6:57 a.m. January 17, 2025

The Philippines’ top pole vaulter and Olympian EJ Obiena faced a challenging moment when he became the subject of a controversial accusation last October, 2023.

However, the 29-year-old athlete demonstrated grace under pressure, addressing the claims with professionalism and composure. His dignified response not only refuted the allegations, but also earned widespread praise. Ultimately, the accuser issued a public apology, acknowledging the false nature of the claims against him.

Behind the scenes, Obiena’s coach and mentor, James Michael “Jim” Lafferty, played a vital role in guiding the athlete through the ordeal.

Lafferty, a seasoned executive coach and motivational speaker, provided strategic PR and crisis management support to help Obiena navigate the situation effectively. Known for his dedication to nurturing athletic talent, Lafferty has also mentored other Filipino Olympians, including long jumper Marestella Torres-Sunang.

“Whilst I have long stated that EJ Obiena is a world-class athlete, yet an even better human being, he, like all celebrities, has been unfairly embroiled in various controversies,” Lafferty recalled.

He highlighted Obiena’s remarkable ability to overcome challenges, including handling multiple crises over the years.

Despite these hurdles, Obiena rose to become the world’s No. 2 pole vaulter, Asia’s top pole vaulter, a member of the six-meter club, and now a two-time Olympian.

Recognizing a broader need for expert crisis management among businesses and public figures, Lafferty, who also serves as the Chairman of Katapult, one of the country’s leading end-to-end marketing solutions providers, took action.

“Sensing the need to better serve EJ and other clients, Katapult has established a new PR and Crisis Management division as of January 1,” Lafferty said.

Lafferty is collaborating with Media Head Anika Basa and Data Analytics Head David Rosario to ensure the seamless integration of services.

The launch of this division underscores Katapult’s commitment to help clients navigate challenges, while safeguarding their reputations and achieving sustainable growth.

Lafferty’s leadership experience spans over three decades, during which he has held CEO roles at multinational companies such as Procter & Gamble, Coca-Cola, British American Tobacco, and Fine Hygienic Holding. His proven track record of driving success across industries makes him exceptionally qualified to lead Katapult’s PR and Crisis Management division.

CEO Francis Uy highlighted Katapult’s comprehensive approach: “Katapult was born as a digital-first company with a sniper-shotgun strategy—combining precision targeting of specific consumer personas with broad-reaching campaigns that maximize impact. By leveraging insights from our AI-powered platform, we not only drive marketing success but also provide a robust safety net for brands navigating crises. With our expanded services, including PR and crisis management, we ensure our clients’ reputations are protected and their stories resonate in even the most challenging situations.”

Rosario’s team enables hyper-precise consumer targeting, fostering authentic campaigns and lasting connections.

Together with Basa’s team, they seamlessly execute the Sniper-Shotgun Approach—combining the wide-reaching impact of a shotgun with the pinpoint precision of a sniper rifle to deliver tailored ads that drive maximum impact.

Discover how Katapult can help safeguard your brand’s reputation and lead you through any crisis with precision and expertise. Reach out today to learn how we can support your brand’s continued growth, no matter the challenges ahead.

Check us out at katapultdigital.com.

10:30 a.m. January 13, 2025

As the Lunar New Year approaches, digital travel platform Agoda unveils Cebu to be the most sought-after destination for international visitors celebrating the start of ‘The Year of the Snake’ in the Philippines. Agoda further reports that, based on accommodation searches made on the platform, Manila is the top-searched domestic destination, with Hong Kong being the most popular among Filipino travelers looking to spend the Lunar New Year holiday abroad.

International travelers are increasingly looking to the Philippines as a Lunar New Year destination, with accommodation searches growing 19% compared to the previous year. The archipelago draws the most visitors from South Korea, United States and mainland China. Cebu, with its world-renowned beaches, marine life, and cultural heritage continues to charm as the top destination for international travelers during the holiday period, with accommodation searches rising 15% from last year.

Domestic travel during the Lunar New Year holiday is also increasingly popular in the Philippines as witnessed by a 52% rise in accommodation searches on Agoda. The most popular destination for domestic travel is Manila, with a nearly 50% increase in searches compared to last year. The capital is a favorite among Filipinos looking to usher in the Lunar New Year in what is said to be one of the oldest Chinatowns in the world, featuring traditional dances, lantern-lined streets and festive fare.

For Filipinos looking to celebrate ‘The Year of the Snake’ abroad, Hong Kong slithers into the lead with a 120% growth in accommodation searches compared to the previous year, overtaking Tokyo. With its impressive skylines and melting pot of cultures, Hong Kong offers an exciting array of festivities including fireworks, parades and performances to usher in a prosperous new year. Overall, outbound accommodation searches increased by 67%, indicating Filipino travelers’ growing desire to spend the holiday period abroad.

Mike Hwang, Country Director, Philippines at Agoda said, “The Lunar New Year holiday is one of Asia’s most popular travel periods and it’s great to see growing interest in the Philippines from international and domestic travelers alike. Cities like Cebu and Manila showcase the wonderful diversity of experiences in the Philippines, from stunning island escapes to cultural festivities in the heart of the capital city. Whether celebrating the new year from the Philippines or traveling abroad, Agoda offers travelers great deals on flights, accommodations and activities to usher in the Year of the Snake.”

The Lunar New Year holiday marks new beginnings and the arrival of Spring, making it a significant travel period as people look to reunite with family and friends. ‘The Year of the Snake’ symbolizes rebirth and transformation and is said to present an auspicious opportunity for embracing self-discovery and exploring new horizons. Known for their association with good fortune, snakes inspire travelers to shed the old and welcome the new — whether by rediscovering familiar places or venturing abroad during this festive season.

Looking at the combined preferences for Asian travelers, Japanese cities in particular emerged as favorites for the Lunar New Year holiday, with Tokyo taking the crown followed by Bangkok (Thailand), Osaka (Japan), Fukuoka (Japan), and Seoul (South Korea). 

As travelers prepare to shed the old and embrace the new, Agoda offers exceptional deals for their Lunar New Year holiday on over 4.5 million holiday properties, more than 130,000 flight routes, and over 300,000 activities and experiences that are available on the platform. The latest deals are available in the Agoda app or on agoda.com/deals.

4:22 p.m. January 10, 2025

When the Philippine Airlines (PAL) Interclub returns to Bacolod next month, the triumph of the human spirit will be at the back of most players’ minds as the last time the event was held there, action at Negros Occidental Golf and Country Club and Bacolod Golf and Country Club was one of the last events held before COVID-19 ground all of sports in the world to a halt within the next few days.

Less than a week after Manila Southwoods and Canlubang won the Men’s Regular and Seniors divisions titles, respectively, that lockdowns were ordered worldwide because of the pandemic that would drag for more than two years.

And from Feb. 7 to 21, the courses formerly known as Marapara and Binitin will again be the venues for the event’s 76th playing where Southwoods shoots for a fourth straight crown and Del Monte a repeat of the upset it posted on home turf last year in Cagayan de Oro and Bukidnon.

“Bacolod has been the site of many memorable Interclub championships and we are sure of having the same keen competition this year,” PAL president Stanley K. Ng said. “As we return to the City of Smiles, let’s also celebrate the triumph of the human spirit through the sport we love as we wish every team the best out there next month.”

Known as the country’s unofficial team golf championship, the Interclub was forced to take a two-year leave because of the pandemic and resumed in 2023 in Cebu where Southwoods again ruled regular play and Luisita dislodged Canlubang.

Seniors action gets going first on Feb. 10, with the men starting their 72-hole championship eight days later. 

Competition in the 55-and-over division is deemed to be a wide-open race this year with some of the talents that have beefed up Cangolf and Luisita either begging off or playing for other squads.

Canlubang and Luisita have combined to win a total of 29 titles, with the Sugar Barons holding an 11-5 edge since 2006 after snapping the Luisitans’ six-year reign that started in 2006.

In 24 years, only Del Monte was able to break that dual stranglehold of Senior play, and the Bukidnon-based bets will come to Bacolod with basically the same lineup that posted that upset last year.