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TECHNOLOGY

How smart homes are changing our lives

By Chris Connell, Managing Director for Asia Pacific at Kaspersky

Smart home technologies have long ceased to be something new or surprising. Today, the idea of smart home appliances or switches isn’t from a cyberpunk scene, but rather an actively emerging reality.

For example, the report from Berg Insight revealed that the number of smart homes in Europe and North America reached 102.6 million in 2020.

What was once a collection of single and separate devices, smart homes are turning into fully-fledged smart systems that can supply coffee on time, adjust the temperature, and monitor the security of your house while you are away. All of this is possible thanks to the digitalization of an increasing number of devices. Kaspersky has developed a list of the most interesting benefits which the modern smart home can provide to become a fully-fledged personal assistant or protector.

Safety

Smart home technology can take the safety of your home to the next level. And we aren’t just talking about alarms. Modern cameras, motion sensors, and even smart door locks will help turn your home into a real fortress, and immediately send a message to your smartphone if something happens.

One of the most obvious examples is the installation of a home video surveillance system connected to the internet. Such cameras will work 24/7 and allow owners to look at what is happening anywhere in the house through an app on a smartphone. Sometimes such cameras have a motion sensor – if a camera sees something moving (be it a cat, a dog, or an intruder) it records the file and sends it to the server. Your device then receives a notification so that you can react as quickly as possible and perhaps prevent your property from being broken into.

The smart home has also made it possible to reinvent door locks. In order to secure your home as much as possible, the easiest option is to stop intruders from being able to get through the door. However, modern locks have moved on from being just a mechanism. Today, they can do much more than just prevent intruders from getting inside. For example, they can send you a notification when someone walks in and out, or create access codes for you or those who work in your home (nanny, housekeeper, gardener, etc.).

All of these solutions can turn your house into a high-tech home, but even smart defenses need protection. To ensure your defender has a shield, solutions have been created that help protects not only individual devices from being hacked but the entire IoT ecosystem.

Peace of mind

There are always numerous small things to worry about around the house – have I turned off the iron or closed the door? Who will water the flowers while I am on vacation? Even a small doubt is enough to ruin an evening out with friends or a short vacation with a loved one.

Smart devices can provide much-needed reassurance in such situations. Smart water leak detectors, for example, which react to contact with water, can help you to stay calm and relaxed. Sensors can be installed next to batteries, pipes in the bathroom and in the kitchen. The devices are not only able to monitor the water level, but also determine the level of humidity in the room: if you are suddenly flooded from above, you will know immediately even if you are not at home.

The same situation is true with smart smoke detectors, which can warn of danger before it is too late. If wiring suddenly lights up in the house or an open fire remains burning, the sensor will immediately react.

Another important assistant – a smart socket – will also warn you if you forgot to turn off the iron whilst in a rush. Seeing the notification on your smartphone, you can remotely disconnect the device from the power no matter where you are.

Comfort

The time has finally come when you can allow yourself to truly relax and leave some of your household duties in the hands of technology. By automating some types of furniture, we can take comfort and health care to a new level.

For example, Eight Sleep has developed a bed equipped with sensors capable of monitoring the user’s sleep quality based on 15 parameters, including the duration of REM and deep sleep phases, and heart rate patterns. This allows you to choose the optimal time for going to bed and waking up.

A smart bed will gently wake up the owner, catching the moment when the body is ready to rise, and create a pleasant morning environment, for example, turn on calm music or a light vibration, turn on the light or start the coffee machine via voice command.

Besides sleep comfort, a smart home can also make cooking much easier, enjoyable and fun. For example, the EYWA Kitchen Smart Screen is a small panel, no larger than a standard wall cabinet door. It easily fits into any kitchen, making it an indispensable helper. It can:

⦁ Find recipes for dishes online;

⦁ Make a list of required ingredients;

⦁ Independently purchase them online;

⦁ Order delivery at a specified time;

⦁ Turn on household appliances and set timers;

⦁ Distract children with a cartoon;

In order to safely use such smart solutions which are integrated into your daily activities (including cooking, shopping, choosing content), you need to ensure the safety of the devices themselves. Otherwise, attackers could get into your home network and gain access to personal data through convenient smart boards or switches.

The first and simplest step may be to change the default device password to a more complex one – but resist the temptation to copy the password from other accounts. If you have lots of devices and are finding it difficult to remember all the passwords, you can use a special solution to protect the ecosystem of the smart home. This will not only keep passwords safe, but also warn you if the password has already been compromised.

Pet help

In addition to caring for the safety and comfort of home owners, the IoT market seeks to make life easier and better for pets. According to research, the size of the PetTech market in the United States has reached $5.5 billion – this includes connected collars, smart doors, feeders, fences, toys etc.

Some of the most popular smart pet devices are for drinks and feeders. They help to not only control nutrition and prevent overeating, but also allow you to leave pets for a while at home alone, without worrying that your cat is hungry or has knocked over a bowl of water. Of course, in some extreme situations cats can also turn on survival mode – for example, a cat was recently discovered eating cardboard and drinking from a leaking tap for 52 days. However, no owner would like to repeat this scenario for their pet.

If everything is covered with feeding and drinking, what else can manufacturers of smart devices develop to support pet care? How about chatting with your dog?

Start-up FluentPet, has come up with a device for human-dog communication. The device is a panel with buttons labeled with different symbols. With its help, the company seeks to test the hypothesis that animals can express their emotions and desires by clicking on pictures.

Another example is smart animal houses which are designed to improve comfort for pets. They are equipped with intelligent temperature control and environmental sensors that regulate the temperature inside depending on the number of degrees outside. In addition, the houses can monitor the health of the animal, tracking and recording pet activity and sleep data. All of this information can be read from the app in the smartphone in order to timely monitor the health of your pet.

Eco-friendly living

Besides comfort and safety, smart home technologies help make our lives more environmentally friendly by using resources more smartly – for example, using water and electricity in a more rational way.

For example, sensors can turn lights on and off in a room, depending on whether there are people there or not. Another option is smart heating, which will allow you to maintain certain microclimate parameters in each room. For example, if everyone leaves for school and work in the morning, the system can reduce energy consumption and increase it later in the day when everyone is back.

However, in addition to controlling energy consumption, modern smart homes are also able to produce energy. For this, systems for the production of alternative energy are built in – such as solar panels, wind turbines or geothermal installations.

Depending on the location of the building, in some cases, even the energy of water – currents or tides – can be used. As a result, the smart home control center can not only control energy consumption but also monitor its production, as well as rational distribution.

Modern smart homes built from scratch include energy-saving technologies. Heat leakage and CO2 emissions from such buildings are minimal. Smart walls, roofs, and other building elements can inform the owner about their problems: the appearance of moisture or heat leaks. This allows you to promptly correct the defect that has appeared.

In general, the market for smart devices is actively growing and manufacturers of such systems are striving to digitize more and more elements of the house. This not only improves safety and comfort but also benefits the environment. As a result, smart homes are being transformed from a cluster of single, simple devices into true multi-layered digital ecosystems, which also require an appropriate level of protection.

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TECHNOLOGY

AI can do that?! 5 ways AI is changing the game for communicators

12:30 p.m. March 8, 2025

Artificial Intelligence (AI) is undeniably here, transforming how communication professionals create content, engage audiences, and predict trends.

But while AI can do a lot, it’s not here to replace human creativity, strategy, and judgment. The real advantage lies in knowing how to use AI as a tool to work smarter and more efficiently.

Whether you’re in PR, marketing, media, or even a student, here are practical ways how AI can enhance your output and make you more effective.

1. Next-Level Personalization

A social media team for a fashion brand uses AI to analyze customer data and segment audiences based on their style preferences. The result? Hyper-personalized email campaigns that suggest products each customer is actually interested in.

2. Real-Time Brand Sentiment Tracking

A crisis communication team at a telecom company notices a sudden spike in negative tweets about a network outage. Thanks to AI-powered sentiment analysis, they react in minutes — crafting a strategic response before things further escalate.

3. Trend Prediction Like a Pro

A political campaign team taps AI to analyze past election data and social media conversations. They predict the key issues voters will care about and fine-tune their messaging before the conversation even starts.

4. AI Ethics 101: Sticking to Facts

A news agency integrates AI-driven fact-checking tools to ensure their reports stay credible and unbiased. They also train their team to detect AI-generated misinformation—because integrity still matters.

5. Instant VO with Zero Studio Time

A content creator needs a last-minute voiceover for a campaign video but has no time for a studio session. AI-generated voiceovers save the day—delivering pro-level narration from the comforts of their own home.

These are just some of the ways AI is transforming the way we communicate, market, and engage with audiences. As AI continues to evolve, everyone needs to upgrade their skills—learning how to adapt, think critically, and integrate AI tools strategically to stay ahead in an increasingly tech-driven world.

If you want to future-proof your skills, don’t miss the AI Centre of Excellence (ACE) Workshop: Power of AI for Communications & Beyond, led by AI expert and India’s Director and CEO of the School of Communications & Reputation, Hemant Gaule.

Happening on March 21, 2025, 1:00 to 5:00 PM, at the Holiday Inn & Suites Makati, this workshop will give you valuable insights into leveraging AI tools to boost efficiency, engagement, and results.

Limited slots available — secure yours now at www.centreofexcellence.ai.

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TECHNOLOGY

Say hello to Whisk, Google’s innovative answer to generative AI image creation

1:12 p.m. February 20, 2025

Generative AI opens up a world of creative possibilities with its ability to make unique content. Following the success of Google’s AI tools, it’s taking another significant step with Whisk, the newest experiment that explores the capabilities of gen AI.

Whisk is a fun and engaging tool that makes AI image generation more accessible, especially to those without prior AI knowledge. Instead of typing out long, detailed text prompts, it allows people to use image prompts. They simply drag images and start creating.

Generative AI utilizes deep-learning models to make high-quality content based on existing data. Sometimes, certain design elements get lost in text prompts. But with Whisk, anyone can easily customize how the image will come out. It allows specific image inputs for the main subject, the scene, and preferred art styles.

Behind the scenes, the Gemini model automatically writes a detailed caption of chosen images. It then feeds those descriptions into Google’s latest image generation model, Imagen 3. This process captures the subject’s essence, and doesn’t create an exact replica. This further allows people to remix their subjects, scenes, and styles in novel ways to create something that is uniquely theirs, from character concepts to enamel pin designs.

It’s also important to highlight that Whisk extracts only a few key characters from images, so generated content may differ from one’s expectations. Fortunately, it allows users to view and edit underlying prompts at any time to get the output they want.

Play with Whisk here: https://labs.google/fx/tools/whisk.

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TECHNOLOGY

Love begins at home with Beko

5:22 p.m. February 17, 2025

As we finally embrace the love month, the pressure to find the perfect gift can often feel overwhelming. However, there’s no need to break the bank just to express your feelings. After all, it’s the thought that counts!

This love month, create lasting memories in the place you cherish most—your home. Beko, Europe’s number 1 home appliance brand, is here to help you make the perfect Valentine’s plan through meaningful, practical gifts that enhance everyday life.

Show your love in a cup

There’s nothing quite like a warm cup of coffee in the morning to express love. When it’s made by someone special, it means even more. Start your day with a delightful breakfast by pairing your coffee with a hearty meal. Experiment with different coffee blends and recipes for future breakfast dates!

Feel like a barista at home with the Beko espresso machine. The Beko CaffeExperto® Espresso Machine features an integrated milk frother, allowing you to create delicious cappuccinos and lattes right at home. Its user-friendly touchscreen interface lets you make coffee with just a tap, while the easy-to-clean design simplifies maintenance.

Acts of Service

Sometimes, it’s the simplest acts that have the biggest impact in showing how much you care, such as helping your loved ones with household tasks to create a more harmonious home. Lend a hand by volunteering to clean surfaces, wash the dishes, or do the laundry. Your loved ones will truly appreciate the effort!

Make laundry easier with Beko’s line of washers and dryers. These powerful appliances provide the gentle care your clothes need. One of Beko’s top washer-dryers has an Xpress Super Short 14-Minute Program that allows you to wash up to 2 kg of laundry in just 14 minutes. While 2 kg might not sound like a lot, it’s enough to wash around 20 T-shirts! That means more quality bonding time with your loved ones.

Cook Up Some Romance

Cooking is a way to someone’s heart, especially when it’s made with love. Instead of waiting in long reservation lines at a restaurant, consider having a simple yet intimate dinner date at home. Elevate the experience by setting up the table beautifully and creating a personalized menu that features your loved one’s favorite dishes.

Unleash your cooking prowess in the kitchen with Beko refrigerators featuring the innovative NutriFreeze technology. Imagine preparing for steak night or dishes with delicate fish—now you can keep your meats fresh, without deep freezing!

This unique feature freezes fresh foods like meat, shrimp, and fish at a precise temperature of -3°C, which helps to keep the natural texture and taste intact while slowing down bacterial growth. With NutriFreeze, you can reduce nutrient loss and extend the shelf life of your meats, making it easier to store food and enjoy restaurant-quality meals at home.

This Valentine’s season, show your loved ones how much they mean to you with Beko’s high-quality European appliances. Transform your home into a more love-filled space. Visit your nearest leading appliance store, or shop online at Beko Philippines’ official stores on Lazada, Shopee, and TikTok Shop.

For more details, visit our official website at www.beko.com/ph-en and connect with us on Facebook, Instagram, and TikTok at @bekoph.

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