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The power of Google Search in decoding decisions

March 17, 2022 3:46 p.m.

In the era of information overload, decision-making is not as simple as it was before. In fact, 80% of consumers today are facing difficulty making decisions because of too much information or too many options. This has impacted the path to purchase, creating what is called the “messy middle”.

The messy middle is a noisy space between triggers and purchase, where consumers are won and lost. This complex and emotional journey begins when they look for more details about a product or service which can be overwhelming given the abundance of available information. This is where people lean on Google Search to decode their decision-making process.

In the recently held Decoding Decisions event,Google looked into the research and discussed insights and best practices that can inspire brands to use Search to help and win consumers.

“In a world where decision-making is more difficult than ever before, people are searching for answers. That’s why we are humbled that billions of consumers turn to Google to search for answers every single day. This pushes us to continuously improve to provide people with the most relevant and helpful information from the most trustworthy and authoritative sources to help them make better decisions,” said Sapna Chadha, Vice President for Marketing – Google India, Southeast Asia, and South Asia.

Throughout the messy middle, Google Search is the trusted place for consumers. It plays a crucial role in the exploration and evaluation phases, helping people streamline information as they search for the most relevant, accurate, and trustworthy options. Seventy-three percent (73%) of people say Google Search is their number one most preferred touchpoint when looking for relevant information across all categories.

In 2020, Nestle’s Maggi, a line known for its seasonings and is one of the leading brands in the culinary market, embarked on a project to improve the functionality, recipe service, and total user experience of its website.

“Search was at the heart of our plan because it’s an integral part of our consumers’ cooking journey as they plan their meals. We used cross-platform audience lists to drive video viewers of the Maggi Philippines’ YouTube channel to the website,” said Seaneen Arcilla, Service Pillar Lead, Food and Dairy Culinary Business Unit, Nestlé.

The campaign is effective in driving results. Metrics show that the cross platform approach of re-engaging video viewers on Search resulted in seven times higher click-through rate and 3.5 times higher conversion rate. In addition, 40% of website traffic comes from remarketing lists–a much higher percentage than they expected.

  “Getting real time consumer insights from our website and turning consumer actions to marketing initiatives to drive business growth for Maggi enabled us to decode how consumers make purchasing decisions. This was pivotal to make our approach more personalized and data-inspired,” Arcilla concluded.

  To learn more, visit g.co/DecodingDecisions_PH.

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NEWS

How to watch NSFW/NSFL content safely and discreetly

February 12, 2024 1:55 p.m.

Want to hide your guilty pleasures from prying eyes? Do it properly, suggests Kaspersky experts

You may have already heard about NSFW (not-safe-for-work) or NSFL (not-safe-for-life) and what it means to your self-preservation or at the very least, your reputation. 

If you’re still clueless, it refers to online content that is best viewed in private. Examples would be medications you take, gifts you were checking out for your loved ones and sensitive videos you watched before bed.  

“The kind and amount of information that we can now access through the internet is almost limitless. And many of us are happy to do things online. On the flipside, our research shows some prefer to keep those habits to themselves. In fact, many see the Internet as a place to hide,” said Yeo Siang Tiong, General Manager for Southeast Asia at Kaspersky. 

In a study by Kaspersky on digital privacy, almost half of respondents (41%) said they apply additional measures when browsing the Internet to hide their information from the websites they visit. The same study revealed that family members, colleagues and the government are the top three groups of people we don’t want to know certain things about us. 

“With online content at our fingertips, people will read and watch online whatever they want to. Whichever it is, we recommend doing it safely. Remember your digital reputation is closely linked to your personal reputation. With a stroke of unfortunate luck, your online habit or personal information can accidentally become available to others, despite your wishes. Not only would it make you a target of malware but it could end up costing you your job,” added Yeo. 

This article explains who can catch sight of your online activities and how to make sure your secrets are safe.

  1. Your family

You likely share a computer and a Wifi network with your family. This means your partner, kids, or parents—anyone you share a home with—could discover traces of your online activities. Here are what could give you away:

  • Browser history It remembers the websites you visit and suggests them the next time you want to visit one of them. It can come in handy but can lead to some awkward moments like if your partner or your child types in the letter P (for Pinterest) and gets a suggestion for P(ornhub). 
  • Targeted advertising When you open a website, the browser saves cookie files on your computer, which allows the site to remember things about you (like your username, pages you viewed, contents of your shopping cart, etc). They also give ad network-partners of the website’s owner information about you for suggesting similar content. The giants of the Web, such as Google, will not show erotic banners, of course. But less-scrupulous ad networks may. 

Tip: It’s best to go into incognito mode before watching private videos, to avoid embarrassment later. Using it avoids leaving browsing traces for your family to discover. Some browsers such as Yandex.Browser will suggest it if you open a porn site. By running in incognito mode, your browser stores no cookies and no search history. Your family will see none of those treacherous suggestions in the address bar.

As for the cookies and browser history you have already accumulated, clear them. Open the browser’s settings: In Chrome, for example, the option will be visible immediately, and in Firefox, you will need to go to the Privacy & Security tab.

  1. Internet giants

Cookies are not the only way to find out about your interests, so incognito mode will not hide information about your hobbies from big Internet corporations. Facebook will still learn about the things you like if you visit websites that are integrated with its analytics and advertising modules — and you would not believe how many of those are around. 

Google will still remember what you searched for and what sites you opened in Chrome. This year, Pornhub revealed that the Philippines topped its website viewership for the fourth consecutive year. The website shared that they’ve monitored getting more female viewers than male viewers in the country through the demographics data tracking of Google Analytics.

Tip: Fortunately, not all companies want to collect all of the data they can about you. Privacy-centric browsers like Firefox and search engines such as DuckDuckGo and Startpage.com, along with the Private Browsing feature in Kaspersky products can help prevent tracking by advertising networks and Internet giants. 

  1. Your ISP

Few will pause to think that their ISP, as well as the owner of the free Wi-Fi they are using, can monitor their traffic. We suggest you put some safety measures in place, which is not nearly as hard as it may sound, unless you like the thought of your passions becoming some mischievous ISP employee’s source of entertainment.

Tip: Use a secure connection like a VPN (virtual private network) to dodge those whose curiosity gets the better of them. Doing so will encrypt your traffic so strongly that the ISP will see nothing but gibberish.

  1. Porn scammers

Scammers who email you saying they have infected your computer with malware and used a Web camera to make a video of your naughty pleasures really have no idea if you have been watching porn or not. They are simply mass-mailing their threats in the hope that someone will bite. 

Tip: Do not fret. Never pay scammers who claim to have caught you watching adult content. If you receive an email like that, send it straight to spam.

Remember safety measures

Although the creators of well-known porn websites protect their reputations, it is not impossible to get your device infected while searching for adult videos. From time to time, cybercriminals hack networks that display ads on such websites or attempt to pass off a fake.

The malware is unlikely to hack your webcam, but it may very well block your screen with an explicit picture or start displaying gobs of explicit ads in your browser. So, remember these safety measures.

  1. Choose websites you know. Avoid opening questionable websites from search results that promise premium content free.
  2. Download apps from official sources only.
  3. Do not click on links in ads, even if they are hard to resist.
  4. Use a robust protective solution such as Kaspersky Premium. It will block a malicious program, should one attempt to infect your device. 
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NEWS

Celebrate Chinese New Year at Honolulu Cafe

February 10, 2024 5:34 p.m.

Celebrate Chinese New Year at Honolulu Cafe.

Try their best- seller Roasted Pork Belly and Egg Tarts.

Roasted Pork Belly
Egg tarts

Honolulu Cafe located at SM Aura, Robinson’s Place Manila and Greenbelt 5.

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NEWS

DITO breaking barriers with lowest postpaid plan, UNLI 5G Offers

February 1, 2024 6:21 p.m.

DITO Telecommunity, the fastest-growing telecommunications provider in the country, disrupts the postpaid market with its newest and most affordable postpaid plans- DITO Mobile Postpaid FLEXPlan 388 and UNLIMITED 5G data offering for all SIM-Only plans- both designed to provide Filipinos with data-packed plans at the most affordable prices. 

The new FLEXPlan 388 SIM-Only is DITO’s starter plan for individuals who want to start their postpaid journey. Customers can enjoy a total of 50GB of data; the usual 25GB plus an additional 25GB of 5G data, UNLI all-net calls & texts, and a bonus 12-month Prime Video subscription- all these with absolutely no lock-in period. 

In addition to all these values, DITO is also giving all new FLEXPlan 388 subscribers a special introductory offer of PHP 288 per month for the first three months, valid for a limited period.

“In time for the new year, our DITO Mobile Postpaid FLEXPlan 388 is our best and lowest postpaid deal yet since we launched our postpaid plans last year. Introducing this plan is a testament to our commitment to providing equal access to everyone, ensuring that our customers receive exceptional value-for-money plans without spending much,” said Evelyn Jimenez, DITO Chief Commercial Officer. 

Customers can apply for DITO FLEXPlan 388 SIM-Only via the DITO App, DITO Website, DITO Experience Stores, and device retail partners.

Additionally, DITO revamps its SIM-Only Plans and introduces UNLIMITED 5G data offerings for SIM-Only Plans for as low as Php 888, which comes with 40GB of 4G data per month. 

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All SIM-Only plans come with UNLI all-net calls and texts and no lock-in period. Customers can also enjoy DITO’s Advance Pay feature for SIM-Only Plans, which allows advance payments for monthly subscription fees with up to 40% discount! 

“Meanwhile, we also revamped our SIM-Only plans and added UNLIMITED 5G data offerings because we want to provide our customers with limitless browsing experience and unparalleled 5G service to elevate their digital lifestyles at very affordable costs,” Jimenez added. 

To enjoy UNLI 5G postpaid plans, customers can apply via the DITO App, DITO Website, or DITO Experience Stores nationwide. 

“At DITO, we ensure that our connectivity meets affordability. We aim to bridge the gap between our customers’ digital dreams and reality. We want to democratize the postpaid market and give every individual the chance to experience the benefits of mobile postpaid,” Jimenez concluded. 

For more updates on the latest postpaid offers, visit https://dito.ph/postpaid.  

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