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Is a Filipino sardines’ brand possibly the secret to health and longevity?

9:52 p.m. May 19, 2025

The story started with an article published by esteemed Harvard University in 2023, extolling the benefits of “Eating down the seafood chain”, meaning sardines. What was their basis? 

The story started with an article published by esteemed Harvard University in 2023, extolling the benefits of “Eating down the seafood chain”, meaning sardines. What was their basis? 

To start, the health benefits are tremendous. In a world of increasing metabolic health concerns, the blend of protein and Omega 3 fats, with nil carbohydrates, makes sardines a perfect fit for metabolic health. In addition, sardines are one of the most nutrient-dense foods on the planet, with plentiful levels of vitamin B12, D, calcium, selenium, phosphorous, iron, iodine, and CoQ10.

Finally, by being a small fish down the food chain, sardines are safe with low risk of containing mercury, unlike the larger fish species.

No wonder Harvard Health dedicated a report on sardines and other small marine foods, in its mission to educate the public.

The report may be found here:

https://www.health.harvard.edu/blog/why-eat-lower-on-the-seafood-chain-202303222904

The US-based Medical Wellness Association (MWA), the world’s leading organization of health, wellness, and medical professionals with over 6,000 members, then decided to take a deeper look. Are any specific sardines better than others? Are all brands the same? They specifically focused on processing of the sardines. What happens after they are wild caught at sea?

One brand stood out. The brand is Mega Sardines, from the Philippines.

What creates the edge for Mega is its vertical integration and unique innovation. Mega doesn’t lease fishing fleets, which means poor control over the systems at sea to ensure the wild-caught sardines are kept fresh. 

No, Mega owns its entire fleet, and drives rigorous discipline to ensure maximum freshness and hygiene. 

What all this means is it ensures “Catch to can in under 12 hours”. This is unprecedented speed of processing which delivers the freshest catch of wild caught sardines for consumers. This is a significant insurance policy to ensure freshness and preservation of the nutrients. 12 hours versus in many cases, days.

Mega Sardines’ top officials, Mega Prime chairman William Tiu Lim (third from left), president Michelle Chan (second from left) and other officers join Medical Wellness Association founding board member Jim Lafferty during a photo opportunity after recognizing Mega Sardines as a superfood recently.

Based upon a review of the nutrient profile of sardines, coupled with the unique means of Mega’s processing, the MWA has done something never done in their 30+ year history: They have bestowed upon Mega Sardines the classification of “Superfood”, the first seafood worldwide to be granted the “Superfood” designation.

Dr. Christopher Breuleux, president and founder of the MWA remarked, “Mega Sardines can play a vital role in helping consumers around the world battle metabolic and cardiovascular disease. It is truly a gift from nature for human health, and the processing is done with ultimate care and with an eye towards preserving freshness all the way to the dinner table. It is, indeed, a ‘Superfood’ everyone should increase their intake of.”

The Mega approach and innovation are rooted with Mega’s founder, William Tiu Lim.

Tiu Lim’s dream from the very beginning five decades ago was noble, to find ways to ensure cost-effective, nutritious meals for the poorer households in his native Philippines. The pride on his face is evident as he holds the certificate from the MWA, as a validation of his work over the past 50 years. 

“Today, Mega Sardines is no longer a fishing company, but a global wellness company. We want to help improve the wellness of the world’s consumers. This is a legacy and a mission worth fighting for”, said Tiu Lim.

Next dinner, with an eye towards health, you might want to find yourself saying, “Honey, please pass the sardines”.

NEWS

ILO study says TNVS drivers earn way above minimum wage

8:49 p.m. February 11, 2026

Transport network vehicle services (TNVS) riders and drivers receive above the mandated minimum wage in the Philippines, according to a recent study commissioned by the International Labor Organization (ILO).

In the “2025 Platform Work Survey: Philippines” presented during the Department of Labor and Employment’s (DOLE) 2026 National Tripartite Conference, it also noted that digital platforms are a major source of livelihood in the country because of the flexible working arrangements they offer.

According to the survey that covered 12 out of 17 regions in the country, the average net earnings of a TNVS rider or driver per week reach P6,704.00, net of costs, as opposed to the average minimum wage of approximately P498 to P695 per day or P4865 weekly set by the government. 

The survey was conducted from June to December 2025 and interviewed 400 respondents from nine platforms providing food delivery, logistics and parcel delivery, and ride-hailing services. It has a margin of error of 5 percent.

The ILO commissioned a comprehensive survey on platform work, including delivery and TNVS riders and drivers, to analyze the working conditions of workers in the platform economy, document labor practices, assess the impact of digital platforms on employment, and inform enterprise formalization and social protection strategies.

Based on the ILO study, nearly 90 percent of the riders and drivers indicated that they have access to social protection provided by the platform, including health insurance, insurance for workplace injury, and pension plan or retirement benefit. 

Among the top reasons the TNVS riders considered for choosing this industry are flexibility, which allows them to select their schedules and attend to family and personal matters, and decent earnings, which they deemed better than other available jobs.

According to riders and drivers, there are platform initiatives to improve their working conditions, such as increasing earnings and incentives, enhancing training and safety, and improving operational support and communication channels.

The study also noted that ride-hailing app platforms are specifically focusing on facilitating mandatory government benefits—Social Security System (SSS), PhilHealth and Pag-IBIG—to their drivers.

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NEWS

DigiPlus deepens investments in Customer Care across BingoPlus, ArenaPlus, and GameZone

6:12 p.m. February 10, 2026

DigiPlus Interactive Corp. (DigiPlus), the pioneer and leading digital entertainment provider behind BingoPlus, ArenaPlus, and GameZone, continues to strengthen its investments and capabilities in customer care, reinforcing its commitment to providing reliable, player-first support across its platforms.

The company reports that its 24/7 customer service operations are now backed by a 450-strong workforce, reflecting sustained investment in high-caliber talent, intensive training, and rigorous service standards. These investments underpin DigiPlus’ efforts to build a scalable customer support organization that champions service quality and upholds Responsible Gaming for players.

“As a leader in digital entertainment, we recognize our responsibility to build and sustain a customer-first service culture,” said Carlos Feliciano, Customer Service Director at DigiPlus. “By designing a scalable, future-ready framework and streamlining processes for simplicity and speed, we aim to make support effortless and intuitive—and elevate the overall customer experience for BingoPlus, ArenaPlus, and GameZone players.”

A more robust training framework to build a high-caliber, human-centered team

Great service starts with a strong training foundation. In 2025 alone, the DigiPlus customer service team collectively logged over 87,000 training hours. DigiPlus has since expanded its customer care training programs to ensure teams are equipped to thrive in fast-paced and complex business operations. Recognizing the need for more immersive learning beyond traditional classroom instruction, the company enhanced its training framework to better prepare customer service teams for real-world scenarios.

The updated approach blends foundational learning with guided, hands-on experience, allowing frontliners to apply skills early while receiving structured coaching from senior team members over an extended, progressive training period. This ensures that BingoPlus, ArenaPlus, and GameZone customer-facing teams are confident, capable, and ready to deliver consistent, high-quality service.

Alongside capability-building, DigiPlus emphasizes human-centered service. Customer care teams are trained to prioritize meaningful conversations over scripted responses, respect players’ time, and resolve concerns more effectively by viewing each interaction as part of a broader customer journey.

Readiness to provide Responsible Gaming support for players

Responsible Gaming remains a key pillar of DigiPlus’ customer care strategy. Customer service teams also undergo a dedicated Responsible Gaming training module that equips them to recognize potential indicators of gaming-related concerns among customers and respond with professionalism, empathy, and appropriate support.

As part of this approach, customer care teams are trained to guide players through available Responsible Gaming tools and safeguards on the platforms, such as options to manage gaming duration or schedule, set limits on deposits or spending, or request self-exclusion or temporary account deactivation. These Responsible Gaming tools are designed and pioneered by DigiPlus to help protect players and encourage more mindful and balanced gameplay.

Where customers require additional well-being support, customer frontliners may also direct players to further resources, including the EmbracePLUS mental health helplines (Smart: 0908-235-2351, Globe: 0956-392-1924; open daily from 12:00 PM to 8:00 PM), which provide Psychological First Aid, and other independent support organizations.

Scaling customer engagement efficiencies in 2026

Looking ahead to 2026, DigiPlus aims to further strengthen customer service operations by driving greater efficiency through innovation. The company plans to continue enhancing processes and responsibly leveraging technology to streamline workflows, improve response times, and enable smarter, more personalized customer support—laying the groundwork for a scalable and future-ready service experience.

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NEWS

Converge collaborates with volunteer groups to bring green initiatives, health services to Aeta community in Pampanga

10:11 a.m. February 6, 2026

LEADING fiber broadband and technology provider Converge ICT Solutions Inc. recently engaged with an Aeta community in Angeles City, Pampanga, through a day of tree-planting and outreach activities aimed at creating lasting, positive impact at the grassroots level.

Working alongside socio-civic group The Fraternal Order of Eagles – Kandili Chapter and the all-women volunteer organization Inner Wheel Club of Taguig, Converge sowed 300 fruit bearing seedlings in the Sapangbato Watershed. 

The initiative supports the local government’s watershed reforestation efforts while also helping strengthen the livelihood opportunities of farmers in the community.

After the tree planting, the said organizations also conducted a medical mission to bring essential health and dental services directly to residents. Members of the Inner Wheel Club of Taguig gave a health education session on proper oral hygiene, provided basic dental care services, and distributed hygiene kits to community members as part of the outreach.

In addition to these, Converge and the Philippine Eagles also distributed grocery packs, medicines and vitamins, including garments to help address the immediate needs of the families in Sitio Target, Sapangbato.

“This initiative reflects our shared goal of supporting communities in ways that respond to their needs. By working together with other organizations, we were able to do so much for the environment, for the people’s livelihoods, and also in promoting the health and well-being of the community, all in one meaningful effort,” said Converge VP and Head of Corporate Communications and Public Relations Jay-Anne Encarnado. 

The engagement of Converge with Sitio Sapangbato builds on an earlier effort where 1,000 mandarin and coffee seedlings were sowed by its employees last year as part of its Women’s Month celebration, led by the mentors and mentees of its women’s leadership program, Grace Under Pressure: MentorSHE.

Overall, Converge planted a total of 4,700 seedlings for the watershed in 2025 in partnership with the Community Environment and Natural Resources Office (CENRO) of Angeles City, Pampanga.

The sustainability commitment of Converge includes a strong focus on creating positive community impact, which the company fulfills by engaging with marginalized communities through the capabilities of its business.

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