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PLDT Home empowers Filipino arts, launches support for #TheFutureIsCreative campaign with new single “Muling Pagbangon”

Creative talent is the very fiber of Filipino culture, which ultimately also fuels the engine of Philippine economic growth. 


Following the pandemic’s heavy blow to the country’s creative industry, telco leader PLDT Home is expressing support for the sector’s recovery through its “The Future is Creative” campaign. 

To kickstart the initiative, it collaborated with young Filipino-American hip-hop prodigy Alex Bruce and the internationally acclaimed Philippine Madrigal Singers for an OPM anthem of hope titled Muling Pagbangon.


Muling Pagbangon inspires optimism for a brighter tomorrow when Filipinos rise triumphant over the present adversities, through passion and creativity. 


“Despite the Philippine Arts industry being one of the sectors that have been greatly impacted by the COVID-19 pandemic, Filipino artists are coming together to show how important art can be in empowering our pandemic-stricken fellowmen. For us, this proved that nothing can stop Filipinos from forging stronger collaborations, making even more meaningful, greater art, and preparing a nation for a future full of creativity that’s nurtured from home,” said Al S. Panlilio, President and CEO of PLDT and Smart.


The song and its music video, shot entirely by the artists in their homes, debuted at the recent “The Future of Cities is Creative” virtual conference, a collaborative project of various government agencies and private sector organizations, the Philippine Creative Cities Network (PCCN) initiative of the League of Cities of the Philippines led by Bacolod City Mayor Bing Leonardia, Arts and Culture and Creative Industries Bloc led by Rep. Christopher de Venecia, and supported by PLDT Home, to rally support for Pinoy artists who endured economic dislocation.


At the digital conference, cultural icons like Lea Salonga, Virgilio Almario, Vilma Santos, Kidlat Tahimik, as well as Carlo Ople discussed the unifying role of digital technology in the nation’s cultural life and the artist’s economic prospects. They say, more than just serving as a venue for connecting Filipino artists with their worldwide audience, the strong internet connection now available to homes can also serve as a meeting ground for Filipino creatives and city executives to come up with innovative solutions to local community problems – even amid lockdowns.


Part of the topics discussed during the conference are programs that city executives could put in place to prepare for becoming a creative city, which includes enabling local communities with first-rate internet connectivity, nurturing their local creatives, and leveraging creative industries to drive sustainable economic growth.

OBRA

Glow with VCO!

April 21, 2022 4:59 p.m.

Mestiza has been in the business of making the skin of every woman, in different walks of life glow with confidence. The secret lies in the formula of their healthy skin soap, with varieties for all skin types.

We know that everything we put on our skin quickly absorbs into our bodies, so Mestiza sourced the finest raw natural ingredients the Philippines has to offer, with ingredients ranging from calamansi, papaya, banana, carrots, and VCO.

The soap contains the combined essential vitamins and health benefits of the said components to restore the skin’ optimum health making it look glowing, making you feel confident.

Among these ingredients, VCO is considered the star.

The lauric acid found in coconut oil has antimicrobial properties, which can help kill bacteria on the skin and reduce inflammation.

Additionally, VCO contains high levels of linoleic acid, an unsaturated omega-6 fatty acid that can be used as an emollient and skin soother.

Mestiza contains the highest level of VCO in the market with 33% on their original soap while 40% on the prime variants which cater to different skin types.

Here are the benefits of VCO on the skin:

Antibacterial

Exfoliates

Reduces the appearance of lines

It moisturizes and smoothes the skin

Eases inflammation

Mestiza wanted to share these truly amazing natural ingredients in soap form for your skin to look healthy and glowing. For you to feel best, you need to feel confident.

For inquiries and orders, visit www.mestiza.com.ph or call hotline 0917-3156192 / 0922-8887884. Available in all leading drugstores and supermarkets nationwide.

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OBRA

Mother Nature knows best

April 12, 2022 8:30 p.m.

They say that our skin can affect the perceptions of our appearance. If your skin is glowing, you can feel more confident. That’s because glowing skin shows that you are healthy and you take care of your skin.

When people look good, they typically feel better and more confident about themselves. However, to achieve that healthy glow, one must create a consistent skincare regime with the right products made with natural ingredients — Yes!

Nature is still key and the undisputed source of glow. Time to reveal the secret to healthy glowing skin with Mestiza made with nature’s most powerful ingredients! Include Mestiza in your daily skincare routine and boost your confidence with glowing skin!

For inquiries and orders, visit www.mestiza.com.ph or call hotline 0917-3156192 / 0922-8887884. Available in all leading drugstores and supermarkets nationwide.

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LG helps women wear their best

March 31, 2022 6:40 p.m.

As the whole world celebrates Women’s Month, we find ourselves looking back throughout history about the role women played and how it has evolved today. It’s an uphill battle, but year after year, the gender gap is slowly getting narrower. The goal of equality, freedom, and empowerment is within reach.

Technology plays a large role in breaking down stereotypes. New innovations and groundbreaking advances in technology give anyone the ability to do jobs and chores that were otherwise gendered.

Housework, for example, has always been a role assigned to women by default. LG has invested in numerous products aimed at giving women the freedom to explore their lives, outside the regular household chores

LG, one of the trailblazers in technology and innovation, remains steadfast in its goal of simplifying work to make life good.

Through the simplicity and hassle-free nature of LG home appliances, everyone, especially women, are given more time and freedom to pursue and live the kind of life they want. LG continuously commits to creating innovative products to support women. 

In its Women’s Month campaign, LG focuses on how its clothing care solutions, consisting of washing machines and dryers, can bring out the best version of you.

Instead of looking at laundry as a chore, LG makes doing the laundry complement your lifestyle while caring for your wash against wear and tear. With intuitive controls and precise settings, you can do the laundry with a click of a button and live your best life.

The LG Styler is key to looking sharp in every outfit, especially for the ladies with a passion for fashion. It refreshes and removes odors from fabrics, and utilizes LG’s TrueStreamTM technology to help reduce allergens and wrinkles in clothing.

This steamy assistant also has a dehumidifying function that can freshen up her walk-in wardrobe, keeping her ready to dress for success anytime,  stepping out in style.

Speaking more about the initiative, LG Managing Director Seungjae Kim said “Women’s Month is all about empowerment and freedom. We celebrate women all over the world and we hope that our innovations have played a part in achieving their goals. With the help of today’s technologies, LG celebrates these amazing women with modern solutions to help boost their quality of life.”

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