Connect with us

COUNT

8 years in the PH: How Home Credit redefined BNPL experience

There is no doubt that the global pandemic has accelerated digital transformation, changing our day-to-day lives. 

Due to current events, the digital shift that was supposed to take years happened in a blink of an eye – putting the spotlight on businesses and how they make an effort to innovate their products and services.

For Home Credit, it did not come as a surprise since their digital efforts started years ago knowing that digitalization, especially in the financial industry, is the next big thing. Their journey started from their launching in 2013, where they already proved to be a gamechanger in the financial landscape.

Coming from a predominantly unbanked market like ours, Home Credit came into the picture and started catering to Filipinos with little to no credit history and providing affordable installments for their gadget and electronic needs.

This is what we now call as “buy now, pay later” and despite the term finding its fame during the pandemic, it’s actually a relatively old concept – and Home Credit has long been considered a pioneer and leader in this industry.


Not only has it solidified its footprint as the country’s leading consumer finance with presence in over 9000+ stores nationwide, it has also rapidly grown its mobile presence in the recent years through the My Home Credit App in Google Play Store which now has more than 9 million app users, putting their total customer count to almost 8 million.


As they celebrate their 8th year anniversary, their growing customer-base will continue to enjoy several of its offers through physical touchpoints at partner retail stores as well as explore contactless options through the My Home Credit App providing every need in just one place – loans, pay bills, buy load, contactless payments, shopping through partner stores, exciting discounts, and so much more.


Home Credit’s one-minute approval for loan applications is known as the fastest in the industry. Including simple requirements, interested borrowers can apply in partner retail stores all over the country.

As the pandemic pushed us to convert to contactless means, Marketplace – one of the features of My Home Credit App – was introduced as the one-stop shop to browse big-ticket items, compare deals and products, and apply for loans, all within the app.

Redefining the traditional way of shopping and the buy now pay later experience of Filipino consumers, they are the first consumer finance provider to offer pre-approval in the mobile app.

Beyond offering easy installments, Home Credit now offers easy payments. With the introduction of its newest payment option Qwarta, Home Credit customers will be given as much as P10,000 additional spending limit within the app to increase their purchasing power. Qwarta can be used to pay bills without additional cost, shop or buy load with discounts, or purchase via QR Code.


The Home Credit app now houses telco load from all networks, over 200 billers, and can also scan QR codes at 50,000+ partner brands and merchants nationwide, allowing customers to stretch their budget on countless shopping scenarios.

And even better news, by using the app at selected stores, customers can enjoy up to 50% off through its SMILE discounts program.
Home Credit’s financial literacy campaign has also evolved through the years. For the longest time, they have made it their purpose to teach the basics of budgeting and saving to ordinary Filipinos through the ‘Juan, Two, Three‘ campaign.

Staying true to this mission but having in mind the effects of the pandemic, they started leveraging on digital platforms to deliver financial literacy concepts through their official website, social media and mobile app – this time with their newest program dubbed as “DigitizEd”.


“Home Credit introduced a lot of firsts to the Philippine market, and this is a testament of how well we anticipate the needs of the consumers and continue to innovate our services and offerings to meet those demands. Having evolved over the past 8 years, we want to offer a 360° service and be your go-to partner for all your financial needs” said David Minol, Home Credit PH Chief Executive Officer (CEO).


Celebrate with Home Credit as they turn 8 this year by keeping yourself posted on the latest announcements and special promos – one of which is the much-awaited awarding of their 8 millionth customer who will receive exciting prizes sponsored by (brand partner). For more information, visit www.homecredit.ph and follow Home Credit at www.facebook.com.homecreditph.

Continue Reading
Advertisement

Click to comment

Leave a Reply

Your email address will not be published.

COUNT

PH slides to top 4 in Kaspersky’s new global ranking of countries most targeted by online threats

February 5, 2024 9:46 p.m.

In 2023, web threats targeting the Philippines were about two percent less (48%) than in 2022 (49.8%), according to the latest Kaspersky Security Network (KSN) report.

With this new data, the country moved two spots down to fourth place worldwide among countries most targeted by malicious files from the internet and phishing websites. It looks like a positive development but Kaspersky is strongly advising against dropping the armor.  

“There are two things that could explain the drop in web threats, albeit slightly. First is that we see the country is slowly making headway in cybersecurity. We classify the Philippines to be in the intermediate group of countries that are identifying cyberattacks and making efforts to implement rules. The second one and this we have to seriously take note, is that cybercriminals are continuously taking other attack routes that might be off the radar. One trend that we consistently have been seeing lately is their preference for targeted attacks instead of the spray and pray method,” said Yeo Siang Tiong, General Manager for Southeast Asia at Kaspersky. 

“Complacency, however, is still not an option. Cybercriminals continue to develop their tools and techniques. They actually surprise cybersecurity experts all the time. Our mindset should be how to be able to hunt threats before they could cause harm and damage. At this point, I recommend that we should be talking more about threats as we proactively learn to detect and respond to them. This is where threat intelligence comes in handy,” added Yeo.  

Web or online threats are attacks through browsers which are also cybercriminals’ tried and tested way to spread malware. It can easily be done with or without the involvement of the victim. 

A web attack with victim participation is done through social engineering. The victim is tricked into doing something that jeopardizes their personal security or the security of the organization they work for. The objective is to get the victim to respond by clicking an infected email attachment, a compromised website, or responding to a fake unsubscribe notice, among others.  Last year’s data breaches involving a government agency and an e-wallet company, which were each reportedly traced to phishing, are examples of this type of web threat. 

An attack requiring no victim involvement is through drive-by downloads. By simply visiting a compromised website, their device gets infected automatically (and silently) particularly if they failed to apply a security update to one of their apps. This method is used in most web attacks.

In the recent global ranking, the Philippines came behind Mongolia (51.8%), Moldova (48.9%) and Greece (48.8%). Since 2019, the country has consistently been in the top 10 ranking countries. 

Among Southeast Asian countries, the Philippines is trailed by Malaysia with the overall percentage of users attacked by web-borne threats from January to December 2023. 

To stay protected, Kaspersky recommends users the following: 

  • Do not download and install applications from untrusted sources 
  • Do not click on any links from unknown sources or suspicious online advertisements 
  • Create strong and unique passwords, including a mix of lower case and upper case letters, numbers, and punctuation, as well as activating two-factor authentication 
  • Always install updates
  • Ignore messages asking to disable security systems for office or cybersecurity solution 
  • Use a robust cybersecurity solution appropriate to your system type and devices 

For organizations, Kaspersky recommends the following:

  • Always keep software updated on all the devices to prevent attackers from infiltrating network by exploiting vulnerabilities 
  • Use strong passwords to access corporate services. Use multi-factor authentication for access to remote services 
  • Choose a proven endpoint cybersecurity solution for business that is equipped with behaviors-based detection and anomaly control capabilities for effective protection against known and unknown threats 
  • Use dedicated set of effective endpoint protection, threat detection and response products to timely detect and remediate even new and evasive threats 
  • Use the latest threat intelligence information to empower your security experts
Continue Reading

COUNT

There’s a Nanyang near you for all your Singaporean food cravings

August 4, 2023 6:30 p.m.

Missing Singapore’s famous Hainanese Chicken Rice, Laksa fishball, Cheesy Chicken Chop Noodles and Kopi?

Visit your nearest Nanyang Philippines branch.

Cheesy Chicken Chop Noodles
Kopi
Laksa Prawn
Laksa Fishball
Hainanese Chicken Rice

Continue Reading

COUNT

Globe powers up TOYCON 2023’s landmark 20th year

June 29, 2023 6:53 p.m.

As Toycon Philippines proudly commemorates its 20th year, the landmark celebration promises to be more electrifying than ever with the formidable support of leading digital lifestyle brand Globe.

For the first time, Globe is the title sponsor of the iconic pop-culture event, bringing a new level of excitement and engagement to the toy collector and creator community.

Globe has always been at the forefront of supporting diverse subcultures and passions, and this partnership is a testament to its commitment. As part of the collaboration, Globe will bring to life the rich world of its cinematic and theatrical partners, further enriching the TOYCON 2023 experience for attendees.

“Globe is thrilled to collaborate with Toycon Philippines, especially on such a milestone year,” said Mike Magpily, VP, Head of Segment Strategy and Subcultures at Globe.

“As the country’s most reliable network and top digital solutions platform with an ecosystem of various services, we’re uniquely positioned to foster the vibrancy of the toy collecting and creating community. This partnership underscores our commitment to nurturing a wide array of passions and interests while ensuring the best connectivity for all participants.”

Cholo Mallillin, Marketing Head at Toycon Philippines, said: “The collaboration with Globe will further elevate the Toycon experience. This partnership will bring more surprises and rewards to our community. We invite everyone to join us as we celebrate 20 years of Toycon in the most exciting way possible.”

TOYCON 2023 will be held at the SMX Convention Center in MOA from July 7 to 9, 2023. Attendees are in for a treat, as they have the chance to meet their beloved childhood characters, explore an expansive marketplace of unique toys and collectibles, and participate in exclusive Globe activities.

One of the highlights of the partnership is a series of exclusive perks for Globe customers. By using Globe Rewards points, customers will have the opportunity to win various ticket tiers ranging from Day Passes to VIP Passes. There will also be exclusive toy freebies for VIP pass holders, and unique Globe-only activities, such as paint-your-own Gudi.

At the event, Globe will also host an interactive booth featuring activities designed to reward and inspire. From earning freebies by donating Rewards points to a good cause, to free arcade plays and meet-ups with popular streamers, Globe customers are in for an exciting weekend of gaming and beyond.

To keep up-to-date with all the exciting promotions and surprises at TOYCON 2023, Globe customers are encouraged to use the GlobeOne app.

To learn more about Globe, visit https://www.globe.com.ph/.

Continue Reading