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TCL shines at 61st Anvil Awards, securing 4 major honors

3:05 p.m. January 30, 2026

TCL Electronics, the Triple Global Top 1 TV Brand, a leading force in consumer electronics, and the No.1 ranking in global fresh air AC sales, has achieved four recognitions at the recently concluded 61st Anvil Awards Gabi ng Parangal held last January 28 at Solaire Resort, North Quezon City.

Marking a historic milestone, TCL secured its first-ever Anvil trophies, officially placing the brand among the country’s top communicators and demonstrating its excellence in press relations, marketing, and technology.

The Anvil Awards received by TCL highlights how the brand combines innovation, social impact, and strategic communication to deliver meaningful results. The TCL-TESDA Air Conditioning Training Program, which earned top marks in both Good Governance and Government Relations got Gold and Silver awards, the TCL x Olympic Basketball Project, which gained recognition in CSR bagging a Silver award and finally the TCL FreshIN 3.0 Campaign which won in Marketing and Brand Communication got Silver award.

We are beyond honored to be recognized by the PRSP. Bringing home not just one, but four Anvil awards is a monumental achievement for us. We are absolutely grateful, yet deeply humbled to be among this year’s top-tier honorees. These awards inspire us to continue pushing boundaries, to innovate boldly, and to deliver initiatives that make a meaningful impact on our customers and communities,” TCL Brand Manager Joseph Cerntichez shares.

The 61st Anvil Awards recognizes those who go beyond the conventional, celebrating bold leadership, creative brilliance, and impactful results for communities and brands alike. As one of the most respected programs in the Philippine communications industry, the Anvil Awards, organized annually by the Public Relations Society of the Philippines, honors outstanding public relations tools, programs, and campaigns that demonstrate strategic insight, creativity, and measurable impact. Winners are carefully selected by a distinguished, multi-sectoral jury of communication professionals, academics, business leaders, and industry representatives, ensuring a rigorous and credible evaluation process.

Headlining TCL’s historic debut at the Anvil Awards is a Gold trophy in the Public Relations Program for Corporate Responsibility and Good Governance. This prestigious award honors the TCL-TESDA Training Center, a landmark initiative that seamlessly integrates social impact with brand leadership. More than just a facility, this fully equipped hub allows students to master advanced climate control technology through direct mentorship from TCL experts. By pioneering a ‘structured enrollment-to-employment’ pathway, TCL has created a sustainable solution to the industry’s skills gap—transforming graduates into certified professionals within its own service network. This award-winning program stands as a masterclass in nation-building, reflecting TCL’s enduring commitment to the Filipino workforce. TCL-TESDA Air Conditioning Training Program also got a Silver award for Public Relations Program Government Relations category.

TCL’s commitment to corporate social responsibility and good governance was once again honored with a Silver Anvil for the TCL Basketball Camp, a project that perfectly embodies the brand’s ‘Inspire Greatness’ mission. Located in the bustling heart of Manila, the camp provided a platform for young athletes to hone their skills and chase their dreams. The campaign’s success across Tech, Education, and Sports media highlights TCL’s unique ability to empower the Filipino youth through multifaceted engagement. As the world looks toward the World Olympics, this initiative stands as a testament to TCL’s dedication to fostering the next generation of champions.

TCL’s FreshIN 3.0 Campaign took home the Silver Anvil for its brilliant execution of a consumer-centric marketing strategy. Recognized in the ‘Marketing and Brand Communication’ category, the program stood out for its seamless integration of experiential touchpoints and multi-channel outreach. By transforming traditional PR into an interactive journey for the public, TCL didn’t just market a product—it built a lasting brand connection, proving its mastery in the art of modern storytelling and external engagement.

Beyond the impressive specs of the FreshIN 3.0 AC, the campaign’s success was driven by the TCL Cool Truck, which brought superior cooling directly to high-traffic areas. By integrating a skills-building partnership with TESDA, TCL showcased a holistic brand philosophy: delivering top-tier appliances while empowering the next generation of Filipino professionals. The result was a massive surge in brand sentiment and a reinforced standing as an industry innovator.

Marking a landmark achievement in its Philippine journey, TCL has solidified its standing as a leader in electronics and communications. These maiden ANVIL honors are a testament to a brand that refuses to settle, successfully merging technical brilliance with the art of storytelling to define the future of the industry

TCL’s growth is driven by a ‘trailblazer mindset’ under the leadership of TCL Philippines CEO Peter Chen. The brand has outlined a strategic roadmap centered on technical leadership and brand elevation. This directive aims to systematically upgrade TCL’s brand value through collaborative industry progress and the continuous pursuit of cutting-edge consumer experiences.

Looking ahead, TCL is set to roll out several key initiatives in the coming week. The mission remains unchanged, Inspire Greatness upholding the highest standards of quality and service, ensuring that the brand will consistently deliver world-class experiences to their loyal customers.

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Gregorio: Hosting international meets catalyst for local grassroots sports programs

10:19 a.m. June 28, 2026

NOT only does it boost local tourism, staging international meets such as the 11th Asia-Oceania Sambo Championships presented by the Philippine Sports Commission serves as a catalyst for the country’s grassroots development programs, according to PSC Chairman Patrick Gregorio.

“We have at least 40 local athletes here. If we sent them all to Europe and South America for competitions abroad, the PSC won’t be able to justify it,” said Gregorio during the press conference the other day in  tribute to newcomer Sophia Nicole Novino, who was the country’s first silver medalist in the tough continental meet.

“This (result) justifies what we are trying to do. Yung kalaban ni Sophia world-ranked pala,”  noted the PSC chief, referring to Kazakhstan’s Karakat Rakhybay, who was forced to work hard before pulling off a 3-1 win over the Pinay rookie in the women’s youth -47kg finals.

“These are eye-openers for us. This is the beauty of what we are trying to do. Sinsasala nating kaagad ng ating mga athletes by giving them the opportunities to go up against the world best as in sambo,” Gregorio stressed.

“So we are thankful to the Pilipinas Sambo Federation and its president Paolo Tancotian for the hosting of the 11th Asia-Oceania Sambo Championships for exposing our young athletes to world-class level of play,” he added in tribute of the sambo head, who was also present during the briefing.

Gregorio, who also heads the National Sports Tourism Interagency Committee, pointed out that “if we see the potential and promise of a sport and its athletes, they are much easier to support like sambo.”

For her part, Novino, 17, a varsity judoka and incoming Grade 12 student at UE, disclosed that having savored initial success in  a major international sambo meet “gusto ko po mag-devote more time sa sport kasi sa opportunities na maaring ibigay nito para sa akin.”

Tancontian disclosed that he received nothing but praises from International Sambo Federation and Sambo Union of Asia and Oceania officials plus majority of the participating foreign contingents  for how well-run the competition was.

“We have been made the example by the International Sambo Federation and Sambo Union of Asia and Oceania in how to run a competition properly. Bilib na bilib sila,” Tancontian said with pride.

“More than 15 foreign squads personally thanked and congratulated yours truly for the first-class treatment they had received from the moment they arrived at the airport, to the hotel and, of course, our excellent venue, the Ninoy Aquino Stadium,” he noted.

“We are being talked about in the sambo world. All eyes are on the Philippines,” Tancontian added. “This is more than what I could dream for and the federation thanks the PSC for making it happen.”

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San Ildefonso, Ilocos Sur forms task force against illicit cigarette trade

6:54 p.m. June 26, 2026

The Municipality of San Ildefonso in Ilocos Sur has established a dedicated anti-contraband task force to strengthen local enforcement against illicit and smuggled cigarettes, becoming one of the latest local government units to institutionalize anti-illicit trade measures at the community level.

Mayor Amante “Tito” Purisima II issued Executive Order No. 23, Series of 2026, creating the San Ildefonso Anti-Contraband Task Force (SIACTF), a multi-agency body tasked with coordinating inspections, investigations, public awareness campaigns, and enforcement activities against illicit tobacco products.

The task force will be composed of local government officials and representatives from key offices, and is authorized to coordinate with national agencies such as the Philippine National Police (PNP), Bureau of Internal Revenue (BIR), and Bureau of Customs (BOC) in carrying out inspections, intelligence-sharing activities, confiscation operations, and legal actions against violators.

Under the executive order, businesses selling cigarettes in San Ildefonso are required to maintain supplier records, ensure products bear lawful BIR tax stamps, allow inspections by authorized officers, and report suspicious suppliers or undocumented cigarette products. Violators may face permit suspension or revocation, closure of establishments, and criminal or administrative charges.

“We want to ensure that legitimate businesses are protected, taxes are properly collected, and illicit products do not find a place in our municipality,” Purisima said following the issuance of the order.

The move comes shortly after the International Tobacco Summit organized by the National Tobacco Administration (NTA) and the Department of Agriculture (DA), where government officials, local leaders, farmers, and industry stakeholders called for stronger coordination among national agencies, local governments, and enforcement bodies to address illicit tobacco trade.

Participants in the summit emphasized that illicit trade can no longer be viewed solely as a customs or law enforcement concern, but as an issue with implications for government revenues, legitimate businesses, agricultural communities, and local governance.

The executive order comes as the national government intensifies its campaign against illicit tobacco and smuggling, following repeated directives from President Ferdinand Marcos Jr. to strengthen enforcement against illicit trade and economic sabotage. Recent estimates have placed government revenue losses from illicit tobacco and vape products at approximately ₱141 billion over the past two years.

During the summit, Interior and Local Government Secretary Jonvic Remulla warned that illicit tobacco trade had become deeply entrenched because of corruption and weak enforcement, and urged stronger coordination among government agencies and local authorities to address the problem.

San Ildefonso’s initiative follows similar actions by other local government units, including Mariveles, Bataan, which earlier established a comprehensive anti-illicit trade program. Policymakers in other areas, including Davao City, are likewise considering anti-illicit trade ordinances and dedicated enforcement mechanisms.

The executive order also directs the municipal government to conduct information campaigns in barangays, organize community orientations, and establish complaint and reporting mechanisms to encourage public participation in anti-smuggling efforts.

Stakeholders say local government participation remains critical to the national anti-illicit trade campaign and enabling an “all-government” approach in addressing illicit tobacco trade, as LGUs are often best positioned to monitor establishments, detect violations, and support enforcement efforts on the ground.

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Zamboanga relinquishes ONE Atomweight MMA world title, welcomes motherhood

2:23 p.m. June 24, 2026

Denice “The Menace” Zamboanga has relinquished the ONE Women’s Atomweight MMA World Championship.

In a social media post on Tuesday, the first Filipina MMA World Champion announced her decision to vacate the throne after welcoming her first child with husband Fritz “Kid Tornado” Biagtan. 

Out of respect for the division, she gave up the belt to allow contenders to pursue the title while she steps back to embrace motherhood. 

“God has always had a beautiful plan for my life, and I trust His timing in everything. After much prayer and reflection, I have made the difficult decision to vacate my ONE Women’s Atomweight MMA World Championship,” Zamboanga wrote. 

“This was not an easy choice, but I believe it is the right one for this season of my life and for the athletes in my division who continue to chase their dreams,” she added. 

The 29-year-old Quezon City native has a 12-2 professional record, and is 7-2 in ONE Championship. 

Zamboanga arrived at ONE in 2019 and quickly proved she belonged on the global stage. She rattled off three straight wins to open her promotional run, defeating Jihin “Shadow Cat” Radzuan, Mei “V.V” Yamaguchi, and Watsapinya “Dream Girl” Kaewkhong.

The path forward then took a detour. Zamboanga suffered back-to-back defeats to South Korea’s Ham Seo Hee at ONE: Empower in 2021 and ONE X in 2022, respectively. Refusing to let the setbacks define her, she rebuilt herself from the ground up, returning a sharper and more dangerous version of herself. 

The bounce-back was immediate and convincing. Zamboanga strung together three consecutive victories over “MMA Sister” Lin Heqin, Julie Mezabarba, and Noelle “Lil’ Monkey” Grandjean, earning her way back to the top of the atomweight division and into contention for gold.

With a long-awaited showdown against then-ONE Women’s Atomweight MMA World Champion and former teammate Stamp Fairtex derailed by the Thai’s knee injury, Zamboanga was given an opportunity to challenge for the ONE Interim Women’s Atomweight MMA World Title.

At ONE Fight Night 27 in January 2025, Zamboanga met Ukraine’s Alyona Rassohyna with a lifelong dream within reach. She ultimately stopped Rassohyna in the second round via TKO, earning the interim belt and a US$50,000 performance bonus in the process. 

The monumental victory etched her name permanently in the Philippine MMA history books, a triumph earned through years of delays and heartbreak. 

Four months later, Zamboanga was elevated to undisputed ONE Women’s Atomweight MMA World Champion when Stamp suffered a setback in her knee rehabilitation in May 2025 and relinquished the lineal belt. 

Zamboanga was slated to make her first World Title defense against Japan’s Ayaka “Zombie” Miura at ONE 173 last November at Ariake Arena in Tokyo. Medical concerns, which have since come to light as her pregnancy, forced her withdrawal.

The Filipina, however, made it clear she is not retiring. Zamboanga is turning her full attention to the most meaningful journey of her life, vowing to return when the time is right. 

“While I am stepping away from the title, I am not stepping away from the sport I love. Fighting has shaped who I am, and the warrior in me will always remain,” Zamboanga said. 

“Right now, my heart and focus are devoted to the greatest blessing God has entrusted to me. This season is teaching me that there are victories beyond championship belts, and I am embracing every moment of it with gratitude. This is not the end of my story. It’s simply a new chapter,” she concluded.

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