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Game on! SM Christmas Village is back—and bigger than ever

November 17, 2022 3:50 p.m.

We’re calling it: Christmas 2022 is going to be one for the books. 

The past two years saw Filipinos dialing down on the holiday celebrations as we exercised caution against the spread of the COVID-19 virus. It’s no easy feat, too, given that our Pasko is easily the biggest event of the year. The good—no, aweSM—news? This 2022, SM is set to give you a Christmas comeback like no other with the return of the SM Christmas Village, now on its second year!

In case you didn’t know: SM Supermalls is the very first mall in the Philippines to venture into the metaverse, giving you the first mobile brand rewards app that provides customers with fun and exciting ways to score amazing deals, earn free shopping money, and win wow-worthy prizes—anytime, anywhere!

And here’s proof of just how amazing it is: The pilot run of the ChristmaSaya Village in 2021 recently won four accolades at this year’s Vega Awards, earning nods for outstanding innovation in the digital and virtual realm. Wowza!

Enter the Mall-tiverse
Here’s how it works: To join, a user simply has to register for an account online via smmetaverse.world. Once registered, you gain access to the virtual SM Christmas Village, where you can explore different zones, interact with other players, and collect virtual coins to unlock exclusive shopping vouchers and earn raffle entries. And just like at SM Supermalls nationwide, #YoureAlwaysWelcomeHere

Excited for supercharged virtual fun? Here’s a quick look at what’s in store for you this year:

  • Bigger rewards, bigger prizes 

If you loved last year’s vouchers, you’re in for even better rewards this time. SM has partnered with more of your favorite brands to give you exclusive shopping discounts and deals (a total of ₱2M worth of vouchers are up for grabs!) and is set to give away a whopping ₱1M worth of raffle prizes. Plus, one lucky winner will drive home the ultimate Christmas gift: a brand new Suzuki S-Presso!

  • An expansive game world awaits
    Your gaming experience gets a level up with improved game designs and an exciting game world featuring new areas to explore—from shopping and dining zones to entertainment zones—like you’re really at an SM Supermall! Experience augmented reality malling, e-meet friends, and play fun games to earn virtual coins. Before that, have fun customizing your own avatar down to the hair, outfit, and accessories (shopping bag, included), so you can create a character that’s uniquely you. 
  • Enjoy fresh in-game features
    Get your family members in on the Christmas fever with the multiplayer option and stay connected while you play with the new chat and video-calling features. (Looking at you, social butterflies!) Be on the lookout for pop-ups, too, featuring special brand deets and surprise deals with every visit.
  • Earn shopping money every day

The more virtual coins you collect in-app, the more “shopping money” you get, which you can use to redeem vouchers from your favorite brands. Once you’ve claimed your vouchers virtually, you can use them at participating SM Mall branches nationwide—to pay for your Christmas shopping, dining, and more! You can also use your coins to unlock raffle entries and win one of the 20 major prizes at the end of the year. 

Some tips! 

  • Visit the village every day to earn more coins faster.
  • Excited to shop? You can spend your coins as soon as you earn them, but it pays to be patient, too. By accumulating your coins first, you’ll be able to redeem bigger rewards later on!
  • Make sure to explore all the zones and keep an eye out for hidden treasures and bonuses. 

A Christmas to remember

With restrictions easing up and COVID-19 vaccination rates at an encouraging high, this year’s holiday season surely is shaping up to be one to look forward to. If you’re jonesing for some real-life Christmas fun, though, you won’t be disappointed when you take a break from the metaverse and make your way to your favorite SM Supermalls instead! From the light shows and holiday centerpieces to all sorts of Christmas attractions, all things merry and bright await you and the whole family—and it all starts now! Check out all the holiday happenings here and have a #HappyChristmasAtSM!

The #SMChristmasVillage2022 will run from October 28, 2022 to January 5, 2023. Voucher redemption will be until January 31, 2023.

To stay updated on all things SM, follow SM Supermalls on Facebook, Instagram, and Twitter. SM implements strict #SafeMallingAtSM protocols nationwide and offers convenient shopping options via the SM Malls Online app, The SM Store, and ShopSM. (You can read more here.) For updates on mall hours and entry guidelines, click here

Hop into our mall-tiverse and score ₱3M worth of vouchers and prizes!

NEWS

Converge collaborates with volunteer groups to bring green initiatives, health services to Aeta community in Pampanga

10:11 a.m. February 6, 2026

LEADING fiber broadband and technology provider Converge ICT Solutions Inc. recently engaged with an Aeta community in Angeles City, Pampanga, through a day of tree-planting and outreach activities aimed at creating lasting, positive impact at the grassroots level.

Working alongside socio-civic group The Fraternal Order of Eagles – Kandili Chapter and the all-women volunteer organization Inner Wheel Club of Taguig, Converge sowed 300 fruit bearing seedlings in the Sapangbato Watershed. 

The initiative supports the local government’s watershed reforestation efforts while also helping strengthen the livelihood opportunities of farmers in the community.

After the tree planting, the said organizations also conducted a medical mission to bring essential health and dental services directly to residents. Members of the Inner Wheel Club of Taguig gave a health education session on proper oral hygiene, provided basic dental care services, and distributed hygiene kits to community members as part of the outreach.

In addition to these, Converge and the Philippine Eagles also distributed grocery packs, medicines and vitamins, including garments to help address the immediate needs of the families in Sitio Target, Sapangbato.

“This initiative reflects our shared goal of supporting communities in ways that respond to their needs. By working together with other organizations, we were able to do so much for the environment, for the people’s livelihoods, and also in promoting the health and well-being of the community, all in one meaningful effort,” said Converge VP and Head of Corporate Communications and Public Relations Jay-Anne Encarnado. 

The engagement of Converge with Sitio Sapangbato builds on an earlier effort where 1,000 mandarin and coffee seedlings were sowed by its employees last year as part of its Women’s Month celebration, led by the mentors and mentees of its women’s leadership program, Grace Under Pressure: MentorSHE.

Overall, Converge planted a total of 4,700 seedlings for the watershed in 2025 in partnership with the Community Environment and Natural Resources Office (CENRO) of Angeles City, Pampanga.

The sustainability commitment of Converge includes a strong focus on creating positive community impact, which the company fulfills by engaging with marginalized communities through the capabilities of its business.

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NEWS

Grab, MOVE IT strengthen on-trip protection with expanded COCOLIFE partnership 

8:12 a.m. February 3, 2026

Grab Philippines and motorcycle taxi platform MOVE IT have expanded their emergency insurance support with COCOLIFE, widening hospital assistance and financial protection for both rider-partners and passengers in a bid to make coverage more accessible and comprehensive for users of the on-demand mobility services. 

Through the deepened partnership, rider-partners and passengers gain 24/7 access to a wider network of more than 700 COCOLIFE-accredited hospitals nationwide for emergency situations involving a Grab or MOVE IT ride.

The expanded hospital assistance with COCOLIFE strengthens Grab Philippines and MOVE IT’s protection ecosystem by addressing the most time-critical gap in on-trip incidents: emergency care and hospitalization support for both rider-partners and passengers. 

It is designed to complement existing coverage across the platforms. Grab and MOVE IT’s group personal accident insurance, administered through AIG Philippines, continues to provide complimentary on-trip protection for fatal injuries, permanent disablement, and accident-related medical expenses for passengers and partners, while AXA-backed life and disability protection remains an incentive-based benefit for top-performing driver-, delivery-, and rider-partners. 

“Safety and protection have to keep evolving with the realities our partners and passengers face every day,” said Ronald Roda, Managing Director of Grab Philippines. “This expanded support with COCOLIFE builds on our work to strengthen welfare protection in the gig economy. Grab and MOVE IT remain committed to the people who make every trip possible, and to the passengers who place their trust in us with every booking. We’ll keep investing in stronger safety nets so partners can keep earning with confidence, and passengers can ride with greater peace of mind.” 

Under the expanded coverage, Grab and MOVE IT riders and passengers nationwide are entitled to hospital assistance for accidents that occur while a trip is active on the platform. The policy provides up to P50,000 per member per year to help cover essential accident-related healthcare costs, with benefits available for emergency room, inpatient, and outpatient services across COCOLIFE’s accredited hospital network nationwide – with additional assistance available subject to case assessment. 

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NEWS

TCL shines at 61st Anvil Awards, securing 4 major honors

3:05 p.m. January 30, 2026

TCL Electronics, the Triple Global Top 1 TV Brand, a leading force in consumer electronics, and the No.1 ranking in global fresh air AC sales, has achieved four recognitions at the recently concluded 61st Anvil Awards Gabi ng Parangal held last January 28 at Solaire Resort, North Quezon City.

Marking a historic milestone, TCL secured its first-ever Anvil trophies, officially placing the brand among the country’s top communicators and demonstrating its excellence in press relations, marketing, and technology.

The Anvil Awards received by TCL highlights how the brand combines innovation, social impact, and strategic communication to deliver meaningful results. The TCL-TESDA Air Conditioning Training Program, which earned top marks in both Good Governance and Government Relations got Gold and Silver awards, the TCL x Olympic Basketball Project, which gained recognition in CSR bagging a Silver award and finally the TCL FreshIN 3.0 Campaign which won in Marketing and Brand Communication got Silver award.

We are beyond honored to be recognized by the PRSP. Bringing home not just one, but four Anvil awards is a monumental achievement for us. We are absolutely grateful, yet deeply humbled to be among this year’s top-tier honorees. These awards inspire us to continue pushing boundaries, to innovate boldly, and to deliver initiatives that make a meaningful impact on our customers and communities,” TCL Brand Manager Joseph Cerntichez shares.

The 61st Anvil Awards recognizes those who go beyond the conventional, celebrating bold leadership, creative brilliance, and impactful results for communities and brands alike. As one of the most respected programs in the Philippine communications industry, the Anvil Awards, organized annually by the Public Relations Society of the Philippines, honors outstanding public relations tools, programs, and campaigns that demonstrate strategic insight, creativity, and measurable impact. Winners are carefully selected by a distinguished, multi-sectoral jury of communication professionals, academics, business leaders, and industry representatives, ensuring a rigorous and credible evaluation process.

Headlining TCL’s historic debut at the Anvil Awards is a Gold trophy in the Public Relations Program for Corporate Responsibility and Good Governance. This prestigious award honors the TCL-TESDA Training Center, a landmark initiative that seamlessly integrates social impact with brand leadership. More than just a facility, this fully equipped hub allows students to master advanced climate control technology through direct mentorship from TCL experts. By pioneering a ‘structured enrollment-to-employment’ pathway, TCL has created a sustainable solution to the industry’s skills gap—transforming graduates into certified professionals within its own service network. This award-winning program stands as a masterclass in nation-building, reflecting TCL’s enduring commitment to the Filipino workforce. TCL-TESDA Air Conditioning Training Program also got a Silver award for Public Relations Program Government Relations category.

TCL’s commitment to corporate social responsibility and good governance was once again honored with a Silver Anvil for the TCL Basketball Camp, a project that perfectly embodies the brand’s ‘Inspire Greatness’ mission. Located in the bustling heart of Manila, the camp provided a platform for young athletes to hone their skills and chase their dreams. The campaign’s success across Tech, Education, and Sports media highlights TCL’s unique ability to empower the Filipino youth through multifaceted engagement. As the world looks toward the World Olympics, this initiative stands as a testament to TCL’s dedication to fostering the next generation of champions.

TCL’s FreshIN 3.0 Campaign took home the Silver Anvil for its brilliant execution of a consumer-centric marketing strategy. Recognized in the ‘Marketing and Brand Communication’ category, the program stood out for its seamless integration of experiential touchpoints and multi-channel outreach. By transforming traditional PR into an interactive journey for the public, TCL didn’t just market a product—it built a lasting brand connection, proving its mastery in the art of modern storytelling and external engagement.

Beyond the impressive specs of the FreshIN 3.0 AC, the campaign’s success was driven by the TCL Cool Truck, which brought superior cooling directly to high-traffic areas. By integrating a skills-building partnership with TESDA, TCL showcased a holistic brand philosophy: delivering top-tier appliances while empowering the next generation of Filipino professionals. The result was a massive surge in brand sentiment and a reinforced standing as an industry innovator.

Marking a landmark achievement in its Philippine journey, TCL has solidified its standing as a leader in electronics and communications. These maiden ANVIL honors are a testament to a brand that refuses to settle, successfully merging technical brilliance with the art of storytelling to define the future of the industry

TCL’s growth is driven by a ‘trailblazer mindset’ under the leadership of TCL Philippines CEO Peter Chen. The brand has outlined a strategic roadmap centered on technical leadership and brand elevation. This directive aims to systematically upgrade TCL’s brand value through collaborative industry progress and the continuous pursuit of cutting-edge consumer experiences.

Looking ahead, TCL is set to roll out several key initiatives in the coming week. The mission remains unchanged, Inspire Greatness upholding the highest standards of quality and service, ensuring that the brand will consistently deliver world-class experiences to their loyal customers.

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