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SmarTrade, ATFX roll out BOSS Partnership Program for local traders

April 4, 2023 5:24 p.m.

SmarTrade, one of the pioneers in providing quality financial education in the Philippines, together with ATFX Global, launched a new program to help boost the earning potential of Filipino traders.

The BOSS: Business Opportunity Seminar and Successful Partnership Program is a series of workshops and open-house events that advocates to educate more traders on the different opportunities in online trading and provide them an opportunity to partner with ATFX and join its expansive network of brokers.

The first run of the event held at Marco Polo in Ortigas was attended by more than a hundred participants.

The one-day workshop began with an introduction of the SmarTrade and ATFX partnership.  As the education partner in the Philippines of renowned broker ATFX, SmarTrade pushes for the continuous learning and skills development of Filipino traders by offering free training sessions and one-on-one coaching on online trading.  ATFX makes available its globally-acclaimed trading platform to those who want to put into practice what they have learned from SmarTrade.

“We are passionate about our partnership with ATFX because they have been proactive in supporting us with our mission of spreading awareness and education to help the Filipinos increase and manage their wealth better,” says Joyce Mayo, President & CEO of SmarTrade.

“Through the BOSS program, we hope that we could be a part in providing the Pinoys the right information and through ATFX, a reliable platform on which traders can create more income streams for themselves and their families.”

In order to help the participants, SmarTrade discussed different strategies on efficiently managing and building one’s financial portfolio, and at the same time strategies on how to build a business as an independent trader.

Part of the workshop was a seminar on wealth management conducted by Edwin Saguibo, Head of Learning and Development at SmarTrade. The trading coach with 20 years of experience in the industry covered topics on how to manage one’s wealth, eliminate debts, and increase income streams.

Guest speaker Jabez Kot, ATFX Business Development Manager for Southeast Asia, gave a presentation on the ATFX Community Partners, one of the highlights of the BOSS Partnership Program.

The ATFX Community Partners is a ready-made business package for independent traders or groups who can refer clients to ATFX.  As an introducing broker (IB), you can build another income stream while enjoying exclusive benefits from ATFX such as rebates, access to educational materials, and dedicated support from your own account manager.

Participants of the BOSS Partnership Program can learn effective ways to manage their own IB business which can be tailored to fit one’s lifestyle.  Moreover, they are able to engage with industry experts who have grown their IB business with SmarTrade and ATFX through the years.

Aside from the pilot workshop, a provincial roll out of the BOSS Partnership Program has been initiated to reach more traders across the country.   SmarTrade recently held events at Villa Caceres in Naga City, Marison Hotel in Legazpi City, Seda Hotel at Ayala Center Cebu, and Limketkai Luxe Hotel in Cagayan De Oro.

The BOSS program is a timely opportunity for Filipino traders to expand their knowledge in online trading and take advantage of the many benefits ATFX Global offers.

With this latest collaboration, SmarTrade and ATFX Global continue to provide quality financial education and resources to the Filipino community.  Catch the next the BOSS seminar online on April 21 at 6pm.

To know more about SmarTrade, its services, and upcoming events, visit www.smartradeph.com.

The BOSS Partnership Program is a series of workshops and open-house events to help boost the earning potential of Filipino traders.

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Paolo and Miguel from Ben&Ben join Toyota Motor Asia’s ‘Move Your World Beat’ Campaign, bringing Filipino Music to a regional stage

9:46 p.m. September 13, 2026

Twin brothers Paolo Benjamin and Miguel Benjamin from Filipino indie folk-pop band Ben&Ben are bringing Filipino creativity to the regional spotlight as part of Toyota Motor Asia’s Move Your World Beat, a new culture initiative developed with creative partner VIRTUE Asia.

Through the campaign, the duo joins artists from across Asia in transforming everyday Toyota vehicle sounds into original musical compositions that celebrate creativity, collaboration, and cultural expression.

The campaign brings together established and emerging artists from across Asia to collaborate, experiment, and inspire the next generation to express their cultures through contemporary sound. The initiative also serves as an ongoing platform where Toyota empowers Asia’s creators to tell stories through music while celebrating both cultural heritage and innovation.

“At its heart, Move Your World is about Toyota’s commitment to the communities in Asia – the freedom to move, and the thrill and joy of moving forward together. With Move Your World Beat, we bring that same spirit to music, a universal language that unites our communities and moves us all a little closer,” shared Jaja Ishibashi, General Manager of Toyota Motor Asia. “By supporting creators and bringing different voices together, we hope to inspire new forms of expression and show that when we move together, we can create something greater than any one of us could achieve alone.”

As the Philippine representatives, Paolo and Miguel join a regional lineup of creators which includes Malaysia’s Belle Sisoski, Pakistan’s Natasha Noorani, Singapore’s Shye, Thailand’s Valentina Ploy, and Vietnam’s 2pillz. Launched through a TikTok-led creator programme, each artist will produce an original track using the sounds of a Toyota such as subtle clicks and ambient hums to engineered tones and reimagine them through their own distinct musical style.

By transforming the functional sounds of a vehicle into creative expression, the campaign highlights the idea that movement is not only physical, but also cultural and emotional. Each composition reflects the artist’s unique musical identity while contributing to a broader body of work that celebrates Asia’s diversity through a shared creative language.

The campaign will culminate later this year with the release of a regional collective beat, bringing together the musical contributions of artists from six countries into a single collaborative work that resonates across Asia.

Beyond this year’s rollout, Move Your World Beat is intended to continue as an ongoing platform, with each participating artist’s content contributing to future collaborations that celebrate creativity, community, and cultural exchange across the region.

For more information, follow Toyota Motor Philippines on FacebookInstagram and X, and join the ToyotaPH community on Viber.

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Grab boosts ride safety for teens with ‘Grab for Family’ Feature

12:22 p.m. September 8, 2026

Grab Philippines is giving Filipino teens greater independence while helping parents stay connected to their journeys with the introduction of Grab for Family.

The feature enables teenagers aged 13–17 to book rides independently, while giving parents and guardians real-time visibility into their journeys and added safety controls throughout the trip.

The growing use of Grab Family Accounts among Filipino households points to the increasing role of shared mobility in everyday family life, with sign-ups more than doubling over the past year. Once onboarded, family members take about 70% more rides in their first month – underscoring the importance of shared access in making everyday mobility more convenient and more efficient for everyone under one roof.

With Grab for Family, parents no longer have to choose between giving their teenagers greater freedom and staying informed about their journeys. Once a teen is linked to a Family Account, parents can receive real-time trip updates, follow rides on a live map, communicate with the teen and driver, and access additional safety tools throughout the trip.

“Safety and peace of mind have always been important to how we serve families on Grab. We’re continuing to build on that by making it easier for parents to stay informed about their teens’ journeys, while giving teenagers the support and confidence to move around more independently,” said Grab Philippines Head of Mobility CJ Lacsican.

Keeping parents connected without getting in the way

At the core of Grab for Family is real-time visibility. Through Live Ride Tracking, Trip Monitoring and automated trip notifications, parents can stay informed without having to repeatedly call or message their teens during a ride.

Parents receive updates at key points of the journey, including when a driver is assigned, vehicle details are available, the passenger is picked up, the destination is reached and the trip is completed. A live map also allows parents to follow the ride as it happens.

The monitoring experience is designed to provide added visibility when a journey does not go as expected. Parents can be alerted about unexpected stops or route deviations, while the platform can also check in with the passenger through in-app prompts to help confirm that they are safe.

Built-in safeguards from pickup to drop-off

 

 

 

 

 

 

“As a Grab driver-partner and a mother myself, I understand how important it is for parents to feel assured that their children are safe whenever they use ride-hailing services,” said Lisza Buscaino-Redulla, President of the United Transportation Coalition Philippines, Inc. “Many families rely on platforms like Grab for the daily commutes of their teenage children, which is why we welcome the introduction of the Family Account as an important step toward giving parents assurance that their children get to wherever they need to be safely.”

More information on Grab for Family is available through the Grab app and official website.

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DigiPlus earns 3 honors at 22nd Philippine Quill Awards

11:10 a.m. September 6, 2026

DigiPlus Interactive Corp., the country’s leading digital entertainment provider behind BingoPlus, ArenaPlus, and GameZone, earned three Awards of Excellence at the recently concluded 22nd Philippine Quill Awards for communication initiatives spanning business growth storytelling, integrated financial and sustainability reporting, and responsible gaming advocacy.

Organized by the International Association of Business Communicators (IABC) Philippines, the Philippine Quill Awards is one of the country’s most prestigious recognition programs for business communication, honoring organizations and professionals whose work demonstrates strategic thinking, creativity, and impact.

DigiPlus received Awards of Excellence across three categories, namely Audio/Visual, Publications, and Social Media, reflecting the company’s continued commitment to purposeful and engaging communication with its stakeholders.

In the Audio/Visual category, DigiPlus’ Dating Gawi: A Celebration of Trusted and Timeless Digital Entertainment for Filipinos earned an Award of Excellence. Developed amid significant changes in the Philippine online gaming industry, the emotionally resonant short film drew on nostalgia, trust, and continuity to reassure audiences that safe, seamless, and regulated entertainment remained accessible through DigiPlus’ official platforms. Centered on the familiar invitation, “Oh ano, dating gawi?”, the campaign generated nearly 7.9 million views.

The DigiPlus 2024 Integrated Report: “Reimagining Fun, the Filipino Way,” received an Award of Excellence in the Publications category. Anchored on global reporting frameworks, the report brought together DigiPlus’ record performance, sustainability priorities, responsible gaming leadership, and climate risk assessment into a clear and engaging stakeholder narrative. Inspired by Filipino carnival classics, the report transformed corporate disclosure into a distinctly DigiPlus publication that reflects the company’s drive for innovation, Filipino identity, and commitment to responsible growth.

Another Award of Excellence recipient is DigiPlus’ entry in the Social Media category, “Ang Gaming, Dapat Fun-Fun Lang!” Responsible Gaming Campaign. The year-long social media campaign used entertaining and relatable content, including scenario skits, ambassador videos, reminders, instructional materials, and creator partnerships, to educate players and the broader public about responsible gaming and the importance of choosing regulated platforms. The campaign generated 7.3 million combined views across DigiPlus-owned and creator channels, reinforcing the company’s commitment to advancing responsible gaming in the industry.

“These recognitions affirm the important role of communication in building trust and strengthening our relationships with our stakeholders,” said DigiPlus President Ping Chen. “As DigiPlus continues to grow and evolve, we remain committed to communicating with transparency and purpose while using our platforms to promote responsible and meaningful entertainment.”

DigiPlus’ three Awards of Excellence at the 22nd Philippine Quill Awards underscore the company’s continuing efforts to use strategic communication to strengthen stakeholder engagement, champion responsible entertainment, and tell the story of its growth and transformation.

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