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TECHNOLOGY

Borderless opportunities for PH to boost business at Petal Ads Summit ’23

April 30, 2023 7:30 p.m.

BGC – The borderless opportunities to boost local businesses and industries to accelerate the Philippine market were strongly emphasised by notable organisations such as AVOW, AppsFlyer, GroupM and more during the Petal Ads Summit 2023, aptly themed ‘Go Beyond, Go Borderless’.

The summit, which highlighted the latest mobile advertising landscape, was co-hosted by Huawei Philippines and Adglow, with a shared vision of building a better ecosystem for local businesses.

Petal Ads, a mobile advertising platform formerly known as HUAWEI Ads, brought together established Philippines brands, partners, leading experts and like-minded powerhouses to share ideas and discuss challenges in the current economy. The opportunity for Petal Ads to accelerate and drive brands’ efforts through first-party data in a mobile-first advertising world was highlighted to a global audience in sectors such as travel & transport, finance, e-commerce and more.

Shown here are (from left) Kevin Zhang, Head Huawei APAC Petal Ads; Ken Liang, Huawei PH Director for Mobile Ecosystem Business; Eduardo Emperlis, Jr., Member PMA; Alejandro Vazquez-Guillen, CEO, Adglow; Ashwin Shekhar, co-founder, Chief Revenue Officer, Avow; Laurent Goirand, Group M Head of Digital & E-commerce;  Steve Stearns, Head of Sales for SEA/PK, Appsflyer; Dale Cruz,H ead of Branding Angkas; Jace Susara, GM and Executive Director of Mad Agency and Board of Trustee, IMMAP.

Speaking at the event, Alejandro Guillen, Chief Executive Officer, Adglow, said they are confident that Petal Ads can deliver powerful advertising solutions with its high quality audience and fraud-free environment. Laurent Goirand, GroupM Head of Digital & e-commerce, Adglow, shared that as AI redefines the mobile advertising landscape, we are unlocking the potential to create meaningful connections between brands and consumers, powered by data and enhanced by human creativity. While Ashwin Shekhar, Co-Founder & Chief Revenue Officer, AVOW shared some strategies on how to empower mobile marketers through Smart Media buying and KPI-driven approach to maximize their campaigns.

Ken Liang, Director of Philippines Ecosystem Development and Operation elaborated that the goal to present Philippines businesses with more advanced global commercial solutions is not to create competition with other platforms, but to provide relevant options that fit their needs. Thus, with the introduction of two new solutions during the Petal Ads Summit, these will bolster local businesses efforts in broadening global connectivity.

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“The strengthening of these businesses’ positions while helping Philippines to build one of the most robust mobile advertisement platform ecosystems will equip the Philippines market with capabilities to go beyond and borderless. With technological advancements getting faster and more effective, cross border opportunities are in abundance especially with the China market being the largest in the world,” said Ken Liang.

During the Summit, Petal Ads also launched the rebranding from HUAWEI Ads to Petal Ads, presenting more cutting-edge and borderless solutions to market to a wider audience. With the rebranding, Petal Ads hopes to help Philippines strengthen the mobile advertising ecosystem while contributing their latest technology as well as industry solutions to boost the Philippines economy.

As an all-scenario intelligent marketing platform, Petal Ads provides marketing and traffic monetization services for advertisers and publishers worldwide to help them achieve business growth and improve brand value. It does this by leveraging Huawei’s “1+8+N” all-scenario ecosystem, Huawei apps’ marketing capabilities, massive premium third-party traffic, extensive business resources, and powerful ad technologies.

For more information on Petal Ads, please visit the website here: https://ads.huawei.com/usermgtportal/home/index.html#/

TECHNOLOGY

Xiaomi introduces Redmi A5: Powerful camera, performance upgrades wrapped in new design

3:34 p.m. May 23, 2025

XIAOMI Corporation, a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an Internet of Things (“IoT”) platform at its core, has unveiled Redmi A5, seamlessly blending an extensive array of generous upgrades that make advanced smartphone features accessible to a broader audience. 

With a refreshed design, a significantly improved camera, and a larger display, Redmi A5 transforms the essentials into an experience that feels effortlessly refined, crafted for those who value both practicality and aesthetics in their everyday smartphone.

Design and Display

Redmi A5 introduces a sleek new design, elevating its visual appeal with a stylish flat frame and an enhanced camera deco with an all-new metallic-feel surround. This smartphone comes in sophisticated color options, each evoking a distinct sense of character. Midnight

Black and Sandy Gold feature a matte, smudge-resistant finish that offers a timeless, understated elegance. Lake Green and Ocean Blue take inspiration from nature, their veined patterns reminiscent of ripples on a tranquil body of water. With its slim 8.26mm body, Redmi A5 balances modern elegance with a comfortable grip.

Despite its slim profile, Redmi A5 expands possibilities with an up to 120Hz large 6.88-inch display, offering a truly immersive experience whether watching videos, browsing, or reading. Even when hands are damp, wet touch technology helps to maintain responsiveness, further improving usability. Meanwhile, for those longer sessions, TÜV Rheinland-certified eye protection and DC dimming help to minimize strain, making extended screen time easier on the eyes.

Camera and Performance Upgrades

Complementing the display, Redmi A5 introduces a substantial leap in camera capabilities through its powerful 32MP AI dual camera, allowing users to capture moments with remarkable clarity. With a larger sensor that takes in 18% more light4 than the previous generation, night photography stands out with improved detail, delivering brighter, clearer shots in low-light settings. The camera keeps photos crisp and vivid even when confronted with challenging backlit settings. Turning to the front, the upgraded 8MP selfie camera delivers natural-looking portraits with fresh detail. At the same time, the soft-light ring, achieved from the display’s illumination, allows users to take well-lit selfies even in dim environments. Thanks to these thoughtful innovations, Redmi A5 makes capturing and preserving memories effortless, whether a scenic view or a fleeting moment.

Building on its impressive camera upgrades, Redmi A5 has been designed to seamlessly fit into your fast-paced lifestyle, offering features for reliability and convenience at every turn. Powered by the octa-core UNISOC T7250 processor and supported by up to 8GB of RAM5 through memory extension, Redmi A5 easily handles multitasking, providing smooth app performance even during demanding tasks. Yet with its powerful performance, Redmi A5 doesn’t compromise battery life. Equipped with a 5200mAh battery, it supports over 20 hours of video playback and over hours of gaming on a single charge, keeping you going throughout the day.

For further added convenience, Redmi A5 also offers secure access through a side fingerprint sensor and face unlock. Plus, with the 3.5mm headphone jack, users can continue enjoying high-quality wired audio.

Pricing and Availability

Redmi A5 arrives in the Philippines in four colors—Midnight Black, Sandy Gold, Lake Green, and Ocean Blue—offered in two variants: one with 3GB of RAM and 64GB of storage at only P3,599, and another with 4GB of RAM and 128GB of storage at just P4,099.

It has been available online starting May 20 via Xiaomi’s official Shopee and Lazada stores, and in authorized Mi Stores nationwide beginning May 23.

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TECHNOLOGY

Chevron champions program to help Filipino pros upskill in Cloud Computing

10:03 a.m. May 21, 2025

Chevron, marketer of Caltex and lubricants, has joined forces again with education technology platform Edukasyon.ph to sponsor a second batch of Amazon Web Services (AWS) re/Start scholars and help unemployed Filipinos upskill in cloud computing. Their joint efforts culminated in April 2025, when all 50 students graduated from the program with flying colors.

The AWS re/Start program is a skills development and job training program that prepares unemployed or underemployed individuals for information technology careers. In 9-12 consecutive weeks, learners gain both technical knowledge as well as behaviors, mindsets and employment essentials, preparing them for entry-level careers in the cloud.

The program also links graduates to in-demand tech jobs, allowing them to apply their new skills and provide for their families. Employers that were present at this year’s exclusive career fair include Chevron, Bayad Center, Kuehne Nagel, Stratpoint, Boss Jobs, Promotexter, Software One, ECloud Valley, Absi and Maverick. 

According to Chevron Philippines Senior Corporate Advisor Raissa Bautista, Chevron values its partnership with the AWS re/Start program and Edukasyon.ph as their tie-up offers learners opportunities to continue their education and personal growth. This would also prepare graduates to enter the dynamic field of cloud computing and innovate in their respective companies.

She told the graduates, “This program has created a full circle of education and gives everybody a second chance if they had to stop for a while. I am also fascinated with the age of digitization because I think it’s really the future. I know the possibilities are limitless, so just spread your wings and good luck.”

Meanwhile, Edukasyon.ph Strategic Account Manager Joshua Toquero said that Edukasyon and Chevron renewed their partnership for AWS re/Start because they both value helping young professionals reach their dream careers.

He also hopes that AWS re/Start graduates realize they no longer have to struggle alone because multiple stakeholders are willing to help them reach their dreams. “I hope they believe that no man is an island and that you can achieve your goals if you work hand-in-hand with other people in the community.” 

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TECHNOLOGY

Vertiv accelerates AI Infrastructure Evolution in alignment with NVIDIA 800 VDC Power Architecture Announcement

12:11 p.m. May 20, 2025

Designed for next-generation AI factories, Vertiv’s 800 VDC solutions planned for 2026, in support of NVIDIA rack-scale compute platforms

Vertiv (NYSE: VRT), a global provider of critical digital infrastructure, today confirmed its strategic alignment with NVIDIA’s announcement of an AI roadmap to deploy 800 VDC power architectures for the next generation of AI-centric data centers. Paving the way for future-ready designs, Vertiv’s 800 VDC power portfolio is scheduled for release in the second half of 2026 — ahead of NVIDIA Kyber and NVIDIA Rubin Ultra platform rollouts.

Vertiv aligns with the NVIDIA AI roadmap to stay one GPU generation ahead, enabling customers to deploy their power and cooling infrastructure in sync with NVIDIA’s next-generation compute platforms. Vertiv provides end-to-end power, cooling, integrated infrastructure and services to support AI factories and other data center deployments.

As rack power requirements in AI environments scale beyond 300 kilowatts, 800 VDC enables more efficient, centralized power delivery by reducing copper usage, current, and thermal losses. Vertiv’s upcoming portfolio will feature centralized rectifiers, high-efficiency DC busways, rack-level DC-DC converters, and DC-compatible backup systems, expanding its broad, end-to-end power management portfolio that already includes a robust AC power train.

“As GPUs evolve to support increasingly complex AI applications at giga-watt scale, power and cooling providers need to be equally innovative to provide energy-efficient and high-density solutions for the AI factories. While the 800 VDC portfolio is new, DC power isn’t a new direction for us, it’s a continuation of what we’ve already done at scale,” said Scott Armul, executive vice president of global portfolio and business units at Vertiv. “We’ve spent decades deploying higher-voltage DC architectures across global telecom, industrial, and data center applications. We’re entering this transition from a position of strength and bringing real-world experience to meet the demands of the AI factory.”

Vertiv’s experience in DC power spans more than two decades of ±400 VDC deployments, broadened by strategic acquisitions during the early 2000’s. These solutions support critical loads in global telecom networks, integrated microgrids, and mission-critical facilities. This foundation establishes Vertiv as a trusted leader in the safe design, deployment, and operation of higher-voltage DC architectures, with proven scale, portfolio, and long-term serviceability.

Designed for homogeneous AI zones in hyperscale environments, Vertiv’s 800 VDC portfolio is a key pillar of its “unit of compute” strategy — a systems-level design engineered to enable all infrastructure components — to interoperate as one modular and scalable system, matching infrastructure demands of next-generation GPUs. Vertiv’s support for both AC and DC architectures is a strategic differentiator in the evolving AI data center landscape.

For more information about Vertiv’s DC power solutions and end-to-end power and cooling solutions, visit www.vertiv.com.

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