NEWS
The power of Google Search in decoding decisions

March 17, 2022 3:46 p.m.
In the era of information overload, decision-making is not as simple as it was before. In fact, 80% of consumers today are facing difficulty making decisions because of too much information or too many options. This has impacted the path to purchase, creating what is called the “messy middle”.
The messy middle is a noisy space between triggers and purchase, where consumers are won and lost. This complex and emotional journey begins when they look for more details about a product or service which can be overwhelming given the abundance of available information. This is where people lean on Google Search to decode their decision-making process.
In the recently held Decoding Decisions event,Google looked into the research and discussed insights and best practices that can inspire brands to use Search to help and win consumers.
“In a world where decision-making is more difficult than ever before, people are searching for answers. That’s why we are humbled that billions of consumers turn to Google to search for answers every single day. This pushes us to continuously improve to provide people with the most relevant and helpful information from the most trustworthy and authoritative sources to help them make better decisions,” said Sapna Chadha, Vice President for Marketing – Google India, Southeast Asia, and South Asia.
Throughout the messy middle, Google Search is the trusted place for consumers. It plays a crucial role in the exploration and evaluation phases, helping people streamline information as they search for the most relevant, accurate, and trustworthy options. Seventy-three percent (73%) of people say Google Search is their number one most preferred touchpoint when looking for relevant information across all categories.
In 2020, Nestle’s Maggi, a line known for its seasonings and is one of the leading brands in the culinary market, embarked on a project to improve the functionality, recipe service, and total user experience of its website.
“Search was at the heart of our plan because it’s an integral part of our consumers’ cooking journey as they plan their meals. We used cross-platform audience lists to drive video viewers of the Maggi Philippines’ YouTube channel to the website,” said Seaneen Arcilla, Service Pillar Lead, Food and Dairy Culinary Business Unit, Nestlé.
The campaign is effective in driving results. Metrics show that the cross platform approach of re-engaging video viewers on Search resulted in seven times higher click-through rate and 3.5 times higher conversion rate. In addition, 40% of website traffic comes from remarketing lists–a much higher percentage than they expected.
“Getting real time consumer insights from our website and turning consumer actions to marketing initiatives to drive business growth for Maggi enabled us to decode how consumers make purchasing decisions. This was pivotal to make our approach more personalized and data-inspired,” Arcilla concluded.
To learn more, visit g.co/DecodingDecisions_PH.
NEWS
Converge named finalist for NPC’s Privacy Initiative of the Year Award

5:25 p.m. June 11, 2025
Leading fiber broadband and technology provider Converge ICT Solutions Inc. was listed among the finalists for the 2025 Privacy Initiative of the Year at the National Privacy Commission’s (NPC) Privacy Awareness Week (PAW) Awards, in recognition of its innovative program, Project PIGLET (Privacy Integration through Guided Learning of Emerging Technologies).
The program aims to enhance digital literacy and privacy awareness among primary school students, emphasizing the critical importance of safeguarding personal information in today’s increasingly digital world.
“In a world where people are always online, Project PIGLET is important for teaching kids about privacy and data protection. We are proud that the NPC sees our work in helping build a safer and smarter digital community from the ground up. We remain committed to continuing this movement so that protecting privacy becomes a lifelong habit for all,” said Converge Corporate Compliance and Data Protection Officer Atty. Laurice Esteban-Tuason.
Every year, the NPC recognizes stakeholders for their compliance with the Data Privacy Act of 2012 (DPA) through the PAW Awards and inspires privacy advocates to deepen their commitment to data protection.
Under Project PIGLET, Converge – with the help of its Corporate Governance and Data Privacy (CGDP) Group – hosts engaging storytelling sessions in primary schools, where students, teachers, and parents learn about data protection through the adventures of ‘Astro Kids’ in the ‘Internet Universe.’
The narrative highlights the dangers of sharing personal information with deceptive online entities in the guise of friendship.
With the guidance of Captain Conrad, the Astro Kids impart crucial lessons on vigilance in cyberspace and encourage young participants to report suspected incidents to their guardians.
Previously, the company visited Francisco Legaspi Memorial School in Pasig and Anunas Elementary School in Angeles, Pampanga for Project PIGLET, inviting pupils in Grades 2 to 6 in age-appropriate discussions on digital literacy, and responsible online behavior.
Converge intends to expand the information drive by introducing new approaches and engaging more students across all academic levels in an effort to broaden the campaign’s reach throughout the country. ###
NEWS
8 steps to secure industrial enterprises

5:20 p.m. June 10, 2025
Industrial sectors such as power and utilities, energy and chemicals, metals and mining and critical manufacturing are becoming increasingly vulnerable to cyber threats, in fact industrial enterprises experienced more incidents than any other, with a 25.7% share in 2024 according to the Kaspersky MDR team.
The importance of cyber resilience in these industries cannot be overstated, as cyberattacks can lead to operational disruptions, financial losses and compromised safety. Yet, according to the World Economic Forum only 19% of cyber leaders feel confident that their organizations are cyberresilient.
Those fears are rooted in the knowledge that threat levels are rising everywhere. Global analyst and advisory firm Omdia found that 80% of manufacturing firms experienced a notable increase in overall security incidents or breaches last year, but only 45% are adequately prepared in their cybersecurity.
Why cyber resilience matters
One of the most critical aspects of cyber resilience is maintaining business continuity. Cyberattacks have the potential to cripple operations, causing significant delays and financial setbacks. The effects of a cyberattack can be felt far and wide such as power outages, safety incidents and environmental emergencies. However, organizations that prioritize cyber resilience can quickly recover from incidents, minimizing downtime and ensuring essential functions remain operational. Proactive business continuity planning is key, as it enables companies to prepare for potential cyber threats and ensure that disruptions do not lead to prolonged or catastrophic consequences.
Another hugely important reason for greater cyber resilience is its role in protecting sensitive data and preserving an organization’s reputation. Industrial enterprises manage vast amounts of sensitive data, making them prime targets for cybercriminals. A successful attack can lead to data breaches, intellectual property theft and significant reputational damage. Additionally, many industries must comply with stringent data protection regulations, and so a comprehensive cyber resilience strategy helps organizations stay compliant and avoid costly legal consequences.
Industrial control systems are particularly vulnerable, as they form the backbone of essential industrial processes. Cyber resilience ensures these systems remain secure, reliable and functional even when faced with persistent threats. Additionally, as industrial enterprises increasingly integrate connected products and digital technologies, the need to protect these interconnected systems from cyberattacks becomes even more pressing.
Financial loss is arguably the greatest concern when it comes to cyber threats though. A single cyberattack can result in substantial financial repercussions, including direct losses from theft, recovery costs, regulatory fines and lost business opportunities. A well-structured cybersecurity strategy can lead to lower insurance premiums by demonstrating a proactive approach to cyber risk mitigation. Additionally, organizations that invest in cyber resilience are better equipped to optimize their operations, ensuring that productivity and efficiency are maintained even in the face of emerging cyber threats.
Kaspersky is on the front line, protecting more than 1,000 industrial customers and has extensive experience in helping industrial organizations in adopting international standards and best practices. Calling on this expertise, Kaspersky has defined the following eight strategic steps that apply universally to automation systems:
- Inventory: Asset Management
Begin by building or updating your asset inventory. Account for systems, software, hardware, network segments, conduits, communication paths and devices to understand what must be secured. If you can’t monitor a part of your infrastructure – or aren’t even aware it exists and could be attacked – you can’t protect it. This comprehensive inventory ensures all valuable assets are secured.
- Assess: Detailed Risk Assessment
Conduct a detailed risk assessment to understand the current risk level within your organization, considering potential threat vectors and existing or planned countermeasures. This assessment helps prioritize investments and prevent potentially catastrophic disruptions.
- Secure: Essential Security
Implement essential security measures, such as endpoint protection, to safeguard operations. This involves creating security baselines aimed at maintaining and protecting operational OT system integrity while detecting, blocking and remediating cyber threats.
- Detect: Threat and Anomaly Detection
Implement threat and anomaly detection to identify threats early and understand how attacks develop, enabling quick responses to avoid disruption and continually strengthen your security posture.
- Audit: Security Audits and Compliance
Conduct regular security audits and focus on compliance to build a realistic picture of your organizational cybersecurity. These systematic evaluations ensure alignment with criteria and benchmarks, improving adherence to best practices and resulting in robust systems.
- Enhance: Zones and Conduits
Enhance your network architecture by organizing and protecting it through zones and conduits. Zones group networks, devices and services based on function and criticality, while conduits represent communication paths that unite zones or connect them to external networks.
- Monitor: Mature Security Operations
Develop a mature Security Operations Center (SOC) with proactive and contextual analysis capabilities to manage complex attacks. Continually evolve your SOC capability with threat intelligence and incident response features to swiftly investigate, contain and mitigate threats.
- Prepare: Fault Tolerance and Readiness
Guarantee fault tolerance by stress-testing your infrastructure through exercises that simulate large-scale cyberattacks. This preparation ensures that your industrial control systems can withstand and recover from cyber incidents without compromising operational continuity. People are an organization’s greatest asset, but they also a point of potential vulnerability, employers should be trained on a regular basis.
NEWS
Kollab lauded as The Best Small Workplace in the Philippines by Great Place to Work®

8:44 p.m. June 9, 2025
Kollab is shaping the future of Filipino IT talent through a workplace culture that continues to set the standard.
The premier digital transformation advisor has once again been named at the #1 Best Workplace in the Philippines among small enterprises (30-99 employees) by Great Place to Work®, earning the distinction for the second straight year and securing a spot as the #4 Best Workplace™ in Asia.
In the Philippines, Kollab topped the Top 10 list after 99% of Kollab’s employees said the company was a great place to work, a stark contrast to the national average of 65%.
Jonathan Ty, Kollab’s CCO and Head of Business Development, shares, “At Kollab, culture isn’t just a buzzword—it’s how we operate. We believe that embracing a people-first approach is the key to creating the next generation of Filipino tech leaders. We’ve seen the immense potential of Filipinos in driving tech innovation, and we cultivate that with a collaborative culture that balances positive growth results with workplace flexibility and employee wellness.”
Kollab’s success lies in its deeply collaborative culture. During its recent acquisition of local AI firm Senti AI, teams were directly involved in shaping strategy and integrating cultures –– a move that reinforced Kollab’s pro-employee initiatives. Employees also get to lead projects and receive constant feedback, creating a continuous loop of growth and innovation. The company also promotes a remote-first work arrangement, mental health breaks, no-meeting days, learning stipends, and a peer-run training program.
Kollab’s collaborative workplace environment has driven the company’s growth in Southeast Asia as it now serves over 1,100 organizations in the region. It has expanded its portfolio to include more complex tech solutions in cloud computing, AI, and cybersecurity. Kollab also launched Managed Security Services to help enterprises implement continuous threat exposure management and real-time protection and response.
Kollab plans to double its tech talent pool and strengthen its employee empowerment initiatives in the coming years. It has launched AI and cybersecurity bootcamps, invested in professional certifications, and formed partnerships with leading technology firms in line with its pursuit of building a future-ready workforce.
For more information about Kollab and the company’s people-first initiatives, visit https://www.kollab.com/ and follow its LinkedIN page at https://www.linkedin.com/company/kollabph/.