TECHNOLOGY
Borderless opportunities for PH to boost business at Petal Ads Summit ’23
April 30, 2023 7:30 p.m.
BGC – The borderless opportunities to boost local businesses and industries to accelerate the Philippine market were strongly emphasised by notable organisations such as AVOW, AppsFlyer, GroupM and more during the Petal Ads Summit 2023, aptly themed ‘Go Beyond, Go Borderless’.
The summit, which highlighted the latest mobile advertising landscape, was co-hosted by Huawei Philippines and Adglow, with a shared vision of building a better ecosystem for local businesses.
Petal Ads, a mobile advertising platform formerly known as HUAWEI Ads, brought together established Philippines brands, partners, leading experts and like-minded powerhouses to share ideas and discuss challenges in the current economy. The opportunity for Petal Ads to accelerate and drive brands’ efforts through first-party data in a mobile-first advertising world was highlighted to a global audience in sectors such as travel & transport, finance, e-commerce and more.

Shown here are (from left) Kevin Zhang, Head Huawei APAC Petal Ads; Ken Liang, Huawei PH Director for Mobile Ecosystem Business; Eduardo Emperlis, Jr., Member PMA; Alejandro Vazquez-Guillen, CEO, Adglow; Ashwin Shekhar, co-founder, Chief Revenue Officer, Avow; Laurent Goirand, Group M Head of Digital & E-commerce; Steve Stearns, Head of Sales for SEA/PK, Appsflyer; Dale Cruz,H ead of Branding Angkas; Jace Susara, GM and Executive Director of Mad Agency and Board of Trustee, IMMAP.
Speaking at the event, Alejandro Guillen, Chief Executive Officer, Adglow, said they are confident that Petal Ads can deliver powerful advertising solutions with its high quality audience and fraud-free environment. Laurent Goirand, GroupM Head of Digital & e-commerce, Adglow, shared that as AI redefines the mobile advertising landscape, we are unlocking the potential to create meaningful connections between brands and consumers, powered by data and enhanced by human creativity. While Ashwin Shekhar, Co-Founder & Chief Revenue Officer, AVOW shared some strategies on how to empower mobile marketers through Smart Media buying and KPI-driven approach to maximize their campaigns.
Ken Liang, Director of Philippines Ecosystem Development and Operation elaborated that the goal to present Philippines businesses with more advanced global commercial solutions is not to create competition with other platforms, but to provide relevant options that fit their needs. Thus, with the introduction of two new solutions during the Petal Ads Summit, these will bolster local businesses efforts in broadening global connectivity.
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“The strengthening of these businesses’ positions while helping Philippines to build one of the most robust mobile advertisement platform ecosystems will equip the Philippines market with capabilities to go beyond and borderless. With technological advancements getting faster and more effective, cross border opportunities are in abundance especially with the China market being the largest in the world,” said Ken Liang.
During the Summit, Petal Ads also launched the rebranding from HUAWEI Ads to Petal Ads, presenting more cutting-edge and borderless solutions to market to a wider audience. With the rebranding, Petal Ads hopes to help Philippines strengthen the mobile advertising ecosystem while contributing their latest technology as well as industry solutions to boost the Philippines economy.
As an all-scenario intelligent marketing platform, Petal Ads provides marketing and traffic monetization services for advertisers and publishers worldwide to help them achieve business growth and improve brand value. It does this by leveraging Huawei’s “1+8+N” all-scenario ecosystem, Huawei apps’ marketing capabilities, massive premium third-party traffic, extensive business resources, and powerful ad technologies.
For more information on Petal Ads, please visit the website here: https://ads.huawei.com/usermgtportal/home/index.html#/
TECHNOLOGY
From raffle to reality: Infinix GGWP winners get their gold
1:05 p.m. January 31, 2026
Infinix officially wrapped up its highly anticipated gaming-themed promo, Infinix GGWP: Get Gold With Phones, with a special awarding program held on January 23, 2026 at the Infinix Concept Store, SM North EDSA, where winners received their prizes alongside Infinix representatives.
The campaign’s grand finale was first marked by a live raffle draw on January 12, 2026, streamed on the brand’s official TikTok page, @infinixphilippines, announcing 50 lucky customers as the campaign’s champions.
The multi-week promotion rewarded Infinix customers with a rare and premium collectible: the Infinix x MPL Mythic Gold Coin, created in collaboration with the Mobile Legends: Bang Bang Professional League (MPL), one of the most influential esports leagues in the country. Each gold coin symbolizes achievement and victory, and is carefully packaged in a premium box with an official certificate of authenticity to ensure its collectible value.
Eligible participants included customers who purchased any Infinix NOTE 50 Series or GT 30 Series smartphone from November 22, 2025, to January 4, 2026, with each purchase automatically granting one raffle entry for a chance to win. Valued at approximately PHP 40,000, the gold coin serves as both a trophy and a testament to Infinix’s dedication to gaming culture and its growing community of mobile gamers.
The winners were later celebrated in an exclusive awarding program where they received their gold coins in person, alongside Infinix representatives who congratulated them on their victory. Jelly Buan, Infinix Marketing Manager, shared, “We are thrilled to celebrate our customers’ passion for gaming with the Infinix GGWP campaign. This awarding program allows us to personally thank our community and reward their loyalty in a way that is meaningful and memorable.”
Winners also expressed their excitement during the awarding, sharing their personal experiences and heartfelt appreciation for the prize.
For Marivic Alfonso, who purchased the NOTE 50 Series, the news of her win was nothing short of overwhelming. She recalled how her children were the first to deliver the surprise.
“I jumped for joy and cried when I found out from my kids that I was a winner,” she shared, still visibly emotional during the ceremony. Holding her Infinix x MPL Mythic Gold Coin, she added, “I’d like to thank Infinix for this. This will really help my children in their studies when the time comes.”
Christine Salaza, another NOTE 50 Series buyer, also had a story rooted in family and gratitude. She revealed that the phone she purchased was actually a thoughtful gift from her closest friend.
“I got the NOTE 50 as a gift from my best friend,” she said with a smile. Expressing what the win meant to her, Christine added, “Thank you Infinix, I can use this to help my parents.”
Meanwhile, first-time raffle winner Jennelyn Montecalvo, who bought the GT 30 Series, described how her partner’s love for gaming and Mobile Legends first drew her to the brand.
“Actually, my partner is really a fan of Infinix cause he likes to play MLBB, so he told me when he comes back from overseas he’ll really buy an Infinix phone,” she shared. Winning the gold coin was a moment she never expected. “Thank you so much Infinix, not only do I have a phone, but I also got a gold coin. And it’s my first time winning a raffle so I’m really grateful.”
For Edward Tan, who purchased four phones for himself and his family across the NOTE 50 and GT 30 Series, the GGWP campaign reaffirmed his trust in the brand’s promise of value and performance.
“Infinix Philippines continues to deliver high-quality smartphones at an affordable price,” Edward said. “Compared to the more expensive devices I used to buy, which often didn’t feel worth the cost, Infinix gives me exactly the performance and reliability I need without stretching my budget.”
The awarding ceremony drew an enthusiastic crowd, highlighting the excitement and joy of the winners as they received their Infinix x MPL Mythic Gold Coins. Events like this allow Infinix to connect personally with its community, reinforcing the brand’s presence in the mobile gaming space while blending technology, entertainment, and culture to reward customer loyalty in meaningful and memorable ways.
For the latest updates on Infinix promotions, product launches, and community events, follow @infinixphilippines on Facebook, Instagram, and TikTok.
TECHNOLOGY
HONOR X9d 5G smashes 1st-day sales, up 160% over HONOR X9c 5G
8:59 p.m. January 29, 2026
Leading global AI smart devices provider HONOR Philippines had a fantastic start to the year with the launch of its newest smartphone, the HONOR X9d 5G. The brand kicked things off on January 1 with its viral drop tests, followed by the star-studded HONOR X9d 5G vs. Tesla Cybertruck experiential event, culminating in its grand launch at the Grand Hyatt. On January 24, the HONOR X9d 5G officially hit stores nationwide with a record-breaking first-day sales performance, posting a 160% increase compared to its predecessor, the HONOR X9c 5G.
“On behalf of HONOR Philippines, I thank our loyal HONOR fans, partners, and media friends for the overwhelming support for the HONOR X9d 5G. This success would not have been possible without your trust and belief in us. We are truly grateful, and we promise to continue bringing you tougher, smarter, and more exciting innovations,” said HONOR Philippines Vice President Stephen Cheng.
Celebrating HONOR X9d 5G
Positioned as the most durable smartphone in the market, the latest HONOR X9d 5G showcases all-around drop, water, and dust resistance, ensuring it can withstand drops from heights of up to 2.5 meters onto certain surfaces. Reinforced by HONOR Ultra-Bounce Anti-Drop Technology, Non-Newtonian fluid, and new ultra-tough deep-tempered glass, the device is safeguarded against 10 more types of stone-ground impact and even air-gun shooting.
On January 24, a grand fan fest was held at SM Megamall Fashion Hall, bringing together OPM icons Sponge Cola, HORI7ON, Fitterkarma, Shanne Dandan, Figvres, and Pommelo. To the delight of pre-order buyers, HONOR gave away exclusive collaboration shirts with Linya-Linya, along with other exciting prizes throughout the day.
HONOR X9d 5G is now available nationwide!
Coming in three exciting colors, Reddish Brown, Midnight Black, and Sunrise Gold, HONOR X9d 5G if priced at Php 18,999 with FREE HONOR Gift Box and Jisulife Life Fan5. Head to any HONOR Experience or Partner Store, or shop online via Lazada (https://bit.ly/Laz_X9d_PR), Shopee (https://bit.ly/Shop_X9d_Media), or TikTok Shop (https://bit.ly/TikTok_X9d_Media).
With Home Credit, you can get the HONOR X9d 5G for as low as Php 24 per day with an additional Php 1,000 discount, payable for up to 18 months. The promo runs until February 15, 2026. Apply here: https://bit.ly/HomeCredit_X9d_FB.
For more exciting announcements, visit HONOR’s website www.hihonor.com, and follow HONOR Philippines on Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok: (Tiktok.com/@honorphilippines) for exclusive teasers, launch updates, and big reveal.
TECHNOLOGY
DigiPlus earns first ASEAN Golden Arrow Award for corporate governance excellence
10:10 p.m. October 24, 2025
DigiPlus Interactive Corp. (DigiPlus), the country’s digital entertainment provider behind BingoPlus, ArenaPlus, and GameZone, achieved a major milestone in corporate governance excellence by earning its first-ever Golden Arrow Award.
The recognition was conferred on Oct. 23, 2025, during the awarding ceremony organized by the institute of Corporate Directors (ICD), the Philippines’ Domestic Ranking Body (DRB) for the ASEAN Corporate Governance Scorecard (ACGS).
DigiPlus received a 2-Golden Arrow Award, one of the five levels of distinction granted to publicly listed companies that demonstrate outstanding corporate governance performance.
The Golden Arrow Recognition is among the Philippines’ most prestigious corporate honors, recognizing companies that lead in transparency, accountability, and integrity.
Anchored on the ACGS framework, it evaluates how effectively organizations uphold shareholder rights, engage stakeholders, promote sustainability, ensure transparency, and maintain strong board oversight in alignment with both local and international governance standards.
“Earning our first Golden Arrow affirms DigiPlus’ commitment to upholding the highest standards of corporate governance,” said DigiPlus Chairman Eusebio H. Tanco. “We are proud to be recognized among the country’s most trusted, publicly-listed companies and remain focused on creating a long-term value for our shareholders, stakeholders, and the customers and the communities we serve by leading with transparency, accountability, and integrity.”

