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PROI agencies launch 24/7 client crisis hotline to mitigate rise of misinformation, fake news
February 15, 2022 5:25 p.m.
With the increased use of social media platforms and messaging apps, the volume of misinformation and fake news through online media will be on an uptrend in the coming year. PROI network, the largest global partnership of independent agencies, calls on organizations to prioritise this emerging crisis type.
To help companies tackle misinformation crises before they escalate and grow, PROI announces the roll-out of a dedicated 24/7 client crisis hotline.
Misinformation crises display a common thread – they proliferate primarily through online media, such as social media platforms and messaging apps.
• In 20191 , UK’s Metro Bank was the victim of a fake news campaign where news of its impending shutdown went viral via the hugely popular WhatsApp messaging app. Within hours, various bank branches saw panicked customers attempting to withdraw their savings or to empty their safe deposit boxes. The bank’s share price suffered a severe drop due to the negative perceptions and market panic.
• In 2020 , Facebook removed a network of fake pages and accounts allegedly operated by Vietnamese telco group Viettel Group for the purposes of discrediting their competitors.
• Throughout 2020 – 2022, a slew of misinformation has also been released about the COVID-19 pandemic and vaccination information.
• Agencies can feel free to customise relevant newsMisinformation such as rumors of data breaches, fake vaccine products and company crises offer ripe opportunities for malicious agents to take advantage.
According to Check Point Software 2022 Cyber-security Predictions , the volume of advertisement groups for fake vaccines have multiplied within 2021. On top of that, cyber groups will continue to leverage these types of fake news campaigns to execute cybercrime through various phishing attacks and scams.
Companies who stay on top of fake news will thus not only protect themselves from misinformation adversely affecting their companies, but also protect themselves against agents exploiting misinformation for vulnerabilities.
The 24-7 crisis hotline offered by PROI agencies will provide a first response for companies seeking advice in times of misinformation and be a useful tool in mitigating such crises. The hotline is manned directly by PR practitioners from around the region, clients may seek support at +65 8885 9528 or find their local PROI representative here.
“Looking ahead, organizations should be cognizant of the threats and ensure that they have in place a crisis preparedness plan that includes fake news and misinformation. It is imperative to stay ahead of threats and be proactive in developing a crisis preparedness plan before a crisis hit. Once it hits, the plan comes to activation, and you’ll have to fix it fast,” said Karin Lohitnavy, Founder and Master Connector, Midas PR Group.
“Organizations confront with issues and crisis including fake news at varying degree. However, when poorly handled no matter the degree of severity; an issue may turn into a full-blown crisis and may worsen to jeopardise the viability of a business,” added Jojo S. Nugroho, Managing Director, Imogen PR (Indonesia).
PROI agencies have consistently proven itself on some of the world and the region’s most demanding strategic crisis communication projects. Our clients include a range of publicly listed international companies, government-owned energy companies, medium sized businesses, start-ups, government departments, and not-for-profit organisations.
“At PROI, the world’s largest partnership of PR agencies, with 75 locally owned, independent consultancies present in 50 countries and 110 cities across the globe, we can deploy and draw a multi-disciplinary set of skills, experiences and resource around the globe,” said Lena Soh-Ng, PROI Crisis Group, APAC, Co-Chair and Senior Advisor and Founding Partner of Distilleri (Singapore).
“Planning is absolutely crucial. Planning for fake news attack is comparable to preparing for a media crisis; be prepared for every possible situation, have a competent media team ready, and appoint trained and dedicated spokespeople who deliver a consistent message and response to all queries,” said Doy Roque, M2.0 Communications Inc (Philippines).
“We strongly believe the most effective crisis preparedness plan is achieved through a close and trusted working partnership, where threats are identified, considered and planned for. A clear focus on priority risks, the establishment of a process that allows ongoing transparency of emerging risks, and the continual building of the organisation’s team capability, will fortify a comprehensive Crisis Preparedness Plan,” Elaine Chuah, Executive Director, Priority Communications PR Sdn Bhd (Malaysia).
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HONOR Magic V3 now available with free HONOR Pad X9 worth P9,999
9:45 p.m. November 25, 2024
Global technology brand HONOR recently unfolded its newest and thinnest foldable smartphone HONOR Magic V3 for only P89,999 and is now available nationwide at any HONOR Experience, Partner Stores, Globe Stores and online via Shopee (https://bit.ly/Shop_MagicV3_PR), Lazada (https://bit.ly/Laz_MagicV3_PR) or TikTok Shop (https://bit.ly/TikTok_MagicV3_PR).
“HONOR Magic V3 is now within every Filipino’s reach. With many availability options, the thinnest foldable smartphone hits the nationwide market, still with FREE HONOR Pad X9. You are truly getting more than what you paid for,” said HONOR Philippines Vice President Stephen Cheng.
On November 20, HONOR Philippines officially brought the all-new HONOR Magic V3 in the country – the world’s thinnest inward foldable phone with enhanced durability, battery, display and AI experience, to global consumers. With a sleek folded thickness of 9.2mm and featherlight body weighing just 226g, the HONOR Magic V3 rivals the slimness and weight of a flagship bar phone, ensuring utmost portability for users.
Featuring a dome-shaped octagonal camera module, the HONOR Magic V3 seamlessly combines the architectural beauty of dome structures with technological innovations. This camera module showcases a diamond cut, adding an element of elegance and sleekness to the device’s overall appearance.
Adding to its durability, the HONOR Magic V3 incorporates a Special Fiber into its body material, enhancing impact resistance by 40 times compared to other flagship bar phones while reducing the back cover’s thickness by over 30%. Moreover, featuring the proprietary HONOR Super Steel Hinge, the device can withstand up to 500,000 folding cycles and has attained the prestigious SGS Durability Certification. Fortified with the HONOR Super Armored Inner Screen and HONOR Anti-scratch NanoCrystal Shield, the HONOR Magic V3 is crafted to endure the rigors of daily use.
Equipped with a 6.43-inch external display and a 7.92-inch internal foldable screen, the HONOR Magic V3 delivers an immersive dual-use experience, offering an enjoyable visual journey to users. Dedicated to prioritizing user well-being and comfort, this device incorporates a range of innovative eye-comfort features, such as the world’s first AI Defocus Display technology, 4320Hz Risk-free PWM Dimming, Dynamic Dimming, Circadian Night Display and Natural Tone Display.
In addition, the HONOR Magic V3 is packed with an advanced 5150mAh Third-generation Silicon-carbon Battery, supported by the lightning-fast 66W Wired and 50W Wireless HONOR SuperCharge, ensuring users an uninterrupted and stress-free mobile experience. Featuring the innovative HONOR Falcon Camera System which encompasses a 50MP Periscope Telephoto Camera, a 50MP Main Camera, and a 40MP Ultra-wide Camera, the device promises unparalleled imaging quality and versatility for users seeking stunning smartphone photography.
Inspired by the wonders of natural landscape, the HONOR Magic V3 comes in two stunning colorways Green and Black for only P89,999, now available nationwide at any HONOR Experience and Partner Stores or online via Shopee (https://bit.ly/Shop_MagicV3_PR), Lazada (https://bit.ly/Laz_MagicV3_PR) or TikTok Shop (https://bit.ly/TikTok_MagicV3_PR).
HONOR Magic V3 is also available via Globe Postpaid Plans starting at GPlan Plus 1799 with a FREE HONOR Pad X9 worth P9,999!
For as low as Php 1,514 per month for 36 months, you can enjoy HONOR Magic V3 with FREE 20GB Data and Unli All-net Call and Text on top of exclusive perks! Go now to the nearest Globe Store it get it online via: https://bit.ly/Globe_MagicV3_PR.
For more information about the HONOR Magic V3, you may visit: https://bit.ly/Web_MagicV3_PR. To be in the loop of exciting updates, follow HONOR Philippines’ social media platforms on: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok: (Tiktok.com/@honorphilippines).
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foodpanda’s 11.11 Deals: Big savings of up to 50% on Domino’s Pizza, pandamart and foodpanda Shops!
4:59 p.m. November 11, 2024
foodpanda brings a delectable brand day treat this 11.11 with Domino’s Pizza. From November 11 to 13, Domino’s Pizza will give 50% off on selected pizzas so you can sink your teeth on your favorite slices at an unbeatable price! Plus, the excitement continues with pandamart and foodpanda Shops offering up to 50% off on wide range of essentials. Do it all at once with foodpanda’s 11.11 deals!
Brand Day with Domino’s
This Domino’s Pizza-themed Brand Day features a mouthwatering 50% discount on popular pizzas, with no minimum order required. Don’t miss your favorites:
- 10” and 14” Ultimate Pepperoni: Packed with classic pepperoni goodness.
- 10” and 14” Cheese Mania: A cheesy dream come true!
- 10” and 14” Bacon & Mushroom: Perfectly balanced with savory bacon and mushrooms.
Whether it’s delivered to your work desk, picked up for a family feast, or shared with the barkada for a chill hangout, this exclusive Domino’s promo lets you savor pizza your way, any day, anywhere. It’s the perfect slice of happiness—made for every occasion and every craving!
Half Off, Full Stock: Grab Your Essentials at pandamart and foodpanda Shops!
Alongside the Domino’s deal, you can also enjoy up to 50% off at pandamart and select foodpanda Shops vendors like Ever Supermarket, Watsons, and Shell Select. Stock up on essentials, discover new products, and make your 11.11 celebration even more rewarding.
Make sure to take advantage of these incredible deals from November 11 to 15, 2024, and stock up on essentials at pandamart and foodpanda Shops with up to 50% off. It’s the perfect time to enjoy great food, stock up on your must-haves, and celebrate the season of savings with foodpanda!
For more information about foodpanda and the incredible offers available, visit the official website at https://www.foodpanda.ph. Also like and follow the official social media accounts on Facebook, Instagram, Twitter, Tiktok and Youtube.
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PH slides to top 4 in Kaspersky’s new global ranking of countries most targeted by online threats
February 5, 2024 9:46 p.m.
In 2023, web threats targeting the Philippines were about two percent less (48%) than in 2022 (49.8%), according to the latest Kaspersky Security Network (KSN) report.
With this new data, the country moved two spots down to fourth place worldwide among countries most targeted by malicious files from the internet and phishing websites. It looks like a positive development but Kaspersky is strongly advising against dropping the armor.
“There are two things that could explain the drop in web threats, albeit slightly. First is that we see the country is slowly making headway in cybersecurity. We classify the Philippines to be in the intermediate group of countries that are identifying cyberattacks and making efforts to implement rules. The second one and this we have to seriously take note, is that cybercriminals are continuously taking other attack routes that might be off the radar. One trend that we consistently have been seeing lately is their preference for targeted attacks instead of the spray and pray method,” said Yeo Siang Tiong, General Manager for Southeast Asia at Kaspersky.
“Complacency, however, is still not an option. Cybercriminals continue to develop their tools and techniques. They actually surprise cybersecurity experts all the time. Our mindset should be how to be able to hunt threats before they could cause harm and damage. At this point, I recommend that we should be talking more about threats as we proactively learn to detect and respond to them. This is where threat intelligence comes in handy,” added Yeo.
Web or online threats are attacks through browsers which are also cybercriminals’ tried and tested way to spread malware. It can easily be done with or without the involvement of the victim.
A web attack with victim participation is done through social engineering. The victim is tricked into doing something that jeopardizes their personal security or the security of the organization they work for. The objective is to get the victim to respond by clicking an infected email attachment, a compromised website, or responding to a fake unsubscribe notice, among others. Last year’s data breaches involving a government agency and an e-wallet company, which were each reportedly traced to phishing, are examples of this type of web threat.
An attack requiring no victim involvement is through drive-by downloads. By simply visiting a compromised website, their device gets infected automatically (and silently) particularly if they failed to apply a security update to one of their apps. This method is used in most web attacks.
In the recent global ranking, the Philippines came behind Mongolia (51.8%), Moldova (48.9%) and Greece (48.8%). Since 2019, the country has consistently been in the top 10 ranking countries.
Among Southeast Asian countries, the Philippines is trailed by Malaysia with the overall percentage of users attacked by web-borne threats from January to December 2023.
To stay protected, Kaspersky recommends users the following:
- Do not download and install applications from untrusted sources
- Do not click on any links from unknown sources or suspicious online advertisements
- Create strong and unique passwords, including a mix of lower case and upper case letters, numbers, and punctuation, as well as activating two-factor authentication
- Always install updates
- Ignore messages asking to disable security systems for office or cybersecurity solution
- Use a robust cybersecurity solution appropriate to your system type and devices
For organizations, Kaspersky recommends the following:
- Always keep software updated on all the devices to prevent attackers from infiltrating network by exploiting vulnerabilities
- Use strong passwords to access corporate services. Use multi-factor authentication for access to remote services
- Choose a proven endpoint cybersecurity solution for business that is equipped with behaviors-based detection and anomaly control capabilities for effective protection against known and unknown threats
- Use dedicated set of effective endpoint protection, threat detection and response products to timely detect and remediate even new and evasive threats
- Use the latest threat intelligence information to empower your security experts