Connect with us

TECHNOLOGY

Shopee provides MSMEs with all-around marketing support to grow their online business

As society becomes more digitalized, e-commerce plays a significant role in helping groom and grow entrepreneurs who can meet the needs of consumers. More people in the region are coming online, and this number is expected to reach around 380 million by 2026. In order to help brands and MSMEs establish and strengthen their online presence, Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, focuses on developing a strong support ecosystem that makes it simple for them to launch and grow their online business.

This includes enhanced marketing tools, knowledge sharing and upskilling, as well as sustained guidance from Shopee, to help business owners tap into various markets, increase their monthly average sales, and achieve notable e-commerce growth as a whole.

Shopee Seller Education

Shopee provides the necessary support and seminars to equip aspiring entrepreneurs with the e-commerce knowledge they need to succeed. Just this year, Shopee launched its first Shopee University Summit where industry leaders, successful online sellers, and top brands shared their expertise to help sellers understand the basics of e-commerce and how they can maximize the potential of e-commerce and succeed in growing their business online. The second summit also proved to be a success with 35,000 online viewers. During the summit, participants learned about developing the correct business branding, product photography skills, and leveraging Shopee tools and social media platforms to promote their businesses.

Shopee sellers can also access Shopee’s Seller Education Hub (https://seller.shopee.ph/edu/home) where they can take helpful e-commerce courses, participate in informative webinars, and read articles about shop management, product listings, operation improvements, and other business matters.

All-Around Support from Relationship Managers

In addition to marketing tools readily available for use within the app, Shopee also provides MSMEs with constant guidance on how they can improve and grow their business through highly-trained relationship managers (RMs). To fully support a seller’s growth, RMs push for excellent service and tend to the seller’s inquiries, and sometimes going out of their way to cater to the seller’s e-commerce needs.

Kriszel of M A R E Clothing said that their relationship manager helped them greatly, even encouraging them to join big campaigns to grow their business more. “Our relationship manager was very helpful all throughout our Shopee journey. During big campaigns, we were given ample exposure on in-app features like Shopee Feed. Last 10.10, we earned more than 2,000 followers thanks to Shopee’s feature Feed Freebies. We are very grateful for the guidance we received and it is a big factor in our shop’s success.”

Campaigns that Meet Consumer Demand

In addition, Shopee also supports its sellers through big campaigns as local MSMEs stand to benefit from the increased traffic to supercharge their business growth and scale their online presence. Throughout the region, sellers who participated at the recent 9.9 Super Shopping Day recorded 8X more orders compared to an average day, and this coming 11.11 – 12.12 Big Christmas Sale, Shopee continues to provide sellers with marketing tools to further drive sales. The 11.11 – 12.12 Big Christmas Sale is happening until December 12, 2021, and serves as an opportunity for sellers to provide consumers with promos that include ₱1 deals, free shipping with no minimum spend, and 10% off daily vouchers.

Digital Payment Options with ShopeePay

As digital payments become more integrated into the daily lives of consumers, ShopeePay serves as a multi-functional tool for all their payment needs while providing rewards and safe transactions. Through Shopee’s year-end campaigns like the 11.11-12.12 Big Christmas Sale, ShopeePay will continue to drive greater adoption of digital payments amongst shoppers and merchants, bringing ShopeePay users greater convenience and value while helping businesses access more opportunities in the digital economy.

Martin Yu, Director at Shopee Philippines, said, “To grow in e-commerce, brands and businesses need to be committed to their journey and here at Shopee, we ensure that we are here to guide and support them all throughout. This is why we designed our ecosystem to be end to end: onboarding, training, and scaling their business to meet the demands of their customers. The needs of our stakeholders are ever-changing, and this is why we need to keep evolving.”

For more information about Shopee 11.11-12.12 Big Christmas Sale, visit https://shopee.ph/m/christmas-sale.

Continue Reading
Advertisement

Click to comment

Leave a Reply

Your email address will not be published.

TECHNOLOGY

SEA 2023: Cybercriminals clog business networks with financial phishing

6:36 p.m. March 18, 2024

In 2023, Kaspersky anti-phishing technologies detected nearly 500,000 attempts to follow a phishing link on businesses’ devices in Southeast Asia (SEA). Interestingly, this number only refers to phishing links related to finance matters – e-commerce, banking, and payment systems.

Phishing persuades users to take action which gives a scammer access to your device, accounts, or personal information. By pretending to be a person or organization the users trust, they can more easily infect the victim with malware or steal their information.

These social engineering schemes “bait” with trust to get valuable information. This could be anything from a social media login, to your entire identity via your social security number. These schemes may urge the user to open an attachment, follow a link, fill out a form, or reply with personal information.

“Financial phishing” is a type of phishing which refers to fraudulent resources related to banking, payment systems and digital shops. Payment system phishing includes pages impersonating well-known payment brands.

From January to December last year, Kaspersky solutions detected and blocked a total of 455,708 financial phishing attempts targeting companies of various sizes in the region. The statistics reflect clicks on phishing links placed in various communication channels, including emails, fraudulent web sites, messengers, social media, etc. 

“Phishing is a trusted technique for cybercriminals when it comes to infiltrating business networks because they usually work. The rise of generative AI helps cybercriminals to make phishing messages or scam resources more convincing. As a result, it becomes challenging for people to distinguish between a scam and a legitimate communication. That’s why the role of robust security solutions increases,” comments Yeo Siang Tiong, General Manager for Southeast Asia at Kaspersky. 

The Philippines logged the highest number of financial phishing at 163,279 attempts in 2023, followed by Malaysia with 124,105. Indonesia chalked up 97,465 incidents while Vietnam experienced 36,130 phishing attacks related to financial matters. Thailand and Singapore registered the least number of this threat at 25,227 and 9,502 respectively.

“Cybercriminals employ various tactics, including financial-related phishing, to deceive employees and trick them into falling victim to an attack Our recent study showed employee security violations can be as damaging as external hacking for companies in Asia Pacific which means the human factor continues to play a role in making businesses vulnerable. Tools to help safeguard against human error are a vital step forward, but they can’t exclude employee education, skills development, and overall strengthening of the company’s ability to detect and respond to cyberattacks,” adds Yeo.

To help companies protect their systems against the damages of a successful phishing attack, Kaspersky experts recommend:

  • To advance decision-makers’ understanding of the importance of cybersecurity and how best to distribute budgets to stay ahead of threats, engage them with Kaspersky Interactive Protection Simulation for enhanced C-level professional education.
  • Consider experts’ help. For example, Kaspersky Assessments family of professional services identifies security gaps in your system’s configuration, and the Security Architecture Design helps create an IT security infrastructure that’s a perfect fit for a particular company. Every step of implementation is grounded in real security needs, giving decision-makers convincing arguments to allocate budgets.
  • Install and use enterprise security solutions with anti-phishing software: The Advanced Anomaly Control feature within Kaspersky Endpoint Security for Business Advanced, Kaspersky Total Security for Business and Kaspersky Endpoint Detection and Response Optimum help prevent potentially dangerous activities that are ‘out of the norm’, both undertaken by the user and initiated by the attacker who has already seized control of the system.  
Continue Reading

TECHNOLOGY

Revolutionizing social networking: Rili, groundbreaking AI-powered platform

6:11 p.m. March 9, 2024

Rili.ai officially launches its AI-powered app to redefine how individuals connect, interact, create, and communicate in the digital age. Thanks to voice cloning and lip-syncing, anyone can create their own digital twin (Rili) and interact with anyone, anytime, and anywhere.

Users can cultivate their digital twin, training it with content in over 100 languages to break down communication barriers and foster worldwide friendships. Whether you’re looking to expand your knowledge, gain insights and information from other individuals, or delve deeper into meaningful conversations with other users, Rili.ai is the app to do so effortlessly.

To train Rili, users can share knowledge and information through chat (written messages or voice audios) or by speaking into a microphone. Moreover, it is possible to integrate the digital print of anyone into Rili profiles with their existing accounts on platforms such as Twitch, X, and YouTube. Leveraging this integration, Rili.ai gathers personalized information from users’ public profiles on these platforms, ensuring a tailored experience based on their interests and preferences.

Features for Enhanced Social Engagement

The app offers various features designed to enhance users’ digital interactions. The explore feature allows users to effortlessly search for their favorite Rili users and discover others who share similar interests and preferences, fostering meaningful connections in a virtual community. With profile customization, users can tailor their Rili to reflect their unique personality and interests. The chat functionality allows users to initiate conversations with other “Rilis” and review their past chats, promoting seamless interaction and boosting engagement. Other features include creating favorite Rili lists, scoring conversations, adding likes to conversations or phrases, and sharing messages with anyone through different channels.

Through Rili, users have the unique ability to deeply connect with others, gaining valuable insights and understanding into their perspectives, experiences, and expertise. Rili.ai facilitates meaningful connections that transcend geographical boundaries and time constraints. With its advanced capabilities, Rili.ai offers an app for preserving digital heritage, allowing users to capture and preserve their memories, stories, and experiences for future generations.

“Rili is the new generation of social media platforms. Powered by AI and using the most relevant state-of-the-art technologies, its development will be a turning point for the history of communication. The creation of digital twins will give the opportunity to the society to expand their knowledge, connections and share of voice beyond boundaries”, highlighted Antonio Camacho, Rili Co-founder. “Rili’s mission is to fight against isolation, allowing people to connect with others you would not be able to reach”.  

Join Rili’s white list

The Rili alpha version is already live for anyone interested in joining the community. You can sign up for the white list and will be notified once you have access to create your own Rili. The app is available for iOS and Android.

Revolutionizing Social Networking: Introducing Rili, the Groundbreaking AI-Powered Platform for Sharing and Expanding Your Legacy

Rili.ai officially launches its AI-powered app to redefine how individuals connect, interact, create, and communicate in the digital age. Thanks to voice cloning and lip-syncing, anyone can create their own digital twin (Rili) and interact with anyone, anytime, and anywhere.

Users can cultivate their digital twin, training it with content in over 100 languages to break down communication barriers and foster worldwide friendships. Whether you’re looking to expand your knowledge, gain insights and information from other individuals, or delve deeper into meaningful conversations with other users, Rili.ai is the app to do so effortlessly.

To train Rili, users can share knowledge and information through chat (written messages or voice audios) or by speaking into a microphone. Moreover, it is possible to integrate the digital print of anyone into Rili profiles with their existing accounts on platforms such as Twitch, X, and YouTube. Leveraging this integration, Rili.ai gathers personalized information from users’ public profiles on these platforms, ensuring a tailored experience based on their interests and preferences.

Features for Enhanced Social Engagement

The app offers various features designed to enhance users’ digital interactions. The explore feature allows users to effortlessly search for their favorite Rili users and discover others who share similar interests and preferences, fostering meaningful connections in a virtual community. With profile customization, users can tailor their Rili to reflect their unique personality and interests. The chat functionality allows users to initiate conversations with other “Rilis” and review their past chats, promoting seamless interaction and boosting engagement. Other features include creating favorite Rili lists, scoring conversations, adding likes to conversations or phrases, and sharing messages with anyone through different channels.

Through Rili, users have the unique ability to deeply connect with others, gaining valuable insights and understanding into their perspectives, experiences, and expertise. Rili.ai facilitates meaningful connections that transcend geographical boundaries and time constraints. With its advanced capabilities, Rili.ai offers an app for preserving digital heritage, allowing users to capture and preserve their memories, stories, and experiences for future generations.

“Rili is the new generation of social media platforms. Powered by AI and using the most relevant state-of-the-art technologies, its development will be a turning point for the history of communication. The creation of digital twins will give the opportunity to the society to expand their knowledge, connections and share of voice beyond boundaries”, highlighted Antonio Camacho, Rili Co-founder. “Rili’s mission is to fight against isolation, allowing people to connect with others you would not be able to reach”.  

Join Rili’s white list

The Rili alpha version is already live for anyone interested in joining the community. You can sign up for the white list and will be notified once you have access to create your own Rili. The app is available for iOS and Android.

Continue Reading

TECHNOLOGY

The lightest smartphone with massive 6000mAh battery HONOR X7b coming to PH on March 9

4:34 p.m. March 7, 2024

HONOR Philippines never stops! After the successful launches of HONOR X9b 5G, HONOR Magic V2, and HONOR X8b, the leading global smart devices provider is expected to launch the HONOR X7b in the Philippines on March 9!  

“We, at HONOR, believe that technology is very inclusive, there is technology that caters to even the most unique requirement there is. We had HONOR X9b 5G that is ultra tough that can withstand harsh drops. HONOR X8b was recently introduced with a massive storage and great camera quality for those who value design and photography. Now, we are welcoming a new addition to our X Series, the HONOR X7b,” said HONOR Philippines Vice President Stephen Cheng. 

Welcoming the HONOR X7b 

HONOR X7b is the latest addition to HONOR’s X Series line-up, offering consumers a reliable, well-rounded device available to consumers at an affordable price. Delivering upgrades in hardware performance, battery performance, and photography capabilities, the new device promises an exceptional, uninterrupted user experience. 

Equipped with a 6,000mAh ultra-large battery, the HONOR X7b delivers the best battery life among all HONOR X Series smartphones to date. It can support various activities for up to 3 days  on a single charge, making it a reliable companion for users on the go. Thanks to HONOR’s innovative battery technologies, the HONOR X7b is the thinnest and lightest smartphone with a 6000mAh battery. The device’s battery maintains over 80% of its health even after three years of usage, ensuring exceptional longevity and reducing the need for constant recharging. 

The HONOR X7b boasts a 108MP Main Camera  with a 1/1.67-inch sensor. To enable the camera to capture bright and vivid shots even in challenging low-light conditions, the HONOR X7b supports 9-in-1 pixel binning, achieving a pixel  size measuring 1.92µm that ensures night colors are faithfully reproduced in images. 

For more information and announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/

In the meantime, check out HONOR’s wide array of mobile phones, tablets, and laptops at any HONOR Experience and Partner Stores nationwide or online via Shopee (https://bit.ly/HONORPHShopee), Lazada (https://bit.ly/HONORPHLaz) and TikTok Shop (https://bit.ly/HONORTikTokShop)

Continue Reading