NEWS
foodpanda, NGO Ople Center partner for expansion of BuyAnihan Palengke livelihood program
April 26, 2022 6:17 p.m.
Leading quick commerce platform provider foodpanda has partnered with the Blas F. Ople Policy Center and Training Institute for the expansion of the BuyAnihan Palengke CSR initiative aimed at helping enterprising Filipinos become resellers of fresh produce sourced directly from local farmers.
Dubbed as a Fruits and Veggies Street Fest, the outdoor food bazaar exhibit featured fresh vegetables & fruits and food & refreshments sold by the program’s beneficiaries.
“This project started as a local program “Salubong ng Carrots Atbp.” of the Caloocan City Government through its Caloocan Anti-Drug Abuse Office (CADAO) with the Diocese of Caloocan City to provide a sustainable livelihood to several of the city’s reformed drug dependents and displaced workers become vegetable resellers. It inspired us from the private sector partners – the Philippine Seven Corporation and foodpanda Philippines to participate and scale the program to reach other cities and people. It was the embodiment of the Filipino Bayanihan Spirit that this country is known for.” said Daniel Marogy, Managing Director of foodpanda Philippines.Marogy explained that the special one-day food bazaar at Emerald Avenue in Ortigas marked a new phase of the project.
“And so we soft launch today the BuyAnihan Palengke Group Buy App that will help the program reach a wider market and make affordable fresh produce even more accessible to consumers. As we move forward with this project, BuyAnihan Palengke will be known not just as a CSR initiative but as a revolutionary social enterprise powered by a technology platform.” declared Marogy.
On top of the event’s food offerings, a tent was dedicated for the recruitment of potential new resellers of the project where interested visitors of the event may sign-up and be shown how the app works.
Expanding the project’s beneficiaries
Staying true to its objective of providing the underserved sector with a source of income, BuyAnihan Palengke’s resellers now include repatriated Overseas Filipino Workers (OFWs), local farmers, out-of-school youths, and solo parents, among others.
It is also opening its doors to interested resellers as well as foodpanda’s own partner delivery riders.
The outdoor food bazaar was the first collaboration between foodpanda and Ople Center, a labor non-profit organization (NGO) and a known advocate of initiatives that aid struggling Filipinos looking for livelihood.
“Unemployment and the lack of alternative sources of livelihood are two of the most serious economic dilemmas we are facing today. This project is a timely solution to this problem as we are able to onboard multiple sectors in just one program and provide them with a viable income stream,” tells Susan Ople, President of Blas F. Ople Center.
The CSR project includes training both OFWs and riders with basic skills and information necessary to prepare them for their new journey as resellers.
“With the expansion of the BuyAnihan Palengke livelihood program, we strive to innovate and look for more ways to help our stakeholders. We are happy and excited to see even more Filipinos get these livelihood opportunities,” says Leopoldo De Castro Jr, foodpanda Philippines finance director.
As foodpanda gives its full support to the launch event, its cute and adorable mascot, Pau-Pau also made his first public appearance as one of the event’s main attractions, visiting the bazaar’s various tents of food and vegetable offerings and greeting the bazaar visitors.
The BuyAnihan Palengke CSR Project aims to launch more projects and partnerships in the future directed at creating more livelihood opportunities for their beneficiaries, better prices to the farmers for the sale of their produce, and fresh quality products for consumers.
“Watch out for us as our increasing tribe of beneficiaries and resellers tour the Capital in the coming months to bring BuyAnihan Palengke closer to our homes.”said Ople.
NEWS
TikTok enhances safety, transparency for Filipino community with new initiatives
7:01 p.m. July 16, 2023
TikTok, the world’s leading short-form video platform, is taking further steps to ensure a safer and more transparent platform for its Filipino community. In response to the evolving digital landscape and the rise of AI-generated content (AIGC), these initiatives are designed to maintain a secure environment, uphold community guidelines, and ensure users can trust the content they encounter on the platform.
Strengthening Community Guidelines Enforcement
As part of its ongoing efforts to safeguard its community, TikTok recently published its Q1 2024 Community Guidelines Enforcement Report. During this period from January 1 to March 31, 2024, TikTok removed 4.26 million videos in the Philippines for violations of its Community Guidelines. Of these, 99.7% were removed proactively, and 95% were taken down within 24 hours.
To further enhance transparency, TikTok updated its Community Guidelines in April to provide clearer rules and introduce new features that help creators understand and comply with policies. Available in English and Filipino, these guidelines include detailed definitions and outline moderation practices for features like Search, LIVE, and the For You feed, ensuring policies are clear and accessible to all users.
Advancing AI-Generated Content Transparency
In response to the increasing prevalence of AI-generated content, TikTok has implemented new measures for transparency. Since May, TikTok has automatically labeled AI-generated content uploaded from specific platforms. This initiative is part of a collaboration with MediaWise, a program of the Poynter Institute, and the Coalition for Content Provenance and Authenticity (C2PA), making TikTok the first video-sharing platform to adopt C2PA’s Content Credentials technology. These labels aim to provide users with clear context about the nature of the content they consume.
Educating the Community with Media Literacy Tools
To support its community in navigating AI-generated content and combating misinformation, TikTok is launching new media literacy resources. Developed in collaboration with experts, these resources are integral to TikTok’s broader strategy to enhance user understanding and foster a more informed community. As part of this initiative, TikTok has partnered with MediaWise to release 12 educational videos throughout the year. These videos aim to teach universal media literacy skills and explain how TikTok’s AI-generated content labels can help contextualize content. This partnership underscores TikTok’s commitment to educating its community and fostering a more informed user base.
Expanding AIGC Labeling Through Partnerships
Building on its efforts to ensure content transparency, TikTok has extended its auto-labeling capabilities for AI-generated content created on other platforms. By integrating the ability to read Content Credentials from C2PA, TikTok automatically recognizes and labels AI-generated content, with plans to expand this to audio-only content soon.
In the coming months, TikTok plans to attach Content Credentials to its content, ensuring transparency even when content is downloaded, allowing users to utilize C2PA’s Verify tool to identify AI-generated content and understand its creation details.
Driving Industry-Wide Adoption
In its mission to promote industry-wide adoption of Content Credentials, TikTok has joined the Adobe-led Content Authenticity Initiative (CAI). As the first video-sharing platform to implement Content Credentials, TikTok is at the forefront of encouraging transparent content practices across the industry. The gradual increase in auto-labeled AI-generated content on TikTok is expected to grow as more platforms adopt this technology, fostering a more transparent digital landscape.
For You Feed and Creator Code of Conduct
To further enhance safety, TikTok has introduced new standards that will temporarily restrict accounts that repeatedly violate content standards. These accounts and their content will be harder to find in search, with creators being notified and given the option to appeal.
Additionally, TikTok published a Creator Code of Conduct outlining the standards expected from creators involved in TikTok programs, features, events, and campaigns. This code reinforces TikTok’s commitment to maintaining a safe and inclusive platform.
Through these measures, TikTok continues to focus on helping its community, especially creators, understand its rules and enforcement methods to ensure a safer experience for its users. By embracing continuous innovation and collaboration, TikTok strives to create a secure and inclusive space for creativity and connection.
NEWS
SM Prime, DTI empower MSMEs with 83 SM mall spaces, training, mentorship
9:15 p.m. July 12, 2024
Good news for Micro-, Small, and Medium-Sized Enterprises (MSMEs)! SM Prime Holdings (SM Prime) and the Department of Trade and Industry (DTI) solidified a partnership through a Memorandum of Agreement (MOA) signing ceremony held on July 1 at the SM Prime Headquarters.
This collaboration empowers MSMEs with prime mall space in 83 SM Malls nationwide, aligning with the One Town, One Product (OTOP) Philippines program. Besides providing space, SM Prime offers MSMEs discounted booth rentals, training programs on product development, marketing, financial management, and mentorship opportunities with experienced business leaders.
NEWS
DTI National Food Fair celebrates local flavors at SM Megamall
8:26 p.m. July 11, 2024
The Department of Trade and Industry (DTI) successfully concluded the 10th National Food Fair at SM Megamall’s Megatrade Halls 1-3, held from July 3-7, 2024. This premier event showcased the rich flavors of the Philippines and empowered over 200 Micro-, Small, and Medium-Sized Enterprises (MSMEs).
Food enthusiasts enjoyed a bounty of fresh produce, regional specialties, and delectable treats from all corners of the country. Attendees had the opportunity to stock up on pantry staples, explore health-conscious options, and discover unique ingredients to elevate their cooking skills.
(L-R): Megatrade Hall’s Maite Quiogue, SM Supermalls’ Assistant Vice President for Operations Royston Cabunag, Department of Trade and Industry (DTI) Undersecretary for Micro-, Small, and Medium-Sized Enterprises (MSME) Development Group Cristina Roque, Guest of Honor Winnie Chua-Go, SM Megamall Assistant Vice President for Operations Christian Mathay, SM Supermalls’ Vice President for Corporate Marketing Grace Magno, DTI-Bureau of Market Development, Promotions, and One Town, One Product (OTOP) Philippines Director Marievic Bonoan, and SM Megamall Assistant Mall Manager Isabella Manjon
(L-R): Department of Trade and Industry (DTI) Undersecretary for Micro-, Small, and Medium-Sized Enterprises (MSME) Development Group Cristina Roque, Guest of Honor Winnie Chua-Go, and DTI-Bureau of Market Development, Promotions, and One Town, One Product (OTOP) Philippines Director Marievic Bonoan
The 2024 Department of Trade and Industry (DTI) Bagong Pilipinas National Food Fair brings together the best food and flavors from all 16 regions.
Fresh pomelos and other local fruits take center stage at the National Food Fair in Megatrade Hall.
A potential buyer gets ready to take home bottled Bicol Express and Laing at the 10th National Food Fair in SM Megamall.
Crispy, salty, and packed with nutrients —these water spinach chips are the perfect healthy snack.
Bottled honey and baked fruit crisps, all made with local ingredients.
Davao del Sur and Misamis Oriental’s chocolate products are crafted from premium cacao beans.
Quality golden salted eggs from Rizal.
A variety of coconut products from San Pablo, Laguna.
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TikTok enhances safety, transparency for Filipino community with new initiatives
