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Shopee posts record of over 2 billion items sold in 11.11 Big Christmas Sale

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, sets two new records at the year’s largest shopping festival, 11.11 Big Christmas Sale. With a huge array of irresistible deals, shoppers across the region bought over 2 billion items across the festival period, smashing its previous record in 2020. Excitement peaked on November 11, with visits spiking 5.5 times in the first two hours compared to an average day.
Martin Yu, Director at Shopee Philippines, said,“It brings us great joy to see the impact of our 11.11 Big Christmas Sale on shoppers, businesses, and our local communities. The digital economy continues to present many opportunities for growth, and we want to enable more people to benefit from this growth by increasing e-commerce adoption and helping more consumers and businesses go online. At the same time, we are humbled that we can use our platform to give back to the wider community and support those in need. We look forward to creating more impact for our users in the months ahead.”
Helping more shoppers access, benefit from the digital economy
11.11 Big Christmas Sale encouraged more people to access and enjoy the benefits of online shopping, particularly those outside major cities where digital awareness has been relatively lower. This resulted in an 5-time increase[1] in the number of shoppers from rural and smaller towns, who were able to enjoy the convenience of accessing a wider variety of products on Shopee.
Beyond convenience, the 11.11 Big Christmas Sale also brought shoppers and businesses closer together. More than 3.5 billion messages were sent on the in-app Shopee Chat on November 11, as shoppers were able to interact live with sellers and get more information prior to making their purchases.
As a secure and seamless mobile wallet, ShopeePay continued to accelerate adoption of digital payments at the 11.11 Big Christmas Sale. Across the region, more shoppers used ShopeePay to pay for their Shopee orders seamlessly, especially outside big cities where ShopeePay transactions grew 9 times from an average day.
Creating a record boost for businesses of all sizes
For businesses in the region, the 11.11 Big Christmas Sale was a springboard for growth and recovery. Local sellers benefited from the spike in shopping activity, as those joining 11.11 for the first time saw their orders surge 18 times compared to an average day.
Additionally, Shopee Mall continued to attract many shoppers who were drawn to the attractive discounts and exclusive deals from their favorite brands.
11.11 Big Christmas Sale highlights in the Philippines
- More shoppers from outside the metro: South Luzon saw the most orders in the whole country, followed by Metro Manila.
- Shoppers buy everything on Shopee: Filipinos were eagerly anticipating the unbeatable deals at the 11.11 Big Christmas Sale to meet all their needs, from branded items to daily household essentials. A user in Quezon City spent over ₱466,000 in a single order, buying motorcycle parts, electric tools, game consoles, smartphones, and tablets.
- Shopee remains the preferred one-stop shop for home decor, essentials, and more: Shopee continues to provide a wide assortment of products at the best prices. At the 11.11 Big Christmas Sale, more Filipinos bought Home & Living, Health & Personal Care, and Women’s Apparel products. Filipinos have consistently prioritized health essentials and home decor during Shopee’s past sales, and the 11.11 Big Christmas Sale was no different as shoppers stocked up on face masks with over 3 million items sold, and took the time to spruce up their home for the holidays with over 800,000 wallpapers sold.
- Shoppers take advantage of deals from their favorite brands on Shopee Mall: Filipino favorites such as Uni-Care, Unilever Beauty, Xiaomi, NIVEA, and INSPI received the most orders from shoppers during the 11.11 Big Christmas Sale.
- Shoppers found endless fun and joy throughout 11.11 Big Christmas Sale: Live streaming continued to be a core part of the online shopping experience. 5 million hours of live streams were watched on Shopee Live, as users connected with sellers and caught NCT 127 and other top stars live on Shopee. Over 270 million plays were recorded on Shopee Prizes in the Philippines, as users enjoyed more fun and rewards at 11.11.
- ShopeePay brings more rewards to users, serves more payment needs: This 11.11, more shoppers used ShopeePay for greater convenience, security, and value.
- Seamless payments both online and offline with ‘Deals near Me’: Through ‘Deals near Me,’ Shopee’s location-based feature, shoppers discovered the best deals offered by merchants nearby and showed their support with over 1.2 million offline payment vouchers claimed.
- Meeting all payment needs with ShopeePay: ShopeePay has also become more deeply integrated with users’ lifestyles by serving multiple payment needs, including bills and tax payments. During 11.11, almost 100,000 users used ShopeePay to make their utility bill payments, benefitting from rewards in the form of cashbacks.
Shop from the 11.11 Big Christmas Sale: https://shopee.ph/m/christmas-sale
Download Shopee for free on the App Store or Google Play Store.
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There’s a Nanyang near you for all your Singaporean food cravings

August 4, 2023 6:30 p.m.
Missing Singapore’s famous Hainanese Chicken Rice, Laksa fishball, Cheesy Chicken Chop Noodles and Kopi?
Visit your nearest Nanyang Philippines branch.





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Globe powers up TOYCON 2023’s landmark 20th year

June 29, 2023 6:53 p.m.
As Toycon Philippines proudly commemorates its 20th year, the landmark celebration promises to be more electrifying than ever with the formidable support of leading digital lifestyle brand Globe.
For the first time, Globe is the title sponsor of the iconic pop-culture event, bringing a new level of excitement and engagement to the toy collector and creator community.
Globe has always been at the forefront of supporting diverse subcultures and passions, and this partnership is a testament to its commitment. As part of the collaboration, Globe will bring to life the rich world of its cinematic and theatrical partners, further enriching the TOYCON 2023 experience for attendees.
“Globe is thrilled to collaborate with Toycon Philippines, especially on such a milestone year,” said Mike Magpily, VP, Head of Segment Strategy and Subcultures at Globe.
“As the country’s most reliable network and top digital solutions platform with an ecosystem of various services, we’re uniquely positioned to foster the vibrancy of the toy collecting and creating community. This partnership underscores our commitment to nurturing a wide array of passions and interests while ensuring the best connectivity for all participants.”
Cholo Mallillin, Marketing Head at Toycon Philippines, said: “The collaboration with Globe will further elevate the Toycon experience. This partnership will bring more surprises and rewards to our community. We invite everyone to join us as we celebrate 20 years of Toycon in the most exciting way possible.”
TOYCON 2023 will be held at the SMX Convention Center in MOA from July 7 to 9, 2023. Attendees are in for a treat, as they have the chance to meet their beloved childhood characters, explore an expansive marketplace of unique toys and collectibles, and participate in exclusive Globe activities.
One of the highlights of the partnership is a series of exclusive perks for Globe customers. By using Globe Rewards points, customers will have the opportunity to win various ticket tiers ranging from Day Passes to VIP Passes. There will also be exclusive toy freebies for VIP pass holders, and unique Globe-only activities, such as paint-your-own Gudi.
At the event, Globe will also host an interactive booth featuring activities designed to reward and inspire. From earning freebies by donating Rewards points to a good cause, to free arcade plays and meet-ups with popular streamers, Globe customers are in for an exciting weekend of gaming and beyond.
To keep up-to-date with all the exciting promotions and surprises at TOYCON 2023, Globe customers are encouraged to use the GlobeOne app.
To learn more about Globe, visit https://www.globe.com.ph/.
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Love the long weekend break? Cybercriminals do, too

April 4, 2023 5:11 p.m.
There are 18 official public holidays in the Philippines. As we all know, when these dates fall close to a weekend or if the government pursues holiday economics, most Filipinos make plans in advance to take advantage of extended holiday breaks. This year, we can get to do that at least 12 times.
Unfortunately, cybercriminals get excited about holidays, too. To refresh everyone’s memory, the $81-million Bangladesh Bank heist back in 2016 is an example of a successful cyber attack, which happened on the first day of Lunar New Year, a national holiday in the Philippines and the rest of Asia.
“Now that the world has reopened, travel is back with a vengeance this year, hence the term ‘travel revenge’. Whether Filipinos are scheduling holiday trips or just staycation-ing during the long weekends, it’s important to observe simple digital security practices so you can get to sit back and relax as you take your well-deserved vacation. Security-first thinking opens doors for a more enjoyable holiday break, especially for Filipinos who are amongst the world’s most active online users,” comments Chris Connell, Managing Director for Asia Pacific at Kaspersky.
Both individuals and companies are advised to be extra mindful of personal cybersecurity best practices and internet hygiene when on a holiday.
For companies, Kaspersky suggests to:
- Conduct drills
- Stress to vacationing employees why data encryption, two-factor authentication, strong passwords, and locking devices when not in use are important.
- Discuss the steps to take if their device ends up getting stolen.
- Advise staff about charging smartphones in a wall socket, not through USBs at airports and other public places (these can be used to steal data from a device and infect it with malicious software, such as spyware.
- Educate employees about the dangers of public WIFI (and even hotel WIFI unless it is encrypted and password-protected) and how to use a secure connection such as with a VPN.
- Log out
- Terminate unnecessary VPN connections to the corporate infrastructure.
- End unnecessary sessions that employees have left on any devices for an extended period of time. This also applies to corporate messengers, web apps and any other services.
- Check that the list of employees with access to the corporate network via VPN or RDP include only authorized users. Revoke access from those who don’t need it.
- Create special “emergency” admin accounts for potential incident response over the holidays. The rights granted to regular admin accounts can even be temporarily restricted so that attackers cannot exploit them.
- Install patches for all key applications. This process is far simpler if your company uses security solutions with a built-in patch management system.
Meanwhile, Kaspersky encourages individuals to:
- Only browse trusted apps and websites and be careful about personal information you input like credit card numbers or home address.
- Do not click on links or open email attachments from travel sites when receiving confirmations. Trusted companies include such letters in the bodies of their emails. Malware is often disguised as an attached confirmation letter.
- Bring two or three or more credit or debit cards to have a backup plan in case of loss or needing to cancel one.
- Never leave valuables unattended. Put large amounts of cash and mobile devices or laptops in the hotel safe.
- Use a credit card as most have built-in protections against fraud. There is no protection against a scammer if you send them cash or even check or debit card payment in some cases. A money transfer service is not advisable.
- Ensure their devices has security software installed, ideally with anti-theft technology.