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Ginto: Jollibee and McCann Worldgroup Philippines release special

While the whole nation rejoiced and celebrated the historic feat of Hidilyn Diaz during the 2020 Tokyo Olympics, not everyone knew of the hardships that she had to overcome to reach her dream of winning the country’s first Olympic Gold medal. Now, her story of “lakas at puso” which made all that possible is immortalized in Jollibee’s latest Kwentong Jollibee, “Ginto”.

The short film chronicles the life-long journey of Hidilyn in typical Kwentong Jollibee fashion – heartwarming, tugs at the heartstrings and filled with life lessons – while aimed at continuing to inspire Filipinos to reach their own dreams.

“We wanted to pay tribute not just to Hidilyn’s victory, but to her strength, heart and resilience, which truly brought joy and uplifted the nation. And we thought it fitting to produce her own Kwentong Jollibee, not just to thank her for her feat but to somehow share her story so that we Filipinos can continue to be inspired by what she has achieved”, said Arline Adeva, Jollibee Philippines Assistant Vice President and Head of Brand PR, Engagement, and Digital Marketing.  

“Ginto” is directed by internationally acclaimed and resident Kwentong Jollibee director Pepe Diokno. The latest Kwentong Jollibee film is centered on how Hidilyn has become a champion and a Filipino icon who proved that hard work and grit pays off. “People can expect an inspiring story about dealing with defeat, and winning with perseverance,” he said. Direk Pepe also added that giving hope and providing inspiration was at the core of this latest Kwentong Jollibee film. “I think with the current situation, many Filipinos feel defeated and divided, but Hidilyn’s win gave us strength and brought us together,” he said.

For her part, Hidilyn cherished being part of her own, special Kwentong Jollibee. “Lahat naman tayo kilala ang Kwentong Jollibee. Usually, ito yung tungkol sa love and relationships. Masaya lang ako kasi naipakita dito yung love for sports, love for your dream, and love for your country. Sana naipakita namin yung inspirasyon na maidudulot nung Kwentong Jollibee Ginto,” Hidilyn said.

While Hidilyn’s rise to become a modern-day icon and the country’s pride and joy was well-documented, Jollibee and McCann worked together to creatively tell her story in a way that would make a lasting impact. “Everyone knows her story by now so the challenge was how to shine a new light on her in a way that would inspire and motivate Filipinos who may also be experiencing struggles and challenges,” explained NJ Mijares, Creative Director of McCann Worldgroup Philippines. “With every Kwentong Jollibee we create, we always ask ourselves ‘is this relatable? Will other people feel the same way?’ More so with this one. Because we’re telling a story of a very specific person with a very specific achievement, we tried to tell it in a way that mirrors the dreams, the struggles, and the journey of millions of Filipinos.”

Watch the Kwentong Jollibee Ginto on the official Jollibee Facebook page and on Jollibee Studios YouTube channel, and join the conversation online by using the hashtag #KwentongJollibeeGinto. 

CREDITS

Client: Jollibee

JFC Country Marketing Head and Jollibee PH Marketing Head: Francis Flores

AVP and Head of Brand PR, Engagement and Digital Marketing: Arline Adeva

Senior Brand PR and Communications Manager: Dennis Reyes

Brand PR and Communications Officer: Elise Maog

Agency: McCann Worldgroup Philippines

Associate Managing Partner: Mitzie Lim-Nacianceno

Associate Business Group Director: Joms Robles

Account Manager Chloe Adaraya

Executive Creative Director: Sid Samodio

Creative Director: NJ Mijares

Art Director: Gabby Alcazaren

Strategic Planning Director: Earl Javier

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Cyberzone holiday tech gift guide

1:14 p.m. December 6, 2024

For the tech lover in your life, Cyberzone is a treasure trove of innovative gadgets and accessories.

If you’re looking for the perfect gift for the tech-savvy person in your life, look no further than Cyberzone. This haven for gadget enthusiasts offers a wide range of cutting-edge devices and accessories that are sure to impress. Here are some top techy gift ideas to consider:

1. Smart home gadgets

Transform any home into a smart home with a variety of gadgets available at Cyberzone. From smart speakers like Amazon Echo or Google Home to intelligent thermostats and security systems, these devices can automate tasks, enhance comfort, and improve safety. Here’s a list of smart home devices that would suit anyone’s space.

2. Wearable technology

The Apple Watch Ultra 2 is the perfect companion for a fitness enthusiast to track workouts, monitor heart rate, and stay connected.

Samsung Galaxy Watch Ultra: A fitness tracker will revolutionize your fitness journey by providing real-time data and personalized insights.

For the fitness enthusiast or fashion-forward individual, wearable technology is a great gift option. Choose from a variety of smartwatches, fitness trackers, or even augmented reality glasses that can track health metrics, provide notifications, and enhance experiences. On a budget? Here are 5 budget wearable technology devices available at Cyberzone.

3. Gaming accessories

Powerful mechanical keyboards from Akko will elevate your gaming experience with its responsive keys, customizable lighting, and ergonomic design.

Unleash your gaming potential with Logitech G304 wireless gaming mouse, designed for precision and speed.

Elevate your loved one’s gaming experience with high-quality accessories from Cyberzone. Whether it’s a new gaming headset, a comfortable gaming chair, or a powerful gaming mouse and keyboard, these items can make any gamer’s holiday season extra special. If they’re a mobile gamer, here are some must-have gaming accessories for their mobile gaming life.

4. Portable chargers and power banks

Keep your loved one’s devices powered up on the go with a portable charger or power bank. These handy gadgets are perfect for travelers, commuters, or anyone who spends a lot of time away from a power outlet. By the way, who said power banks have to be boring? Here are 5 aesthetic power banks that would make pretty Christmas gifts.

5. Drones and quadcopters

Take your aerial adventures to new heights with DJI Avata 2—perfect for both hobbyists and videographers alike.

Soar through DJI NEO—a palm-sized mini drone sure to provide endless entertainment.

For the adventurous spirit, a drone or quadcopter can provide hours of fun and excitement. Cyberzone offers a variety of models to suit different skill levels and budgets.

6. Virtual reality (VR) headsets

Let your loved ones dive into a new world with a VR headset. These devices offer a unique gaming experience and can also be used for educational purposes or to explore virtual tours.

7. Tech-inspired gadgets

Beyond the traditional tech gadgets, Cyberzone also offers a variety of unique and innovative items that are sure to impress. From smart kitchen appliances to futuristic gadgets, you’re sure to find something special for the tech lover in your life.

When shopping at Cyberzone, don’t forget to also check out the latest promotions and discounts to get the best deals on these techy gifts. With so many options to choose from, you’re sure to find the perfect gift that will delight any tech enthusiast this holiday season.

Treat yourself for a year well done

Get all of your Christmas shopping done at Cyberzone and on the SM Malls Online app.

Shop your favorite tech and gadgets at the Cyberzone Gadget Craze and win big prizes—hurry, promo ends December 31, 2024!

Treat yourself and get the chance to win big! The Cyberzone Gadget Craze returns with incredible gadgets to wrap the year with a bang! You could win big when you shop until December 31, 2024.

For top brands, big deals, and legit XPs, you #GotITAtCyberzoneStay updated on the newest gadgets and competitive tech deals by visiting Cyberzone at an SM Mall near you or through the SM Malls Online app. For the latest tech news and gaming event information, follow SM Cyberzone on Facebook, Instagram, and TikTok, or visit its website at www.smcyberzone.com.

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The search is over for the perfect cup of Joe! Experience coffee time at its finest at SM Supermalls this July

July 11, 2023 1:27 p.m.

Filipinos love their coffee! It’s a staple beverage among Pinoys for a reason: a cup of Joe fuels their day and boosts their energy.

This is why SM Supermalls makes everyone’s coffee time a leveled-up experience with only the best deals and promos for the love of a perfect cup of Joe!

Grab the best in-store coffee time deals

From July 1 to 16, coffee lovers can get over 800 deals available on artisan and specialty iced coffee from well-loved coffee shops at SM. There will also be hot bundles and pairings for those who love their coffee piping hot.

Where art, coffee, and locals come together

A consideration among avid coffee drinkers is having the ambiance to the perfect cup and conversation. Look no further because trendy spots are up at SM! Your favorite malls will set up booths where coffee-preneurs can sell their products. Treat your senses to different blends and varieties of coffee made by a pop-up of small and medium businesses owned by the locals in your area. These spots will have comfortable lounges and eye- catching art backdrops.
Baristas will also show off their skills at the Barista Face-Off, while musicians fill the lounge with mellow music on weekends from July 1 to 16.

Let your #CoffeeTok skills shine through

If you are on TikTok, this is your sign to make the most creative content about coffee! AweSM prizes are at stake for the best Coffee Hangout TikTok entries, with the most likes and views.

For details on how to join, go to @SMSupermalls on all social media.

Enjoy an adventurous ride and sip at the same time

Just outside the malls, SM will be dressing up designated areas for a Coffee Time Biker’s Pit Stop. Bike, stop, and sip your fave drink as SM creates a special stop where bikes may be temporarily parked near the café or at the malls with available open areas or al fresco.

Whether it’s a morning pick-me-up or a midday break, SM Supermalls makes coffee time even more special with its own blend of caffeinated activities from July 1 to 16.

To know more about Coffee Time at SM, check out www.smsupermalls.com or follow @SMSupermalls on social media.

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Women bartenders on creating cocktails with Tanduay, defying stereotypes, thriving in a male-dominated field

March 29, 5:30 p.m.

As renewed interest in cocktails continue to grow, bartenders are also taking the spotlight, and in El Nido and Siargao, two bartenders are paving the way for women to shine in a male-dominated industry. 

Sharleen Antonio works with her husband and fellow bartending professional, Larry Guevara, in one of Palawan’s top beach destinations. Riza Delguime, meanwhile, is a bartender for a leading resort in the country’s surfing haven.

Creating Tanduay-Infused Cocktails

Both women have been bartending for years and share a preference for Tanduay in creating cocktails.

“It’s very easy to mix in cocktails because of its unique and bold character. I usually go for the classic Tanduay Dark Rum in my root beer and rum with a squeeze of fresh lemon,” Antonio said.

She shared that they used Tanduay rums in her bar management class back in college, so she is very familiar with the brand. Collaborating with the brand, she came up with three Tanduay-infused cocktails that are perfect for any time of the year — the Mango Basil Mojito, Tanduay Espresso Martini, and Tanduay Old Fashioned.

Delguime likes Tanduay’s sweet and strong flavor. Foreign customers would usually ask what rum brand she uses in her cocktails and would then request drinks infused with Tanduay rums.

“I have my own signature cocktail, which is perfect when I mix it with Tanduay. We have female guests here in the resort who would request for cocktails that are not too strong, and I would make one for them also using Tanduay,” she said.

Delguime further shared that the bartending scene in Siargao has always been “good and clean.”

“There are different varieties of bars here like sports bars and pool bars, and they are all super busy because of the many tourists who visit our island,” she said. 

Breaking the Glass Ceiling

Antonio shared working in a male-dominated industry wasn’t easy in the beginning. Women bartenders used to be seen as just “cotton candies” behind the bar to attract male clients and rake in tips.

“While I may have experienced some catcalling and received some indecent proposals from male guests in some instances, I have to say that I have been lucky to have always worked with my husband behind the bar. In 2016, we joined Pilipinas Got Talent Season 5 to show that there is more to bartending than meets the eye,” she shared.

Advice for Aspiring Bartenders

Delguime advised aspiring bartenders to just be themselves. 

“That would be the key to your success. Bartending is fun, and you get to entertain guests,” she said.

Antonio, meanwhile, has made it her advocacy to educate people about bartending as hospitality and F&B professionals.

“Gone are the days when women were simply considered as bar backs or force multipliers during busy bar shifts. Or worse, simply as ornaments behind the bar,” she noted.

Antonio wants to motivate, inspire, and empower women bartenders and those who would like to start a career in the bartending industry. She and her husband have been conducting workshops and seminars around the country to help aspiring bartenders better their craft.

“It is my wish that female bartenders will continue to flourish and leave their own mark in the field we all so love and are passionate about,” she said.

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