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DigiPlus levels up user engagement with ArenaPlus’ P1B Prediction Giveaway
5:10 p.m. April 7, 2026
DigiPlus Interactive Corp., the country’s pioneer and leader in digital entertainment, through its flagship sportsbook platform ArenaPlus, formally launched its P1 Billion Prediction Giveaway last Saturday, March 21, heralding a major step-up in its customer acquisition and retention strategy.
This initiative is anchored by a high-stakes prediction challenge designed to invite new users onto ArenaPlus, while also deepening player participation and reinforcing brand leadership in the Philippine online sportsbook space. Central to this campaign is the introduction of a localized tournament bracket game—a staple in American sports culture that ArenaPlus is pioneering for the local market.
“We want to bring some excitement for the Filipino basketball fans, especially since we know that the NBA is the most popular sport here. The bracket game is actually very common in the US. It’s been running there constantly for years, but the Philippines has never had that experience. We want to bring that here,” said ArenaPlus Head Erick Su.
By offering the ₱1 Billion Prediction Giveaway as a free-to-play initiative, DigiPlus enables fans to engage in the tournament without any monetary commitment. Su emphasized that the campaign is designed to provide a safe, entertainment-led experience, with the bracket format sustaining interest from the opening round of the Playoffs through the Finals, where one team ultimately prevails.
“I think the excitement will be from beginning to the end. Because the bracket game covers the whole stage of the Playoffs, fans can expand their predictions and go along with the whole process and expect that they can win,” Su said. “So that’s going to bring a lot of excitement. And this is completely free and very safe as we want to entertain Filipinos.”
Amplifying the campaign that launched at Mall of Asia Sky Deck Amphitheater in Pasay City was premier host and actor Luis “Lucky” Manzano, who was also introduced as ArenaPlus’ latest brand ambassador. Joining Manzano were fellow endorsers Gilas Pilipinas naturalized player Justin Brownlee, multi-time champion assistant coach Bong Ravena, and his son, international pro Thirdy, who are effectively raising ArenaPlus’ visibility while also broadening the brand’s demographic reach.
“At ArenaPlus, we are relentless with our commitment to elevate our players’ experience, making sports more fulfilling, more immersive, and more rewarding for every Filipino,” said ArenaPlus Marketing Head Hannah Bagui as ArenaPlus continues to differentiate itself by pioneering accessible digital sports entertainment.
While the campaign is designed to drive wide participation, ArenaPlus emphasized that it intends to maintain strict platform integrity through its rigorous eKYC (electronic Know Your Customer) process. Such a guardrail bolsters an already rich suite of responsible gaming tools built into ArenaPlus, such as options to set daily gaming durations, customize specific gaming schedules, and establish daily loss limits. This ensures that while the campaign achieves great reach, it does so within a secure, transparent, and compliant environment that builds trust.
Through these strategic customer activations and continuous platform innovation, DigiPlus Interactive Corp. continues to solidify its legacy as the definitive pioneer of the Philippine digital entertainment industry, driving growth while also redefining user engagement
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Puregold marks 28 years of retail growth, gives back to loyal customers
8:46 a.m. September 14, 2026
Marking 28 years of sustained retail growth and market leadership, leading supermarket chain Puregold Price Club Inc. is launching a grand anniversary celebration this September, giving away exciting rewards designed to make every loyal customer feel valued.
Puregold’s anniversary celebration rollout comes as it marks a 3.7-percent year-on-year sales growth in the first half of the year on the back of higher shopper spending.
Giving its customers the “Always Panalo” experience, Puregold will hold anniversary promos and events from September 25 to December 5, including a grand raffle, giveaways, immersive in-store brand experiences, and a barangay roadshow that promises to bring the party to communities across the country.
Perks and Prizes
Now on its second year, “Puregold’s Nasa Resibo Ang Panalo” nationwide raffle will turn every Puregold visit into a chance to win life-changing prizes, from free groceries and home appliances to up to P280,000 in cash for each winner.
To participate, Puregold Perks and Aling Puring members just need to make a minimum purchase of P2,000, with at least P300 worth of participating items. Up to 50 winners will be drawn every two weeks across 328 participating stores.
Participating brands will dress up store aisles and will be tagged in the shelves as cue for shoppers to get items that will qualify them for the raffle.
Puregold customers across 212 stores can also join the “Panalong Pabigas Raffle Promo.” To enter, shoppers need a minimum single-receipt purchase of P1,000, which must include at least P200 worth of participating items. The promo features weekly draws awarding 25-kilo sacks of rice to five winners per store, culminating in a grand draw where 30 winners will take home P28,000 each.
Puregold is also bringing the celebration to communities across the country through “Barangay Panalo, Sari-Saring Papremyo,” sharing rewards to neighborhoods near its stores.
In Puregold’s barangayan, local residents can take part in on-ground games, enjoy live entertainment, sample products from Puregold’s partner brands, and win various prizes.
This year’s anniversary celebration culminates with the Luneta edition of Puregold’s famed Hakot Relay Run, a fun run that comes with a grocery grab challenge. Participants are in for massive loot bags and viral moments.
Hakot Relay Run will be held on December 5, 2026 eat Burnham Green in Rizal Park, Manila.
“As we celebrate our 28th anniversary, we remain focused on strengthening our connection with Filipino families. From community celebrations and raffle draws to a fun run, these initiatives reflect our gratitude to the customers who continue to make Puregold their trusted supermarket,” said Puregold President Vincent Co.
Stay tuned for updates on the official Puregold Facebook page or drop by the nearest Puregold branch for more info. #
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BFAR co-hosts SAFET 2026 as 370 delegates from 28 countries convene in Cebu
7:20 a.m. September 10, 2026
More than 370 delegates from 28 countries have converged in Cebu for the three-day Seafood and Fisheries Emerging Technologies Conference, or SAFET 2026.
The conference, which runs from September 8 to 10 at Shangri-La Mactan, is co-hosted by the Department of Agriculture-Bureau of Fisheries and Aquatic Resources (DA-BFAR), in partnership with international organizations.
SAFET 2026 focuses on emerging technologies that could help improve fisheries management, protect marine resources, and strengthen the livelihoods of fisherfolk and fishing communities.
More than 75 speakers are sharing insights on fisheries, marine conservation, technology, and livelihood opportunities for coastal communities.
One of the major topics being discussed is electronic monitoring, which uses cameras, sensors, and other digital tools to track fishing vessel activities and improve the collection of fisheries data.
Inga Wise, Executive Director of Seafood and Fisheries Emerging Technologies (SAFET), highlighted the potential of electronic monitoring in improving fisheries monitoring and management.
Artificial intelligence, or AI, is also being explored as a tool to monitor fishing activities and help detect possible illegal operations at sea.
The BFAR is also showcasing digital platforms, including the Electronic Catch Documentation and Traceability System (eCDTS) and the Vessel Monitoring System, which can help authorities trace fish from their source at sea through the supply chain and eventually to the market.
The conference is also addressing the effects of climate change on fishers and coastal communities, including ways to strengthen the livelihoods of small-scale fishers and help fisherfolk adapt to changing marine conditions.
The DA-BFAR Assistant Director for Technical Services Isidro M. Velayo Jr. said the agency is working to strengthen its support for fisherfolk through improved programs and technology.
However, one of the major challenges is ensuring that emerging technologies are affordable and accessible to fishing communities, particularly because many of these systems can be costly and technically complex.
Government leaders also stressed the need to ensure that technologies introduced through pilot projects eventually become practical tools that fishers can use in their day-to-day operations.
BFAR Region 7 Regional Director Mario Ruinata said SAFET 2026 is particularly significant for Central Visayas, where many communities depend on fishing for their livelihood.
He said an important consideration is determining how and when technologies such as electronic monitoring, AI, satellite systems, and digital platforms can be introduced to local fishing communities.
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Mobile Legends: Bang Bang goes ALL IN to celebrate 10 years of growing with its players
7:29 p.m. September 4, 2026
Mobile Legends: Bang Bang (MLBB) today launches ALL IN MLBB, its global 10th Anniversary campaign honouring the players and communities that have shaped its growth and globalisation. The campaign will unfold through anniversary activities, rewards, and the MLBB Birthday Party, bringing players together offline with the game’s developers.
For 10 years, MLBB and its players have grown and changed together, building identities, connections and a shared future. From school years to working life, and from a first main hero to a trusted squad, MLBB has become part of millions of personal stories. ALL IN MLBB celebrates those memories while inviting players to shape the game’s next chapter together.
Today, MLBB reaches more than 1.5 billion installations and 110 million monthly active users across more than 80 countries. Its expansion has paired an accessible, free-to-play mobile experience with hyperlocal publishing, allowing local creators and communities to shape campaigns around each market.
Annual campaigns such as Golden Month bring players together through locally relevant creator content and community activities centred on the spirit of giving. ALLSTAR reimagines the in-game experience each year. From entertainment crossovers with NARUTO and THE KING OF FIGHTERS to partnerships spanning Neymar Jr, ITZY, Jollibee, Visa, and Chow Tai Fook, MLBB has connected with players through global fandoms, sport, music, and everyday consumer experiences.
Over the decade, MLBB’s player-first publishing approach has also extended its universe into new genres. Mobile Legends: Adventure (MLA) and Magic Chess: Go Go (MCGG) give fans new ways to engage with familiar heroes beyond the traditional 5v5 format.
Roger Yu, Producer of MLBB at MOONTON Games, said: “MLBB’s first decade demonstrates that global scale and local relevance can reinforce each other. We have kept the core game accessible while investing in creators, cultural moments, and partnerships that give communities a role in shaping the brand. This approach has enabled MLBB to grow beyond a single title into a broader entertainment ecosystem. ALL IN MLBB recognises the players who made that growth possible and reaffirms that they will remain central to our next decade.”

