TECHNOLOGY
LG XBOOM sets new standard for portable audio excellence
12:14 p.m. September 15, 2024
LG Electronics proudly unveils its latest innovation in sound—the LG XBOOM speakers—during a high-energy launch event at Abenson Quezon Avenue. The highly anticipated lineup was introduced to an enthusiastic audience of media and music lovers, all eager to experience the bold, immersive sound that the LG XBOOM delivers.
The event transformed into a vibrant music festival, alive with energy and festive decorations that perfectly highlighted the XBOOM’s cutting-edge technology. This lively atmosphere created an unforgettable experience, showcasing the speakers’ superior features and their versatility for any occasion—whether used outdoors, for traveling, or at a big party.
Black Eyed Peas’ “Boom Boom Pow” also played a key role in the event, initiating the audience for a global movement of breaking boundaries, pushing limits, and living in the moment. As an iconic anthem, “Boom Boom Pow” perfectly complemented the XBOOM’s dynamic features, with the speakers’ bass amplifying the event’s party atmosphere. The collaboration highlighted the synergy between innovative technology and high-energy music, making the launch event a truly unforgettable experience.
LG Philippines Managing Director, Nakhyun Seong, expressed his excitement, emphasizing how the XBOOM movement is designed to revolutionize the way we experience music.
“In perfect harmony with the LG XBOOM, we’ve partnered with the legendary hit ‘Boom Boom Pow’ by the Black Eyed Peas. This iconic track isn’t just a song—it’s a movement. It’s about breaking boundaries, pushing limits, and immersing ourselves in the pure joy of the moment. This philosophy of living boldly and fully is at the core of what LG XBOOM represents.,” he said.
Mildred Bugay, Product Manager for Audio, detailed the features of the LG XBOOM XL9T and LG XBOOM Go speakers, highlighting their advanced sound technology.
“The Dynamic Bass Optimizer in the LG XBOOM XL9T delivers punchy bass while maintaining balanced sound even at low volumes. LG XBOOM Go is a portable party speaker that is perfectly designed for outdoors that you can bring wherever you go. ” she explained. The event demonstrated how LG XBOOM speakers are designed for exceptional usability and convenience.
The LG XBOOM XL9T is a powerhouse in portable sound, featuring two 8-inch giant woofers for deep, bold bass and 3-inch tweeters for crisp highs. Its dynamic lighting includes unique ring lights around the woofers, pixel LED animations, and multi-color effects that sync with the music. The XL9T also offers karaoke functionality and guitar inputs for live performances, and its handle and wheels make it easy to transport. With an IPX4 rating, it withstands water splashes, making it ideal for poolside gatherings.
The LG XBOOM Go is designed for outdoor adventures with remarkable sound and deep bass. The new track-type woofers of XG7Q and XG5Q, produce stunningly loud and clear audio. Its bass enhancement algorithm ensures that every note is heard and felt, even at low volumes. It displays dynamic lighting with up to 16 million colors that sync with the music for an immersive experience. The XG7Q has a 30W output that offers up to 24 hours of playback, while the XG5Q has a 20W output that provides playback up to 18 hours.
The LG XBOOM XG2T, known as “mighty in mini,” delivers powerful sound from its compact design for up to 10 hours. It features a unique string structure for secure attachment and has passed seven US military durability tests.
With IP67 rating, the LG XBOOM Go is designed to withstand both water and dust, ensuring the music keeps playing no matter the environment.
The event also featured a dynamic performance from VXON, a rising P-pop group known for their energetic stage presence. VXON thrilled the audience with a global collaboration rendition of “Boom Boom Pow” by the Black Eyed Peas, and their original hits “Saksak Sa Puso” and “Sandal.”
The group also shared their excitement for music, with VXON stating “Music is truly a universal language, and we’re really happy with this opportunity to connect with all of you through our performances this afternoon.”
In closing, Yongwoo Park, LG Philippines Product Director for Home Entertainment, emphasized LG’s belief on pushing the limits of innovation that redefines sound quality and enhances the way we experience music in our daily lives.
“The LG XBOOM isn’t just a speaker—it’s your go-to for transforming any gathering, adventure, or chill day at home with amazing sound and smart features. LG XBOOM will be your perfect partner in elevating the mood with powerful sound and features.”
Life’s Good with the new lineup of LG XBOOM Speakers that are now available at special introductory prices:
LG XBOOM XL9T (₱ 44,990.00 SRP) – ₱ 35,990.00
LG XBOOM Go Series:
LG XBOOM XG7Q (₱ 9,490.00 SRP) – ₱ 6,990.00
LG XBOOM XG5Q (₱ 7,490.00 SRP) – ₱ 5,490.00
LG XBOOM XG2T (₱ 3,490.00 SRP) – ₱ 2,490.00
Life’s about more than having the latest technology; it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers top-of-the-line home entertainment appliances that prepare Filipinos for their greatest moments. LG promises to bring “Innovation for a Better Life” nationwide—across Luzon, Visayas, and Mindanao. For more information, visit and follow their social media channels on Facebook, Instagram, Tiktok and Youtube (@lgphilippines).
TECHNOLOGY
Never miss a beat: Why you need a failsafe internet backup at home
6:02 p.m. June 7, 2025
Imagine you’re on an important work call while your kids are researching online for a school project when suddenly, the connection drops. Your co-workers’ video freezes, and you hear your kids complaining about the internet. At this point, there is nothing you can do but wait for the connection to be fixed. If you don’t want to be caught in this situation, having a reliable backup is a must. And if you need more reasons why your home needs an “always-on” connection, here are three big ones.
1. Keep Your Productivity on Track
Today, we rely on the internet for almost everything, including our livelihoods. If you work from home, you know that a stable internet connection is non-negotiable. You can’t afford to miss online meetings and important emails or be offline during work hours.
And it’s not just you. If your kids are still studying, they need a reliable connection to finish their schoolwork. We can’t have them scrambling for a hotspot, especially at night. A failsafe backup, like a secondary LTE connection, ensures that everyone stays online by kicking in automatically when your primary line fails. It may not be as fast as your primary connection, but it will keep you connected. This brings us to the second reason…
2. Stay Connected, Especially During Emergencies
We live in an era where being connected is more important than ever—especially during emergencies. Need to contact emergency services? Attending a Telehealth appointment soon? Checking in on a loved one at the hospital for updates? Noticing unusual behavior in your pet and need to research symptoms online? Away from home and want to check your security cameras?
A primary connection with a reliable backup ensures that you’re always online when it matters the most. No need to worry about internet outages when you need access to crucial information or services.
3. Keep the Fun Going
After a long day, you deserve to unwind without frustration. A failsafe setup means that even during an outage, your household can still stream movies, play games, or stay in touch with family and friends.
While productivity and connectivity are top priorities, uninterrupted entertainment ensures that you can relax with confidence. It’s not just about fun—it’s about knowing that your downtime won’t be derailed.
Stay Connected with PLDT Home Always On
A failsafe internet backup isn’t just about avoiding headaches—it’s about being ready for anything. PLDT Home Always On features a built-in backup LTE that activates automatically when Fiber service becomes unavailable due to unexpected fiber cuts. These could be caused by events like cable theft or damage from road digging, tree trimming, extreme weather, and even rodent chewing. It also comes with a new WiFi 6 modem that supports up to 1Gbps on Fiber and UNLI LTE. Plus, it automatically notifies the repair team and creates a service repair ticket for you after 15 minutes.
With this kind of system, you’re future-proofing your home for a more productive, connected, and stress-free life. Don’t wait for the next outage to realize how much you need it. Get PLDT Home Always On today and stay online when it matters most.
TECHNOLOGY
Next generation of LG AI TVs is here
7:11 p.m. June 6, 2025
The next evolution in home entertainment is here. Continuing its 12-year legacy of OLED innovation, LG Electronics introduces its 2025 TV lineup, packed with powerful AI, immersive displays, and smart features designed to fit your lifestyle.
With next-level AI performance, intuitive controls, advanced display technology, and a refined user interface powered by enhanced processing, LG’s latest TVs deliver a major leap forward in performance, personalization, and everyday convenience.
Leading the Way in Display Technology: OLED evo and QNED evo
Marking 12 years of OLED excellence, LG continues to raise the bar in home entertainment with its 2025 OLED TV lineup. The latest LG OLED AI B5 delivers lifelike colors and richer hues for a more natural viewing experience, while the LG OLED evo AI C5 enhances brightness with its new Brightness Booster for clearer, more vibrant scenes. At the top of the range, the LG OLED evo AI G5 offers exceptional clarity and immersive visuals in a sleek, premium design—perfect for any modern space.
Pushing boundaries beyond OLED, the LG QNED evo AI impresses with Dynamic QNED Color that brings every scene to life. With a new 100” screen size option, ultra-slim design, and advanced color technology, LG’s QNED evo series redefines what’s possible for these TVs.
Smarter Performance with α-Series AI Processors
LG’s 2025 TVs are powered by the latest lineup of α-series AI processors: α11 AI Processor Gen2, α9 AI Processor Gen8, and α8 AI Processor Gen2, each designed to deliver a smarter, more immersive viewing experience. The α11 AI Processor Gen2 brings the most powerful performance for fast-paced content and premium entertainment. The α9 AI Processor Gen8 delivers incredibly clear and lifelike picture quality. The α8 AI Processor Gen2 ensures smooth and reliable everyday viewing.
With intelligent upscaling, adaptive sound, and content recommendations, LG’s AI processors help create a viewing experience that feels effortless, personal, and elevated.
A Viewing Experience Designed for You
LG’s 2025 OLED TV models learn and adapt to you. With a simple press of the AI button, the screen greets you with a personalized welcome and suggests relevant keywords based on your habits and environment. These TVs enable real-time learning, voice recognition, and accurate content recommendations that evolve over time.
The new Voice ID feature enhances personalization by instantly recognizing individual users without the need for manual profile switching. Just say, “Show me action movies,” and the TV curates content tailored to your viewing preferences. With support for user profiles, customizable Quick Cards, app prioritization, and the intuitive AI Concierge, LG’s 2025 lineup transforms the home screen into a smart, dynamic space that responds to your lifestyle.
Next-Level Picture and Sound, Powered by AI
Elevate your viewing experience with LG’s AI Picture Pro technology that maps each scene in three dimensions, fine-tuning contrast and detail for incredibly lifelike visuals. At the same time, LG’s AI Sound Pro adapts audio in real time, surrounding you with rich, immersive sound that makes every moment feel cinematic.
Remote Control, Reinvented for You
The AI Magic Remote, redesigned for your smart life, comes standard with the 2025 LG OLED lineup. The AI button has been moved front and center for easier access, replacing the previous mic button. Meanwhile, the new Home button replaces the usual Input button, providing quick access to the Home Hub for effortless management of all your connected devices.
Refreshed in design, the remote retains the familiar point, click, and scroll functions, making navigation simple and smooth. Engineered to unify your smart ecosystem, the AI Magic Remote streamlines control across all your devices.
Troubleshooting Made Easy
With LG’s built-in AI Chatbot, assistance is always at your fingertips. First introduced in 2024 and now even smarter, it can easily distinguish between content requests and technical issues. Just long-press the AI button and describe a problem such as “My TV turns on by itself,” and the system quickly scans relevant settings to provide real-time troubleshooting tips, making solutions effortless and quick.
LG’s latest OLED TVs don’t just innovate—they connect with you on a whole new level. With smart technology that adapts to your preferences, every moment at home becomes more immersive, intuitive, and truly yours. Designed to inspire optimism, these TVs help you appreciate the good in today while opening doors to tomorrow’s possibilities through meaningful, connected experiences, because life’s good when your TV feels like it knows you.
Life isn’t just about having the latest technology—it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at www.lg.com/ph/tv-soundbars/ and stay connected by following LG Philippines (@lgphilippines) on www.facebook.com/LGPhilippines/, www.instagram.com/lgphilippines/ and www.tiktok.com/@lgphilippines.
TECHNOLOGY
Equinix completes acquisition to bolster digital innovation in the Philippines
8:11 p.m. June 3, 2025
Equinix, Inc. (Nasdaq: EQIX), the world’s digital infrastructure company®, recently announced the completion of the acquisition of three data centers in Manila, the Philippines, from Total Information Management (“TIM”), a leading technology solutions provider.
In 2024, the Philippines’ digital economy reached US$45 billion (PhP 2.5 trillion), accounting for 8.5% of the country’s Gross Domestic Product.[1] This encompasses a wide range of digital transactions, including digital-enabling infrastructure, e-commerce, and digital media/content. The growing digital population, advancements in cloud development, and government initiatives—such as the National Broadband Plan and the Digital Philippines Campaign—are also accelerating the nation’s demand for high-performance digital infrastructure and advanced technology like AI.
Equinix hosts more than 2,000 networks globally and has a nearly 40% market share of the on-ramps to the major cloud service providers in the markets in which it operates. These newly acquired data centers also host leading network service providers with four of the main internet exchanges (IXs) in Manila. This robust network ecosystem offers a wide array of connectivity options for businesses that have a presence in the Philippines. With strategic partnerships with AI industry leaders like NVIDIA and HPE, Equinix’s entry into the Philippines will empower local organizations to connect with more than 10,000 companies within Equinix’s extensive global ecosystems, addressing growing demands for digital infrastructure and fostering AI innovation within the nation.
ASEAN has emerged as a premier destination for global businesses, drawing unprecedented foreign direct investment (FDI) inflows of US$230 billion in 2023, despite a 10% decline in global FDI.[2] With a robust data center network spanning Indonesia, Malaysia, and Singapore, Equinix’s facilities in the Philippines will provide global customers and partners the opportunity to build their digital infrastructure in this vibrant market and throughout the wider region.
Cyrus Adaggra, President, Asia-Pacific, Equinix, said: “This expansion is instrumental in fostering interconnection, enabling our customers and partners to scale seamlessly and securely within one of the region’s most dynamic digital economies. By broadening our footprint in the Southeast Asia region, we are not only expanding our digital platform but also supporting the development of cutting-edge AI services and technology, aligning with the governments’ digital ambitions. This move reaffirms our commitment to empowering Philippines with innovative, world-class infrastructure to thrive in an increasingly interconnected world.”
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