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TECHNOLOGY

Shopee provides MSMEs with all-around marketing support to grow their online business

As society becomes more digitalized, e-commerce plays a significant role in helping groom and grow entrepreneurs who can meet the needs of consumers. More people in the region are coming online, and this number is expected to reach around 380 million by 2026. In order to help brands and MSMEs establish and strengthen their online presence, Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, focuses on developing a strong support ecosystem that makes it simple for them to launch and grow their online business.

This includes enhanced marketing tools, knowledge sharing and upskilling, as well as sustained guidance from Shopee, to help business owners tap into various markets, increase their monthly average sales, and achieve notable e-commerce growth as a whole.

Shopee Seller Education

Shopee provides the necessary support and seminars to equip aspiring entrepreneurs with the e-commerce knowledge they need to succeed. Just this year, Shopee launched its first Shopee University Summit where industry leaders, successful online sellers, and top brands shared their expertise to help sellers understand the basics of e-commerce and how they can maximize the potential of e-commerce and succeed in growing their business online. The second summit also proved to be a success with 35,000 online viewers. During the summit, participants learned about developing the correct business branding, product photography skills, and leveraging Shopee tools and social media platforms to promote their businesses.

Shopee sellers can also access Shopee’s Seller Education Hub (https://seller.shopee.ph/edu/home) where they can take helpful e-commerce courses, participate in informative webinars, and read articles about shop management, product listings, operation improvements, and other business matters.

All-Around Support from Relationship Managers

In addition to marketing tools readily available for use within the app, Shopee also provides MSMEs with constant guidance on how they can improve and grow their business through highly-trained relationship managers (RMs). To fully support a seller’s growth, RMs push for excellent service and tend to the seller’s inquiries, and sometimes going out of their way to cater to the seller’s e-commerce needs.

Kriszel of M A R E Clothing said that their relationship manager helped them greatly, even encouraging them to join big campaigns to grow their business more. “Our relationship manager was very helpful all throughout our Shopee journey. During big campaigns, we were given ample exposure on in-app features like Shopee Feed. Last 10.10, we earned more than 2,000 followers thanks to Shopee’s feature Feed Freebies. We are very grateful for the guidance we received and it is a big factor in our shop’s success.”

Campaigns that Meet Consumer Demand

In addition, Shopee also supports its sellers through big campaigns as local MSMEs stand to benefit from the increased traffic to supercharge their business growth and scale their online presence. Throughout the region, sellers who participated at the recent 9.9 Super Shopping Day recorded 8X more orders compared to an average day, and this coming 11.11 – 12.12 Big Christmas Sale, Shopee continues to provide sellers with marketing tools to further drive sales. The 11.11 – 12.12 Big Christmas Sale is happening until December 12, 2021, and serves as an opportunity for sellers to provide consumers with promos that include ₱1 deals, free shipping with no minimum spend, and 10% off daily vouchers.

Digital Payment Options with ShopeePay

As digital payments become more integrated into the daily lives of consumers, ShopeePay serves as a multi-functional tool for all their payment needs while providing rewards and safe transactions. Through Shopee’s year-end campaigns like the 11.11-12.12 Big Christmas Sale, ShopeePay will continue to drive greater adoption of digital payments amongst shoppers and merchants, bringing ShopeePay users greater convenience and value while helping businesses access more opportunities in the digital economy.

Martin Yu, Director at Shopee Philippines, said, “To grow in e-commerce, brands and businesses need to be committed to their journey and here at Shopee, we ensure that we are here to guide and support them all throughout. This is why we designed our ecosystem to be end to end: onboarding, training, and scaling their business to meet the demands of their customers. The needs of our stakeholders are ever-changing, and this is why we need to keep evolving.”

For more information about Shopee 11.11-12.12 Big Christmas Sale, visit https://shopee.ph/m/christmas-sale.

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TECHNOLOGY

inDrive is 4th most downloaded travel app in PH

2:11 p.m. February 12, 2026

WITH over four million installations in 2025 alone, inDrive ranked fourth among the most downloaded travel apps in the Philippines, according to market intelligence firm Sensor Tower. 

This ranking underscores Filipino users’ growing demand for inDrive to expand beyond ride-hailing as it evolves into a mobility super app.

inDrive also remained the world’s second most downloaded ride-hailing app for the fourth straight year. It also climbed from fifth to fourth place among the top travel apps globally and topped this category in Pakistan, Peru, Egypt, Morocco, the Dominican Republic, Ecuador, Guatemala, Panama, and Zimbabwe.

Reflecting on this milestone, inDrive Founder and CEO Arsen Tomsky said, “This recognition reflects the trust people place in our platform and the continued dedication of our global team. As inDrive evolves into a super app, we remain focused on our core principles of fairness, transparency, and user choice while expanding access to services that make a meaningful difference in people’s daily lives.”

Full Speed Ahead as inDrive Evolves into a SuperApp

With inDrive growing its user base year-on-year, the app has begun expanding its services beyond ride-hailing in other key markets. Among these new offerings is inDrive.Ads, an in-app advertising platform. By generating new income streams, inDrive can keep its take rate among the lowest in the industry while supporting long-term sustainability for riders, drivers, and local communities. 

Now live in 20 countries, including the Philippines, inDrive.Ads plans to expand to all global markets within this year. On inDrive.Ads, ads appear across various screens in the funnel and include multiple-dimension banners featuring graphics and animation, with transparent measurement tools built in.

Tomsky said in a statement, “Diversifying our business with a high-margin stream like Ads is an important step for inDrive. This new line gives us more flexibility to fund affordability at scale.”

Sofia Guinto, inDrive Philippines Country Representative, echoed similar sentiments, saying, “inDrive.Ads is our way of championing fairness and accessibility on all facets of our SuperApp. Through this, we can maintain fares that are both affordable for passengers and lucrative for our drivers and create equal opportunities for more people and brands.”

Beyond its global launch of inDrive.Ads, inDrive has also expanded into intercity transportation, courier and grocery delivery, and financial services in other global markets. These new services utilize artificial intelligence and predictive analytics to fix mapping gaps, improve ETA accuracy, anticipate user needs, and personalize solutions. Through these AI-powered offerings, inDrive continues to drive innovation while still giving users the freedom of choice in every ride.

Throughout the rest of 2026, inDrive will continue to update its features and grow its user base, becoming a true mobility superapp. Amid this shift, it ensures that all rollouts will be built around fairness, opportunity, and people’s real needs. For more updates on inDrive’s new offerings available in the Philippines, visit www.inDrive.com or follow @inDrive.ph on social media.

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TECHNOLOGY

Google AI Tools open new frontiers for wildlife conservation in PH, Southeast Asia

2:22 p.m. February 5, 2026


The endangered hog deer was once plentiful throughout South and in Southeast Asia, including India, Pakistan, Burma and Thailand. The species now faces serious decline and a loss in genetic diversity.

As the Philippines continues to battle biodiversity loss, Google has announced a major step forward in using AI to preserve endangered species. Through a partnership with the Vertebrate Genomes Project (VGP), Google is providing advanced AI tools and funding to sequence the genetic codes of threatened animals, a move that holds significant promise for conservation efforts in biodiversity hotspots like the Philippines.

Scientists predict that up to one million species globally face extinction. To combat this, Google is deploying AI technologies—including DeepPolisher, DeepVariant, and DeepConsensus—to make genomic sequencing faster, more accurate, and more affordable.

This process allows researchers to create a “biological instruction manual” for species, vital for designing effective conservation strategies.

Regional Impact for Southeast Asia. The initiative has already successfully sequenced 13 endangered species, several of which are native to the broader Southeast Asian region, highlighting the technology’s relevance to local ecosystems:

● The Elongated Tortoise: A critically endangered reptile native to Southeast Asia, currently the focus of captive breeding and reintroduction efforts.
● The Hog Deer: Once plentiful across South and Southeast Asia, this species now faces serious decline and loss of genetic diversity.
● Eld’s Deer: An endangered deer species indigenous to the region that requires breeding and conservation plan to survive.

Expanding the Safety Net. In addition to the initial species, Google.org has awarded the AI for Science fund to The Rockefeller University to expand this work to 150 additional species. This expansion opens the door for more unique wildlife—potentially including species found in the Philippines—to benefit from genomic preservation.

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TECHNOLOGY

Infinix unveils XPAD Edge, its first 13.2-inch PC-level tablet redefining workplace productivity

12:01 p.m. February 2, 2026

Infinix today announced the launch of its first 13.2-inch ultra-slim productivity tablet, Infinix XPAD Edge. Featuring a 13.2-inch FHD+ (Full High Definition Plus) display, a sleek 6.19 mm metallic body, and a lightweight 588g design, XPAD Edge delivers the ideal balance of mobility and performance.With all-scenario 4G connectivity, the tablet redefines mobile productivity for modern creators, professionals, and learners.

Its detachable keyboard with touchpad transforms it into a true PC-level device, delivering a seamless workplace productivity experience, while combining cutting-edge technology and accessibility to give users greater freedom and efficiency everywhere.

Large Display, Ultra-Slim Design, and Productivity on the Go

Designed for today’s dynamic hybrid workforce, XPAD Edge enables users to work and learn efficiently anywhere. Measuring only 6.19mm thin and weighing 588g, it slips easily into a backpack or briefcase. Its 8000 mAh battery and all-scenario 4G connectivity provide lasting power and reliable access whether in a café, during travel, or at a remote worksite.

Furthermore, the expansive 13.2-inch 3:2 aspect-ratio display mirrors the proportions of a traditional PC screen, offering a broad workspace for documents, presentations, and spreadsheets.

With rich color reproduction and optimized contrast, every detail appears vivid and clear. Certified by TÜV Rheinland for low blue light and flicker-free performance, the XPAD Edge display filters up to 70% of harmful short-wave blue light and addresses the often-overlooked issue of screen flicker—helping to reduce eye fatigue during long working hours.

Inspired by the colors and light of the cosmos, the XPAD Edge is presented in the “Celestial Ink” colorway, refined metallic finish combines deep hues with a matte texture, blending technology with elegance in a minimalist design that suits both professional and personal settings.

PC-Level Experience for Smarter Workflows

Building on its ultra-slim design, XPAD Edge transforms mobile work into a truly PC-level experience. Designed as a versatile productivity hub, it brings together portability and power for efficient hybrid work and learning. Pre-installed WPS Office and an optimized task interface allow users to edit documents, manage files, and collaborate with ease. Whether preparing presentations, reviewing reports, or managing creative projects, XPAD Edge delivers a fast, intuitive, and professional workflow in every environment.

XPAD Edge supports split-screen, Parallel Windows, and multi-task drag-and-drop operations, maximizing the 13.2-inch large display for parallel applications. Within a single interface, users can browse data, take notes, and edit webpages effortlessly. 

For external productivity, XPAD Edge supports Wireless Second Screen for PC*, enabling content mirroring or extension for meetings, design work, or entertainment. Users can also connect keyboards, mice, and other peripherals for a smooth, desktop-like experience that enhances both comfort and control.

In addition, XPAD Edge pairs seamlessly with the X Keyboard 20 to provide a flexible and natural writing experience. The magnetic keyboard and stylus combine precision with comfort, allowing users to take notes, sketch, or edit content with accuracy. Whether working in a café, classroom, or creative studio, XPAD Edge enables users to enjoy the freedom and efficiency of a complete mobile office anywhere.

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