TECHNOLOGY
Styler: Complete clothing care, the LG way
Coming into the second year of the pandemic, cleanliness and safety are still the number one priority for families.
Even as vaccinations are slowly rolled out, nothing beats preparedness in keeping sickness at bay. Worldwide innovators, such as LG, have been hard at work to provide tools to help in the new normal. Its newest product, the LG Styler, is designed to keep clothes fresh and clean without needing to launder it excessively.
In a recent online event, LG introduced the Styler to the local market. Hosted by LG Brand Ambassador Stephanie Zubiri, the event showcased the different uses the LG Styler has for individuals from all walks of life. LG envisions the Styler as the future of wardrobe management, especially with the Philippines’ unpredictable weather. Normal clothes are easy to wash, but some, such as outerwear like jackets, or dresses with fragile fabric, are a different story. This is where the LG Styler comes in.
With the Styler, all you need to do is put your clothes inside and it’s good as new in minutes – no fuss and definitely, no damage. You can also do this to shake off wrinkles and odors. You can take care of suits, dresses, sweaters and more with the touch of a button, so you and your clothes will always look at your best. Shake off odors, leaving your clothes fresh and clean. You don’t have to worry about special fabrics. The LG Styler prevents shrinkage and damage courtesy of its Heat-Pump Technology. Gently dry clothes that require special care without worrying about shrinkage or damage. No more dampness or accidental damage – only fresh, clean clothes as they were meant to be.
During the event, event host Stephanie, who’s a mom and a journalist, shared how she loves using Styler to sanitize her kid’s stuffed animal toys. She interviewed Victor Basa and Dra. Vicki Belo who both shared their unique perspective on how the Styler helps them at home and at work. Victor, actor and fashion blogger, appreciates great clothing and the transformative power they possess.
Shown here are (from left) Jun Lee, LGEPH Product Director for Home Appliances, Stephanie Zubiri, LG Brand Ambassador, Sungjae Kim, LGEPH Managing Director
“I have these prized menswear pieces that really make you feel good wearing, a custom suit, Italian bespoke trousers, heirloom barong, and they all deserve the proper care and longevity. The LG Styler is definitely a game changer. I often have to bring out my seldom used clothes like my barong out of the closet for my hosting gigs and so I don’t need to get out for dry cleaning! It’s like having your own valet or gentleman’s gentleman at home, specifically responsible for my clothes. It also looks great in my interior because of the reflective mirror finish and sleek design.”
While Dra. Vicki Belo, founder and medical director of Belo Medical Group, the pioneer and number one medical aesthetic clinic in the country, was elated with her new home dream machine and all it’s amazing features. “I’m obsessed! Thanks to LG Philippines for bringing it here. I saw it in Milan around 3 years ago. The first thing I loved about it is the ease of use! I’m not that techie so this one I can easily operate after unboxing. I also like the fact that you can practically use it every day. We wear PPEs as doctors in Belo clinics so as soon as I remove it, pasok agad in the Styler. It feels as if I have a whole new wardrobe in my walk-in closet because I have a lot of delicate items that I wouldn’t wear as often, like the couture dresses, so now I can freshen them all up. Also, lahat na we wanna put inside the LG Styler, and not just the clothing, even the stuffed toys of Scarlett.” The one-of-a-kind appliance can effectively prolong the life of not only clothes but a whole variety of household items.
At the core of Styler is the patented LG TrueSteam™ technology, which eliminates over 99.9 percent of the germs and bacteria found in clothing and toys and is approved as asthma and allergy friendly® by the Asthma and Allergy Foundation of America (AAFA). Clothes placed on the moving hangers shake out wrinkles and unpleasant odors while the Gentle Dry cycle removes moisture quickly and thoroughly. Heat Pump Drying reduces energy consumption by recycling heat from the hot, moist air inside Styler, and Pants Crease Care creates a crisp crease-line without an iron.
In addition, style icon and fashion+travel blogger Laureen Uy with 1M followers on Instagram posted about how amazing is her new LG Styler. Representing a new way to care for her designer clothes and other accessories, the Styler boasts many practical uses and thoughtful features including a mirror-like finish that fits her snazzy space and chic personality.
Aside from being functional, it’s sleek, stylish, and blends well with any interior. Whether you’re living by yourself or with a family, the LG Styler is a key piece in anyone’s wardrobe. With it, you can refresh clothes in the comfort of your home. From unpleasant smells, harmful pollutants, dripping wet, wrinkles, seasonal clothes and even difficult to clean items – effortlessly remove them quickly and effectively at your home.
LG also remains committed in providing smart solutions for its appliances. The Styler can be controlled using your smartphone. ThinQ™ app lets you operate or monitor precious garments from anywhere, anytime. You can use Cycle Download to add newly developed care cycles.
Knowing the need to efficiently eliminate harmful bacteria and viruses in the community, LG recently donated Styler and Wearable Air Purifiers and more than 2000 hygiene kits to the local government of Pasig City through Mayor Vico Sotto. LG has always been a long and ardent supporter of the LGU where the LGEPH headquarters is located. Over the past months, during the height of the COVID-19 pandemic, LG also donated washing machines, refrigerators and digital signage displays to help out city frontliners and its constituents.
Seungjae Kim, LG Philippines’ Managing Director, shares his piece on how the LG Styler can benefit Filipino families and the community. “The LG Styler provides a fast and easy way of disinfecting your clothes, which is crucial in the time of COVID. It helps keep you and your family safe. It is also a perfect addition to any household, whether you’re living alone or with a family. We also believe that the CSR initiatives we have done, including the recent Styler donation will make a difference in helping out Pasig City’s civil servants.”
Read more about the LG Styler and its features on https://www.lg.com/ph/clothes-styler/lg-s3mfc or visit LG’s official social media channels. The LG Styler is available through authorized dealers and in LG flagship online stores at Lazada and Shopee.
TECHNOLOGY
Shell empowers Filipino SMEs thru award-winning Fleet App
5:09 p.m. July 8, 2025
Shell Pilipinas Corporation is empowering small and medium enterprises (SMEs) across the country through the Shell Fleet App (SFA), a first-of-its-kind mobile solution that streamlines fleet and fuel management in a secure and paperless way.
Launched in 2022, the app allows business owners to manage their Shell Fleet Card, control fuel spend, track driver activity, and access real-time reports, all in one platform. By simplifying traditional processes and eliminating paperwork and manual tracking, SFA gives SMEs the ability to operate with greater ease, visibility, and efficiency.
A Digital Response to a Growing SME Sector
With SMEs comprising 99.5% of registered businesses in the Philippines, Shell saw a critical need for tools tailored to their daily challenges. The app condenses the typical fleet card application process into just five minutes and has already contributed to a tenfold increase in SME customer acquisitions. According to Deepti Behl, Global Head of SMEs GM of Digital Products & Marketing at Shell Fleet Solutions, the app helps owners reclaim their time and streamline operations. “We designed the app to empower SME owners to manage their fleets anytime, anywhere. It reduces admin work, offers peace of mind, and enables entrepreneurs to focus on growth.”
Transforming Daily Operations
From automotive to retail and construction, Shell Fleet App users from various sectors have reported positive results. Business owners describe smoother daily operations, real-time visibility of fuel spend, and faster driver and expense management, all while on the go. Their testimonials reinforce SFA as not just a convenience but a business enabler.
With its core benefits, the app is purpose-built for Filipino SMEs. Whether it’s tracking fuel usage in real time, enabling seamless automated payments, or offering savings for the purchase of Shell lubricants, the app provides everyday value while helping ease cash flow pressures for small business owners.
Recognized Across Asia for Innovation
The Shell Fleet App’s breakthrough approach has earned multiple regional and international recognitions. Most recently, it won its third award, the Stevie Award at the 2024 Asia-Pacific Stevie Awards, further cementing its status as a world-class solution for small and medium enterprises. The app was also previously named Digital Transformation Initiative of the Year for the Philippines at the 2024 Asian Oil & Gas Awards and received the User Experience of the Year for Energy at the 2022 Asian Experience Awards. These accolades highlight Shell’s commitment to digital innovation that directly improves the way businesses operate.
A Future-Focused Commitment
Shell Pilipinas remains focused on developing tech-driven tools that help Filipino entrepreneurs grow and thrive. With regular updates informed by user feedback, the Shell Fleet App continues to evolve, shaping the future of fuel and fleet management for SMEs nationwide.
The Shell Fleet App is available for download on both the Apple App Store and Google Play Store. SMEs can get started in minutes by downloading the app, signing up, and instantly unlocking access to Shell Fleet Card benefits. For more information, customers may visit the Shell Fleet Card for Small Business website or call the Shell Customer Service Hotline at +632 8878 8811.
TECHNOLOGY
Canva breaks ground as first design connector for OpenAI’s ChatGPT
3:22 p.m. July 6, 2025
In a landmark leap for AI-powered creativity, Canva has become the first design platform to deeply embed its creative suite into the world’s most advanced AI tools, including ChatGPT.
Two major launches – the deep research connector with ChatGPT and the Canva Model Context Protocol (MCP) Server – turn Canva into a powerful AI platform that plugs seamlessly into AI assistants and agents to securely access your designs and generate new ones, all within the same conversation.
As businesses and creators increasingly adopt AI-first workflows, Canva is pioneering a new era of AI-native design. Whether analyzing a marketing campaign, drafting a business plan, or generating social content, you can now brainstorm, design, and publish without leaving your AI assistant, unlocking new levels of creativity and speed.
By bringing Canva’s creative power directly into AI assistants, Canva is redefining how its 240 million users, including 95% of Fortune 500 companies, design, collaborate, and communicate, streamlining the entire content journey from concept to completion.
“AI agents and assistants have become indispensable creative partners, yet current workflows require users to manually add context or references, creating complexity,” said Anwar Haneef, GM and Head of Ecosystem at Canva. “We’re embedding Canva directly into the AI tools people use every day so they can brainstorm, create, and publish content faster. This is a major step in our vision to make the complex simple and build an all-in-one AI workflow that’s secure and accessible to all.”
Your Canva designs, accessible in ChatGPT
Canva’s deep research connector with ChatGPT will now connect users’ designs directly to OpenAI’s most advanced model, enabling specific, thoughtful, and context-rich responses grounded in your past work. Without needing to switch between tabs or dig for information, users can simply prompt ChatGPT to analyze or refine content across Canva Docs, Presentations, and more. With instant access to your design history, this integration removes friction and makes cross-platform creation and collaboration effortless.
Privacy and security are built in from the ground up. Every interaction is protected by Canva Shield, the company’s comprehensive AI trust and safety framework.
TECHNOLOGY
Acer maintains No. 1 personal computer market share in Philippines
12:11 p.m. July 5, 2025
Acer secured the top position in the Philippine personal computer market in Q1 2025, with a 35.7% total market share, a 34.2% share in consumer notebooks, and an impressive 40.6% share in gaming laptops, according to market research firm GfK.
Acer also delivered a strong performance in April, with its notebook segment reaching a 36% market share, further cementing its dominance.
Acer’s success can be credited to a multi-faceted marketing approach, including strategic partnerships with brand ambassadors. This method has proven very effective in expanding Acer’s nationwide reach and strengthening its local branding efforts.
A prime example is Acer’s partnership with the “Kings of P-pop,” SB19. This collaboration has been key in maintaining Acer’s relevance to its customer base, especially among the younger demographic. The partnership between Acer and SB19 began before their official ambassadorship for Acer Day and endorsement with Acer and Acerpure in 2021.
“Our partnership with SB19 works because we share the same values and energy. Also, the group’s strong social media presence and its ability to create engaging content have allowed us to reach and connect with our customers,” said Sue Ong-Lim, Managing Director at Acer Philippines.
Recently, Acer co-presented SB19’s “Simula at Wakas” world tour stop in Taiwan, further strengthening the brand’s connection with SB19’s fans. SB19 also visited Acer’s Taipei headquarters as “one-day employees” to experience the brand’s innovations firsthand.
Acer Chairman and CEO Jason Chen, along with Pan-Asia Pacific President Andrew Hou, personally met with the group and gifted each member a Predator Helios 18 gaming laptop.
During the group’s visit to Taiwan, SB19 visited Acer’s product experience center. They also tried the latest gaming laptops and the FreeSense Ring smart wearable developed by Acer Fashion. They participated in a design workshop to brainstorm ideas for laptop aesthetics and compact home appliances. As the partnership marks its fifth year, Acer and SB19 look forward to more fruitful and productive years together.
For more information about Acer, follow Acer Philippines on its social media platforms: @AcerPH on Facebook, @acerph on Instagram, and @acerphils on Twitter, or go to www.acer.com.
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