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LG announces call for entries for LG Ambassador Challenge

January 14, 2022 8:45 p.m.

GLOBALLY renowned electronics giant LG, announces the call for entries to the Philippines’ LG Ambassador Challenge.

The program, initiated globally with Korea Friends of Hope International, is a first in the Philippines and a part of LG’s commitment to help the Filipinos through social contribution activities that deliver sustainable growth to local communities.

The LG Electronics Ambassador Program is an annual social initiative founded in Bangladesh in 2017 which was expanded to other South Asian countries last year. Individuals and organizations are invited to submit ideas and solutions for local issues.

The best, realistic, and workable proposals are awarded LG Ambassador status and provided with grants and donations to implement their work even further.

LG Philippines Managing Director Seungjae Kim shares his excitement about the program “For global companies like LG Electronics which operates in more than 100 locations worldwide, it is crucial that we participate in initiatives to promote mutual growth with local communities and build a company that works with our stakeholders for a better future. This is a trailblazing initiative that looks for innovative programs that can uplift and improve the livelihood of Filipinos. Potential ambassadors are invited to shed light and identify problems, and offer tangible, workable solutions for the betterment of lives.”

Under an overarching vision that sees various aspects of society working together to achieve a better life for all, the program is open to all groups that strive to solve social problems and alleviate poverty through LG products and technologies. It is a unique opportunity for individuals, groups, and organizations to make a difference.

The selection process will be based on the necessity, effectiveness, efficiency, specificity, and feasibility of the project. Make a difference and become an LG Ambassador today.

Competition period is extended until January 31, 2022.
See mechanics below:

*Indicate project entry name and location in Subject title.

*All project entries shall include the Entry Form Format:

  • Name:
  • Designation:
  • Organization:
  • Telephone number:
  • Mobile number:
  • Email address:
  • Program location:
  • Project description:
  • Why should LG finance your project:
  • Budget (Detailed 100-day implementation plan required, including unit price, quantity and timeline):

*For supporting documents, Pit all photo and photo captions into a single Word file and landscape orientation for video attachment/s

*Submit the digital format entry In not more than 20MB to email address: mktg-ph@lge.com

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Puregold marks 28 years of retail growth, gives back to loyal customers 

8:46 a.m. September 14, 2026

Marking 28 years of sustained retail growth and market leadership, leading supermarket chain Puregold Price Club Inc. is launching a grand anniversary celebration this September, giving away exciting rewards designed to make every loyal customer feel valued. 

Puregold’s anniversary celebration rollout comes as it marks a 3.7-percent year-on-year sales growth in the first half of the year on the back of higher shopper spending.  

Giving its customers the “Always Panalo” experience, Puregold will hold anniversary promos and events from September 25 to December 5, including a grand raffle, giveaways, immersive in-store brand experiences, and a barangay roadshow that promises to bring the party to communities across the country.

Perks and Prizes 

Now on its second year, “Puregold’s Nasa Resibo Ang Panalo” nationwide raffle will turn every Puregold visit into a chance to win life-changing prizes, from free groceries and home appliances to up to P280,000 in cash for each winner. 

To participate, Puregold Perks and Aling Puring members just need to make a minimum purchase of P2,000, with at least P300 worth of participating items. Up to 50 winners will be drawn every two weeks across 328 participating stores.  

Participating brands will dress up store aisles and will be tagged in the shelves as cue for shoppers to get items that will qualify them for the raffle.

Puregold customers across 212 stores can also join the “Panalong Pabigas Raffle Promo.” To enter, shoppers need a minimum single-receipt purchase of P1,000, which must include at least P200 worth of participating items. The promo features weekly draws awarding 25-kilo sacks of rice to five winners per store, culminating in a grand draw where 30 winners will take home P28,000 each.

Puregold is also bringing the celebration to communities across the country through “Barangay Panalo, Sari-Saring Papremyo,” sharing rewards to neighborhoods near its stores. 

In Puregold’s barangayan, local residents can take part in on-ground games, enjoy live entertainment, sample products from Puregold’s partner brands, and win various prizes. 

This year’s anniversary celebration culminates with the Luneta edition of Puregold’s famed Hakot Relay Run, a fun run that comes with a grocery grab challenge. Participants are in for massive loot bags and viral moments. 

Hakot Relay Run will be held on December 5, 2026 eat Burnham Green in Rizal Park, Manila. 

“As we celebrate our 28th anniversary, we remain focused on strengthening our connection with Filipino families. From community celebrations and raffle draws to a fun run, these initiatives reflect our gratitude to the customers who continue to make Puregold their trusted supermarket,” said Puregold President Vincent Co.

Stay tuned for updates on the official Puregold Facebook page or drop by the nearest Puregold branch for more info. #

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Paolo and Miguel from Ben&Ben join Toyota Motor Asia’s ‘Move Your World Beat’ Campaign, bringing Filipino Music to a regional stage

9:46 p.m. September 13, 2026

Twin brothers Paolo Benjamin and Miguel Benjamin from Filipino indie folk-pop band Ben&Ben are bringing Filipino creativity to the regional spotlight as part of Toyota Motor Asia’s Move Your World Beat, a new culture initiative developed with creative partner VIRTUE Asia.

Through the campaign, the duo joins artists from across Asia in transforming everyday Toyota vehicle sounds into original musical compositions that celebrate creativity, collaboration, and cultural expression.

The campaign brings together established and emerging artists from across Asia to collaborate, experiment, and inspire the next generation to express their cultures through contemporary sound. The initiative also serves as an ongoing platform where Toyota empowers Asia’s creators to tell stories through music while celebrating both cultural heritage and innovation.

“At its heart, Move Your World is about Toyota’s commitment to the communities in Asia – the freedom to move, and the thrill and joy of moving forward together. With Move Your World Beat, we bring that same spirit to music, a universal language that unites our communities and moves us all a little closer,” shared Jaja Ishibashi, General Manager of Toyota Motor Asia. “By supporting creators and bringing different voices together, we hope to inspire new forms of expression and show that when we move together, we can create something greater than any one of us could achieve alone.”

As the Philippine representatives, Paolo and Miguel join a regional lineup of creators which includes Malaysia’s Belle Sisoski, Pakistan’s Natasha Noorani, Singapore’s Shye, Thailand’s Valentina Ploy, and Vietnam’s 2pillz. Launched through a TikTok-led creator programme, each artist will produce an original track using the sounds of a Toyota such as subtle clicks and ambient hums to engineered tones and reimagine them through their own distinct musical style.

By transforming the functional sounds of a vehicle into creative expression, the campaign highlights the idea that movement is not only physical, but also cultural and emotional. Each composition reflects the artist’s unique musical identity while contributing to a broader body of work that celebrates Asia’s diversity through a shared creative language.

The campaign will culminate later this year with the release of a regional collective beat, bringing together the musical contributions of artists from six countries into a single collaborative work that resonates across Asia.

Beyond this year’s rollout, Move Your World Beat is intended to continue as an ongoing platform, with each participating artist’s content contributing to future collaborations that celebrate creativity, community, and cultural exchange across the region.

For more information, follow Toyota Motor Philippines on Facebook, Instagram and X, and join the ToyotaPH community on Viber.

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BFAR co-hosts SAFET 2026 as 370 delegates from 28 countries convene in Cebu

7:20 a.m. September 10, 2026

More than 370 delegates from 28 countries have converged in Cebu for the three-day Seafood and Fisheries Emerging Technologies Conference, or SAFET 2026.

The conference, which runs from September 8 to 10 at Shangri-La Mactan, is co-hosted by the Department of Agriculture-Bureau of Fisheries and Aquatic Resources (DA-BFAR), in partnership with international organizations.

SAFET 2026 focuses on emerging technologies that could help improve fisheries management, protect marine resources, and strengthen the livelihoods of fisherfolk and fishing communities.

More than 75 speakers are sharing insights on fisheries, marine conservation, technology, and livelihood opportunities for coastal communities.

One of the major topics being discussed is electronic monitoring, which uses cameras, sensors, and other digital tools to track fishing vessel activities and improve the collection of fisheries data.

Inga Wise, Executive Director of Seafood and Fisheries Emerging Technologies (SAFET), highlighted the potential of electronic monitoring in improving fisheries monitoring and management.

Artificial intelligence, or AI, is also being explored as a tool to monitor fishing activities and help detect possible illegal operations at sea.

The BFAR is also showcasing digital platforms, including the Electronic Catch Documentation and Traceability System (eCDTS) and the Vessel Monitoring System, which can help authorities trace fish from their source at sea through the supply chain and eventually to the market.

The conference is also addressing the effects of climate change on fishers and coastal communities, including ways to strengthen the livelihoods of small-scale fishers and help fisherfolk adapt to changing marine conditions.

The DA-BFAR Assistant Director for Technical Services Isidro M. Velayo Jr. said the agency is working to strengthen its support for fisherfolk through improved programs and technology.

However, one of the major challenges is ensuring that emerging technologies are affordable and accessible to fishing communities, particularly because many of these systems can be costly and technically complex.

Government leaders also stressed the need to ensure that technologies introduced through pilot projects eventually become practical tools that fishers can use in their day-to-day operations.

BFAR Region 7 Regional Director Mario Ruinata said SAFET 2026 is particularly significant for Central Visayas, where many communities depend on fishing for their livelihood.

He said an important consideration is determining how and when technologies such as electronic monitoring, AI, satellite systems, and digital platforms can be introduced to local fishing communities.

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