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Nepomuceno buckles down to work at Office of Civil Defense

December 31, 2022 11:36 a.m.

ARIEL Francisco Nepomuceno welcomed the job given by President Ferdinand “Bongbong” Marcos Jr. as the new Administrator III of the Office of Civil Defense (OCD) under the Department of National Defense, saying that he’s up to the task.

Nepomuceno said he is happy for the trust and confidence given by the Marcos Administration on him after he formally took his oath at the Office of the Executive Secretary Lucas Bersamin last Wednesday inside the Malacañang Palace.

“The environment at the Office of Civil Defense is a real working job and not easy, so I immediately went yesterday to the office to start working after my oath-taking,” Nepomuceno, the 57-year-old former member of the Philippine Military Academy Hinirang Class of 1987, said. “The task is national and challenging so we have to start working now.”

He formally took over the OCD on Thursday after the turnover ceremonies at the Department of National Defense central office in Camp Aguinaldo in Quezon City.

The OCD is vital to the government’s all-out response during times of calamities like floods, typhoons, earthquakes and volcanic eruptions, among other disasters, to save more lives through evacuations and relief operations.

The OCD, also under the National Disaster Risk Reduction and Management Council, is also the leading government agency in handling reactions and management during times of calamities. It is the agency that administers disaster risk reduction and implements a systematic program to lessen and avoid national disasters.

Nepomuceno is not new to the position of the OCD as this is a sort of ‘homecoming’ since he already served as a director and executive officer in the office during the time of former President Benigno Aquino 3rd from 2012 to 2013.

He replaced undersecretary Raymundo Ferrer, who served for four months as OCD administrator.

“It looks like I’m just fortunately promoted now because I was a deputy before in the OCD at the time of Pres. Aquino,” he added. “But as what I have said the nature of work in the OCD is very busy, you have to prepare for upcoming calamities and hold your ground during calamities to save the people.”

Nepomuceno awarded as the “Most Outstanding Graduate of the Social Science” of the University of the Philippines in 1989. He also served the Bureau of Customs as deputy commissioner during the time of former Presidents Aquino and Rodrigo Duterte from 2013 to 2017.

During his time at the Bureau of Customs, he and his team risked their lives for seizing billions of pesos worth of drugs and smuggled items.

He also ordered the return of the infamous Canada waste to its port of origin and was the first to use the Anti-Agricultural Smuggling Law.

He was a former Major Reserve in Air Force from 2006 to 2007, a Magna Cum Laude Graduate of the University of the Philippines and a holder of Executive MBA Degree from the Asian Institute of Management prior to his services to the government.

Executive Secretary Lucas Bersamin (left) administers the oath-taking of Ariel Francisco Nepomuceno (center).

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TikTok enhances safety, transparency for Filipino community with new initiatives

7:01 p.m. July 16, 2023

TikTok, the world’s leading short-form video platform, is taking further steps to ensure a safer and more transparent platform for its Filipino community. In response to the evolving digital landscape and the rise of AI-generated content (AIGC), these initiatives are designed to maintain a secure environment, uphold community guidelines, and ensure users can trust the content they encounter on the platform.

Strengthening Community Guidelines Enforcement

As part of its ongoing efforts to safeguard its community, TikTok recently published its Q1 2024 Community Guidelines Enforcement Report. During this period from January 1 to March 31, 2024, TikTok removed 4.26 million videos in the Philippines for violations of its Community Guidelines. Of these, 99.7% were removed proactively, and 95% were taken down within 24 hours.

To further enhance transparency, TikTok updated its Community Guidelines in April to provide clearer rules and introduce new features that help creators understand and comply with policies. Available in English and Filipino, these guidelines include detailed definitions and outline moderation practices for features like Search, LIVE, and the For You feed, ensuring policies are clear and accessible to all users.

Advancing AI-Generated Content Transparency

In response to the increasing prevalence of AI-generated content, TikTok has implemented new measures for transparency. Since May, TikTok has automatically labeled AI-generated content uploaded from specific platforms. This initiative is part of a collaboration with MediaWise, a program of the Poynter Institute, and the Coalition for Content Provenance and Authenticity (C2PA), making TikTok the first video-sharing platform to adopt C2PA’s Content Credentials technology. These labels aim to provide users with clear context about the nature of the content they consume.

Educating the Community with Media Literacy Tools

To support its community in navigating AI-generated content and combating misinformation, TikTok is launching new media literacy resources. Developed in collaboration with experts, these resources are integral to TikTok’s broader strategy to enhance user understanding and foster a more informed community. As part of this initiative, TikTok has partnered with MediaWise to release 12 educational videos throughout the year. These videos aim to teach universal media literacy skills and explain how TikTok’s AI-generated content labels can help contextualize content. This partnership underscores TikTok’s commitment to educating its community and fostering a more informed user base.

Expanding AIGC Labeling Through Partnerships

Building on its efforts to ensure content transparency, TikTok has extended its auto-labeling capabilities for AI-generated content created on other platforms. By integrating the ability to read Content Credentials from C2PA, TikTok automatically recognizes and labels AI-generated content, with plans to expand this to audio-only content soon.

In the coming months, TikTok plans to attach Content Credentials to its content, ensuring transparency even when content is downloaded, allowing users to utilize C2PA’s Verify tool to identify AI-generated content and understand its creation details.

Driving Industry-Wide Adoption

In its mission to promote industry-wide adoption of Content Credentials, TikTok has joined the Adobe-led Content Authenticity Initiative (CAI). As the first video-sharing platform to implement Content Credentials, TikTok is at the forefront of encouraging transparent content practices across the industry. The gradual increase in auto-labeled AI-generated content on TikTok is expected to grow as more platforms adopt this technology, fostering a more transparent digital landscape.

For You Feed and Creator Code of Conduct

To further enhance safety, TikTok has introduced new standards that will temporarily restrict accounts that repeatedly violate content standards. These accounts and their content will be harder to find in search, with creators being notified and given the option to appeal.

Additionally, TikTok published a Creator Code of Conduct outlining the standards expected from creators involved in TikTok programs, features, events, and campaigns. This code reinforces TikTok’s commitment to maintaining a safe and inclusive platform.

Through these measures, TikTok continues to focus on helping its community, especially creators, understand its rules and enforcement methods to ensure a safer experience for its users. By embracing continuous innovation and collaboration, TikTok strives to create a secure and inclusive space for creativity and connection.

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SM Prime, DTI empower MSMEs with 83 SM mall spaces, training, mentorship

(L-R): SM Prime Chairman of the Executive Committee Hans Sy and Department of Trade and Industry (DTI) Secretary Alfredo Pascual

9:15 p.m. July 12, 2024

Good news for Micro-, Small, and Medium-Sized Enterprises (MSMEs)! SM Prime Holdings (SM Prime) and the Department of Trade and Industry (DTI) solidified a partnership through a Memorandum of Agreement (MOA) signing ceremony held on July 1 at the SM Prime Headquarters.

This collaboration empowers MSMEs with prime mall space in 83 SM Malls nationwide, aligning with the One Town, One Product (OTOP) Philippines program. Besides providing space, SM Prime offers MSMEs discounted booth rentals, training programs on product development, marketing, financial management, and mentorship opportunities with experienced business leaders.

SM Supermalls’ President Steven Tan (3rd from left) and Department of Trade and Industry (DTI) Secretary Alfredo Pascual (3rd from right) with (L-R): SM Supermalls’ Assistant Vice President for Operations Royston Cabunag, SM Supermalls’ Vice President for Operations Junias Eusebio, DTI Undersecretary for Micro-, Small, and Medium-Sized Enterprises (MSME) Development Group Cristina Roque, and DTI-Bureau of Market Development, Promotions, and One Town, One Product (OTOP) Philippines Director Marievic Bonoan
Key signatories from SM and the Department of Trade and Industry (DTI) sign the Memorandum of Agreement.
Department of Trade and Industry (DTI) Undersecretary for Micro-, Small, and Medium-Sized Enterprises (MSME) Development Group Cristina Roque

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DTI National Food Fair celebrates local flavors at SM Megamall

8:26 p.m. July 11, 2024

The Department of Trade and Industry (DTI) successfully concluded the 10th National Food Fair at SM Megamall’s Megatrade Halls 1-3, held from July 3-7, 2024. This premier event showcased the rich flavors of the Philippines and empowered over 200 Micro-, Small, and Medium-Sized Enterprises (MSMEs).

Food enthusiasts enjoyed a bounty of fresh produce, regional specialties, and delectable treats from all corners of the country. Attendees had the opportunity to stock up on pantry staples, explore health-conscious options, and discover unique ingredients to elevate their cooking skills.

(L-R): Megatrade Hall’s Maite Quiogue, SM Supermalls’ Assistant Vice President for Operations Royston Cabunag, Department of Trade and Industry (DTI) Undersecretary for Micro-, Small, and Medium-Sized Enterprises (MSME) Development Group Cristina Roque, Guest of Honor Winnie Chua-Go, SM Megamall Assistant Vice President for Operations Christian Mathay, SM Supermalls’ Vice President for Corporate Marketing Grace Magno, DTI-Bureau of Market Development, Promotions, and One Town, One Product (OTOP) Philippines Director Marievic Bonoan, and SM Megamall Assistant Mall Manager Isabella Manjon

(L-R): Department of Trade and Industry (DTI) Undersecretary for Micro-, Small, and Medium-Sized Enterprises (MSME) Development Group Cristina Roque, Guest of Honor Winnie Chua-Go, and DTI-Bureau of Market Development, Promotions, and One Town, One Product (OTOP) Philippines Director Marievic Bonoan

The 2024 Department of Trade and Industry (DTI) Bagong Pilipinas National Food Fair brings together the best food and flavors from all 16 regions.

Fresh pomelos and other local fruits take center stage at the National Food Fair in Megatrade Hall.

A potential buyer gets ready to take home bottled Bicol Express and Laing at the 10th National Food Fair in SM Megamall.

Crispy, salty, and packed with nutrients —these water spinach chips are the perfect healthy snack.

Bottled honey and baked fruit crisps, all made with local ingredients.

Davao del Sur and Misamis Oriental’s chocolate products are crafted from premium cacao beans.

Quality golden salted eggs from Rizal.

A variety of coconut products from San Pablo, Laguna.

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