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LG announces call for entries for LG Ambassador Challenge

January 14, 2022 8:45 p.m.

GLOBALLY renowned electronics giant LG, announces the call for entries to the Philippines’ LG Ambassador Challenge.

The program, initiated globally with Korea Friends of Hope International, is a first in the Philippines and a part of LG’s commitment to help the Filipinos through social contribution activities that deliver sustainable growth to local communities.

The LG Electronics Ambassador Program is an annual social initiative founded in Bangladesh in 2017 which was expanded to other South Asian countries last year. Individuals and organizations are invited to submit ideas and solutions for local issues.

The best, realistic, and workable proposals are awarded LG Ambassador status and provided with grants and donations to implement their work even further.

LG Philippines Managing Director Seungjae Kim shares his excitement about the program “For global companies like LG Electronics which operates in more than 100 locations worldwide, it is crucial that we participate in initiatives to promote mutual growth with local communities and build a company that works with our stakeholders for a better future. This is a trailblazing initiative that looks for innovative programs that can uplift and improve the livelihood of Filipinos. Potential ambassadors are invited to shed light and identify problems, and offer tangible, workable solutions for the betterment of lives.”

Under an overarching vision that sees various aspects of society working together to achieve a better life for all, the program is open to all groups that strive to solve social problems and alleviate poverty through LG products and technologies. It is a unique opportunity for individuals, groups, and organizations to make a difference.

The selection process will be based on the necessity, effectiveness, efficiency, specificity, and feasibility of the project. Make a difference and become an LG Ambassador today.

Competition period is extended until January 31, 2022.
See mechanics below:

*Indicate project entry name and location in Subject title.

*All project entries shall include the Entry Form Format:

  • Name:
  • Designation:
  • Organization:
  • Telephone number:
  • Mobile number:
  • Email address:
  • Program location:
  • Project description:
  • Why should LG finance your project:
  • Budget (Detailed 100-day implementation plan required, including unit price, quantity and timeline):

*For supporting documents, Pit all photo and photo captions into a single Word file and landscape orientation for video attachment/s

*Submit the digital format entry In not more than 20MB to email address: mktg-ph@lge.com

NEWS

NBA hosts 1st Iconic Shots Challenge in PH

July 4, 2022 1:41 p.m.

The National Basketball Association (NBA) hosted the first “NBA Iconic Shots Challenge” on Saturday, June 25 and Sunday, June 26 at the Mega Fashion Hall activity center, SM Megamall in Mandaluyong City, Philippines. 

The NBA Iconic Shots Challenge is an immersive basketball experience for fans to attempt select signature shots from the league’s landmark 75th Anniversary Season, which concluded with the Golden State Warriors winning their fourth NBA championship in eight years and seventh championship overall.  

Simulating an authentic NBA arena atmosphere, the challenge took place on a half-court in front of a virtual audience displayed on a curved LED panel. 

Each player had 60 seconds to score from five different spots on the court, ranging from four feet to 24 feet, and complete the shooting challenge in the following order: layup, floater, midrange jump shot and three-pointers from the wing and the top of the arc. 

Each made basket had a corresponding prize from a selection of premium partner items, NBA Store gift vouchers and official NBA merchandise. 

The on-ground activation will also feature a pop-up NBA Store and interactive booths from partners.

Mallgoers played through the NBA Iconic Shots Challenge, which allowed participants to test their shooting skills from five different locations on the court. 

The NBA Iconic Shots Challenge is supported by official partners AXA Philippines, Energen Champion and Gatorade and official media partners Cignal, Globe, Smart, and PLDT.  Official NBA merchandise are available through the NBA Store and NBAStore.com.ph, the official online NBA Store in the Philippines.

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TECHNOLOGY

5G in PH rising, says connectivity insights provider Ookla

Fifth generation (5G) mobile networks are making significant advances in the Philippines, according to the global leader in network intelligence and connectivity insights provider, Ookla.

Most Philippine operators, according to a report by Ookla, launched 5G mobile networks in 2020 shortly after Thai operators did.

Smart, one of the major Philippine telecommunications service providers, launched 5G technology in June 2019 for fixed wireless units and launched the same for mobile subscribers in February 2020 in Metro Manila.

Globe, another major service provider in the Philippines launched 5G in July 2020, originally targeting subscribers in Metro Manila who had 5G-capable devices.

Both operators used spectrum in the 3,500 megahertz band, which is considered as the “sweet spot” in terms of 5G network capacity and coverage.

Ookla data showed that Smart recorded a median download speed of 200.43 mbps and 19.67 mbps upload speed in the first quarter of 2022. These were way ahead of Globe which registered median download speeds of 121.29 mbps and upload speeds of 9.93 mbps.

Availability of 5G nationwide, Ookla said, nearly doubled in just one year—from 9.4 percent coverage in the first quarter of 2021 to 18.1 percent in the first quarter of 2022.

“Part of this is related to the easing of right-of-way (ROW) rules,” said Ookla.

New ROW rules, enforced by the Department of Public Works and Highways in March 2021, lifted the ban on construction of critical infrastructure, particularly cell sites, along national roads.

Another reason for improvements in both 4G and 5G developments was the active involvement of the National Telecommunications Commission (NTC) in allowing more telcos to enter the playing field.

“A third player was introduced to the market to add competition, improve network performance and reduce prices in the market,” said Ookla in its report.

The way was paved for the entry of the third player by the NTC and Department of Information and Communications Technology which declared Dito (then Mislatel) as the new major telco player.

According to Ookla, the Philippines was not the only country to benefit from ROW reforms. India made the same move in October 2021, or eight months after the Philippines did.

In the Philippines, Smart reached 25.5 percent 5G coverage in the first quarter of 2022 Globe reached 15.3 percent coverage. Ookla attributed this to “spectrum deployment strategies” of each company.

Smart had 1.6 million connected 5G devices to its network in the first quarter of 2022, or more than triple its level—376,000—in the first quarter of 2021. Globe, by end of March 2022, had more than 2 million devices connected to 5G.

Ookla noted that plans of both telcos to further invest in 5G bodes well for the spread of the technology, which delivers faster connection to the internet.

Smart is investing up to P85 billion in 5G rollout nationwide which started in December 2021. Smart’s mobile data traffic grew 30 percent year-on-year to 1,010 petabytes while the number of 5G base stations rose to 7,300 in February 2022 from just 5,000 in 2020, corresponding to a 5G population of 66 percent.

Globe added 390 sites in just the first three months of 2022, extending 5G network reach to 95 percent of the National Capital Region and 85 percent of key cities in the Visayas and Mindanao.

Globe spent at least P92.8 billion to build 2,000 outdoor 5G sites and in-building solutions, 1,407 new cell sites and 1.4 million fiber lines.

Dito, the third Philippine telco, has partnered with hardware supplier Nokia to deploy 5G services in Mindanao in May 2021. In March 2022, this telco rolled out 5G home wi-fi services with 145 Metro Manila villages as pilot areas.

Villages in the cities of Manila, Caloocan and Quezon would be the first to benefit from 500 mbps of download speeds. Tests involving 5G in Caloocan showed download speeds of 512.66 mbps in the first quarter of this year.

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NEWS

MILO, DepEd celebrate kids’ success thru 1st-ever Palarong Pambahay virtual sports competition

Beloved nutritious beverage brand MILO® Philippines and the Department of Education (DepEd) celebrated the recent success of its inaugural MILO-DepEd Palarong Pambahay.

The joint effort was the first-of-its-kind inter-sport, inter-school virtual competition held on a nationwide scale.

The 2-day live broadcast saw more than 700 participating schools and featured over 2,000 aspiring student athletes who showcased their skills and competed with pride for themselves and their school in front of 1.5 million-plus online viewers.

“It is our great pleasure to partner with MILO® Philippines for the first-ever MILO-DepEd Palarong Pambahay competition.  Even though the pandemic has hindered most of our on-ground activities, our organization, as well as coaches, teachers, and parents, have worked tremendously hard to make this event a reality. This is quite a milestone and integral proof that nothing can stop the Filipino champion spirit and our winning culture of Bayanihan,” said DepEd Undersecretary Tonisito M.C. Umali, Esq.

This groundbreaking online sports event opened doors for young athletes who showed their determination as they trained and competed from their homes, as well as their parent coaches who helped guide them along the way to overcome the many challenges of staying indoors.

“Nakita natin ang pagpupursige ng mga atleta at mga magulang na sumali sa Palarong Pambahay, dahil hindi nila hinayaang maging hadlang ang pandemya,” said Carlo Sampan, MILO® Sports Executive.

MILO-DepEd Palarong Pambahay is just the latest of many creative and innovative programs now available from MILO® Philippines designed to provide kids with an outlet to stay physically active and teach them the important values learned from sports such as discipline, respect, and determination.

“Taekwondo helps me build my self-confidence so that I can attain success through hard-work and determination,” said Justin Apura who hails from the University of San Agustin, Iloilo. Apura won gold in Taekwondo and has been competing in local and international competitions since he was 6 years old.

Jennie Villanueva, whose son Marvi Marcelo competed in Athletics, also shared: “Andun yung pag-strive niya na gawin niya yung best niya sa isang bagay para kahit hindi siya manalo, alam niyang nagawa niya yung best niya.”

Faced with a new reality and challenges, MILO® Philippines and DepEd has proven to parents across the country that there are opportunities to adapt and continue their child’s Champion journey at home.

As schools and sports venues start to open up again, MILO® Philippines is excited to welcome back kids to continue to their Champion journeys in the upcoming MILO® Summer Sports Clinics. For more details on how to join, please visit the official MILO® Philippines website.

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