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TikTok enhances safety, transparency for Filipino community with new initiatives

7:01 p.m. July 16, 2023

TikTok, the world’s leading short-form video platform, is taking further steps to ensure a safer and more transparent platform for its Filipino community. In response to the evolving digital landscape and the rise of AI-generated content (AIGC), these initiatives are designed to maintain a secure environment, uphold community guidelines, and ensure users can trust the content they encounter on the platform.

Strengthening Community Guidelines Enforcement

As part of its ongoing efforts to safeguard its community, TikTok recently published its Q1 2024 Community Guidelines Enforcement Report. During this period from January 1 to March 31, 2024, TikTok removed 4.26 million videos in the Philippines for violations of its Community Guidelines. Of these, 99.7% were removed proactively, and 95% were taken down within 24 hours.

To further enhance transparency, TikTok updated its Community Guidelines in April to provide clearer rules and introduce new features that help creators understand and comply with policies. Available in English and Filipino, these guidelines include detailed definitions and outline moderation practices for features like Search, LIVE, and the For You feed, ensuring policies are clear and accessible to all users.

Advancing AI-Generated Content Transparency

In response to the increasing prevalence of AI-generated content, TikTok has implemented new measures for transparency. Since May, TikTok has automatically labeled AI-generated content uploaded from specific platforms. This initiative is part of a collaboration with MediaWise, a program of the Poynter Institute, and the Coalition for Content Provenance and Authenticity (C2PA), making TikTok the first video-sharing platform to adopt C2PA’s Content Credentials technology. These labels aim to provide users with clear context about the nature of the content they consume.

Educating the Community with Media Literacy Tools

To support its community in navigating AI-generated content and combating misinformation, TikTok is launching new media literacy resources. Developed in collaboration with experts, these resources are integral to TikTok’s broader strategy to enhance user understanding and foster a more informed community. As part of this initiative, TikTok has partnered with MediaWise to release 12 educational videos throughout the year. These videos aim to teach universal media literacy skills and explain how TikTok’s AI-generated content labels can help contextualize content. This partnership underscores TikTok’s commitment to educating its community and fostering a more informed user base.

Expanding AIGC Labeling Through Partnerships

Building on its efforts to ensure content transparency, TikTok has extended its auto-labeling capabilities for AI-generated content created on other platforms. By integrating the ability to read Content Credentials from C2PA, TikTok automatically recognizes and labels AI-generated content, with plans to expand this to audio-only content soon.

In the coming months, TikTok plans to attach Content Credentials to its content, ensuring transparency even when content is downloaded, allowing users to utilize C2PA’s Verify tool to identify AI-generated content and understand its creation details.

Driving Industry-Wide Adoption

In its mission to promote industry-wide adoption of Content Credentials, TikTok has joined the Adobe-led Content Authenticity Initiative (CAI). As the first video-sharing platform to implement Content Credentials, TikTok is at the forefront of encouraging transparent content practices across the industry. The gradual increase in auto-labeled AI-generated content on TikTok is expected to grow as more platforms adopt this technology, fostering a more transparent digital landscape.

For You Feed and Creator Code of Conduct

To further enhance safety, TikTok has introduced new standards that will temporarily restrict accounts that repeatedly violate content standards. These accounts and their content will be harder to find in search, with creators being notified and given the option to appeal.

Additionally, TikTok published a Creator Code of Conduct outlining the standards expected from creators involved in TikTok programs, features, events, and campaigns. This code reinforces TikTok’s commitment to maintaining a safe and inclusive platform.

Through these measures, TikTok continues to focus on helping its community, especially creators, understand its rules and enforcement methods to ensure a safer experience for its users. By embracing continuous innovation and collaboration, TikTok strives to create a secure and inclusive space for creativity and connection.

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TCL shines at 61st Anvil Awards, securing 4 major honors

3:05 p.m. January 30, 2026

TCL Electronics, the Triple Global Top 1 TV Brand, a leading force in consumer electronics, and the No.1 ranking in global fresh air AC sales, has achieved four recognitions at the recently concluded 61st Anvil Awards Gabi ng Parangal held last January 28 at Solaire Resort, North Quezon City.

Marking a historic milestone, TCL secured its first-ever Anvil trophies, officially placing the brand among the country’s top communicators and demonstrating its excellence in press relations, marketing, and technology.

The Anvil Awards received by TCL highlights how the brand combines innovation, social impact, and strategic communication to deliver meaningful results. The TCL-TESDA Air Conditioning Training Program, which earned top marks in both Good Governance and Government Relations got Gold and Silver awards, the TCL x Olympic Basketball Project, which gained recognition in CSR bagging a Silver award and finally the TCL FreshIN 3.0 Campaign which won in Marketing and Brand Communication got Silver award.

We are beyond honored to be recognized by the PRSP. Bringing home not just one, but four Anvil awards is a monumental achievement for us. We are absolutely grateful, yet deeply humbled to be among this year’s top-tier honorees. These awards inspire us to continue pushing boundaries, to innovate boldly, and to deliver initiatives that make a meaningful impact on our customers and communities,” TCL Brand Manager Joseph Cerntichez shares.

The 61st Anvil Awards recognizes those who go beyond the conventional, celebrating bold leadership, creative brilliance, and impactful results for communities and brands alike. As one of the most respected programs in the Philippine communications industry, the Anvil Awards, organized annually by the Public Relations Society of the Philippines, honors outstanding public relations tools, programs, and campaigns that demonstrate strategic insight, creativity, and measurable impact. Winners are carefully selected by a distinguished, multi-sectoral jury of communication professionals, academics, business leaders, and industry representatives, ensuring a rigorous and credible evaluation process.

Headlining TCL’s historic debut at the Anvil Awards is a Gold trophy in the Public Relations Program for Corporate Responsibility and Good Governance. This prestigious award honors the TCL-TESDA Training Center, a landmark initiative that seamlessly integrates social impact with brand leadership. More than just a facility, this fully equipped hub allows students to master advanced climate control technology through direct mentorship from TCL experts. By pioneering a ‘structured enrollment-to-employment’ pathway, TCL has created a sustainable solution to the industry’s skills gap—transforming graduates into certified professionals within its own service network. This award-winning program stands as a masterclass in nation-building, reflecting TCL’s enduring commitment to the Filipino workforce. TCL-TESDA Air Conditioning Training Program also got a Silver award for Public Relations Program Government Relations category.

TCL’s commitment to corporate social responsibility and good governance was once again honored with a Silver Anvil for the TCL Basketball Camp, a project that perfectly embodies the brand’s ‘Inspire Greatness’ mission. Located in the bustling heart of Manila, the camp provided a platform for young athletes to hone their skills and chase their dreams. The campaign’s success across Tech, Education, and Sports media highlights TCL’s unique ability to empower the Filipino youth through multifaceted engagement. As the world looks toward the World Olympics, this initiative stands as a testament to TCL’s dedication to fostering the next generation of champions.

TCL’s FreshIN 3.0 Campaign took home the Silver Anvil for its brilliant execution of a consumer-centric marketing strategy. Recognized in the ‘Marketing and Brand Communication’ category, the program stood out for its seamless integration of experiential touchpoints and multi-channel outreach. By transforming traditional PR into an interactive journey for the public, TCL didn’t just market a product—it built a lasting brand connection, proving its mastery in the art of modern storytelling and external engagement.

Beyond the impressive specs of the FreshIN 3.0 AC, the campaign’s success was driven by the TCL Cool Truck, which brought superior cooling directly to high-traffic areas. By integrating a skills-building partnership with TESDA, TCL showcased a holistic brand philosophy: delivering top-tier appliances while empowering the next generation of Filipino professionals. The result was a massive surge in brand sentiment and a reinforced standing as an industry innovator.

Marking a landmark achievement in its Philippine journey, TCL has solidified its standing as a leader in electronics and communications. These maiden ANVIL honors are a testament to a brand that refuses to settle, successfully merging technical brilliance with the art of storytelling to define the future of the industry

TCL’s growth is driven by a ‘trailblazer mindset’ under the leadership of TCL Philippines CEO Peter Chen. The brand has outlined a strategic roadmap centered on technical leadership and brand elevation. This directive aims to systematically upgrade TCL’s brand value through collaborative industry progress and the continuous pursuit of cutting-edge consumer experiences.

Looking ahead, TCL is set to roll out several key initiatives in the coming week. The mission remains unchanged, Inspire Greatness upholding the highest standards of quality and service, ensuring that the brand will consistently deliver world-class experiences to their loyal customers.

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Rep. Atayde: No ghost projects in QC’s first district

3:30 p.m. October 27, 2025

Quezon City First District Representative Juan Carlos “Arjo” Atayde reiterated that there are no “ghost projects” in his district, following a personal inspection of seven flood control and drainage projects in his district.

“There are no ghost projects with us. There’s no ghost in District One. There’s no basis for claims that these exists. Maybe there’s just a need for proper coordination so information about the projects is accurate,” Atayde said after visiting sites in Barangay Bahay Toro, Del Monte, Project 6, and San Antonio.

Atayde’s visit confirmed findings from the Department of Public Works and Highways (DPWH) Quezon City 1st District Engineering Office, which stated in a September 19 letter that “all projects are verifiable on site,” referring to the seven projects questioned due to alleged lack of coordinates.

According to the DPWH, out of 66 alleged ghost projects reported in the media, only seven were located in Atayde’s district, where all of them were found to be completed or ongoing, with proper documentation, correct coordinates, and photographic evidence.

Verified projects included four flood control structures along Culiat Creek and Dario Creek in Barangay Bahay Toro, rehabilitation of Drainage Road 3 in Project 6, the West Riverside Pumping Station in Barangay Del Monte, and a flood control structure along San Francisco River in Barangay San Antonio.

Atayde said five of the seven projects were completed, while two were suspended due to pending issues.

He also visited two additional flood control projects to assess their status – one completed along Dario Creek and one suspended along Mariblo Creek.

Atayde assured to his constituents that public funds were used properly and allegations of ghost projects are “baseless”.

“The projects are not ghosts – they can be seen, touched, and are beneficial. It looks like Halloween came early for some people,” Atayde said.
He also called on those who accused him of benefiting from these projects to verify their information first.

Atayde emphasized he couldn’t benefit from these DPWH projects as they’re already in the National Expenditure Program (NEP), and he couldn’t unilaterally include them in the General Appropriations Act (GAA) as he’s not a member of the bicameral conference committee.

“We all want to end corruption and jail the corrupt, but we won’t succeed if we punish the wrong people,” the lawmaker said.

He further reiterated the DPWH’s assertion that there are no ghost projects in Atayde’s district.

“The evidence speaks for itself, and the evidence speaks the truth,” Atayde said.

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COA uncovers more fraud in Bulacan flood control projects, files new reports with ICI

6:30 p.m. October 26, 2025

The Commission on Audit (COA) has submitted four additional Fraud Audit Reports to the Independent Commission for Infrastructure (ICI), exposing further irregularities in flood control projects managed by the Department of Public Works and Highways (DPWH) – Bulacan 1st District Engineering Office. 

These reports detail cases of mismatched sites, ghost projects, and the use of substandard materials, leading to significant public funds being misspent.

SYMS Construction Trading

Balagtas River Project (P46.35 million): Despite full payment, no real construction was found at the approved site. DPWH representatives directed COA to a different location where a structure made of unsuitable materials and exposed steel bars was observed. DPWH’s own records showed 0.00% completion.

Maycapiz-Taliptip River Project (P92.59 million): This project was reported as 100% accomplished and fully paid, yet COA found no flood control structure during inspection, labeling it a “ghost project.”

L.R. Tiqui Builders, Inc. and M3 Konstract Corporation (Joint Venture)

Barangay Piel, Baliuag Project (P96.50 million): Satellite imagery revealed an existing flood control structure at the approved site even before the contract began. DPWH pointed COA to an incorrect site, where an existing structure failed to meet project specifications.

DARCY & ANNA BUILDERS & TRADING

Barangay Carillo, Hagonoy Project (P74.11 million): Despite a supposed completion date of October 3, 2024, satellite images and COA’s inspection confirmed no structure was built at the approved site.

In all cases, DPWH-Bulacan 1st DEO failed to provide crucial supporting documents to COA, hindering validation of the projects.

Individuals Held Liable

Several individuals from DPWH-Bulacan 1st DEO have been identified as liable, including District Engineer Henry C. Alcantara, Assistant District Engineer Brice Ericson D. Hernandez, and Planning and Design Section Chief Ernesto C. Galang, along with various project engineers and company representatives from the involved contractors.

Those implicated may face charges under the Anti-Graft and Corrupt Practices Act, Revised Penal Code for malversation and falsification of documents, and violations of COA Circular No. 2009-001 and the Government Procurement Reform Act.

These audit findings will support the ICI’s ongoing investigation into government infrastructure project irregularities. COA Chairperson Cordoba’s directive on August 12, 2025, initiated an immediate audit of all DPWH flood control projects in Bulacan from July 1, 2022, to May 30, 2025. This new batch of reports contributes to the 25 Fraud Audit Reports already submitted to oversight bodies, reinforcing COA’s commitment to transparency and protecting public funds, in line with President Ferdinand Marcos Jr.’s call for accountability. Additional reports are expected as the audit continues.

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