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TCL shines at 61st Anvil Awards, securing 4 major honors

3:05 p.m. January 30, 2026

TCL Electronics, the Triple Global Top 1 TV Brand, a leading force in consumer electronics, and the No.1 ranking in global fresh air AC sales, has achieved four recognitions at the recently concluded 61st Anvil Awards Gabi ng Parangal held last January 28 at Solaire Resort, North Quezon City.

Marking a historic milestone, TCL secured its first-ever Anvil trophies, officially placing the brand among the country’s top communicators and demonstrating its excellence in press relations, marketing, and technology.

The Anvil Awards received by TCL highlights how the brand combines innovation, social impact, and strategic communication to deliver meaningful results. The TCL-TESDA Air Conditioning Training Program, which earned top marks in both Good Governance and Government Relations got Gold and Silver awards, the TCL x Olympic Basketball Project, which gained recognition in CSR bagging a Silver award and finally the TCL FreshIN 3.0 Campaign which won in Marketing and Brand Communication got Silver award.

We are beyond honored to be recognized by the PRSP. Bringing home not just one, but four Anvil awards is a monumental achievement for us. We are absolutely grateful, yet deeply humbled to be among this year’s top-tier honorees. These awards inspire us to continue pushing boundaries, to innovate boldly, and to deliver initiatives that make a meaningful impact on our customers and communities,” TCL Brand Manager Joseph Cerntichez shares.

The 61st Anvil Awards recognizes those who go beyond the conventional, celebrating bold leadership, creative brilliance, and impactful results for communities and brands alike. As one of the most respected programs in the Philippine communications industry, the Anvil Awards, organized annually by the Public Relations Society of the Philippines, honors outstanding public relations tools, programs, and campaigns that demonstrate strategic insight, creativity, and measurable impact. Winners are carefully selected by a distinguished, multi-sectoral jury of communication professionals, academics, business leaders, and industry representatives, ensuring a rigorous and credible evaluation process.

Headlining TCL’s historic debut at the Anvil Awards is a Gold trophy in the Public Relations Program for Corporate Responsibility and Good Governance. This prestigious award honors the TCL-TESDA Training Center, a landmark initiative that seamlessly integrates social impact with brand leadership. More than just a facility, this fully equipped hub allows students to master advanced climate control technology through direct mentorship from TCL experts. By pioneering a ‘structured enrollment-to-employment’ pathway, TCL has created a sustainable solution to the industry’s skills gap—transforming graduates into certified professionals within its own service network. This award-winning program stands as a masterclass in nation-building, reflecting TCL’s enduring commitment to the Filipino workforce. TCL-TESDA Air Conditioning Training Program also got a Silver award for Public Relations Program Government Relations category.

TCL’s commitment to corporate social responsibility and good governance was once again honored with a Silver Anvil for the TCL Basketball Camp, a project that perfectly embodies the brand’s ‘Inspire Greatness’ mission. Located in the bustling heart of Manila, the camp provided a platform for young athletes to hone their skills and chase their dreams. The campaign’s success across Tech, Education, and Sports media highlights TCL’s unique ability to empower the Filipino youth through multifaceted engagement. As the world looks toward the World Olympics, this initiative stands as a testament to TCL’s dedication to fostering the next generation of champions.

TCL’s FreshIN 3.0 Campaign took home the Silver Anvil for its brilliant execution of a consumer-centric marketing strategy. Recognized in the ‘Marketing and Brand Communication’ category, the program stood out for its seamless integration of experiential touchpoints and multi-channel outreach. By transforming traditional PR into an interactive journey for the public, TCL didn’t just market a product—it built a lasting brand connection, proving its mastery in the art of modern storytelling and external engagement.

Beyond the impressive specs of the FreshIN 3.0 AC, the campaign’s success was driven by the TCL Cool Truck, which brought superior cooling directly to high-traffic areas. By integrating a skills-building partnership with TESDA, TCL showcased a holistic brand philosophy: delivering top-tier appliances while empowering the next generation of Filipino professionals. The result was a massive surge in brand sentiment and a reinforced standing as an industry innovator.

Marking a landmark achievement in its Philippine journey, TCL has solidified its standing as a leader in electronics and communications. These maiden ANVIL honors are a testament to a brand that refuses to settle, successfully merging technical brilliance with the art of storytelling to define the future of the industry

TCL’s growth is driven by a ‘trailblazer mindset’ under the leadership of TCL Philippines CEO Peter Chen. The brand has outlined a strategic roadmap centered on technical leadership and brand elevation. This directive aims to systematically upgrade TCL’s brand value through collaborative industry progress and the continuous pursuit of cutting-edge consumer experiences.

Looking ahead, TCL is set to roll out several key initiatives in the coming week. The mission remains unchanged, Inspire Greatness upholding the highest standards of quality and service, ensuring that the brand will consistently deliver world-class experiences to their loyal customers.

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BFAR cites success of annual fishing ban in increasing galunggong stocks

1:11 a.m. March 8, 2026

The annual closed fishing season for roundscad (galunggong) has been instrumental in ensuring sustainable yield and enhanced volume production, the Bureau of Fisheries and Aquatic Resources (BFAR) said, citing the success of the science-based approach in Palawan. 

BFAR National Director Elizer Salilig said this fishing cycle, which has been enforced for over 10 years, allows the galunggong to thrive in Palawan waters, ensuring ecological balance and economic success for the local fishing industry. 

Galunggong is a dining staple among Filipino families, known to be relatively more affordable than other options. In Palawan, it sells for between P150 and P200 per kilo. 

“The success of the annual roundscad fishing cycle in Palawan shows what we can do together through science and discipline. It proves that science-based conservation is not a hindrance to the fishing industry, but its greatest ally,” said Salilig. 

The National Stock Assessment Program has confirmed the positive impact of the annual fishing hiatus, said Salilig. 

The annual fishing ban contributed to improved volume of roundscad production at 3,363.75 MT in the third quarter of 2024, a sequential increase of 55.1 percent. It was the top contributor to the total commercial fisheries production in MIMAROPA, accounting for 27.1% of the total fish catch. 

Enforcement of the fishing cycle has also led to a decrease in fishing mortality and the amount of immature galunggong in the catch. The roundscad also showed an increase in average length from 16.8 cm in 2015 to 17.6 cm in 2024, suggesting “improved growth and a healthier, more mature population.” 

The closed season for commercial fishing of roundscad in Northern Palawan takes effect every November 1 to January 31 and is lifted between February 1 and October 31. This fishing cycle, implemented via a 2015 administrative order, covers the West Philippine Sea and the Northern Sulu Sea.

This policy leaves the galunggong breeding ground largely undisturbed during the closed season, protecting the species during its peak spawning period.

Salilig thanked the Palawan fishing community for continuing to comply with the annual fishing cycle. 

“By respecting the natural spawning cycles of the galunggong, we are not just protecting an ecosystem; we are securing the food supply and the livelihoods of thousands of Filipino fishers for years to come,” he said. #

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Converge hosts Project PIGLET in Baclayan, donates learning tablets for Mangyan children

8:26 p.m. March 7, 2026

Leading fiber broadband and technology provider Converge ICT Solutions Inc. has come back to Brgy. Baclayan in Oriental Mindoro in celebration of Safer Internet Month, bringing its online safety campaign at the Baclayan Mangyan School, while strengthening the digital capabilities of its students.

Through its Corporate Governance and Data Privacy (CGDP) Group, Converge engaged pupils in Grades 5 and 6 in its Project PIGLET (Privacy Integration through Guided Learning of Emerging Technologies), a program that aims to enhance digital literacy and privacy awareness among school children.

Converge AVP and Head of Data Privacy and Information Security Compliance Team Eumir Paolo Espiritu highlighted that kids nowadays are more susceptible to cyber threats such as deception, fraud, identity theft, malware and computer viruses.

He noted that as early as possible, children should be educated on ways to protect themselves against these, which was why they launched Project PIGLET in 2024.

“Converge intends to visit different regions across the country to reach the unserved and underserved and increase the awareness of kids when it comes to data privacy and information security. At Converge, we leave no one behind, so this Safer Internet Month, we visited the indigenous children here in Mindoro to also promote the more responsible and positive use of digital technology,” he said.

Converge hosted a story telling session, and  distributed school supplies and snacks to the kids.

The company also strengthened the school’s digital capabilities as it donated learning tablets and a smart TV at the Stairway Foundation ICT Learning Center, which has been supporting the students’ learning activities, through the help of Mindoro-based child-care organization Stairway Foundation.

“Dahil nga Mangyan school ang aming paaralan, kaunti ang access namin sa equipment kaya malaking tulong ang mga dagdag na kagamitan para sa pag-aaral ng mga bata. Mahalaga rin ang ganitong mga initiative para maging aware ang mga estudyante sa mga nangyayari sa kapaligiran at hindi lang sila gumagamit ng gadgets basta-basta,” said Baclayan Mangyan School Head Teacher III Noemi Bonquin.

The Baclayan Mangyan School provides education to nearly 250 pupils from the different Mangyan tribes in Puerto Galera.

Converge first engaged with the Mangyan community in Brgy. Baclayan in 2023, in collaboration with Stairway Foundation. The team up paved the way for the powering of free fiber internet by Converge at the said ICT learning center and its donation of learning tablets to support the students in honing their digital skills.

Moreover, the company has also worked with the nonprofit in its online safety advocacy in an effort to combat cyber threats, particularly online sexual abuse and exploitation of children (OSAEC).

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Maxim launches motorcycle taxi services in Iligan

7:11 p.m. March 6, 2026

Iligan City — Maxim Rides & Food Delivery is now authorized to operate motorcycle taxi services in Iligan, offering residents a convenient new way to get around the city.

With fares starting at Php 20, the service provides an affordable commuting option for daily travelers. The launch also creates new income opportunities for local driver-partners, enabling more residents to earn through a flexible platform.

Driver-partners operate from a commission scheme designed to be more favorable than many platforms in the market–helping them keep more of what they earn. Whether performing full-time or part-time, driver-partners can earn based on their availability and goals. All motorcycle taxi driver-partners undergo proper onboarding and an orientation on motorcycle taxi guidelines to ensure safety and service quality for every ride.

“Our goal in Iligan is to make daily travel easier for everyone while helping local residents earn extra income through flexible timetables,” said Myrrh Ornopia, Head of Maxim Iligan. “We want our service to benefit both riders and the community.”

Maxim continues to strengthen its motorcycle taxi operations in key cities, including Metro Manila, Batangas, and Cagayan de Oro. Through close coordination with local government units and transport authorities, the company remains committed to developing safe, reliable, and well-regulated motorcycle transportation services nationwide.

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