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AI seminar addresses communicators’ concerns in the Age of AI

9:21 a.m. March 24, 2025

The AI Centre of Excellence (ACE) is joining forces with the Public Relations Society of the Philippines (PRSP) and the Internet and Mobile Marketing Association of the Philippines (IMMAP) to present “The Power of AI in Communications and Beyond,” a vital seminar addressing the growing impact of artificial intelligence on the communications landscape.

Recognizing the increasing need for communicators to understand and effectively utilize AI – a concern recently underscored by a PRSP survey of its members – this seminar offers timely and relevant insights. PRSP, the Philippines’ leading organization for public relations and communications professionals (representing a diverse range of sectors), and IMMAP, the country’s premier digital marketing association, driving digital learning and skills development since 2007, are key partners in this initiative.

With industry giants like OpenAI CEO Sam Altman forecasting significant job market shifts due to AI, this seminar provides crucial tools and strategies for navigating this evolving environment. Attendees will gain invaluable knowledge from leading AI thought leader Hemant Gaule, empowering them to leverage the power of AI for success in communications and beyond.

Seminar highlights:

  • Practical applications: Attendees will learn how AI can enhance various aspects of communications, including media monitoring, sentiment analysis, and personalized messaging.
  • Expert insights: Hemant Gaule, co-founder & Dean of SCoRe, who has trained over 2,000 PR professionals globally on AI applications in communications, will lead the session. Additional companies from sponsoring organizations like PRSP and IMMAP will also contribute and share industry insights.
  • Networking opportunities: The seminar provides a platform to connect with AI developers, policymakers, tech leaders, and fellow communication professionals.
  • Exclusive PRSP and IMMAP member discount: PRSP and IMMAP members can avail of an exclusive partnership rate of Php 6,000 (regular rate Php 10,000).

The seminar will be held in a hybrid format, offering both in-person attendance at the Holiday Inn Makati and online access via Zoom. Successful participants will receive a certificate of completion from ACE, to be validated by SCoRe, LSPR, and ArdentComm.

IMMAP and PRSP partnership

The IMMAP and PRSP’s partnership with ACE for this particular workshop underscores their respective organization’s commitment to empowering their members with cutting-edge knowledge and tools.

This collaboration shall provide PRSP members with exclusive benefits while reinforcing the society’s position as an industry leader. Members of IMMAP, on the other hand, will gain a wealth of knowledge and practical skills from attending the ACE workshop, giving them a clearer understanding of how AI is transforming the digital marketing landscape.

The AI Centre of Excellence (ACE) is a tripartite partnership between the London School of Public Relations (LSPR), the School of Communications and Reputation (SCoRe), and ArdentComm. It was formed to provide cutting-edge and high-quality education to cultivate faculty, professionals, and students in AI and machine learning, specifically within communication.

Don’t be left behind in the AI revolution. Secure your spot now for “The Power of AI in Communications and Beyond” and gain the skills you need to thrive in the age of AI. To know more and to register for the event, visit www.centreofexcellence.ai.

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NEWS

PTT Philippines introduces high-performance fuels

2:45 p.m. April 11, 2025

Thai oil firm PTT Philippines has introduced its new line of high-performance fuels to provide the mobility market with more efficient and engine-friendly petrol, in a move that would redefine fuel quality.

Following an extensive study and research, PTT Philippines has reformulated its line of fuels to bring them into the next level and brought into life Power+ Gasoline, Eco+ Gasoline, Ultra+ Diesel, and Save+ Diesel.

“This is going to redefine high-performance fuels as they are intended to improve driving experience not only in terms of mileage but also the cleaning and protection formula for the engine to last longer,” PTT Philippines Corporation President & Chief Executive Officer Athiwat Rattanakorn said during the formal launch Tuesday at PTT Park ‘n Fly Station in Pasay City.

“Combining latest technologies and high-quality components, our transition from Blue Innovation formula to this new product lines were part of our continuing drive on fuel innovation,” he added.

Power+ Gasoline is a premium grade fuel with 95 octane and contains more cleaning molecules that removes performances reducing deposits in the engine. Its friction modifier also improves power and torque for smoother driving experience.

Eco+ Gasoline has 93 octane and contains cleaning molecules that keep engine clean for improved fuel economy and emission.

Ultra+ Diesel is a premium grade diesel that contains twice the cleaning molecules from its previous regular formula that would help restore up to 100% of loss engine performance due to dirt and sludge. It will also help improve the combustion for better performance.

Save+ Diesel, on the other hand, has cleaning molecules that keep engine clean for better mileage and cleaner emission.

Initially, these new line of fuel products are available in at least five PTT stations in Luzon – the PTT Park ‘n Fly; PTT SCTEX and Concepcion, both in Tarlac; PTT Belfast in Fairview, Quezon City; and PTT Daet in Camarines Sur. They will soon be made available in all of PTT’s 170 stations all over the country, except for the Ultra+ Diesel which will be exclusively offered in the said five stations.

Apart from offering premium grade fuels, the adoption of new names from its previous Blue Innovation brand was also aimed at simplifying the product identification while clearly highlighting the unique advantages of each fuel grade offers.

“By adopting modern and dynamic names, we want to resonate better with our customers,” said Retail Marketing Director Sakon Masagee. “The new product names also align with our mission of staying competitive in the Philippine fuel industry while differentiating itself as a brand focused on superior value and customer satisfaction.”

Currently, PTT has a total of 170 stations in the country offering petroleum products of international standards, complementing the brand’s presence in other countries in Southeast Asia. PTT Philippines is a subsidiary of Thailand’s PTT Oil & Retail Business Public Company Limited.

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Smart scores big with NBTC, shapes future of PH basketball

5:36 p.m. April 10, 2025

Mobile services provider Smart Communications Inc. (Smart) successfully concluded the 2025 Smart-National Basketball Training Center (NBTC) National Finals. This year’s event brought together the best Filipino high school basketball teams, both local and international, to compete for the championship title, showcasing the exceptional talent and dedication of young athletes from across the country.

The Smart-NBTC National Finals, supported by Smart Sports and Puso Pilipinas, featured thrilling matches that captivated basketball fans nationwide. All games were livestreamed on PusoP.Com, allowing fans to watch their favorite teams and players in action.

Jude Turcuato, PLDT and Smart Head of Sports, expressed his pride in the continued partnership with NBTC. “Smart is committed to empowering young athletes from the grassroots level. Through our support for the NBTC, we aim to provide these talented individuals with the resources and opportunities they need to excel in their sport and achieve their dreams. The success of the 2025 Smart-NBTC National Finals is a testament to our dedication to nurturing the next generation of Filipino basketball stars.”

In an interview with Puso Pilipinas, former Los Angeles Lakers shooting guard and NBA coach Byron Scott spoke about his experience coaching young athletes in this year’s NBTC. “The passion here in the Philippines about basketball is unmatched. It really is something special to watch, they play it with such a passion, and they play so hard, and they have very high basketball IQs, too. It’s really good to see the revolution of basketball here from when I was here eight to ten years ago till now has really developed.”

The NBTC has a rich history of producing prominent names in basketball, including Houston Rockets guard Jalen Green, Gilas Pilipinas center Kai Sotto, Kamaka Hepa, Kihei Clark, Jeron Artest, Kai Ballungay, Jared Bahay, and Kieffer Alas. Their participation in previous NBTC tournaments highlights the event’s significance in developing future basketball talents. Also present at the finals is Filipino-American comedian Jo Koy, who sponsored Fil-Nation Jo Koy, an under-19 girls squad in the finals.

Smart remains steadfast in its mission to promote sports development and inspire young athletes to reach their full potential. All these initiatives highlight PLDT and Smart’s continuing contribution to the United Nations Sustainable Development Goals (SDGs), particularly SDG 3: Good Health and Well-Being. [END]

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HD Spikers’ experience, poise drown King Crunchers’ hype

2:10 p.m. April 7, 2025

Three-point thrillers defined the first two games of the Spikers’ Turf Open Conference Finals, with Cignal and Criss Cross trading blows to split the series. But when it mattered most, experience and composure rose above firepower and promise.

Cignal swept a shell-shocked Criss Cross side, 25-22, 25-16, 28-26, in a decisive Game 3, keeping its throne with authority and securing its ninth Spikers’ Turf title – a testament to the franchise’s dynastic reign.

And the HD Spikers’ near-improbable Set 3 comeback perfectly captured the HD Spikers’ championship DNA – while exposing the vulnerabilities in the King Crunchers’ once-imposing armor.

Backed by a core that has weathered countless championship wars, Cignal leaned on the big-game savvy of Louie Ramirez, Steven Rotter, Lloyd Josafat, JP Bugaoan and later on Jau Umandal, outclassing a Criss Cross squad that once again failed to deliver when the pressure peaked.

Despite bolstering their roster with heavy hitters like Jude Garcia, Marck Espejo, and Jaron Requinton, the King Crunchers faltered at the net and mentally unraveled down the stretch. Cignal’s 13 kill blocks and impenetrable defense neutralized Criss Cross’ vaunted frontline and left them playing catch-up in the first two sets.

Game 2 had seemed like a turning point for Criss Cross, which clawed back from a late deficit in the fifth set to level the series and briefly seized momentum. But their Game 3 performance told a different story – tentative, inconsistent, and ultimately overwhelmed in the first two sets.

That 2-0 set lead marked the first time Cignal had been ahead of Criss Cross in any of their six meetings this conference, putting the HD Spikers just a set away from extending their dominance over the King Crunchers.

But the King Crunchers seemed poised to extend the match after controlling most of Set 3, but when the pressure mounted down the stretch, cracks began to show in the team that had swept 13 straight matches en route to the finals.

With the title on the line, Cignal’s pedigree shone, while Criss Cross once again buckled under the weight of expectations, losing its third straight Finals series to the HD Spikers.

Coach Dexter Clamor deserved credit for keeping his squad mentally locked in. After a bitter Game 2 defeat and being down by three in the third set of the sudden death, he inspired a ruthless response in the clutch, driving home a reminder of why Cignal remains the league’s gold standard.

It was a masterclass from Clamor, who kept his team locked in with sharp, strategic guidance, exploiting even the smallest cracks in the opposition’s game.

In contrast, King Crunchers coach Tai Bundit struggled to find the right answers. Despite experimenting with combinations and calling timely timeouts in an effort to disrupt Cignal’s rhythm, his squad fell short when it mattered most.

Down 20–23, Clamor turned to Umandal – who, true to his form, answered the call with poise and intensity. Coming off the bench fresh and fiery, he immediately delivered with an off-the-block hit and a kill, then followed up with a defensive stop, denying Chumason Njigha’s quick attack.

In a flash, the score was tied at 23. In moments as tight and intense as this, only a team with a champion’s heart and nerves of steel could pull through.

Cignal did. But not without drama – surviving three set points and showcasing the resilience that defines their character.

Then came Rotter. Known for his thunderous attacks and powerful serves, he made his mark in an unexpected way – on defense – thwarting Espejo’s kill attempt to push the HD Spikers to match point.

After a tense rally, Rotter finally unleashed his trademark backrow attack, fed perfectly by Owa Retamar. The ball ricocheted off libero Manuel Sumanguid’s arms and flew out of bounds.

Espejo, in a desperate attempt to save the point, chased the ball but crashed into the railings. The sequence sealed the win and sparked a euphoric celebration for the HD Spikers, who claimed their ninth championship in just one hour and 33 minutes.

As white confetti rained down, the underdog HD Spikers basked in what could be considered their sweetest victory yet – achieved against the powerhouse Criss Cross squad.

One man stood tall in this milestone triumph: Ramirez, who matched Rotter’s 15-point output to once again earn Best Player of the Game honors.

For Ramirez, a standout from Perpetual Help, the performance was personal – a redemption after struggling for most of the conference.

“My mindset was to make it up to my teammates. I didn’t perform well all season, so I told myself that if I got a chance in the finals, I’d give everything I had,” said Ramirez in Filipino, who also bagged top honors in last year’s title run.

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