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8 years in the PH: How Home Credit redefined BNPL experience
There is no doubt that the global pandemic has accelerated digital transformation, changing our day-to-day lives.
Due to current events, the digital shift that was supposed to take years happened in a blink of an eye – putting the spotlight on businesses and how they make an effort to innovate their products and services.
For Home Credit, it did not come as a surprise since their digital efforts started years ago knowing that digitalization, especially in the financial industry, is the next big thing. Their journey started from their launching in 2013, where they already proved to be a gamechanger in the financial landscape.
Coming from a predominantly unbanked market like ours, Home Credit came into the picture and started catering to Filipinos with little to no credit history and providing affordable installments for their gadget and electronic needs.
This is what we now call as “buy now, pay later” and despite the term finding its fame during the pandemic, it’s actually a relatively old concept – and Home Credit has long been considered a pioneer and leader in this industry.
Not only has it solidified its footprint as the country’s leading consumer finance with presence in over 9000+ stores nationwide, it has also rapidly grown its mobile presence in the recent years through the My Home Credit App in Google Play Store which now has more than 9 million app users, putting their total customer count to almost 8 million.
As they celebrate their 8th year anniversary, their growing customer-base will continue to enjoy several of its offers through physical touchpoints at partner retail stores as well as explore contactless options through the My Home Credit App providing every need in just one place – loans, pay bills, buy load, contactless payments, shopping through partner stores, exciting discounts, and so much more.
Home Credit’s one-minute approval for loan applications is known as the fastest in the industry. Including simple requirements, interested borrowers can apply in partner retail stores all over the country.
As the pandemic pushed us to convert to contactless means, Marketplace – one of the features of My Home Credit App – was introduced as the one-stop shop to browse big-ticket items, compare deals and products, and apply for loans, all within the app.
Redefining the traditional way of shopping and the buy now pay later experience of Filipino consumers, they are the first consumer finance provider to offer pre-approval in the mobile app.
Beyond offering easy installments, Home Credit now offers easy payments. With the introduction of its newest payment option Qwarta, Home Credit customers will be given as much as P10,000 additional spending limit within the app to increase their purchasing power. Qwarta can be used to pay bills without additional cost, shop or buy load with discounts, or purchase via QR Code.
The Home Credit app now houses telco load from all networks, over 200 billers, and can also scan QR codes at 50,000+ partner brands and merchants nationwide, allowing customers to stretch their budget on countless shopping scenarios.
And even better news, by using the app at selected stores, customers can enjoy up to 50% off through its SMILE discounts program.
Home Credit’s financial literacy campaign has also evolved through the years. For the longest time, they have made it their purpose to teach the basics of budgeting and saving to ordinary Filipinos through the ‘Juan, Two, Three‘ campaign.
Staying true to this mission but having in mind the effects of the pandemic, they started leveraging on digital platforms to deliver financial literacy concepts through their official website, social media and mobile app – this time with their newest program dubbed as “DigitizEd”.
“Home Credit introduced a lot of firsts to the Philippine market, and this is a testament of how well we anticipate the needs of the consumers and continue to innovate our services and offerings to meet those demands. Having evolved over the past 8 years, we want to offer a 360° service and be your go-to partner for all your financial needs” said David Minol, Home Credit PH Chief Executive Officer (CEO).
Celebrate with Home Credit as they turn 8 this year by keeping yourself posted on the latest announcements and special promos – one of which is the much-awaited awarding of their 8 millionth customer who will receive exciting prizes sponsored by (brand partner). For more information, visit www.homecredit.ph and follow Home Credit at www.facebook.com.homecreditph.
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Tesla Cybertruck winner bought 10 units of HONOR X9d 5G
2:56 p.m. April 21, 2026
Global leading AI device brand HONOR handed over the coveted Tesla Cybertruck to the winner of the HONOR X9d 5G “Win A Tesla Cybertruck” promo that ran during the toughest phone’s pre-order period January 9 to 23, 2026.
“The HONOR X9d 5G is our biggest win this year, and it continues to stand out in its category with its ultra-tough build, engineered to withstand everyday drops and pressure, making it a reliable companion for users with active lifestyles. This awarding marked a milestone not only for us, but also to our growing community of Filipino fans,” said HONOR Philippines Vice President Stephen Cheng.
Launched as part of HONOR’s effort to bring excitement to the Filipino market, the HONOR X9d 5G Win-A-Tesla Cybertruck promo captured nationwide attention, drawing strong participation from consumers eager to experience the smartphone’s exceptional durability, long-lasting battery life, and sleek design—while also getting a chance to win a once-in-a-lifetime prize.
The much-anticipated turnover celebrated excitement and the rewarding experience that HONOR continues to bring to its consumers. The grand winner, Lorelyn Felonia, who purchased 10 pieces of HONOR X9d 5G during the promo period, drove home not just a powerful smartphone but also one of the rarest vehicles in the world.
To award the multi-million prize were HONOR Philippines Country Manager Sean Yuan, Digital Marketing Manager and Content Lead Eason De Guzman.
With the successful conclusion of the campaign, HONOR Philippines looks forward to launching more exciting initiatives that combine cutting-edge technology with equally compelling rewards to its loyal HONOR fans.
To learn more about this exciting news, visit HONOR’s website www.hihonor.com, and follow HONOR Philippines on Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok: (Tiktok.com/@honorphilippines) for exclusive teasers, launch updates, and big reveal.
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#GCashTipidTips: DOTr-mandated 50% discounted MRT-3 fares can be availed via GCash
6:15 p.m. April 18, 2026
STARTING April 23, the Department of Transportation (DOTr) has implemented a discounted fare matrix for single-journey tickets, stored-value cards, and cashless payments in response to rising consumer prices.
Passengers of Metro Rail Transit Line 3 (MRT-3) can easily avail of the discounted fare via the GCash app by using the GCash Commute QR, NFC-enabled Android phone, or GCash Visa card. Commuters can skip the ticketing booth lines and go directly to the platforms, making travel more convenient and seamless.
The GCash payment schemes have been up and running at MRT-3 since July last year, providing commuters with cashless options for their daily travels.
The goal is simple: to make everyday transactions more affordable, accessible, and seamless for Filipinos.
For more information, please visit https://help.gcash.com/hc/en-us/articles/49102305024025-Can-I-use-GCash-for-transportation
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DigiPlus levels up user engagement with ArenaPlus’ P1B Prediction Giveaway
5:10 p.m. April 7, 2026
DigiPlus Interactive Corp., the country’s pioneer and leader in digital entertainment, through its flagship sportsbook platform ArenaPlus, formally launched its P1 Billion Prediction Giveaway last Saturday, March 21, heralding a major step-up in its customer acquisition and retention strategy.
This initiative is anchored by a high-stakes prediction challenge designed to invite new users onto ArenaPlus, while also deepening player participation and reinforcing brand leadership in the Philippine online sportsbook space. Central to this campaign is the introduction of a localized tournament bracket game—a staple in American sports culture that ArenaPlus is pioneering for the local market.
“We want to bring some excitement for the Filipino basketball fans, especially since we know that the NBA is the most popular sport here. The bracket game is actually very common in the US. It’s been running there constantly for years, but the Philippines has never had that experience. We want to bring that here,” said ArenaPlus Head Erick Su.
By offering the ₱1 Billion Prediction Giveaway as a free-to-play initiative, DigiPlus enables fans to engage in the tournament without any monetary commitment. Su emphasized that the campaign is designed to provide a safe, entertainment-led experience, with the bracket format sustaining interest from the opening round of the Playoffs through the Finals, where one team ultimately prevails.
“I think the excitement will be from beginning to the end. Because the bracket game covers the whole stage of the Playoffs, fans can expand their predictions and go along with the whole process and expect that they can win,” Su said. “So that’s going to bring a lot of excitement. And this is completely free and very safe as we want to entertain Filipinos.”
Amplifying the campaign that launched at Mall of Asia Sky Deck Amphitheater in Pasay City was premier host and actor Luis “Lucky” Manzano, who was also introduced as ArenaPlus’ latest brand ambassador. Joining Manzano were fellow endorsers Gilas Pilipinas naturalized player Justin Brownlee, multi-time champion assistant coach Bong Ravena, and his son, international pro Thirdy, who are effectively raising ArenaPlus’ visibility while also broadening the brand’s demographic reach.
“At ArenaPlus, we are relentless with our commitment to elevate our players’ experience, making sports more fulfilling, more immersive, and more rewarding for every Filipino,” said ArenaPlus Marketing Head Hannah Bagui as ArenaPlus continues to differentiate itself by pioneering accessible digital sports entertainment.
While the campaign is designed to drive wide participation, ArenaPlus emphasized that it intends to maintain strict platform integrity through its rigorous eKYC (electronic Know Your Customer) process. Such a guardrail bolsters an already rich suite of responsible gaming tools built into ArenaPlus, such as options to set daily gaming durations, customize specific gaming schedules, and establish daily loss limits. This ensures that while the campaign achieves great reach, it does so within a secure, transparent, and compliant environment that builds trust.
Through these strategic customer activations and continuous platform innovation, DigiPlus Interactive Corp. continues to solidify its legacy as the definitive pioneer of the Philippine digital entertainment industry, driving growth while also redefining user engagement
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