TECHNOLOGY
Borderless opportunities for PH to boost business at Petal Ads Summit ’23

April 30, 2023 7:30 p.m.
BGC – The borderless opportunities to boost local businesses and industries to accelerate the Philippine market were strongly emphasised by notable organisations such as AVOW, AppsFlyer, GroupM and more during the Petal Ads Summit 2023, aptly themed ‘Go Beyond, Go Borderless’.
The summit, which highlighted the latest mobile advertising landscape, was co-hosted by Huawei Philippines and Adglow, with a shared vision of building a better ecosystem for local businesses.
Petal Ads, a mobile advertising platform formerly known as HUAWEI Ads, brought together established Philippines brands, partners, leading experts and like-minded powerhouses to share ideas and discuss challenges in the current economy. The opportunity for Petal Ads to accelerate and drive brands’ efforts through first-party data in a mobile-first advertising world was highlighted to a global audience in sectors such as travel & transport, finance, e-commerce and more.

Shown here are (from left) Kevin Zhang, Head Huawei APAC Petal Ads; Ken Liang, Huawei PH Director for Mobile Ecosystem Business; Eduardo Emperlis, Jr., Member PMA; Alejandro Vazquez-Guillen, CEO, Adglow; Ashwin Shekhar, co-founder, Chief Revenue Officer, Avow; Laurent Goirand, Group M Head of Digital & E-commerce; Steve Stearns, Head of Sales for SEA/PK, Appsflyer; Dale Cruz,H ead of Branding Angkas; Jace Susara, GM and Executive Director of Mad Agency and Board of Trustee, IMMAP.
Speaking at the event, Alejandro Guillen, Chief Executive Officer, Adglow, said they are confident that Petal Ads can deliver powerful advertising solutions with its high quality audience and fraud-free environment. Laurent Goirand, GroupM Head of Digital & e-commerce, Adglow, shared that as AI redefines the mobile advertising landscape, we are unlocking the potential to create meaningful connections between brands and consumers, powered by data and enhanced by human creativity. While Ashwin Shekhar, Co-Founder & Chief Revenue Officer, AVOW shared some strategies on how to empower mobile marketers through Smart Media buying and KPI-driven approach to maximize their campaigns.
Ken Liang, Director of Philippines Ecosystem Development and Operation elaborated that the goal to present Philippines businesses with more advanced global commercial solutions is not to create competition with other platforms, but to provide relevant options that fit their needs. Thus, with the introduction of two new solutions during the Petal Ads Summit, these will bolster local businesses efforts in broadening global connectivity.
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“The strengthening of these businesses’ positions while helping Philippines to build one of the most robust mobile advertisement platform ecosystems will equip the Philippines market with capabilities to go beyond and borderless. With technological advancements getting faster and more effective, cross border opportunities are in abundance especially with the China market being the largest in the world,” said Ken Liang.
During the Summit, Petal Ads also launched the rebranding from HUAWEI Ads to Petal Ads, presenting more cutting-edge and borderless solutions to market to a wider audience. With the rebranding, Petal Ads hopes to help Philippines strengthen the mobile advertising ecosystem while contributing their latest technology as well as industry solutions to boost the Philippines economy.
As an all-scenario intelligent marketing platform, Petal Ads provides marketing and traffic monetization services for advertisers and publishers worldwide to help them achieve business growth and improve brand value. It does this by leveraging Huawei’s “1+8+N” all-scenario ecosystem, Huawei apps’ marketing capabilities, massive premium third-party traffic, extensive business resources, and powerful ad technologies.
For more information on Petal Ads, please visit the website here: https://ads.huawei.com/usermgtportal/home/index.html#/
TECHNOLOGY
Kaspersky reports more than 340, 000 attacks with new malicious WhatsApp mod

November 20, 2023 8:52 p.m.
Kaspersky researchers recently uncovered a new malicious WhatsApp spy mod, which is now proliferating within another popular messenger, Telegram.
While the modification serves its intended purpose by extending user experience, it also clandestinely harvests personal information from its victims. With an extensive reach surpassing 340,000 in just one month, this malware predominantly targets users who communicate in Arabic and Azeri, though victims have been identified globally.
Users often turn to third-party mods for popular messaging apps to add extra features. However, some of these mods, while enhancing functionality, also come with hidden malware. Kaspersky has identified a new WhatsApp mod offering not only additions like scheduled messages and customizable options, but it also contains a malicious spyware module.
The modified WhatsApp client’s manifest file includes suspicious components (a service and a broadcast receiver) not present in the original version. The receiver initiates a service, launching the spy module when the phone is powered on or charging. Once activated, the malicious implant sends a request with device information to the attacker’s server. This data covers IMEI, phone number, country and network codes, and more. It also transmits the victim’s contacts and account details every five minutes as well as being able to set up microphone recordings and exfiltrate files from external storage.
The malicious version found its way through popular Telegram channels, predominantly targeting Arabic and Azeri speakers, with some of these channels boasting nearly two million subscribers. Kaspersky researchers alerted Telegram about the issue. Kaspersky’s telemetry identified over 340,000 attacks involving this mod in just October. This threat emerged relatively recently, becoming active in mid-August 2023.
Examples of Telegram channels distributing malicious mods
Azerbaijan, Saudi Arabia, Yemen, Turkey, and Egypt witnessed the highest attack rates. While the preference leans towards Arabic and Azerbaijani-speaking users, it also impacts individuals from the US, Russia, UK, Germany and beyond.
Kaspersky products detect the Trojan with the following verdict Trojan-Spy.AndroidOS.CanesSpy.
“People naturally trust apps from highly followed sources, but fraudsters exploit this trust. The spread of malicious mods through popular third-party platforms highlights the importance of using official IM clients. However, if you need some extra features not presented in the original client, you should consider employing a reputable security solution before installing third-party software, as it will protect your data from being compromised. For robust personal data protection, always download apps from official app stores or official websites,” comments Dmitry Kalinin, security expert at Kaspersky.
To stay safe, Kaspersky experts recommend:
- Use Official Marketplaces: Download apps and software from reputable and official sources. Avoid third-party app stores, as the risk that may host malicious or compromised apps is higher.
- Use reputable security software: Install and maintain reputable antivirus and anti-malware software on your devices. Regularly scan your devices for potential threats and keep your security software up to date. Kaspersky Premium protects its users from known and unknown threats.
- Educate yourself about common scams: Stay informed about the latest cyber threats, techniques, and tactics. Be cautious of unsolicited requests, suspicious offers, or urgent demands for personal or financial information.
- Third-party software from popular sources often comes with zero warranty. Keep in mind that such apps can contain malicious implants, e. g. because of supply chain attacks.
TECHNOLOGY
Globe’s next-gen leaders delve into AI and humanity at International Design Conference

October 27, 2023 3:45 p.m.
Globe’s next generation leaders shared invaluable insights on the blend of Artificial Intelligence (AI) and the human experience at the 7th International Design Conference, an event that marked the 50th anniversary of the Design Center of the Philippines.
Returning with more disruptive design concepts and an immersive environment that encouraged attendees to rethink limits, the two-day conference, held in cooperation with Globe, unveiled the evolving landscape and transformative potential of design.
Design luminaries and game-changers from the design sector and the Philippine creative economy collaborated to captivate audiences with immersive keynote presentations, provocative fireside chats, inspiring case studies, future-focused visioning, and an industry meet-up.
Globe’s Wil Sarmiento, Director and Head of Customer Lifecycle, and Paolo Toledo, Director and Head of Creatives, stood out with their forward-thinking perspectives. They joined world-renowned personalities such as award-winning design critic and author Alice Rawsthorn, program director of the Danish Design Centre Christina Melander; Sarah ichioka, founding director of Desire Lines; Dr. Anna Whicher, Policy Consultant of the “Making Design Count: The Value and Impact of Design on the Philippine Economy”; and Professor Daniela Bohlinger, Sustainability Design Pioneer.
Sarmiento, delivered a keynote that delved into the future skills in the age of human-machine collaboration, underscoring the potential of a symbiotic relationship that harnesses the strengths of both.
“Remember the value that you bring to the table: creativity, empathy, and the ability to change. AI will open doors that only humanity will be able to walk through,” he pointed out.
In a thought-provoking panel discussion led by Beth MacDonald, Chief People Officer of Biocellion SPC, Toledo, highlighted the intrinsic value of human intuition and design in an AI-driven world.
“Being human is the greatest design of all. While technology provides efficient solutions, it simply answers “what’s right” or “what’s needed”. BUT it’s us humans who trigger innovation and purpose. We hold the power to ask “what’s next?” and more importantly, “what for?” he said.
The International Design Conference, with its rich legacy of championing design innovation, is a thought leadership platform that celebrates the intersection of design, business, technology, and policy while thriving at the edge of disciplines to remain provocative and to use design and creativity to ask difficult questions and to take the audience to new territories.
Globe’s design leaders not only contributed to this dialogue but also illuminated the path forward, emphasizing a future where technology and human ingenuity seamlessly converge.

For more information about the International Design Conference and its key takeaways, please visit www.facebook.com/DTI.DesignCenterPH.
To learn more about Globe, go to https://www.globe.com.ph/.
TECHNOLOGY
LG honored with multiple awards for Innovative Product Design at IDEA 2023

September 4, 2023 3:11 p.m.
LG Electronics (LG) has once again been recognized for outstanding product design, earning 13 awards at the International Design Excellence Awards (IDEA) 2023, announced at the International Design Conference in New York, New York.
The LG PuriCare AeroTower, an air purifier that can also be used as a side table and mood lamp, was honored with a Bronze Award at yesterday’s conference. Offering personalized performance and design options, as well as a compact form factor, LG’s air purifier can be tailored to match any home interior and is ideal for smaller spaces. With its latest win, the LG PuriCare AeroTower has now been recognized by all three of the world’s top industrial design award programs: IDEA, the Red Dot Award and iF Design Award.
Another IDEA 2023 honoree, the LG OLED Flex (model LX3) is an innovative TV featuring the world’s first bendable 42-inch OLED screen. The LX3, which made its international debut at IFA last year, offers a new level of screen customizability – its self-lit display able to go from completely flat to spectacularly curved with the push of a button.
“The achievement from this year’s IDEA is the result of the synergy between customer experience-centered technology and aesthetics,” said Hwang Sung-gyul, head of the Design Management Center at LG Electronics. “We will continue to improve the level of perfection by reflecting innovative customer experiences beyond the existing framework in product design by constantly communicating and empathizing with customers.”
Organized annually by the Industrial Designers Society of America (IDSA), IDEA is one of the world’s leading design award programs, recognizing exceptional achievements in the area of industrial design while taking into consideration various factors relating to design strategy, digital interaction, the environment, and social impact, when selecting award recipients.
Life’s about more than having the latest technology, rather, it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment appliances that prepare Filipinos for their greatest moments. LG promises to bring “Innovation for a Better Life” nationwide – from Luzon, to Visayas, and Mindanao. LG products are available via lg.com/ph and through its flagship stores in Lazada and Shopee. For more information, visit and follow their social media channels on Facebook, Instagram, Tiktok and Youtube (@lgphilippines).