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The power of Google Search in decoding decisions

March 17, 2022 3:46 p.m.

In the era of information overload, decision-making is not as simple as it was before. In fact, 80% of consumers today are facing difficulty making decisions because of too much information or too many options. This has impacted the path to purchase, creating what is called the “messy middle”.

The messy middle is a noisy space between triggers and purchase, where consumers are won and lost. This complex and emotional journey begins when they look for more details about a product or service which can be overwhelming given the abundance of available information. This is where people lean on Google Search to decode their decision-making process.

In the recently held Decoding Decisions event,Google looked into the research and discussed insights and best practices that can inspire brands to use Search to help and win consumers.

“In a world where decision-making is more difficult than ever before, people are searching for answers. That’s why we are humbled that billions of consumers turn to Google to search for answers every single day. This pushes us to continuously improve to provide people with the most relevant and helpful information from the most trustworthy and authoritative sources to help them make better decisions,” said Sapna Chadha, Vice President for Marketing – Google India, Southeast Asia, and South Asia.

Throughout the messy middle, Google Search is the trusted place for consumers. It plays a crucial role in the exploration and evaluation phases, helping people streamline information as they search for the most relevant, accurate, and trustworthy options. Seventy-three percent (73%) of people say Google Search is their number one most preferred touchpoint when looking for relevant information across all categories.

In 2020, Nestle’s Maggi, a line known for its seasonings and is one of the leading brands in the culinary market, embarked on a project to improve the functionality, recipe service, and total user experience of its website.

“Search was at the heart of our plan because it’s an integral part of our consumers’ cooking journey as they plan their meals. We used cross-platform audience lists to drive video viewers of the Maggi Philippines’ YouTube channel to the website,” said Seaneen Arcilla, Service Pillar Lead, Food and Dairy Culinary Business Unit, Nestlé.

The campaign is effective in driving results. Metrics show that the cross platform approach of re-engaging video viewers on Search resulted in seven times higher click-through rate and 3.5 times higher conversion rate. In addition, 40% of website traffic comes from remarketing lists–a much higher percentage than they expected.

  “Getting real time consumer insights from our website and turning consumer actions to marketing initiatives to drive business growth for Maggi enabled us to decode how consumers make purchasing decisions. This was pivotal to make our approach more personalized and data-inspired,” Arcilla concluded.

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Satisfy your cravings with these best-selling Nanyang drinks

September 15, 2023 3:30 p.m.

Nanyang isn’t only known for its Laksa Prawn, Cheesy Chicken Chop Noodles and Singapore’s best selling Hainanese Chicken Rice and Kopi.

It also has several best-selling drinks to whet your appetite and satisfy your sweet tooth, such as Iced Teh Melaka, Kopi Jelly Milk Tea, Milo Dinosaur and Kopi O.

Head over to your nearest Nanyang branches nationwide.

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USA back on top; Germany takes Top 3 spot in FIBA World Ranking

September 15, 2023 1:28 p.m.

MIES (Switzerland) – The recent completion of the prestigious FIBA Basketball World Cup 2023 has produced some eye-catching positive climbs in the latest FIBA World Ranking Men, presented by Nike.

USA reclaim pole position with 786.6 points after benefiting from their consistency at major tournaments over the last three summers. Finishing in fourth place at the FIBA Basketball World Cup where they outperformed former number one nation Spain, their run to the Semi-Finals came off the back of winning an Olympic title at Tokyo in 2021 and also taking bronze at the FIBA AmeriCup 2022. 

Recently crowned FIBA Basketball World Cup 2023 champions Germany have another slice of history to enjoy as they step into the top three of the rankings for the very first time after moving up a massive eight places and onto 759.7 points. Their stunning success made all the more incredible because of the fact they made the journey to the top step of the podium without tasting defeat. 

Canada also have another reason to celebrate too, with their maiden FIBA Basketball World Cup medal fueling an even bigger rise of nine spots. They now occupy sixth position with 745.5 points. 

Serbia performed in outstanding fashion to make the title game and their second-placed finish gave their fans something to be proud of. Those supporters can also now enjoy and reflect on their country being a top five nation again as they move up a place and into fifth position on 755.6 points.

Meanwhile, when it comes to the scale and impact of climbing the rankings in the upper echelon, nobody can match Latvia. They have rocketed up a staggering 22 places and into the top 10 after their heroic underdog displays which ensured they took fifth place at the FIBA Basketball World Cup. They now sit in 8th position on 743.7 points.

There were many other teams who impressed at the flagship event, including Brazil who recorded three wins in five games and moves up a place into 12th in the rankings on 660.5 points. The Americas region can also boast a nice move upwards of five places into 16th for Puerto Rico on 611.1 points, while Dominican Republic rise six spots into 18th place on 561.9 points.

There were also notable improvements for Georgia who move up 10 positions and into 23rd on 465.9 points, Japan jump 11 spots to 26th on 432.2 points and Lebanon claim an uplift of 16 places into 28th on 423.3.

One nation that truly made everyone sit up and take notice at the FIBA Basketball World Cup 2023 were first-timers South Sudan. They made history by beating China to claim a first win at the event, then pushing on to beat the Philippines and Angola. This has resulted in a sensational climb of 32 spots in the rankings. They now find themselves in 31st place with 375.5 points.

For more information about the method used in the calculation of the FIBA World Ranking Men, please refer to the “How It Works” section.

Click here to view the full FIBA World Ranking Men, presented by Nike.

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Craving Singaporean food? Nanyang’s got your back

Sept. 13, 2023 4:14 p.m.

Craving for Laksa Prawn, Cheesy Chicken Chop Noodles and Singapore’s best selling Hainanese Chicken Rice and Kopi?

Head over to your nearest Nanyang branches nationwide

Cheesy Chicken Pop Noodles
Hainanese Chicken Rice
Laksa Fishball
Laksa Prawn



INSTAGRAM: @nanyangph

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