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PROI agencies launch 24/7 client crisis hotline to mitigate rise of misinformation, fake news

February 15, 2022 5:25 p.m.

With the increased use of social media platforms and messaging apps, the volume of misinformation and fake news through online media will be on an uptrend in the coming year. PROI network, the largest global partnership of independent agencies, calls on organizations to prioritise this emerging crisis type. 

To help companies tackle misinformation crises before they escalate and grow, PROI announces the roll-out of a dedicated 24/7 client crisis hotline. 

Misinformation crises display a common thread – they proliferate primarily through online media, such as social media platforms and messaging apps. 

• In 20191 , UK’s Metro Bank was the victim of a fake news campaign where news of its impending shutdown went viral via the hugely popular WhatsApp messaging app. Within hours, various bank branches saw panicked customers attempting to withdraw their savings or to empty their safe deposit boxes. The bank’s share price suffered a severe drop due to the negative perceptions and market panic. 

• In 2020 , Facebook removed a network of fake pages and accounts allegedly operated by Vietnamese telco group Viettel Group for the purposes of discrediting their competitors. 

• Throughout 2020 – 2022, a slew of misinformation has also been released about the COVID-19 pandemic and vaccination information. 

• Agencies can feel free to customise relevant newsMisinformation such as rumors of data breaches, fake vaccine products and company crises offer ripe opportunities for malicious agents to take advantage.

According to Check Point Software 2022 Cyber-security Predictions , the volume of advertisement groups for fake vaccines have multiplied within 2021. On top of that, cyber groups will continue to leverage these types of fake news campaigns to execute cybercrime through various phishing attacks and scams. 

Companies who stay on top of fake news will thus not only protect themselves from misinformation adversely affecting their companies, but also protect themselves against agents exploiting misinformation for vulnerabilities. 

The 24-7 crisis hotline offered by PROI agencies will provide a first response for companies seeking advice in times of misinformation and be a useful tool in mitigating such crises. The hotline is manned directly by PR practitioners from around the region, clients may seek support at +65 8885 9528 or find their local PROI representative here.

“Looking ahead, organizations should be cognizant of the threats and ensure that they have in place a crisis preparedness plan that includes fake news and misinformation.  It is imperative to stay ahead of threats and be proactive in developing a crisis preparedness plan before a crisis hit.  Once it hits, the plan comes to activation, and you’ll have to fix it fast,” said Karin Lohitnavy, Founder and Master Connector, Midas PR Group.

“Organizations confront with issues and crisis including fake news at varying degree.  However, when poorly handled no matter the degree of severity; an issue may turn into a full-blown crisis and may worsen to jeopardise the viability of a business,” added Jojo S. Nugroho, Managing Director, Imogen PR (Indonesia).

PROI agencies have consistently proven itself on some of the world and the region’s most demanding strategic crisis communication projects.  Our clients include a range of publicly listed international companies, government-owned energy companies, medium sized businesses, start-ups, government departments, and not-for-profit organisations. 

“At PROI, the world’s largest partnership of PR agencies, with 75 locally owned, independent consultancies present in 50 countries and 110 cities across the globe, we can deploy and draw a multi-disciplinary set of skills, experiences and resource around the globe,” said Lena Soh-Ng, PROI Crisis Group, APAC, Co-Chair and Senior Advisor and Founding Partner of Distilleri (Singapore).
“Planning is absolutely crucial. Planning for fake news attack is comparable to preparing for a media crisis; be prepared for every possible situation, have a competent media team ready, and appoint trained and dedicated spokespeople who deliver a consistent message and response to all queries,” said Doy Roque, M2.0 Communications Inc (Philippines).

“We strongly believe the most effective crisis preparedness plan is achieved through a close and trusted working partnership, where threats are identified, considered and planned for.  A clear focus on priority risks, the establishment of a process that allows ongoing transparency of emerging risks, and the continual building of the organisation’s team capability, will fortify a comprehensive Crisis Preparedness Plan,” Elaine Chuah, Executive Director, Priority Communications PR Sdn Bhd (Malaysia).


There’s a Nanyang near you for all your Singaporean food cravings

August 4, 2023 6:30 p.m.

Missing Singapore’s famous Hainanese Chicken Rice, Laksa fishball, Cheesy Chicken Chop Noodles and Kopi?

Visit your nearest Nanyang Philippines branch.

Cheesy Chicken Chop Noodles
Laksa Prawn
Laksa Fishball
Hainanese Chicken Rice

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Globe powers up TOYCON 2023’s landmark 20th year

June 29, 2023 6:53 p.m.

As Toycon Philippines proudly commemorates its 20th year, the landmark celebration promises to be more electrifying than ever with the formidable support of leading digital lifestyle brand Globe.

For the first time, Globe is the title sponsor of the iconic pop-culture event, bringing a new level of excitement and engagement to the toy collector and creator community.

Globe has always been at the forefront of supporting diverse subcultures and passions, and this partnership is a testament to its commitment. As part of the collaboration, Globe will bring to life the rich world of its cinematic and theatrical partners, further enriching the TOYCON 2023 experience for attendees.

“Globe is thrilled to collaborate with Toycon Philippines, especially on such a milestone year,” said Mike Magpily, VP, Head of Segment Strategy and Subcultures at Globe.

“As the country’s most reliable network and top digital solutions platform with an ecosystem of various services, we’re uniquely positioned to foster the vibrancy of the toy collecting and creating community. This partnership underscores our commitment to nurturing a wide array of passions and interests while ensuring the best connectivity for all participants.”

Cholo Mallillin, Marketing Head at Toycon Philippines, said: “The collaboration with Globe will further elevate the Toycon experience. This partnership will bring more surprises and rewards to our community. We invite everyone to join us as we celebrate 20 years of Toycon in the most exciting way possible.”

TOYCON 2023 will be held at the SMX Convention Center in MOA from July 7 to 9, 2023. Attendees are in for a treat, as they have the chance to meet their beloved childhood characters, explore an expansive marketplace of unique toys and collectibles, and participate in exclusive Globe activities.

One of the highlights of the partnership is a series of exclusive perks for Globe customers. By using Globe Rewards points, customers will have the opportunity to win various ticket tiers ranging from Day Passes to VIP Passes. There will also be exclusive toy freebies for VIP pass holders, and unique Globe-only activities, such as paint-your-own Gudi.

At the event, Globe will also host an interactive booth featuring activities designed to reward and inspire. From earning freebies by donating Rewards points to a good cause, to free arcade plays and meet-ups with popular streamers, Globe customers are in for an exciting weekend of gaming and beyond.

To keep up-to-date with all the exciting promotions and surprises at TOYCON 2023, Globe customers are encouraged to use the GlobeOne app.

To learn more about Globe, visit

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Love the long weekend break? Cybercriminals do, too

April 4, 2023 5:11 p.m.

There are 18 official public holidays in the Philippines. As we all know, when these dates fall close to a weekend or if the government pursues holiday economics, most Filipinos make plans in advance to take advantage of extended holiday breaks. This year, we can get to do that at least 12 times. 

Unfortunately, cybercriminals get excited about holidays, too. To refresh everyone’s memory, the $81-million Bangladesh Bank heist back in 2016 is an example of a successful cyber attack, which happened on the first day of Lunar New Year, a national holiday in the Philippines and the rest of Asia.

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Kaspersky shares 9 tips to keep protected when you’re away on a holiday 

“Now that the world has reopened, travel is back with a vengeance this year, hence the term ‘travel revenge’. Whether Filipinos are scheduling holiday trips or just staycation-ing during the long weekends, it’s important to observe simple digital security practices so you can get to sit back and relax as you take your well-deserved vacation. Security-first thinking opens doors for a more enjoyable holiday break, especially for Filipinos who are amongst the world’s most active online users,” comments Chris Connell, Managing Director for Asia Pacific at Kaspersky.

Both individuals and companies are advised to be extra mindful of personal cybersecurity best practices and internet hygiene when on a holiday.

For companies, Kaspersky suggests to:

  1. Conduct drills
  • Stress to vacationing employees why data encryption, two-factor authentication, strong passwords, and locking devices when not in use are important.
  • Discuss the steps to take if their device ends up getting stolen.
  • Advise staff about charging smartphones in a wall socket, not through USBs at airports and other public places (these can be used to steal data from a device and infect it with malicious software, such as spyware.
  • Educate employees about the dangers of public WIFI (and even hotel WIFI unless it is encrypted and password-protected) and how to use a secure connection such as with a VPN.
  1. Log out
  • Terminate unnecessary VPN connections to the corporate infrastructure.
  • End unnecessary sessions that employees have left on any devices for an extended period of time. This also applies to corporate messengers, web apps and any other services. 
  • Check that the list of employees with access to the corporate network via VPN or RDP include only authorized users. Revoke access from those who don’t need it. 
  • Create special “emergency” admin accounts for potential incident response over the holidays. The rights granted to regular admin accounts can even be temporarily restricted so that attackers cannot exploit them.
  1. Install patches for all key applications. This process is far simpler if your company uses security solutions with a built-in patch management system.

Meanwhile, Kaspersky encourages individuals to:

  1. Only browse trusted apps and websites and be careful about personal information you input like credit card numbers or home address. 
  2. Do not click on links or open email attachments from travel sites when receiving confirmations. Trusted companies include such letters in the bodies of their emails. Malware is often disguised as an attached confirmation letter. 
  3. Bring two or three or more credit or debit cards to have a backup plan in case of loss or needing to cancel one.
  4. Never leave valuables unattended. Put large amounts of cash and mobile devices or laptops in the hotel safe. 
  5. Use a credit card as most have built-in protections against fraud. There is no protection against a scammer if you send them cash or even check or debit card payment in some cases. A money transfer service is not advisable. 
  6. Ensure their devices has security software installed, ideally with anti-theft technology. 
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