMPH, visit madiskartemoms.ph.
NEWS
Rep. Atayde: No ghost projects in QC’s first district
3:30 p.m. October 27, 2025
Quezon City First District Representative Juan Carlos “Arjo” Atayde reiterated that there are no “ghost projects” in his district, following a personal inspection of seven flood control and drainage projects in his district.
“There are no ghost projects with us. There’s no ghost in District One. There’s no basis for claims that these exists. Maybe there’s just a need for proper coordination so information about the projects is accurate,” Atayde said after visiting sites in Barangay Bahay Toro, Del Monte, Project 6, and San Antonio.
Atayde’s visit confirmed findings from the Department of Public Works and Highways (DPWH) Quezon City 1st District Engineering Office, which stated in a September 19 letter that “all projects are verifiable on site,” referring to the seven projects questioned due to alleged lack of coordinates.
According to the DPWH, out of 66 alleged ghost projects reported in the media, only seven were located in Atayde’s district, where all of them were found to be completed or ongoing, with proper documentation, correct coordinates, and photographic evidence.
Verified projects included four flood control structures along Culiat Creek and Dario Creek in Barangay Bahay Toro, rehabilitation of Drainage Road 3 in Project 6, the West Riverside Pumping Station in Barangay Del Monte, and a flood control structure along San Francisco River in Barangay San Antonio.
Atayde said five of the seven projects were completed, while two were suspended due to pending issues.
He also visited two additional flood control projects to assess their status – one completed along Dario Creek and one suspended along Mariblo Creek.
Atayde assured to his constituents that public funds were used properly and allegations of ghost projects are “baseless”.
“The projects are not ghosts – they can be seen, touched, and are beneficial. It looks like Halloween came early for some people,” Atayde said.
He also called on those who accused him of benefiting from these projects to verify their information first.
Atayde emphasized he couldn’t benefit from these DPWH projects as they’re already in the National Expenditure Program (NEP), and he couldn’t unilaterally include them in the General Appropriations Act (GAA) as he’s not a member of the bicameral conference committee.
“We all want to end corruption and jail the corrupt, but we won’t succeed if we punish the wrong people,” the lawmaker said.
He further reiterated the DPWH’s assertion that there are no ghost projects in Atayde’s district.
“The evidence speaks for itself, and the evidence speaks the truth,” Atayde said.
NEWS
COA uncovers more fraud in Bulacan flood control projects, files new reports with ICI
6:30 p.m. October 26, 2025
The Commission on Audit (COA) has submitted four additional Fraud Audit Reports to the Independent Commission for Infrastructure (ICI), exposing further irregularities in flood control projects managed by the Department of Public Works and Highways (DPWH) – Bulacan 1st District Engineering Office.
These reports detail cases of mismatched sites, ghost projects, and the use of substandard materials, leading to significant public funds being misspent.
SYMS Construction Trading
Balagtas River Project (P46.35 million): Despite full payment, no real construction was found at the approved site. DPWH representatives directed COA to a different location where a structure made of unsuitable materials and exposed steel bars was observed. DPWH’s own records showed 0.00% completion.
Maycapiz-Taliptip River Project (P92.59 million): This project was reported as 100% accomplished and fully paid, yet COA found no flood control structure during inspection, labeling it a “ghost project.”
L.R. Tiqui Builders, Inc. and M3 Konstract Corporation (Joint Venture)
Barangay Piel, Baliuag Project (P96.50 million): Satellite imagery revealed an existing flood control structure at the approved site even before the contract began. DPWH pointed COA to an incorrect site, where an existing structure failed to meet project specifications.
DARCY & ANNA BUILDERS & TRADING
Barangay Carillo, Hagonoy Project (P74.11 million): Despite a supposed completion date of October 3, 2024, satellite images and COA’s inspection confirmed no structure was built at the approved site.
In all cases, DPWH-Bulacan 1st DEO failed to provide crucial supporting documents to COA, hindering validation of the projects.
Individuals Held Liable
Several individuals from DPWH-Bulacan 1st DEO have been identified as liable, including District Engineer Henry C. Alcantara, Assistant District Engineer Brice Ericson D. Hernandez, and Planning and Design Section Chief Ernesto C. Galang, along with various project engineers and company representatives from the involved contractors.
Those implicated may face charges under the Anti-Graft and Corrupt Practices Act, Revised Penal Code for malversation and falsification of documents, and violations of COA Circular No. 2009-001 and the Government Procurement Reform Act.
These audit findings will support the ICI’s ongoing investigation into government infrastructure project irregularities. COA Chairperson Cordoba’s directive on August 12, 2025, initiated an immediate audit of all DPWH flood control projects in Bulacan from July 1, 2022, to May 30, 2025. This new batch of reports contributes to the 25 Fraud Audit Reports already submitted to oversight bodies, reinforcing COA’s commitment to transparency and protecting public funds, in line with President Ferdinand Marcos Jr.’s call for accountability. Additional reports are expected as the audit continues.
NEWS
DITO delivers superior network performance, turning digital aspirations into possibilities
8:11 p.m. August 28, 2025
DITO Telecommunity showcased how superior connectivity transforms Filipino digital aspirations into achievable realities during the successful media launch of the telco’s latest campaign, Kaya DITO, held at Manila House, Bonifacio Global City, Taguig.
Built on True 5G standalone technology and as validated by a global leader in mobile analytics and insights, Opensignal, as the Philippines’ Fastest Mobile Network, DITO’s ecosystem proves that the Filipino telecommunity’s demand for seamless network connectivity, value-driven services and unified digital experience aren’t distant possibilities, but today’s basic expectations—this challenges what the telco industry has long normalized.
“For too long, outages, dropped calls, and overpriced data have been treated as normal. Let us say it bluntly: It is not normal. Every Filipino has limitless potential when equipped with the right tools, and the game is now changing since DITO has joined the fray and taken up the cause to disrupt the status quo—to deliver inclusive, next-gen technology to the Filipino people. “Kaya DITO!” is our battle cry to symbolically break that cycle, because we truly believe that Filipinos deserve better,” shared by DITO Telecommunity President Eric Alberto in the event.
The Telco that Truly Takes Care of its Users
DITO’s prepaid solutions eliminate the frustration of wasted data through Level-Up Packs with ViLTE technology, making DITO the primary telco offering unlimited DITO-to-DITO HD video calls and unli mobile calls. Combined with Viber and Prime Video inclusions and flexible data packages with longer validity periods, users can now maximize their every peso without worrying about abruptly expiring data allocations.
The Telco that Offers Value-Packed Postpaid Plans
DITOFlexPlan 888 redefines what postpaid should offer—comprehensive inclusions and generous data at prices that make sense for Filipino budgets. Whether you choose SIM-only or device bundles, these plans prove that premium network performance doesn’t have to break the bank, empowering users to pursue their goals without connectivity compromises.
The Telco that Brings True 5G Home Internet Convenience
DITO WoWFi Pro 365 makes home connectivity effortless with a year-long unlimited connection that works when you need it. Families enjoy the convenience of reliable internet for work, study, and entertainment without the inconvenience of data top-ups and complicated installations; just network performance that simplifies your digital life at home. Just ask any of your relatives and friends who have already ditched ordinary WiFi and jumped onto WoWFi— they will tell you what you’ve been missing out on.
The Telco that Built Everything You Need in One App
The DITO App represents one of the industry’s most comprehensive digital platforms, built from the ground up to handle the entire customer journey. From SIM and load purchase to account management and a wide range of OTT apps, users enjoy complete digital control with custom special offers, DITO Rewards points, and 24/7 customer support—managing everything while earning exclusive benefits.
Rep. Atayde: No ghost projects in QC’s first district
COA uncovers more fraud in Bulacan flood control projects, files new reports with ICI
DigiPlus earns first ASEAN Golden Arrow Award for corporate governance excellence
