For two consecutive years, SM Supermalls was named one of the winners in the prestigious World Retail Awards.
This 2021, the country’s foremost chain of shopping malls wins in the Customer Experience Breakthrough category for its #AweSMLearning Phygital Campaign, besting top retail stores from other countries.
With play-on-words ‘awesome’, ‘learning’, and ‘SM’, #AweSMLearning is a first-of-its-kind initiative that aimed to address the Filipino parents’ painpoints in Distance Learning brought forth by the COVID-19 pandemic and the unprecedented shutdown of schools.
“Through #AweSMLearning, SM has found a new way to create a more meaningful customer experience for a new breed of shoppers — the homeschooling market,” said Jonjon San Agustin, SM Supermalls senior vice president for marketing. “By listening closely to their needs and sentiments, we were able to provide a unique kind of customer experience inspired and powered by them. SM assured our shoppers that we were with them ‘phygitally’ and ready to serve wherever they felt safest and most convenient at — whether inside our malls or via digital through our different online shopping services like SM Malls Online app and SM Call to Deliver.”
In a school year unlike any other, the #AweSMLearning campaign helped kids and parents share more fun moments together as SM treated them different fun homeschooling tips and several interactive virtual activities like the #AweSMLearning Online Workshops and the #SMSuperKidsDay Virtual Party. As a result, the campaign received an overwhelming support from parents who considered SM as a partner, enabling them to assume a bigger role in supporting their children transition to a new way of learning.
With the win at the 2021 World Retail Award and the tremendous support the campaign received, SM Supermalls will continue on with the #AweSMLearning campaign to help distant learning be more innovative and adaptable to a generation of virtual students.
Past winners of the World Retail Awards include the Alibaba Group, Walmart, Amazon, Starbucks, Nike, Tesco, L’Occitane, Tommy Hilfiger, and Marks & Spencer, among other global brands.
Launched in 2007, the World Retail Awards is the only global industry event that recognizes and honors retail excellence. The awards attract entries from hundreds of retailers from over 50 countries, allowing brands to display their innovation and excellence across a variety of segments of the industry.
For more SM updates, visit www.smsupermalls.com or follow @SMSupermalls on all social media platforms.
URCC 81: Decades of Success happens Dec. 6 in Okada
November 27, 2022 7:22 p.m.
THE Universal Reality Combat Championship will celebrate two decades of greatness titled the “Decades of Success” in a fight night on December 6, featuring the country’s best mixed martial artists at the Okada Manila in Parañaque City.
Three years since the last time they held their last main event, URCC founding president Alvin Aguilar announced the coming URCC 81 will definitely be a night to remember with events like the 3 Versus 3, MMA fight and the bare-knuckle bouts.
“Our first main event in three years will definitely be an unforgettable night in mixed martial arts. We have a lot of good fighters and everyone is very excited,” Aguilar said.
The last time URCC held a main event — Retribution— was in November 2019, at the same venue. Despite the pandemic, URCC didn’t stop as it held three fight nights when the government finally allowed contact sports.
In celebrating URCC’s main event return, Aguilar will be having Team Philippines of Sugar Ray “Mammoth” Estroso, Caloy “Bad Boy” Baduria and Boss Bullet Manliclic taking up against South Koreans Jeong Minhun, Choi Wontae and Jeon Youngjun in an exciting 3 versus 3 event.
“We have to go up against other Asian countries before we start expanding. So we meet Korea then later on China again and then we will invite people from Russia and the USA. This is the fourth time we will be holding this 3 versus 3 fight,” Aguilar said, who also expects the other events to live up to the hype.
A URCC welterweight interim championship is also set between Filipino Arvin Chan and American Will Chope as the other highlight of the main event presented by Okada Manila and sponsored by Winzir.
URCC Global Chairman Arnold Vegafria said the promotions have been evolving since 2002, becoming a household name in the local mixed martial arts industry, where it discovered great MMA fighters and promoted quality fights abroad.
For inquiries about tickets sale, go to www.urcc.online and download app https://apps.wix.com/place-invites/join-lp/b4e05b90-55a0-40a8-8fac-17ccf4a2c074?ref=pre_banner_top which is available for iOS and Google.
Other MMA undercard bouts feature Dunlee Stewart facing John Tirona in a 170 lbs bout, followed by Gester Maglaque meeting Mariano Jones in an 185 lbs bout; Kimbert Alintozon battling Junie Kimayong (125 lbs); Rhyle Lugo clashing against Alex Aballe (145 lbs) and Eros Baluyot taking on MJ Abrillo (125 lbs).
For the thrilling bare-knuckle competitions, Damsa Abrenica collides with Joseph “King Pinoy” Cabral, while Dondon Serrano squares off with Sherwin Niro and Denzel Dimaguila fights Mark Jalaron.
Details of the fight and future fight cards are available to download at https://apps.wix.com/place-invites/join-lp/b4e05b90-55a0-40a8-8fac-17ccf4a2c074?ref=pre_banner_top, which is available for iOS and Google.
BingoPlus Foundation’s FutureSmart Scholarship Program 2022 funds 10 IT scholars
Nov. 21, 2022 12:51 p.m.
BingoPlus Foundation Inc., the corporate arm of leisure entertainment brand BingoPlus, has made education one of its causes to support with a PhP6 million scholarship granted to iACADEMY under its FutureSmart Scholarship 2022 Program.
Officers of the Foundation signed an agreement with representatives of iACADEMY to sponsor ten students last November 2 at the head office of Leisure & Resorts World Corporation (LRWC) at Tektite Building in Pasig.
With its specialization in the field of information technology, iACADEMY was seen as the perfect partner school for BP Foundation as it aligns well with the Foundation’s vision to create IT-competent professionals in the future. BingoPlus Foundation firmly believes that education and technology are important components of nation-building and has thus prioritized the FutureSmart Scholarship 2022 Program as one of its top Corporate Social Responsibility initiatives of the year.
Through the scholarship, the Foundation aims to address some challenges faced by the education sector to provide more and better educational opportunities to the younger generation and thus leave its footprint in the building of a better society.
LRWC President Andy Tsui said, “We wish to inspire the younger generation and make their dreams come true.”
“We are truly honored to welcome iACADEMY as a new partner, and we’re grateful to be given the opportunity to contribute to keeping students on the path towards a brighter future,” said Jasper Vicencio, President of BingoPlus and Trustee of BingoPlus Foundation Inc.
The FutureSmart Scholarship 2022 Program will be launched in the current school year of iACADEMY.
Game on! SM Christmas Village is back—and bigger than ever
November 17, 2022 3:50 p.m.
We’re calling it: Christmas 2022 is going to be one for the books.
The past two years saw Filipinos dialing down on the holiday celebrations as we exercised caution against the spread of the COVID-19 virus. It’s no easy feat, too, given that our Pasko is easily the biggest event of the year. The good—no, aweSM—news? This 2022, SM is set to give you a Christmas comeback like no other with the return of the SM Christmas Village, now on its second year!
In case you didn’t know: SM Supermalls is the very first mall in the Philippines to venture into the metaverse, giving you the first mobile brand rewards app that provides customers with fun and exciting ways to score amazing deals, earn free shopping money, and win wow-worthy prizes—anytime, anywhere!
And here’s proof of just how amazing it is: The pilot run of the ChristmaSaya Village in 2021 recently won four accolades at this year’s Vega Awards, earning nods for outstanding innovation in the digital and virtual realm. Wowza!
Enter the Mall-tiverse
Here’s how it works: To join, a user simply has to register for an account online via smmetaverse.world. Once registered, you gain access to the virtual SM Christmas Village, where you can explore different zones, interact with other players, and collect virtual coins to unlock exclusive shopping vouchers and earn raffle entries. And just like at SM Supermalls nationwide, #YoureAlwaysWelcomeHere
Excited for supercharged virtual fun? Here’s a quick look at what’s in store for you this year:
- Bigger rewards, bigger prizes
If you loved last year’s vouchers, you’re in for even better rewards this time. SM has partnered with more of your favorite brands to give you exclusive shopping discounts and deals (a total of ₱2M worth of vouchers are up for grabs!) and is set to give away a whopping ₱1M worth of raffle prizes. Plus, one lucky winner will drive home the ultimate Christmas gift: a brand new Suzuki S-Presso!
- An expansive game world awaits
Your gaming experience gets a level up with improved game designs and an exciting game world featuring new areas to explore—from shopping and dining zones to entertainment zones—like you’re really at an SM Supermall! Experience augmented reality malling, e-meet friends, and play fun games to earn virtual coins. Before that, have fun customizing your own avatar down to the hair, outfit, and accessories (shopping bag, included), so you can create a character that’s uniquely you.
- Enjoy fresh in-game features
Get your family members in on the Christmas fever with the multiplayer option and stay connected while you play with the new chat and video-calling features. (Looking at you, social butterflies!) Be on the lookout for pop-ups, too, featuring special brand deets and surprise deals with every visit.
- Earn shopping money every day
The more virtual coins you collect in-app, the more “shopping money” you get, which you can use to redeem vouchers from your favorite brands. Once you’ve claimed your vouchers virtually, you can use them at participating SM Mall branches nationwide—to pay for your Christmas shopping, dining, and more! You can also use your coins to unlock raffle entries and win one of the 20 major prizes at the end of the year.
- Visit the village every day to earn more coins faster.
- Excited to shop? You can spend your coins as soon as you earn them, but it pays to be patient, too. By accumulating your coins first, you’ll be able to redeem bigger rewards later on!
- Make sure to explore all the zones and keep an eye out for hidden treasures and bonuses.
A Christmas to remember
With restrictions easing up and COVID-19 vaccination rates at an encouraging high, this year’s holiday season surely is shaping up to be one to look forward to. If you’re jonesing for some real-life Christmas fun, though, you won’t be disappointed when you take a break from the metaverse and make your way to your favorite SM Supermalls instead! From the light shows and holiday centerpieces to all sorts of Christmas attractions, all things merry and bright await you and the whole family—and it all starts now! Check out all the holiday happenings here and have a #HappyChristmasAtSM!
The #SMChristmasVillage2022 will run from October 28, 2022 to January 5, 2023. Voucher redemption will be until January 31, 2023.
To stay updated on all things SM, follow SM Supermalls on Facebook, Instagram, and Twitter. SM implements strict #SafeMallingAtSM protocols nationwide and offers convenient shopping options via the SM Malls Online app, The SM Store, and ShopSM. (You can read more here.) For updates on mall hours and entry guidelines, click here.