OBRA
SM Cinemas are back and they’re better than ever!
Posted on Nov. 18, 3:16 p.m.
After months of anticipation, moviegoers can now rejoice as SM Cinemas are finally reopening! This time, they have made it safer and more comfortable, so we can all watch movies worry-free!
First to reopen is SM Cinema Aura Premier on November 17, Wednesday. The newly redeveloped theaters at SM Cinema North EDSA, Mall of Asia and Megamall will be reopening on November 24, while SM Cinema Grand Central, the newest SM Cinema branch, will be on November 26. SM Cinema Fairview, Southmall, Manila, BF Parañaque, Clark, San Lazaro, Baguio, Dasmariñas, Sta. Rosa, Sucat, Sta Mesa, and Bicutan will reopen to the public on November 30.
As one of the first establishments to acquire a Safety Seal, SM remains committed to the safety and wellbeing of their mallgoers. SM Cinema, in partnership with Hygiea Innovations and Technology, Inc, have installed MERV filters and air purifiers to ensure safe and clean cinemas for everyone. A health and safety officer will be present for every screening while movie theaters will be thoroughly cleaned and sanitized regularly. SM Cinema employees are fully vaccinated and will be at your service in full PPE gear.
Before you head off to the cinemas with the entire family in tow, take note of these important reminders:
- Safety protocols will be strictly implemented within the cinemas.
- Moviegoers, from adults to kids, must be fully vaccinated to be allowed inside the cinemas.
- They must also wear well-fitted face masks at all times and face shields are non-mandatory and voluntary. A health declaration must be presented upon ticket purchase.
- Temperature and symptoms will be checked upon mall entry
SM Cinema is making every step of the theatergoing experience as contactless as possible to give customers what they’re ultimately looking for these days – a safe and clean environment. Reopened SM Cinemas will have capacity restrictions to allow customers to social distance one seat apart from each other. Bringing of food inside will be prohibited for now, although drinking water will be allowed in consideration of possible emergencies and health risks. Audiences will be asked to remain in their seats during the duration of the movie, and cashless payment options will be available via GrabPay, GCash, or credit or debit card.
With a wide selection of movies genres perfect for both adults and kids, much anticipated films like Marvel Studios’ “Shang-Chi and the Legend of the Ten Rings,” “Eternals,” “Venom: Let There Be Carnage,” “Resident Evil: Welcome to Racoon City,” and “No Time To Die;” are just some of the movies waiting for cinephiles at SM Cinemas!
K-Pop fans will also have “Black Pink The Movie” and Monsta X: The Dreaming to look forward to, and Pinoys can get their fill of local movies like “Encanto” and “Kunwari Mahal Kita,” which will premiere starting November 24. Plus, the Metro Manila Film Festival will run from December 25 to January 7, 2022, with more Filipino movies to enjoy!
With all the excitement around SM Cinema reopening, moviegoers can expect the same high-quality audio and video experience they have come to enjoy from SM Cinemas. These include state-of-the-art theater sounds and projection systems, stadium-type seating with gliding seats in regular SM Cinemas, and recliner seats at the Director’s Club Cinemas.
So yes, it’s time to rejoice and rekindle your love for the big screen! At SM Cinema, you’re sure to have the best and #SafeAndFunMovieWatching experience!
To know more, visit www.smsupermalls.com and follow @smsupermalls on all social media accounts.
OBRA
Globe celebrates Alex Eala’s inspiring run at Miami Open
10:10 p.m. March 28, 2025
Filipina tennis sensation and Globe ambassador Alex Eala once again made the nation proud with her stellar performance at the Miami Open, where she showcased remarkable skill and determination against some of the biggest names in the sport.
The 19-year-old wildcard and world no. 140 delivered a breathtaking run in the tourney, defeating three Grand Slam champions— world no. 25 Jelena Ostapenko, world no. 5 Madison Keys, and world No. 2 Iga Swiatek— before bowing out in a hard-fought semifinal match against American Jessica Pegula on Friday.
Despite an early lead and a valiant comeback in the second set, Eala ultimately bowed out, missing a finals berth but drawing rousing applause from the crowd following a remarkable run.
Alex was the first Filipina to make it as a Women’s Tennis Association (WTA) 1000 Semifinalist and the first in the Open Era to beat top-10 players. She is expected to reach her career-best ranking of 75 in the WTA when the rankings get published on Monday, becoming the first Filipina in history to debut in the top 100 of the WTA rankings.
“Alex has once again demonstrated the heart and fighting spirit of the Filipino. Her Miami Open journey is a testament to her relentless drive and unwavering dedication to the sport,” said Ernest Cu, Globe President and CEO. “We are incredibly proud of her achievements and will continue to support her as she inspires young athletes across the country.”
Eala, who has been a Globe ambassador since she was eight, has continuously raised the bar for Philippine tennis, showing that Filipino talent can shine among the world’s best. Her Miami Open campaign cements her status as a rising star in professional tennis and a beacon of inspiration for future generations.
Globe remains committed to continue supporting Eala as she continues her journey on the global tennis stage.
OBRA
Experience a royal first: Warabimochi Kamakura opens at SM Megamall
6:36 p.m. March 11, 2025
The wait is over! The globally celebrated Japanese dessert brand Warabimochi Kamakura has officially opened its doors at SM Megamall’s Level 3, Mega Fashion Hall. Known for its melt-in-your-mouth magic, this viral sensation is the latest addition to SM Supermalls’ reputation as the #HomeOfFirsts, bringing first-to-market brands and world-class culinary experiences to Filipino foodies.
A Taste Fit for Royalty
Once a delicacy reserved for Japanese royalty, warabimochi has been reimagined by Warabimochi Kamakura into a global phenomenon. Crafted with a secret recipe and premium ingredients, their signature warabimochi boasts a delicate, jelly-like texture that dissolves blissfully in your mouth. Available in Kinako (roasted soybean flour) and Matcha, each serving is paired with a luscious Kuromitsu syrup that elevates the flavor.
But the experience doesn’t end there—Warabimochi Kamakura is also famous for its warabimochi drinks, a modern twist on the classic dessert. These refreshing beverages come packed with chewy warabimochi pieces in flavors like Matcha, Hojicha, Strawberry, Coffee, and the zesty Matcha Lemonade. Don’t miss out on their limited-edition seasonal flavors, with the first to be launched this Valentine’s Day, which are always worth the wait!
A Global Sensation Lands in Manila
With over 65 stores across Japan and a growing presence in foodie destinations like South Korea, Hong Kong, Singapore, Thailand, USA, Australia and China, Warabimochi Kamakura has captured the hearts of dessert lovers around the world. Known for its viral appeal and signature taste, it’s no surprise that the brand has become synonymous with long lines and eager customers. Now, as part of SM Supermalls’ #HomeOfFirsts, SM Megamall is proud to be the exclusive Philippine destination where you can experience this sweet sensation firsthand.
Discover What’s New at SM Megamall
SM Supermalls takes pride in being the #HomeOfFirsts—bringing you the best in world-class dining, first-to-market brands, and groundbreaking experiences that redefine what it means to have it all. Warabimochi Kamakura’s arrival at SM Megamall expands the mall’s roster of brands offering Filipino mallgoers unforgettable experiences that both inspire and connect communities. Don’t miss the chance to indulge in the world-renowned Japanese dessert phenomenon—come visit and be part of this sweet sensation!
Stay connected! Follow @kamakura_philippines on Instagram for updates, exclusive content, and sneak peeks. For more sweet discoveries and exciting first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.
OBRA
A Valentine’s weekend of fireworks and music at SM Mall of Asia
6:33 p.m. February 17, 2025
Skies full of lights, hearts filled with love — this is how Valentine’s weekend was celebrated at SM Mall of Asia (MOA) as it once again hosted “The Biggest and Brightest Show on Earth,” the 12th Philippine International Pyromusical Competition (PIPC).
A Valentine’s weekend to remember
Co-presented by SM Development Corporation (SMDC) and Suzuki, SM MOA elevated the Valentine’s weekend to dazzling new heights, leaving audiences mesmerized. The evening began with an extraordinary fireworks exhibition by Platinum Fireworks Inc., enveloping the sky in a cascade of light and color, setting a magical tone for the night.
Lola Amour serenades the crowd
As the perfect Valentine’s Day treat, the crowd was serenaded by a captivating live performance from Lola Amour, whose soulful melodies stirred hearts and created an atmosphere brimming with love and excitement.
Filipino rock band Lola Amour ignites the stage with an electrifying performance.
International fireworks take center stage
The night reached new levels of awe when the first competitor, Team Austria’s steyrFire Feuerwerke, took center stage. Audiences were spellbound as each burst of fireworks harmonized flawlessly with music, creating a breathtaking symphony of light and sound. The stunning showcase was a true spectacle, igniting the sky and the hearts of everyone in attendance, making it the ultimate Valentine’s weekend celebration.
The competition heats up
The 12th PIPC is a showdown of reigning pyromusical champions, with audiences witnessing spectacular performances over five Saturdays from February 15 to March 15.
On February 22, watch France’s Luxfactory Fireworks and China’s Polaris Fireworks, Co. LTD fill the night with colorful and equally unique fireworks displays. Witness USA’s Rozzi Fireworks and the 11th PIPC Champion—Steffes-Ollig Feurwerke of Germany as they open the month of March with a bang.
March 8 is South Korea’s Fassecom and United Kingdom’s Pyrotex Firework’s time to sparkle while Canada’s Royal Pyrotechnie will paint the sky on March 15. Finally, Platinum Fireworks Inc. will close the competition with a grand exhibition.
Ticket information
Get your pass for February 22 to March 8 for only P3,000 for Patron (with dinner), P800 for VIP, P500 for Gold, and P200 for Silver.
Meanwhile, tickets for the last show, March 15, ranges from P3,000 for Patron (with dinner), P1,000 for VIP, P600 for Gold, and P250 for Silver.
The PIPC is brought to you with the support of PlaytimePH. Event sponsors Power Mac Center and CameraHaus are also giving you a chance to win big in their Snap & Win Contest! Capture your favorite PIPC moment and upload it to your Facebook or Instagram. For more information, visit www.facebook.com/smmallofasia.
Get PIPC tickets via the SM Tickets website or at official PIPC ticket booths at SM MOA.
For more information on exciting SM MOA events, follow them on social media.
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