NEWS
The power of Google Search in decoding decisions
March 17, 2022 3:46 p.m.
In the era of information overload, decision-making is not as simple as it was before. In fact, 80% of consumers today are facing difficulty making decisions because of too much information or too many options. This has impacted the path to purchase, creating what is called the “messy middle”.
The messy middle is a noisy space between triggers and purchase, where consumers are won and lost. This complex and emotional journey begins when they look for more details about a product or service which can be overwhelming given the abundance of available information. This is where people lean on Google Search to decode their decision-making process.
In the recently held Decoding Decisions event,Google looked into the research and discussed insights and best practices that can inspire brands to use Search to help and win consumers.
“In a world where decision-making is more difficult than ever before, people are searching for answers. That’s why we are humbled that billions of consumers turn to Google to search for answers every single day. This pushes us to continuously improve to provide people with the most relevant and helpful information from the most trustworthy and authoritative sources to help them make better decisions,” said Sapna Chadha, Vice President for Marketing – Google India, Southeast Asia, and South Asia.
Throughout the messy middle, Google Search is the trusted place for consumers. It plays a crucial role in the exploration and evaluation phases, helping people streamline information as they search for the most relevant, accurate, and trustworthy options. Seventy-three percent (73%) of people say Google Search is their number one most preferred touchpoint when looking for relevant information across all categories.
In 2020, Nestle’s Maggi, a line known for its seasonings and is one of the leading brands in the culinary market, embarked on a project to improve the functionality, recipe service, and total user experience of its website.
“Search was at the heart of our plan because it’s an integral part of our consumers’ cooking journey as they plan their meals. We used cross-platform audience lists to drive video viewers of the Maggi Philippines’ YouTube channel to the website,” said Seaneen Arcilla, Service Pillar Lead, Food and Dairy Culinary Business Unit, Nestlé.
The campaign is effective in driving results. Metrics show that the cross platform approach of re-engaging video viewers on Search resulted in seven times higher click-through rate and 3.5 times higher conversion rate. In addition, 40% of website traffic comes from remarketing lists–a much higher percentage than they expected.
“Getting real time consumer insights from our website and turning consumer actions to marketing initiatives to drive business growth for Maggi enabled us to decode how consumers make purchasing decisions. This was pivotal to make our approach more personalized and data-inspired,” Arcilla concluded.
To learn more, visit g.co/DecodingDecisions_PH.
NEWS
BFAR, British Embassy Manila advance fisheries innovation, global collaboration in SAFET 2026
8:30 a.m. July 20, 2026
The Bureau of Fisheries and Aquatic Resources (DA-BFAR) and the British Embassy Manila have partnered to co-host the Seafood and Fisheries Emerging Technologies (SAFET) Conference 2026, set from September 8 to 10 in Cebu.
The event will bring together world-leading expertise from the UK’s Marine Management Organisation (MMO) and the Centre for Environment, Fisheries and Aquaculture Science (CEFAS) with on-ground operational experience from the Philippines to advance sustainable fisheries and aquaculture, responsible seafood sourcing, blue finance linked to marine protected areas, and emerging opportunities from marine energy
The partnership underscores a shared commitment between the Philippines and the United Kingdom to tackle the most pressing challenges facing the Indo-Pacific fisheries sector.
“SAFET 2026 reflects the Philippines’ commitment to building a modern fisheries sector where technology directly benefits both people and the environment. Through collaboration with global partners, we aim to accelerate practical innovations that strengthen fisheries governance, improve seafood traceability, conserve marine resources, and create better opportunities for our fisherfolk and coastal communities,” said BFAR National Director Elizer Salilig.
“We welcome our partners from around the world to join us in Cebu as we work together to turn innovation into meaningful action,” said Inga Wise, SAFET Executive Director.
“We cannot solve the complex challenges facing our oceans in silos. The SAFET Conference is a unique convergence point where market-driven technology meets government initiative. By bringing global tech innovators to the table alongside fisheries authorities, we are fostering the exact partnerships needed to build transparent, resilient seafood supply chains and secure thriving coastal livelihoods for the future,” she added.
Through SAFET 2026, BFAR and the British Embassy Manila will facilitate dialogue that includes coastal communities, technology developers, and policy-makers, ensuring that new tools are accessible, scalable, and tailored to the needs of the local fisheries sector.
“The challenges facing global fisheries require stronger partnerships and smarter solutions. SAFET 2026 provides a unique platform where governments, scientists, technology innovators, industry leaders, and fishing communities can work together to transform promising technologies into practical actions that strengthen the fisheries sector. We are proud that the Philippines is hosting this important global conversation and invite everyone to join us in shaping the future of sustainable fisheries,” said Philippine Agriculture Undersecretary for Fisheries Drusila Esther Bayate.
Advancing the Digital Shift
SAFET’s conference theme “From Innovation to Implementation: Powering Responsible Fisheries, Markets, and Livelihoods,” reflects the Philippine fisheries sector’s shift from manual processes to a comprehensive digital ecosystem.
BFAR is currently leading this transition by deploying cutting-edge tools, among them the Electronic Catch Documentation and Traceability System (eCDTS) and the Fisheries Integrated Information Management Center – Vessel Monitoring System (FIIMC-VMS).
By integrating the latest technologies such as artificial intelligence, satellite observation, and IoT-enabled monitoring, the Bureau is actively strengthening law enforcement, combatting illegal, unreported, and unregulated (IUU) fishing, and ensuring that Philippine seafood meets the highest international trade standards.
As the Philippines advances its digital transformation, SAFET 2026 reaffirms the country’s growing leadership in science-based fisheries management and its commitment to building a resilient, transparent, and prosperous future for all Filipino stakeholders. #
NEWS
Jordan Brand announces return of The One Tournament for 2026
4:11 p.m. July 19, 2026
Jordan Brand is running it back for the next iteration of The One—its premier one-on-one basketball tournament celebrating the intersection of the game, court culture, and community. In 2026, it’s louder, faster, and on a larger global stage.
As The One continues to grow, it remains rooted in a singular idea: to show who’s next and inspire a new generation to take their turn. At its core, The One reflects an incredible origin story. The inspiration is born from Michael Jordan’s legendary one-on-one battles, where every loss fueled something greater. That same mentality lives on in every matchup, every move, and every moment of this tournament.
In the Philippines, The One returns following a breakout year that saw young Filipino hoopers capture attention through fearless performances, underdog runs, and moments that resonated far beyond the court. In that inaugural edition, De La Salle Zobel and Gilas Youth standout Bonn Earvin Daja and UAAP Juniors Season 88 MVP Riri Perez crushed it to win the men’s and women’s tournament, while Perez and men’s finalist JM Tumabang from Adamson University High School went on to chase greatness in the global tournament in New York.
For 2026, the competition expands with two regional qualifying events across Cebu (25 July) and Manila (28-29 July) and a national qualifier at Jordan store, Metro Manila (1 August), opening the stage to even more athletes across the country. Ballers will be tested not just on skill, but on resilience, instinct and presence: the qualities that define greatness.
Following the national qualifiers, the 4 best athletes (2 male, 6 female) will compete in a ‘Final Elimination’ round on the 8thAugust at Jordan store in Metro Manila. They will go head-to-head in fierce competition and from this, two ballers (1 male, 1 female) who rise above the rest will earn a place on the ultimate stage: The One Global Finals, on August 29, 2026 in Shanghai.
To give them the best chance at the Philippines ballers taking the crown on the global stage, Jordan Brand are setting these two ballers up with an incredible training and mentor journey. Over the three weeks before the big competition, they will get the chance to train and learn from both Kiefer Ravena and Lethal Shooter, giving them an edge over the rest.
Registration for the Philippine qualifiers opens on July 18. Open to boys and girls ages 14 to 18, the tournament challenges hoopers to embrace pressure, showcase individuality, and compete for global recognition.
Alongside the competition at each stop will be programming that underlines how basketball influences the world beyond the court, including live performances, athlete appearances, and many other surprises along the way.
For ballers, register now: https://www.jordanbrandtheone.com/
NEWS
Canon PH renews support for Philippine Red Cross to aid Mindanao Earthquake Relief and Recovery
6:19 p.m. July 13, 2026
Canon Marketing (Philippines), Inc. (CMP), together with Canon Business Service Centre Phils., Inc. (CBSC), has renewed its partnership with the Philippine Red Cross (PRC) to support relief and recovery efforts for communities affected by the recent earthquake in Mindanao, including Sarangani and General Santos City.
The donation underscores Canon’s continued commitment to standing with Filipino communities in times of crisis and delivering timely assistance to those in need.
“Our commitment to the philosophy of Kyosei means standing together with communities, especially in times of uncertainty,” said Anuj Aggarwal, President and CEO of Canon Marketing (Philippines), Inc. “Through our continued partnership with the Philippine Red Cross, we hope to bring not only essential relief but also hope to families as they recover and rebuild their lives. We are honored to support the invaluable work of the Philippine Red Cross in reaching those who need it most.”
Philippine Red Cross Chairman Richard Gordon welcomed Canon’s continued support, highlighting the impact of sustained collaboration between the private sector and humanitarian organizations in disaster response.
“We are grateful to Canon for its continued partnership with the Philippine Red Cross,” said Gordon. “Canon has consistently demonstrated its commitment to humanitarian action, having also extended its support during the Cebu earthquake response. Together, we can provide timely relief and help communities recover stronger from times of crisis.”
Guided by its corporate philosophy of Kyosei, living and working together for the common good, Canon remains committed to supporting initiatives that create meaningful, lasting impact. Through this partnership, Canon reaffirms its commitment to helping Mindanao earthquake-affected communities recover, rebuild, and emerge stronger.

