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SM Supermalls’ 100 Job Fairs: A continuing commitment to providing job opportunities to Filipinos

7:22 p.m. June 13, 2024

On June 12, in celebration of Independence Day, SM Supermalls, in partnership with the Department of Labor and Employment (DOLE) and the Public Employment Service Offices (PESO), successfully hosted a nationwide “Trabaho Para sa Super Pinoy” job fairs. Since starting its weekly job fairs in January at various malls nationwide, SM Supermalls will have hosted over 100 job fairs this week, with several more to come until the end of the year. This initiative is a continuing commitment of SM to providing job opportunities to tens of thousands of Filipinos across the country.

The Job Fair at SM Mall of Asia draws hopeful job seekers searching for posted positions.

Applicants are on the hunt for a job at the SM Seaside City Cebu Job Fair.

The Independence Day job fairs saw an overwhelming turnout, with more than 16,000 job seekers flocking to SM Supermalls to connect with potential employers. Notably, a significant number of applicants received Hired-on-the-Spot (HOTS) offers, emphasizing the immediate impact of these events. This initiative not only facilitated employment but also highlighted the convenience and ease of participation.

The job fairs are made possible through the partnership with Department of Labor and Employment (DOLE). Among the DOLE guests in some of the SM hosted job fairs are: Undersecretary Carmela Torres (OIC-Secretary); Assistant Secretary Paul Vincent Añover, Employment and Human Resource Development Cluster; and Director Patrick Patriwirawan, Jr., Bureau of Local Employment (BLE).

Convenience and ease for all

The inclusion of on-site government booths, such as Bureau of Internal Revenue (BIR), Social Security System (SSS), PAG-IBIG, and PhilHealth, significantly streamlined the application process. This setup allowed applicants to complete necessary job requirements efficiently, contributing to the high number of HOTS offers. The well-ventilated and air-conditioned environment of SM Supermalls provided comfort for both job seekers and employers, further enhancing the overall experience.

Exciting opportunities await prospective job seekers at SM City Naga’s Job Fair.

Two Hired-on-the-Spot (HOTS) applicants successfully land jobs at the SM Megamall Job Fair.

Looking ahead

Steven Tan, President of SM Supermalls, expressed his gratitude: “We are humbled by the positive response to our Independence Day job fairs. It’s heartwarming to see so many Filipinos finding job opportunities and taking steps towards a brighter future. We remain committed to supporting our communities and fostering inclusive growth.”

As the “Trabaho Para sa Super Pinoy” job fairs continue to roll out nationwide this month, SM Supermalls remains dedicated to empowering Filipinos through sustainable employment initiatives. The next wave of job fairs is set to occur throughout the year, providing ongoing support and opportunities for job seekers across the country.

Other weekly Job Fairs happening in June: 

  • SM City Molino (June 13)
  • SM City Tanza (June 13)
  • SM City Novaliches (June 13 – 14, Quezon City (QC) University)
  • SM City Valenzuela (June 14)
  • SM City Calamba (June 14)
  • SM City Tuguegarao (June 18)
  • SM City Daet (June 19)
  • SM City Puerto Princesa (June 19)
  • SM City Lucena (June 21)
  • SM City San Lazaro (June 25)
  • SM City Laoag (June 25)
  • SM City Davao (June 26)
  • SM Seaside City Cebu (June 27)
  • SM Megamall (June 27, SM Group)

Venues and dates may change prior to notice. For more details on the SM Job Fairs, visit or follow @SMSupermalls on social media. Join us in building a brighter future for every Filipino.


TikTok enhances safety, transparency for Filipino community with new initiatives

7:01 p.m. July 16, 2023

TikTok, the world’s leading short-form video platform, is taking further steps to ensure a safer and more transparent platform for its Filipino community. In response to the evolving digital landscape and the rise of AI-generated content (AIGC), these initiatives are designed to maintain a secure environment, uphold community guidelines, and ensure users can trust the content they encounter on the platform.

Strengthening Community Guidelines Enforcement

As part of its ongoing efforts to safeguard its community, TikTok recently published its Q1 2024 Community Guidelines Enforcement Report. During this period from January 1 to March 31, 2024, TikTok removed 4.26 million videos in the Philippines for violations of its Community Guidelines. Of these, 99.7% were removed proactively, and 95% were taken down within 24 hours.

To further enhance transparency, TikTok updated its Community Guidelines in April to provide clearer rules and introduce new features that help creators understand and comply with policies. Available in English and Filipino, these guidelines include detailed definitions and outline moderation practices for features like Search, LIVE, and the For You feed, ensuring policies are clear and accessible to all users.

Advancing AI-Generated Content Transparency

In response to the increasing prevalence of AI-generated content, TikTok has implemented new measures for transparency. Since May, TikTok has automatically labeled AI-generated content uploaded from specific platforms. This initiative is part of a collaboration with MediaWise, a program of the Poynter Institute, and the Coalition for Content Provenance and Authenticity (C2PA), making TikTok the first video-sharing platform to adopt C2PA’s Content Credentials technology. These labels aim to provide users with clear context about the nature of the content they consume.

Educating the Community with Media Literacy Tools

To support its community in navigating AI-generated content and combating misinformation, TikTok is launching new media literacy resources. Developed in collaboration with experts, these resources are integral to TikTok’s broader strategy to enhance user understanding and foster a more informed community. As part of this initiative, TikTok has partnered with MediaWise to release 12 educational videos throughout the year. These videos aim to teach universal media literacy skills and explain how TikTok’s AI-generated content labels can help contextualize content. This partnership underscores TikTok’s commitment to educating its community and fostering a more informed user base.

Expanding AIGC Labeling Through Partnerships

Building on its efforts to ensure content transparency, TikTok has extended its auto-labeling capabilities for AI-generated content created on other platforms. By integrating the ability to read Content Credentials from C2PA, TikTok automatically recognizes and labels AI-generated content, with plans to expand this to audio-only content soon.

In the coming months, TikTok plans to attach Content Credentials to its content, ensuring transparency even when content is downloaded, allowing users to utilize C2PA’s Verify tool to identify AI-generated content and understand its creation details.

Driving Industry-Wide Adoption

In its mission to promote industry-wide adoption of Content Credentials, TikTok has joined the Adobe-led Content Authenticity Initiative (CAI). As the first video-sharing platform to implement Content Credentials, TikTok is at the forefront of encouraging transparent content practices across the industry. The gradual increase in auto-labeled AI-generated content on TikTok is expected to grow as more platforms adopt this technology, fostering a more transparent digital landscape.

For You Feed and Creator Code of Conduct

To further enhance safety, TikTok has introduced new standards that will temporarily restrict accounts that repeatedly violate content standards. These accounts and their content will be harder to find in search, with creators being notified and given the option to appeal.

Additionally, TikTok published a Creator Code of Conduct outlining the standards expected from creators involved in TikTok programs, features, events, and campaigns. This code reinforces TikTok’s commitment to maintaining a safe and inclusive platform.

Through these measures, TikTok continues to focus on helping its community, especially creators, understand its rules and enforcement methods to ensure a safer experience for its users. By embracing continuous innovation and collaboration, TikTok strives to create a secure and inclusive space for creativity and connection.

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SM Prime, DTI empower MSMEs with 83 SM mall spaces, training, mentorship

(L-R): SM Prime Chairman of the Executive Committee Hans Sy and Department of Trade and Industry (DTI) Secretary Alfredo Pascual

9:15 p.m. July 12, 2024

Good news for Micro-, Small, and Medium-Sized Enterprises (MSMEs)! SM Prime Holdings (SM Prime) and the Department of Trade and Industry (DTI) solidified a partnership through a Memorandum of Agreement (MOA) signing ceremony held on July 1 at the SM Prime Headquarters.

This collaboration empowers MSMEs with prime mall space in 83 SM Malls nationwide, aligning with the One Town, One Product (OTOP) Philippines program. Besides providing space, SM Prime offers MSMEs discounted booth rentals, training programs on product development, marketing, financial management, and mentorship opportunities with experienced business leaders.

SM Supermalls’ President Steven Tan (3rd from left) and Department of Trade and Industry (DTI) Secretary Alfredo Pascual (3rd from right) with (L-R): SM Supermalls’ Assistant Vice President for Operations Royston Cabunag, SM Supermalls’ Vice President for Operations Junias Eusebio, DTI Undersecretary for Micro-, Small, and Medium-Sized Enterprises (MSME) Development Group Cristina Roque, and DTI-Bureau of Market Development, Promotions, and One Town, One Product (OTOP) Philippines Director Marievic Bonoan
Key signatories from SM and the Department of Trade and Industry (DTI) sign the Memorandum of Agreement.
Department of Trade and Industry (DTI) Undersecretary for Micro-, Small, and Medium-Sized Enterprises (MSME) Development Group Cristina Roque

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DTI National Food Fair celebrates local flavors at SM Megamall

8:26 p.m. July 11, 2024

The Department of Trade and Industry (DTI) successfully concluded the 10th National Food Fair at SM Megamall’s Megatrade Halls 1-3, held from July 3-7, 2024. This premier event showcased the rich flavors of the Philippines and empowered over 200 Micro-, Small, and Medium-Sized Enterprises (MSMEs).

Food enthusiasts enjoyed a bounty of fresh produce, regional specialties, and delectable treats from all corners of the country. Attendees had the opportunity to stock up on pantry staples, explore health-conscious options, and discover unique ingredients to elevate their cooking skills.

(L-R): Megatrade Hall’s Maite Quiogue, SM Supermalls’ Assistant Vice President for Operations Royston Cabunag, Department of Trade and Industry (DTI) Undersecretary for Micro-, Small, and Medium-Sized Enterprises (MSME) Development Group Cristina Roque, Guest of Honor Winnie Chua-Go, SM Megamall Assistant Vice President for Operations Christian Mathay, SM Supermalls’ Vice President for Corporate Marketing Grace Magno, DTI-Bureau of Market Development, Promotions, and One Town, One Product (OTOP) Philippines Director Marievic Bonoan, and SM Megamall Assistant Mall Manager Isabella Manjon

(L-R): Department of Trade and Industry (DTI) Undersecretary for Micro-, Small, and Medium-Sized Enterprises (MSME) Development Group Cristina Roque, Guest of Honor Winnie Chua-Go, and DTI-Bureau of Market Development, Promotions, and One Town, One Product (OTOP) Philippines Director Marievic Bonoan

The 2024 Department of Trade and Industry (DTI) Bagong Pilipinas National Food Fair brings together the best food and flavors from all 16 regions.

Fresh pomelos and other local fruits take center stage at the National Food Fair in Megatrade Hall.

A potential buyer gets ready to take home bottled Bicol Express and Laing at the 10th National Food Fair in SM Megamall.

Crispy, salty, and packed with nutrients —these water spinach chips are the perfect healthy snack.

Bottled honey and baked fruit crisps, all made with local ingredients.

Davao del Sur and Misamis Oriental’s chocolate products are crafted from premium cacao beans.

Quality golden salted eggs from Rizal.

A variety of coconut products from San Pablo, Laguna.

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