NEWS
The power of Google Search in decoding decisions
March 17, 2022 3:46 p.m.
In the era of information overload, decision-making is not as simple as it was before. In fact, 80% of consumers today are facing difficulty making decisions because of too much information or too many options. This has impacted the path to purchase, creating what is called the “messy middle”.
The messy middle is a noisy space between triggers and purchase, where consumers are won and lost. This complex and emotional journey begins when they look for more details about a product or service which can be overwhelming given the abundance of available information. This is where people lean on Google Search to decode their decision-making process.
In the recently held Decoding Decisions event,Google looked into the research and discussed insights and best practices that can inspire brands to use Search to help and win consumers.
“In a world where decision-making is more difficult than ever before, people are searching for answers. That’s why we are humbled that billions of consumers turn to Google to search for answers every single day. This pushes us to continuously improve to provide people with the most relevant and helpful information from the most trustworthy and authoritative sources to help them make better decisions,” said Sapna Chadha, Vice President for Marketing – Google India, Southeast Asia, and South Asia.
Throughout the messy middle, Google Search is the trusted place for consumers. It plays a crucial role in the exploration and evaluation phases, helping people streamline information as they search for the most relevant, accurate, and trustworthy options. Seventy-three percent (73%) of people say Google Search is their number one most preferred touchpoint when looking for relevant information across all categories.
In 2020, Nestle’s Maggi, a line known for its seasonings and is one of the leading brands in the culinary market, embarked on a project to improve the functionality, recipe service, and total user experience of its website.
“Search was at the heart of our plan because it’s an integral part of our consumers’ cooking journey as they plan their meals. We used cross-platform audience lists to drive video viewers of the Maggi Philippines’ YouTube channel to the website,” said Seaneen Arcilla, Service Pillar Lead, Food and Dairy Culinary Business Unit, Nestlé.
The campaign is effective in driving results. Metrics show that the cross platform approach of re-engaging video viewers on Search resulted in seven times higher click-through rate and 3.5 times higher conversion rate. In addition, 40% of website traffic comes from remarketing lists–a much higher percentage than they expected.
“Getting real time consumer insights from our website and turning consumer actions to marketing initiatives to drive business growth for Maggi enabled us to decode how consumers make purchasing decisions. This was pivotal to make our approach more personalized and data-inspired,” Arcilla concluded.
To learn more, visit g.co/DecodingDecisions_PH.
NEWS
Join the league of retail leaders: Why top brands call SM home
7:47 p.m. September 30, 2034
As consumer expectations evolve, SM Supermalls continues to lead the way, not just in expansion but in completely reimagining the mall experience. Partnering with global and local industry leaders, SM creates an unmatched platform for brands to thrive in the competitive Philippine retail market.
Why Brands Choose SM: The Perfect Partnership for Growth
More than just a shopping destination, SM Supermalls offers retailers strategic advantages that extend beyond leasing space. With millions of visitors each year and a comprehensive approach to marketing and customer engagement, SM gives brands the tools they need to succeed. Here’s why top global and homegrown retailers prefer SM:
- Unmatched Visibility and Foot Traffic
SM Supermalls are strategically located in key cities across the Philippines, ensuring high foot traffic and exposure to diverse consumer demographics. For brands looking to break into the Filipino market, this visibility is critical for building awareness and driving sales.
- Integrated Marketing Support
SM partners benefit from extensive marketing initiatives, including in-mall promotions, digital innovations, and social media campaigns that extend the reach of new store openings, product launches, and events. SM ensures that each new partner gets the spotlight it deserves.
- A Hub for Innovation and Global Firsts
From first-in-the-country experiences to unique retail concepts, SM consistently attracts pioneering brands that shape the future of retail. For example, the first Disney Store in the Philippines has opened its doors at SM Mall of Asia, providing an immersive retail experience for families. In the culinary space, two viral sensations have chosen SM to be their first home in the country. Burger & Lobster, a London-based favorite, is opening soon at SM Aura, offering an exciting new dining experience. Gyukatsu Kyoto Katsugyuhas fired up its stone grills, bringing authentic beef-style katsu to Filipinos at SM Mall of Asia.
- Collaborative Business Ecosystem
SM Supermalls offer more than just retail space—they foster an ecosystem where businesses can thrive. SM provides brands access to a robust support network, enabling collaborations, strategic partnerships, and a future-focused approach to business growth.
What’s New at SM? Experience the Best, First
SM’s dynamic retail portfolio continues to grow, bringing globally and locally loved brands to Filipino consumers. Some of the latest additions include:
● Disney Store at SM Mall of Asia – The first of its kind in the country.
● Burger & Lobster at SM Aura – A world-renowned London eatery.
● Venchi at SM Podium – Italy’s famous chocolatier and gelateria.
● Allbirds at SM Megamall – Opened its first store at SM.
● National Geographic Store at SM Aura – The first in the Philippines.
● Maison Margiela, Le Labo, Aesop, and Victoria’s Secret at SM Mall of Asia – Top luxury and lifestyle brands.
● Sunnies World at SM Mall of Asia – An experiential concept store of the local cult favorite brand.
These brands have chosen SM for the strategic opportunity to grow their presence in the Philippines, where they can access an ever-growing and diverse consumer base.
Partner with SM: The Future of Retail Awaits
There’s more to come at SM Supermalls as we continue to push the boundaries of retail, transforming our malls into thriving communities where businesses and consumers alike can grow. Whether through flagship stores, exclusive partnerships, or innovative retail concepts, SM is the partner of choice for brands that want to make an impact in the Philippine market.
Stay connected with SM Supermalls and discover more about how we’re reshaping the future of retail. Visit www.smsupermalls.com or follow us on @SMSupermalls for exclusive previews and updates.
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NEWS
Paradise Dynasty now open at Greenbelt 5
September 29, 2024
Paradise Dynasty’s #WorldsFamous 8 colored Xiao Long Bao Now Open at Greenbelt 5, 3rd Level, Ayala Center, San Lorenzo, Makati City.
Follow their socials:
Social media accounts:
fb: @paradisedynastyph
IG: @paradisedynastyph
Web: http://paradisedynasty.ph
NEWS
Jordan Brand’s New Tatum 3 delivers lightweight feel, adaptable performance
1:41 p.m. September 25, 2024
A gold medal. A championship ring. A hunger for more.
After winning on the greatest stages in the game this summer, Jayson Tatum is back for another NBA season — ready to rise to the occasion in his latest signature shoe, the Jordan Tatum 3.
The new, court-ready silhouette has all the features fit for a champion while delivering unmatched style and continuing the Tatum series’ reign as the lightest in the Jordan Brand basketball collection.
“I don’t take having a signature shoe for granted,” Jayson says. “I’m grateful to be in a position where I can co-create with Jordan Brand and have fans connect with me through my shoe. My favorite part of the 3s is the way they take on color, so my hope is that we inspire and energize a lot of people through the colorway storytelling.”
The Tatum 3 is the result of Jayson’s extensive collaboration with Jordan Brand’s footwear designers, who met his needs with a shoe that feels broken in right out of the box, and adapts to the foot without restrictions or pressure. A new upper incorporates insights from athletes’ on-court moves in the Nike Sport Research Lab, layering materials where they matter most for power and comfort, creating a supportive, conforming fit without feeling bulky or stiff.
Cushlon 3.0 foam and a Zoom Air insert work alongside the upper’s firm frame to promote lateral movements that feel smooth and secure, and a herringbone traction pattern propels a superior first step and quick cut while helping hoopers stop on a dime.
The smoothness of Jayson’s play and his commitment to his family are built into the Tatum 3, reflected in fluid lines that represent his uninterrupted approach to the game and the foundation of his family tree. Like the Tatum 2, the name of Jayson’s son, Deuce, is featured on the inside of the tongue, opposite his signature JT logo, and his number 0 is included on the heel along with unique sayings on the heel tabs, specific to each colorway. His popular “Find A Way” quote from his 2023 “humbly” interview is also included on the medial side of the shoe.
The launch colorway, Welcome to the Garden, showcases growth in all areas of Jayson’s life — his family, his game and his pursuit of greatness — in a floral pattern that nods to his home and personal garden, where he’s surrounded by family, friends and loved ones.
Jayson first unveiled the new silhouette via the NBA 2K25 cover and during his summer tour of China, where he teamed up with fellow Jordan Brand athletes Luka Dončić, Zion Williamson and Paolo Banchero to connect with local youth and foster their love for the game.
The Tatum 3 will be available globally on jordan.com and select retailers October 10.
Join the league of retail leaders: Why top brands call SM home
Paradise Dynasty now open at Greenbelt 5
Jordan Brand’s New Tatum 3 delivers lightweight feel, adaptable performance
