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TECHNOLOGY

Shopee provides MSMEs with all-around marketing support to grow their online business

As society becomes more digitalized, e-commerce plays a significant role in helping groom and grow entrepreneurs who can meet the needs of consumers. More people in the region are coming online, and this number is expected to reach around 380 million by 2026. In order to help brands and MSMEs establish and strengthen their online presence, Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, focuses on developing a strong support ecosystem that makes it simple for them to launch and grow their online business.

This includes enhanced marketing tools, knowledge sharing and upskilling, as well as sustained guidance from Shopee, to help business owners tap into various markets, increase their monthly average sales, and achieve notable e-commerce growth as a whole.

Shopee Seller Education

Shopee provides the necessary support and seminars to equip aspiring entrepreneurs with the e-commerce knowledge they need to succeed. Just this year, Shopee launched its first Shopee University Summit where industry leaders, successful online sellers, and top brands shared their expertise to help sellers understand the basics of e-commerce and how they can maximize the potential of e-commerce and succeed in growing their business online. The second summit also proved to be a success with 35,000 online viewers. During the summit, participants learned about developing the correct business branding, product photography skills, and leveraging Shopee tools and social media platforms to promote their businesses.

Shopee sellers can also access Shopee’s Seller Education Hub (https://seller.shopee.ph/edu/home) where they can take helpful e-commerce courses, participate in informative webinars, and read articles about shop management, product listings, operation improvements, and other business matters.

All-Around Support from Relationship Managers

In addition to marketing tools readily available for use within the app, Shopee also provides MSMEs with constant guidance on how they can improve and grow their business through highly-trained relationship managers (RMs). To fully support a seller’s growth, RMs push for excellent service and tend to the seller’s inquiries, and sometimes going out of their way to cater to the seller’s e-commerce needs.

Kriszel of M A R E Clothing said that their relationship manager helped them greatly, even encouraging them to join big campaigns to grow their business more. “Our relationship manager was very helpful all throughout our Shopee journey. During big campaigns, we were given ample exposure on in-app features like Shopee Feed. Last 10.10, we earned more than 2,000 followers thanks to Shopee’s feature Feed Freebies. We are very grateful for the guidance we received and it is a big factor in our shop’s success.”

Campaigns that Meet Consumer Demand

In addition, Shopee also supports its sellers through big campaigns as local MSMEs stand to benefit from the increased traffic to supercharge their business growth and scale their online presence. Throughout the region, sellers who participated at the recent 9.9 Super Shopping Day recorded 8X more orders compared to an average day, and this coming 11.11 – 12.12 Big Christmas Sale, Shopee continues to provide sellers with marketing tools to further drive sales. The 11.11 – 12.12 Big Christmas Sale is happening until December 12, 2021, and serves as an opportunity for sellers to provide consumers with promos that include ₱1 deals, free shipping with no minimum spend, and 10% off daily vouchers.

Digital Payment Options with ShopeePay

As digital payments become more integrated into the daily lives of consumers, ShopeePay serves as a multi-functional tool for all their payment needs while providing rewards and safe transactions. Through Shopee’s year-end campaigns like the 11.11-12.12 Big Christmas Sale, ShopeePay will continue to drive greater adoption of digital payments amongst shoppers and merchants, bringing ShopeePay users greater convenience and value while helping businesses access more opportunities in the digital economy.

Martin Yu, Director at Shopee Philippines, said, “To grow in e-commerce, brands and businesses need to be committed to their journey and here at Shopee, we ensure that we are here to guide and support them all throughout. This is why we designed our ecosystem to be end to end: onboarding, training, and scaling their business to meet the demands of their customers. The needs of our stakeholders are ever-changing, and this is why we need to keep evolving.”

For more information about Shopee 11.11-12.12 Big Christmas Sale, visit https://shopee.ph/m/christmas-sale.

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TECHNOLOGY

Shell empowers Filipino SMEs thru award-winning Fleet App

5:09 p.m. July 8, 2025

Shell Pilipinas Corporation is empowering small and medium enterprises (SMEs) across the country through the Shell Fleet App (SFA), a first-of-its-kind mobile solution that streamlines fleet and fuel management in a secure and paperless way.

Launched in 2022, the app allows business owners to manage their Shell Fleet Card, control fuel spend, track driver activity, and access real-time reports, all in one platform. By simplifying traditional processes and eliminating paperwork and manual tracking, SFA gives SMEs the ability to operate with greater ease, visibility, and efficiency.

A Digital Response to a Growing SME Sector

With SMEs comprising 99.5% of registered businesses in the Philippines, Shell saw a critical need for tools tailored to their daily challenges. The app condenses the typical fleet card application process into just five minutes and has already contributed to a tenfold increase in SME customer acquisitions. According to Deepti Behl, Global Head of SMEs GM of Digital Products & Marketing at Shell Fleet Solutions, the app helps owners reclaim their time and streamline operations. “We designed the app to empower SME owners to manage their fleets anytime, anywhere. It reduces admin work, offers peace of mind, and enables entrepreneurs to focus on growth.”

Transforming Daily Operations

From automotive to retail and construction, Shell Fleet App users from various sectors have reported positive results. Business owners describe smoother daily operations, real-time visibility of fuel spend, and faster driver and expense management, all while on the go. Their testimonials reinforce SFA as not just a convenience but a business enabler.

With its core benefits, the app is purpose-built for Filipino SMEs. Whether it’s tracking fuel usage in real time, enabling seamless automated payments, or offering savings for the purchase of Shell lubricants, the app provides everyday value while helping ease cash flow pressures for small business owners.

Recognized Across Asia for Innovation

The Shell Fleet App’s breakthrough approach has earned multiple regional and international recognitions. Most recently, it won its third award, the Stevie Award at the 2024 Asia-Pacific Stevie Awards, further cementing its status as a world-class solution for small and medium enterprises. The app was also previously named Digital Transformation Initiative of the Year for the Philippines at the 2024 Asian Oil & Gas Awards and received the User Experience of the Year for Energy at the 2022 Asian Experience Awards. These accolades highlight Shell’s commitment to digital innovation that directly improves the way businesses operate.

A Future-Focused Commitment

Shell Pilipinas remains focused on developing tech-driven tools that help Filipino entrepreneurs grow and thrive. With regular updates informed by user feedback, the Shell Fleet App continues to evolve, shaping the future of fuel and fleet management for SMEs nationwide.

The Shell Fleet App is available for download on both the Apple App Store and Google Play Store. SMEs can get started in minutes by downloading the app, signing up, and instantly unlocking access to Shell Fleet Card benefits. For more information, customers may visit the Shell Fleet Card for Small Business website or call the Shell Customer Service Hotline at +632 8878 8811.

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TECHNOLOGY

Canva breaks ground as first design connector for OpenAI’s ChatGPT

3:22 p.m. July 6, 2025

In a landmark leap for AI-powered creativity, Canva has become the first design platform to deeply embed its creative suite into the world’s most advanced AI tools, including ChatGPT.

Two major launches – the deep research connector with ChatGPT and the Canva Model Context Protocol (MCP) Server – turn Canva into a powerful AI platform that plugs seamlessly into AI assistants and agents to securely access your designs and generate new ones, all within the same conversation.

As businesses and creators increasingly adopt AI-first workflows, Canva is pioneering a new era of AI-native design. Whether analyzing a marketing campaign, drafting a business plan, or generating social content, you can now brainstorm, design, and publish without leaving your AI assistant, unlocking new levels of creativity and speed.

By bringing Canva’s creative power directly into AI assistants, Canva is redefining how its 240 million users, including 95% of Fortune 500 companies, design, collaborate, and communicate, streamlining the entire content journey from concept to completion.

“AI agents and assistants have become indispensable creative partners, yet current workflows require users to manually add context or references, creating complexity,” said Anwar Haneef, GM and Head of Ecosystem at Canva. “We’re embedding Canva directly into the AI tools people use every day so they can brainstorm, create, and publish content faster. This is a major step in our vision to make the complex simple and build an all-in-one AI workflow that’s secure and accessible to all.”

Your Canva designs, accessible in ChatGPT
Canva’s deep research connector with ChatGPT will now connect users’ designs directly to OpenAI’s most advanced model, enabling specific, thoughtful, and context-rich responses grounded in your past work. Without needing to switch between tabs or dig for information, users can simply prompt ChatGPT to analyze or refine content across Canva Docs, Presentations, and more. With instant access to your design history, this integration removes friction and makes cross-platform creation and collaboration effortless.

Privacy and security are built in from the ground up. Every interaction is protected by Canva Shield, the company’s comprehensive AI trust and safety framework.

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TECHNOLOGY

Acer maintains No. 1 personal computer market share in Philippines

12:11 p.m. July 5, 2025

Acer secured the top position in the Philippine personal computer market in Q1 2025, with a 35.7% total market share, a 34.2% share in consumer notebooks, and an impressive 40.6% share in gaming laptops, according to market research firm GfK.

Acer also delivered a strong performance in April, with its notebook segment reaching a 36% market share, further cementing its dominance. 

Acer’s success can be credited to a multi-faceted marketing approach, including strategic partnerships with brand ambassadors. This method has proven very effective in expanding Acer’s nationwide reach and strengthening its local branding efforts.

A prime example is Acer’s partnership with the “Kings of P-pop,” SB19. This collaboration has been key in maintaining Acer’s relevance to its customer base, especially among the younger demographic. The partnership between Acer and SB19 began before their official ambassadorship for Acer Day and endorsement with Acer and Acerpure in 2021.

“Our partnership with SB19 works because we share the same values and energy. Also, the group’s strong social media presence and its ability to create engaging content have allowed us to reach and connect with our customers,” said Sue Ong-Lim, Managing Director at Acer Philippines.

Recently, Acer co-presented SB19’s “Simula at Wakas” world tour stop in Taiwan, further strengthening the brand’s connection with SB19’s fans. SB19 also visited Acer’s Taipei headquarters as “one-day employees” to experience the brand’s innovations firsthand. 

Acer Chairman and CEO Jason Chen, along with Pan-Asia Pacific President Andrew Hou, personally met with the group and gifted each member a Predator Helios 18 gaming laptop.

During the group’s visit to Taiwan, SB19 visited Acer’s product experience center. They also tried the latest gaming laptops and the FreeSense Ring smart wearable developed by Acer Fashion. They participated in a design workshop to brainstorm ideas for laptop aesthetics and compact home appliances.  As the partnership marks its fifth year, Acer and SB19 look forward to more fruitful and productive years together.

For more information about Acer, follow Acer Philippines on its social media platforms: @AcerPH on Facebook, @acerph on Instagram, and @acerphils on Twitter, or go to www.acer.com. 

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