NEWS
It’s Super Month at SM! Kids and kids-at-heart are in for so many surprises this October
October 7, 2022 6:37 p.m.
Everyone’s invited as SM Supermalls throws an exceptional supersized party this October with Super Month– a month-long spectacle filled with surprises for kids and kids-at-heart.
“This year’s Super Month strives to bring out the SUPER in everyone. As we celebrate our beloved Tatang’s, Mr. Henry Sy Sr., birth month, we will dedicate the Super Month not just to the kids but to the whole family as we create memorable play dates and offer supersized deals that each of them will enjoy,” said SM Supermalls President Steven Tan.
The whole month of October is all about exciting shopping and dining deals, fabulous treats, and superb experiences from your favorite brands in your favorite SM mall.
Super Spots: Check out the coolest places for the ‘gram
SM will be decorating its entrances, activity areas, and events halls with eye-popping, bright, and colorful installations fit for a Super Month. Don’t forget to take snaps for your Facebook, film a couple of IG reels, or create a TikTok video with the coolest backdrops at your nearest SM mall. Plus, there will be special AR filters specially made for the Super Month so don’t miss it forda content!
Super Play: Embrace the child in you!
Play time will always be fun at SM. And because it’s Super Month, play, explore, and learn all you want with these activities for you and your kids.
Whether they are aspiring to be the next social media superstar or celebrity, kids will gain the spotlight at the SM SuperKids Centerstage. To join, moms and dads must record a video of their kids aged 12 and below in the mall. The video should be uploaded to Tiktok with the hashtags #SuperKidsAtSM and #SM<their preferred SM mall>. The three most liked videos per mall will win P3,000-worth of SM shopping money.
Kids can also take a break from their gadgets with the on-ground Kids Playdate Project. Lots of off-screen interactive and experiential activities are in store for a fun and memorable play date at SM.
And on October 31, get ready for a spook-tacular display of creativity and confidence at the Super Kids Halloween Contest. Kids aged 12 and below can join the parade dressed as their favorite superhero, fantasy, or scary character. To join, just register online with P1,000 worth of receipts from any of SM Supermalls’ tenants. The three most creative and spooky kids in costume will receive P5,000, P3,000, and P2,000.
Of course, as pets are part of the family, they also get a fair share of the limelight with the Super Furbabies Halloween PAWrade. By registering online with P1,000 worth of SM tenant receipts, furbabies can join the parade dressed in super festive costumes at any SM mall. The top three furbabies will win P5,000, P3,000, and P2,000 worth of shopping money from SM.
Super Deals: Shop, dine, and get entertained ‘til you drop
And what’s an SM celebration without Super Deals? From October 1 to 31, tons of super-sized surprises, deals, and promos await lucky SM shoppers!
Have a fun time shopping, dining, entertaining, and indulging in wellness treatments with the month-long SM BOGO Deals from 10 to 15 participating stores weekly. Also, your favorite hangout places at SM will be offering these deals below:
- SM Bowling Center
- 20% off on a Bowling Game
- P799 One-hour Unlimited Bowling Game
- Free shoe rental for every 1,000-single receipt purchase from any SM affiliate and tenant
- SM Skating
- 20% off on Skating Admission for the 2-Hour Passes for every 1,000-single receipt purchase from any SM affiliate and tenant
- SM Foodcourt
- Get a free Coke in can for every rice meal purchased with a Coca-Cola drink
- Get a free Coke in can for every rice meal purchased with a Coca-Cola drink
Mark your calendars for the Super 10.10 Sale! Shop ‘til you drop on this one-day sale extravaganza on October 10 in all SM Store branches nationwide. And, if you are an SMAC cardholder, you are entitled to an exclusive discount from select brands as well as a Super SMAC Giveaway on October 17 to 27. Just use your advantage card when you shop and win 1M SMAC points for every P2,000 worth of purchase.
Another highlight of this year’s festivities is the Founder’s Week also known as Tatang’s Week from October 11 to 16. Enjoy supersized and #AweSM deals across all SM malls as we celebrate the birthday of Mr. Henry Sy Sr.
And get your carts ready for the Super Charge 3-Day Sale from October 28 to 31! Shop as early as October for holiday gifts and grab amazing discounts and promos from your favorite brands at SM.
All these and more at SM Supermalls Super Month! So, what are you waiting for? Enjoy super deals, super eats, and super treats this October at the SM mall near you!
For more information about Super Month, check out https://gosm.link/SuperMonthMEDIA
or visit @smsupermalls on all social media platforms.
NEWS
TikTok enhances safety, transparency for Filipino community with new initiatives
7:01 p.m. July 16, 2023
TikTok, the world’s leading short-form video platform, is taking further steps to ensure a safer and more transparent platform for its Filipino community. In response to the evolving digital landscape and the rise of AI-generated content (AIGC), these initiatives are designed to maintain a secure environment, uphold community guidelines, and ensure users can trust the content they encounter on the platform.
Strengthening Community Guidelines Enforcement
As part of its ongoing efforts to safeguard its community, TikTok recently published its Q1 2024 Community Guidelines Enforcement Report. During this period from January 1 to March 31, 2024, TikTok removed 4.26 million videos in the Philippines for violations of its Community Guidelines. Of these, 99.7% were removed proactively, and 95% were taken down within 24 hours.
To further enhance transparency, TikTok updated its Community Guidelines in April to provide clearer rules and introduce new features that help creators understand and comply with policies. Available in English and Filipino, these guidelines include detailed definitions and outline moderation practices for features like Search, LIVE, and the For You feed, ensuring policies are clear and accessible to all users.
Advancing AI-Generated Content Transparency
In response to the increasing prevalence of AI-generated content, TikTok has implemented new measures for transparency. Since May, TikTok has automatically labeled AI-generated content uploaded from specific platforms. This initiative is part of a collaboration with MediaWise, a program of the Poynter Institute, and the Coalition for Content Provenance and Authenticity (C2PA), making TikTok the first video-sharing platform to adopt C2PA’s Content Credentials technology. These labels aim to provide users with clear context about the nature of the content they consume.
Educating the Community with Media Literacy Tools
To support its community in navigating AI-generated content and combating misinformation, TikTok is launching new media literacy resources. Developed in collaboration with experts, these resources are integral to TikTok’s broader strategy to enhance user understanding and foster a more informed community. As part of this initiative, TikTok has partnered with MediaWise to release 12 educational videos throughout the year. These videos aim to teach universal media literacy skills and explain how TikTok’s AI-generated content labels can help contextualize content. This partnership underscores TikTok’s commitment to educating its community and fostering a more informed user base.
Expanding AIGC Labeling Through Partnerships
Building on its efforts to ensure content transparency, TikTok has extended its auto-labeling capabilities for AI-generated content created on other platforms. By integrating the ability to read Content Credentials from C2PA, TikTok automatically recognizes and labels AI-generated content, with plans to expand this to audio-only content soon.
In the coming months, TikTok plans to attach Content Credentials to its content, ensuring transparency even when content is downloaded, allowing users to utilize C2PA’s Verify tool to identify AI-generated content and understand its creation details.
Driving Industry-Wide Adoption
In its mission to promote industry-wide adoption of Content Credentials, TikTok has joined the Adobe-led Content Authenticity Initiative (CAI). As the first video-sharing platform to implement Content Credentials, TikTok is at the forefront of encouraging transparent content practices across the industry. The gradual increase in auto-labeled AI-generated content on TikTok is expected to grow as more platforms adopt this technology, fostering a more transparent digital landscape.
For You Feed and Creator Code of Conduct
To further enhance safety, TikTok has introduced new standards that will temporarily restrict accounts that repeatedly violate content standards. These accounts and their content will be harder to find in search, with creators being notified and given the option to appeal.
Additionally, TikTok published a Creator Code of Conduct outlining the standards expected from creators involved in TikTok programs, features, events, and campaigns. This code reinforces TikTok’s commitment to maintaining a safe and inclusive platform.
Through these measures, TikTok continues to focus on helping its community, especially creators, understand its rules and enforcement methods to ensure a safer experience for its users. By embracing continuous innovation and collaboration, TikTok strives to create a secure and inclusive space for creativity and connection.
NEWS
SM Prime, DTI empower MSMEs with 83 SM mall spaces, training, mentorship
9:15 p.m. July 12, 2024
Good news for Micro-, Small, and Medium-Sized Enterprises (MSMEs)! SM Prime Holdings (SM Prime) and the Department of Trade and Industry (DTI) solidified a partnership through a Memorandum of Agreement (MOA) signing ceremony held on July 1 at the SM Prime Headquarters.
This collaboration empowers MSMEs with prime mall space in 83 SM Malls nationwide, aligning with the One Town, One Product (OTOP) Philippines program. Besides providing space, SM Prime offers MSMEs discounted booth rentals, training programs on product development, marketing, financial management, and mentorship opportunities with experienced business leaders.
NEWS
DTI National Food Fair celebrates local flavors at SM Megamall
8:26 p.m. July 11, 2024
The Department of Trade and Industry (DTI) successfully concluded the 10th National Food Fair at SM Megamall’s Megatrade Halls 1-3, held from July 3-7, 2024. This premier event showcased the rich flavors of the Philippines and empowered over 200 Micro-, Small, and Medium-Sized Enterprises (MSMEs).
Food enthusiasts enjoyed a bounty of fresh produce, regional specialties, and delectable treats from all corners of the country. Attendees had the opportunity to stock up on pantry staples, explore health-conscious options, and discover unique ingredients to elevate their cooking skills.
(L-R): Megatrade Hall’s Maite Quiogue, SM Supermalls’ Assistant Vice President for Operations Royston Cabunag, Department of Trade and Industry (DTI) Undersecretary for Micro-, Small, and Medium-Sized Enterprises (MSME) Development Group Cristina Roque, Guest of Honor Winnie Chua-Go, SM Megamall Assistant Vice President for Operations Christian Mathay, SM Supermalls’ Vice President for Corporate Marketing Grace Magno, DTI-Bureau of Market Development, Promotions, and One Town, One Product (OTOP) Philippines Director Marievic Bonoan, and SM Megamall Assistant Mall Manager Isabella Manjon
(L-R): Department of Trade and Industry (DTI) Undersecretary for Micro-, Small, and Medium-Sized Enterprises (MSME) Development Group Cristina Roque, Guest of Honor Winnie Chua-Go, and DTI-Bureau of Market Development, Promotions, and One Town, One Product (OTOP) Philippines Director Marievic Bonoan
The 2024 Department of Trade and Industry (DTI) Bagong Pilipinas National Food Fair brings together the best food and flavors from all 16 regions.
Fresh pomelos and other local fruits take center stage at the National Food Fair in Megatrade Hall.
A potential buyer gets ready to take home bottled Bicol Express and Laing at the 10th National Food Fair in SM Megamall.
Crispy, salty, and packed with nutrients —these water spinach chips are the perfect healthy snack.
Bottled honey and baked fruit crisps, all made with local ingredients.
Davao del Sur and Misamis Oriental’s chocolate products are crafted from premium cacao beans.
Quality golden salted eggs from Rizal.
A variety of coconut products from San Pablo, Laguna.
TECHSHAKE announces strategic business alliance with Mirai Works
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TikTok enhances safety, transparency for Filipino community with new initiatives
