NEWS
Globe intensifies drive against piracy
April 1, 2022 9:21 p.m.
GLOBE has further intensified its drive against illegal streaming and downloading of content as the Philippines, together with Vietnam and Malaysia, again topped the list of Asian countries with the highest piracy rates.
Piracy has been a lingering problem around the world, posing a danger to the viability of businesses and the livelihood of content creators, and also exposing users to malware and other online threats.
“The ill-effects of online piracy cannot be underestimated. Globe continues to ramp up initiatives to mitigate, if not fully stop piracy, and make a positive societal impact. We also work with coalitions and partners like the Asia Video Industry Association (AVIA) and the IPOPHL to help address these challenges,” said Anton Bonifacio, Globe Chief Information Security Officer.
The recent YouGov 2022 Piracy Landscape Survey commissioned by AVIA’s Coalition Against Piracy (CAP) revealed that 61% of local respondents have consumed pirated content. Their primary sources are social media and messaging platforms at 44 percent.
Movie snippets are usually shown on Facebook and TikTok, while pirated content is sold in the Facebook marketplace. People also share illegally downloaded materials via messaging apps such as Telegram.
Other sources of pirated content include streaming and torrent sites at 20% and illicit streaming devices and apps, also at 20%.While piracy continues to be a major concern in the country, there remains a high consumption of legal content. The survey showed that 81% of respondents said they consume content through legitimate platforms, although the figure is still the lowest in the region.
AVIA is now looking at commissioning YouGov to conduct the survey at the end of every year to help identify where, how, and why consumers are accessing illegal content and the impact of enforcement actions. It is also talking with social media platforms to discuss the possibility of taking down pirated content.
“The Philippines not only has one of the highest piracy consumption rates in the Asia Pacific region, but the lowest consumption rate of legitimate content from those countries surveyed.
However, there is hope. The Philippines also has the highest percentage of consumers who would use legitimate content if their access to pirate services was blocked, and the highest percentage of consumers in the region in countries that do not currently block pirate sites who believe that blocking pirate sites is the best measure to reduce piracy,” said CAP General Manager Matthew Cheetham.
“With these factors in mind, we encourage the Philippine government to urgently amend the current copyright legislation to allow for an efficient and effective regulatory site blocking regime,” he said.
On the other hand, Globe educates its customers on how to become responsible and intelligent custodians of content since the launch of the #PlayItRight campaign in 2017. The initiative cuts across several industries such as film, music, gaming, digital literacy, and education.
Aside from blocking confirmed illegal piracy sites, the campaign makes consumers aware that piracy websites can be hotbeds for illegal online activities, malware, and other cybersecurity threats.
Through its Digital Thumbprint Program, Globe has maximized its influence within the education and entertainment sectors. The advocacy has been integrated into the K-12 curriculum of the Department of Education in 2019.
Globe supports efforts to modernize the country’s intellectual property law, with several bills pending in Congress that aim to boost protection of intellectual property rights. Among the amendments sought is granting greater power to the Intellectual Property Office of the Philippines to take down or block online sites violating copyright laws and penalize violators with steeper fines.
In line with its campaign for a safer Internet, Globe also hopes to see the enactment of the bill amending the law which penalizes online sexual abuse and exploitation of children, which Congress is expected to ratify within the year. The measure aims to expand child protection against cyber threats and address gaps in existing laws such as the Anti-Child Pornography Act, the Special Protection of Children against Abuse, Exploitation and Discriminaton Act, and the Anti-Trafficking in Persons Act.
Globe supports the United Nations Sustainable Development Goals, particularly UN SDG No. 9, highlighting the roles of infrastructure and innovation as crucial drivers of economic growth and development. It is committed to upholding the UN Global Compact principles and contributing to 10 UN SDGs.
To learn more about Globe, visit www.globe.com.ph.
NEWS
TikTok enhances safety, transparency for Filipino community with new initiatives
7:01 p.m. July 16, 2023
TikTok, the world’s leading short-form video platform, is taking further steps to ensure a safer and more transparent platform for its Filipino community. In response to the evolving digital landscape and the rise of AI-generated content (AIGC), these initiatives are designed to maintain a secure environment, uphold community guidelines, and ensure users can trust the content they encounter on the platform.
Strengthening Community Guidelines Enforcement
As part of its ongoing efforts to safeguard its community, TikTok recently published its Q1 2024 Community Guidelines Enforcement Report. During this period from January 1 to March 31, 2024, TikTok removed 4.26 million videos in the Philippines for violations of its Community Guidelines. Of these, 99.7% were removed proactively, and 95% were taken down within 24 hours.
To further enhance transparency, TikTok updated its Community Guidelines in April to provide clearer rules and introduce new features that help creators understand and comply with policies. Available in English and Filipino, these guidelines include detailed definitions and outline moderation practices for features like Search, LIVE, and the For You feed, ensuring policies are clear and accessible to all users.
Advancing AI-Generated Content Transparency
In response to the increasing prevalence of AI-generated content, TikTok has implemented new measures for transparency. Since May, TikTok has automatically labeled AI-generated content uploaded from specific platforms. This initiative is part of a collaboration with MediaWise, a program of the Poynter Institute, and the Coalition for Content Provenance and Authenticity (C2PA), making TikTok the first video-sharing platform to adopt C2PA’s Content Credentials technology. These labels aim to provide users with clear context about the nature of the content they consume.
Educating the Community with Media Literacy Tools
To support its community in navigating AI-generated content and combating misinformation, TikTok is launching new media literacy resources. Developed in collaboration with experts, these resources are integral to TikTok’s broader strategy to enhance user understanding and foster a more informed community. As part of this initiative, TikTok has partnered with MediaWise to release 12 educational videos throughout the year. These videos aim to teach universal media literacy skills and explain how TikTok’s AI-generated content labels can help contextualize content. This partnership underscores TikTok’s commitment to educating its community and fostering a more informed user base.
Expanding AIGC Labeling Through Partnerships
Building on its efforts to ensure content transparency, TikTok has extended its auto-labeling capabilities for AI-generated content created on other platforms. By integrating the ability to read Content Credentials from C2PA, TikTok automatically recognizes and labels AI-generated content, with plans to expand this to audio-only content soon.
In the coming months, TikTok plans to attach Content Credentials to its content, ensuring transparency even when content is downloaded, allowing users to utilize C2PA’s Verify tool to identify AI-generated content and understand its creation details.
Driving Industry-Wide Adoption
In its mission to promote industry-wide adoption of Content Credentials, TikTok has joined the Adobe-led Content Authenticity Initiative (CAI). As the first video-sharing platform to implement Content Credentials, TikTok is at the forefront of encouraging transparent content practices across the industry. The gradual increase in auto-labeled AI-generated content on TikTok is expected to grow as more platforms adopt this technology, fostering a more transparent digital landscape.
For You Feed and Creator Code of Conduct
To further enhance safety, TikTok has introduced new standards that will temporarily restrict accounts that repeatedly violate content standards. These accounts and their content will be harder to find in search, with creators being notified and given the option to appeal.
Additionally, TikTok published a Creator Code of Conduct outlining the standards expected from creators involved in TikTok programs, features, events, and campaigns. This code reinforces TikTok’s commitment to maintaining a safe and inclusive platform.
Through these measures, TikTok continues to focus on helping its community, especially creators, understand its rules and enforcement methods to ensure a safer experience for its users. By embracing continuous innovation and collaboration, TikTok strives to create a secure and inclusive space for creativity and connection.
NEWS
SM Prime, DTI empower MSMEs with 83 SM mall spaces, training, mentorship
9:15 p.m. July 12, 2024
Good news for Micro-, Small, and Medium-Sized Enterprises (MSMEs)! SM Prime Holdings (SM Prime) and the Department of Trade and Industry (DTI) solidified a partnership through a Memorandum of Agreement (MOA) signing ceremony held on July 1 at the SM Prime Headquarters.
This collaboration empowers MSMEs with prime mall space in 83 SM Malls nationwide, aligning with the One Town, One Product (OTOP) Philippines program. Besides providing space, SM Prime offers MSMEs discounted booth rentals, training programs on product development, marketing, financial management, and mentorship opportunities with experienced business leaders.
NEWS
DTI National Food Fair celebrates local flavors at SM Megamall
8:26 p.m. July 11, 2024
The Department of Trade and Industry (DTI) successfully concluded the 10th National Food Fair at SM Megamall’s Megatrade Halls 1-3, held from July 3-7, 2024. This premier event showcased the rich flavors of the Philippines and empowered over 200 Micro-, Small, and Medium-Sized Enterprises (MSMEs).
Food enthusiasts enjoyed a bounty of fresh produce, regional specialties, and delectable treats from all corners of the country. Attendees had the opportunity to stock up on pantry staples, explore health-conscious options, and discover unique ingredients to elevate their cooking skills.
(L-R): Megatrade Hall’s Maite Quiogue, SM Supermalls’ Assistant Vice President for Operations Royston Cabunag, Department of Trade and Industry (DTI) Undersecretary for Micro-, Small, and Medium-Sized Enterprises (MSME) Development Group Cristina Roque, Guest of Honor Winnie Chua-Go, SM Megamall Assistant Vice President for Operations Christian Mathay, SM Supermalls’ Vice President for Corporate Marketing Grace Magno, DTI-Bureau of Market Development, Promotions, and One Town, One Product (OTOP) Philippines Director Marievic Bonoan, and SM Megamall Assistant Mall Manager Isabella Manjon
(L-R): Department of Trade and Industry (DTI) Undersecretary for Micro-, Small, and Medium-Sized Enterprises (MSME) Development Group Cristina Roque, Guest of Honor Winnie Chua-Go, and DTI-Bureau of Market Development, Promotions, and One Town, One Product (OTOP) Philippines Director Marievic Bonoan
The 2024 Department of Trade and Industry (DTI) Bagong Pilipinas National Food Fair brings together the best food and flavors from all 16 regions.
Fresh pomelos and other local fruits take center stage at the National Food Fair in Megatrade Hall.
A potential buyer gets ready to take home bottled Bicol Express and Laing at the 10th National Food Fair in SM Megamall.
Crispy, salty, and packed with nutrients —these water spinach chips are the perfect healthy snack.
Bottled honey and baked fruit crisps, all made with local ingredients.
Davao del Sur and Misamis Oriental’s chocolate products are crafted from premium cacao beans.
Quality golden salted eggs from Rizal.
A variety of coconut products from San Pablo, Laguna.
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TikTok enhances safety, transparency for Filipino community with new initiatives
