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TECHNOLOGY

How Samsung protects your smartphones from cyberattacks

Posted on Nov. 26, 2021 8:34 p.m.

The smartphone has become the center of how we work, live, and play. For many, it has even become the only thing that we bring out of the home, replacing our laptops, wallets, and even house keys. 

While we are generally more mindful today of the dangers posed by hackers to our laptops and computers, we also need to recognize that smartphones are prone to cyberattacks as well. Hackers go where the crowds are and right now, that’s mobile devices. That’s why it’s never been more important to stay safe, and why we’re constantly innovating to protect you and your data against emerging threats.   

The billions of smartphones around the world are filled with sensitive personal and business data, providing infinite opportunities for hackers to steal and sell private information. In fact, cybersecurity firm IronNet reported that cyberattacks have increased 168% between May 2020 and May 2021, with attacks on smartphones becoming one of the biggest cybersecurity threats in the Asia Pacific region. 

Samsung is committed to keeping users safe and secure, with Samsung Knox providing true end-to-end protection throughout the entire lifecycle of your device. In this article, we explore five potential cyberattack scenarios that could happen when the safety of your device is compromised – and explain how Samsung Knox protects you from these threats, in line with our ethos of placing security at the heart of every decision we make. 

Cyberattack Scenario 1: Unauthorized backdoor access 

Outside of Samsung, developers routinely create software ‘backdoors’ for apps and even mobile OSes so that they can gain easy access for troubleshooting purposes. However, hackers are able to discover these backdoors, which usually bypass any or all cybersecurity measures on the device in question. 

To prevent unauthorized backdoor access, do not download unofficial or unauthorized apps. Downloading software other than what the manufacturer originally installed to gain full access to the device’s operating system could also introduce malware or spyware that leads to unauthorized backdoor access. 

How Samsung protects you against this threat: At Samsung, we design, create, and validate every computer chip, every piece of wiring, and every hardware component before using them to manufacture our smart devices in highly secure factories around the world. This chip-up approach gives us control over design, manufacturing, and assembly, ensuring a secure supply chain that prevents unauthorized backdoor access in our devices – resulting in an end product that our users can trust completely.

Cyberattack Scenario 2: Compromised, weak, or re-used passwords 

As users continue to create new accounts for digital services, ranging from telehealth services to new ride-hailing and e-commerce platforms, they provide more avenues for hackers to exploit.

An August 2021 survey from IBM found, 86% of consumers in the Asia Pacific admit that they re-use the same credentials across multiple online accounts. This is a poor data privacy habit – just one attack could leave a user’s entire internet footprint vulnerable to hackers.

How Samsung protects you against this threat: Samsung’s devices are equipped with innovative biometric authentication technology, such as Ultrasonic Fingerprint so that access to your data can be protected even if your device is lost or stolen. Known as Samsung Pass, this biometric authentication tool also lets users easily access log-in credentials without the need to remember countless usernames and passwords. To take data protection to the next level, we have also equipped our devices with Knox Vault, a secure processor that operates independently from the main CPU. Knox Vault securely isolates your biometrics data from the rest of your phone, so no one can get their hands on your data.

Cyberattack Scenario 3: Free Wi-Fi may not be so free after all

Free Wi-Fi hotspots are a boon for everyone who needs access to the Internet on their mobile devices for work or play. However, public Wi-Fi services provide an opportunity for hackers to steal data, as the data that you send across the web – such as credit card information for online purchases – might first pass through the hands of a hacker via a public Wi-Fi network. 

How Samsung protects you against this threat: For everyday browsing, Secure Wi-Fi encrypts outgoing internet traffic and disables tracking apps and websites. It allows you to browse the internet safely on public wireless connections without fear of security breaches. 

Cyberattack Scenario 4: Phishing attacks compromising sensitive data  

Phishing is a type of attack in which cybercriminals trick victims into handing over sensitive information or installing malware, disguised as links, attachments, or even legitimate apps, on their devices.

Once hackers have access to your sensitive information, they could use it to demand a ransom from you, steal your personal information, carry out other vices, or make purchases with your credit card information, for instance.

How Samsung protects you against this threat: Device Protection in Samsung Device Care continuously scans your device for malware or suspicious activity and alerts you when you mistakenly install malicious apps through detection via the McAfee protection. 

Additionally, the Samsung Secure Folder keeps data secure and isolates problematic apps within the folder to keep apps away from users’ personal information.

Meanwhile, when you’re purchasing with Samsung Pay on your mobile device, your card information is encrypted and completely isolated to protect it at all times. 

Cyberattack Scenario 5: Zero-day vulnerability 

As hackers and cyber attackers are constantly trying to hack into devices, they are always on the lookout for zero-day vulnerabilities. A zero-day vulnerability is a vulnerability in a system or device that has been discovered but is not yet patched. This can be particularly dangerous as cybercriminals target the flaws in a system before developers or the public are aware it even exists.

How Samsung protects you against this threat: Samsung Knox offers real-time protection, always actively protecting your devices against data attacks or malware. This means that unauthorized attempts to access or modify your phone’s core is blocked in real-time.

When users reboot their Samsung smartphone, Secure Boot is activated to detect any unauthorized software and block attempts to compromise the device through multi-layered, defense-grade security. If the smartphone is booted in an unapproved state, Samsung Knox will automatically lock-up apps containing sensitive data such as Samsung Pay, Samsung Pass, Secure Folder, or Samsung Health. 

Looking ahead to a more secure future

The smartphone has become a key part of our digital lives, whether from home, in the classroom, or even in the office. With new cyber-threat vectors continuously putting us at risk, we need to stay vigilant and play an active role in keeping ourselves and our loved ones safe in this digital world.

Security does not just stop at smartphones for Samsung, as Knox protection also extends to the smart appliances in Samsung’s portfolio for an additional layer of protection. This means that your Samsung smart appliances are protected and secured, whether you are mirroring the video you are watching on your Galaxy device with the SmartView app to the screen on your Family Hub™ or using the AI function on your AI EcoBubble washing machine to calibrate optimal wash settings.

As a Samsung user, you can be assured that you have a digital partner committed to world-class security and privacy standards – keeping you safe while you work, study, and play. 

To know more about how Samsung Knox protects your devices from cyberattacks, watch Samsung Knox: Collective Protection or read it at samsung.com/ph/news/local/how-samsung-protects-your-smartphones-from-cyberattacks/

TECHNOLOGY

AI can do that?! 5 ways AI is changing the game for communicators

12:30 p.m. March 8, 2025

Artificial Intelligence (AI) is undeniably here, transforming how communication professionals create content, engage audiences, and predict trends.

But while AI can do a lot, it’s not here to replace human creativity, strategy, and judgment. The real advantage lies in knowing how to use AI as a tool to work smarter and more efficiently.

Whether you’re in PR, marketing, media, or even a student, here are practical ways how AI can enhance your output and make you more effective.

1. Next-Level Personalization

A social media team for a fashion brand uses AI to analyze customer data and segment audiences based on their style preferences. The result? Hyper-personalized email campaigns that suggest products each customer is actually interested in.

2. Real-Time Brand Sentiment Tracking

A crisis communication team at a telecom company notices a sudden spike in negative tweets about a network outage. Thanks to AI-powered sentiment analysis, they react in minutes — crafting a strategic response before things further escalate.

3. Trend Prediction Like a Pro

A political campaign team taps AI to analyze past election data and social media conversations. They predict the key issues voters will care about and fine-tune their messaging before the conversation even starts.

4. AI Ethics 101: Sticking to Facts

A news agency integrates AI-driven fact-checking tools to ensure their reports stay credible and unbiased. They also train their team to detect AI-generated misinformation—because integrity still matters.

5. Instant VO with Zero Studio Time

A content creator needs a last-minute voiceover for a campaign video but has no time for a studio session. AI-generated voiceovers save the day—delivering pro-level narration from the comforts of their own home.

These are just some of the ways AI is transforming the way we communicate, market, and engage with audiences. As AI continues to evolve, everyone needs to upgrade their skills—learning how to adapt, think critically, and integrate AI tools strategically to stay ahead in an increasingly tech-driven world.

If you want to future-proof your skills, don’t miss the AI Centre of Excellence (ACE) Workshop: Power of AI for Communications & Beyond, led by AI expert and India’s Director and CEO of the School of Communications & Reputation, Hemant Gaule.

Happening on March 21, 2025, 1:00 to 5:00 PM, at the Holiday Inn & Suites Makati, this workshop will give you valuable insights into leveraging AI tools to boost efficiency, engagement, and results.

Limited slots available — secure yours now at www.centreofexcellence.ai.

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TECHNOLOGY

Say hello to Whisk, Google’s innovative answer to generative AI image creation

1:12 p.m. February 20, 2025

Generative AI opens up a world of creative possibilities with its ability to make unique content. Following the success of Google’s AI tools, it’s taking another significant step with Whisk, the newest experiment that explores the capabilities of gen AI.

Whisk is a fun and engaging tool that makes AI image generation more accessible, especially to those without prior AI knowledge. Instead of typing out long, detailed text prompts, it allows people to use image prompts. They simply drag images and start creating.

Generative AI utilizes deep-learning models to make high-quality content based on existing data. Sometimes, certain design elements get lost in text prompts. But with Whisk, anyone can easily customize how the image will come out. It allows specific image inputs for the main subject, the scene, and preferred art styles.

Behind the scenes, the Gemini model automatically writes a detailed caption of chosen images. It then feeds those descriptions into Google’s latest image generation model, Imagen 3. This process captures the subject’s essence, and doesn’t create an exact replica. This further allows people to remix their subjects, scenes, and styles in novel ways to create something that is uniquely theirs, from character concepts to enamel pin designs.

It’s also important to highlight that Whisk extracts only a few key characters from images, so generated content may differ from one’s expectations. Fortunately, it allows users to view and edit underlying prompts at any time to get the output they want.

Play with Whisk here: https://labs.google/fx/tools/whisk.

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TECHNOLOGY

Love begins at home with Beko

5:22 p.m. February 17, 2025

As we finally embrace the love month, the pressure to find the perfect gift can often feel overwhelming. However, there’s no need to break the bank just to express your feelings. After all, it’s the thought that counts!

This love month, create lasting memories in the place you cherish most—your home. Beko, Europe’s number 1 home appliance brand, is here to help you make the perfect Valentine’s plan through meaningful, practical gifts that enhance everyday life.

Show your love in a cup

There’s nothing quite like a warm cup of coffee in the morning to express love. When it’s made by someone special, it means even more. Start your day with a delightful breakfast by pairing your coffee with a hearty meal. Experiment with different coffee blends and recipes for future breakfast dates!

Feel like a barista at home with the Beko espresso machine. The Beko CaffeExperto® Espresso Machine features an integrated milk frother, allowing you to create delicious cappuccinos and lattes right at home. Its user-friendly touchscreen interface lets you make coffee with just a tap, while the easy-to-clean design simplifies maintenance.

Acts of Service

Sometimes, it’s the simplest acts that have the biggest impact in showing how much you care, such as helping your loved ones with household tasks to create a more harmonious home. Lend a hand by volunteering to clean surfaces, wash the dishes, or do the laundry. Your loved ones will truly appreciate the effort!

Make laundry easier with Beko’s line of washers and dryers. These powerful appliances provide the gentle care your clothes need. One of Beko’s top washer-dryers has an Xpress Super Short 14-Minute Program that allows you to wash up to 2 kg of laundry in just 14 minutes. While 2 kg might not sound like a lot, it’s enough to wash around 20 T-shirts! That means more quality bonding time with your loved ones.

Cook Up Some Romance

Cooking is a way to someone’s heart, especially when it’s made with love. Instead of waiting in long reservation lines at a restaurant, consider having a simple yet intimate dinner date at home. Elevate the experience by setting up the table beautifully and creating a personalized menu that features your loved one’s favorite dishes.

Unleash your cooking prowess in the kitchen with Beko refrigerators featuring the innovative NutriFreeze technology. Imagine preparing for steak night or dishes with delicate fish—now you can keep your meats fresh, without deep freezing!

This unique feature freezes fresh foods like meat, shrimp, and fish at a precise temperature of -3°C, which helps to keep the natural texture and taste intact while slowing down bacterial growth. With NutriFreeze, you can reduce nutrient loss and extend the shelf life of your meats, making it easier to store food and enjoy restaurant-quality meals at home.

This Valentine’s season, show your loved ones how much they mean to you with Beko’s high-quality European appliances. Transform your home into a more love-filled space. Visit your nearest leading appliance store, or shop online at Beko Philippines’ official stores on Lazada, Shopee, and TikTok Shop.

For more details, visit our official website at www.beko.com/ph-en and connect with us on Facebook, Instagram, and TikTok at @bekoph.

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