NEWS
The journey begins: Together for an #SMWasteFreeFuture
8:30 p.m. June 10, 2024
SM Prime Holdings, Inc. (SM Prime), one of the leading integrated property developers in Southeast Asia, embarks on a unified waste management and segregation campaign in response to the growing global crises on waste.
In a united show of support, SM Prime brings all its property groups and stakeholders toward an #SMWasteFreeFuture for the launch at the SM Mall of Asia (MOA).
Generation Restoration: A community towards an #SMWasteFreeFuture. SM Supermalls tenants showing their support while holding up their Recyclable, Disposable, and Compostable (RDC) posters.
The #SMWasteFreeFuture program promotes behavioral changes in waste management through effective waste segregation via Recyclable, Disposable, and Compostable, or RDC. It aims to achieve two primary objectives: (1) Reduce overall waste generation by implementing effective waste segregation practices, and 2) Enhance waste diversion rate by diverting a greater proportion of waste away from landfills through recycling, composting, and other sustainable disposal methods.
A Show of Support
During the launch, SM Supermalls’ Vice President for Compliance, Ms. Liza B. Silerio, welcomed the attendees and stressed the importance of segregation at source for supporting a circular economy.
“We, at SM, stand in solidarity with this global movement. We are committed to a unified waste management and segregation campaign that involves all our property groups and stakeholders, propelling us toward a Waste-Free Future here at SM,” she said.
For a waste program to work, it will involve collaborative efforts in all sectors. Department of Environment and Natural Resources, Secretary Toni Yulo-Loyzaga, gave her message of support through her representative, Atty. Jonas Leones, DENR Undersecretary for Policy, Planning and International Affairs.
“We have made significant strides toward a shared goal for a more sustainable future. With programs such as the #SMWasteFreeFuture campaign that helps raise awareness and encourage participation for more businesses to reduce waste generation and contribute to waste diversion rate, I am optimistic that the Philippines will reach the Extended Producer Responsibility (EPR) target of recovering and diverting 80% of plastics by 2028,” he said.
The Countdown to an #SMWasteFreeFuture
Addressing the audience, Sustainability Champion and SM Engineering Design and Development Corporation President Hans “Chico” T. Sy Jr. emphasized, “We have to be open to new ways of doing things and of putting into action every little step that’s crucial for advancing waste management solutions,” he said
“This is a small step in a long journey. This is a learning process and it will not be perfect. We highly encourage all of you to give us feedback,” he said. Sy further emphasizes that, “This project is not specific to one organization, but one that belongs to an entire society. We welcome everyone to practice this in their everyday lives.”
Sy encourages the youth and the audience. “Now it’s up to you and every individual here in attendance, to embrace the cause of change. We are given the opportunity to work on the biggest problems of our community when the planet truly needs it. Let’s not waste this opportunity,” he said.
The highlight of the MOA launch was a live countdown with the symbolic press of a button onstage by Mr. Hans “Chico” Sy, Mr. Steven Tan, DENR Undersecretary Jonas Leones, and Ms. Liza Silerio, that green lighted the renowned MOA Globe to signal the start of a journey for an #SMWasteFreeFuture.
Ms. Liza Silerio, DENR Undersecretary Jonas Leones, Mr Hans “Chico” Sy Jr., and Mr. Steven Tan, pressing the green light for an #SMWasteFreeFuture.
Award-winning actress, singer, Goodwill Ambassador for the United Nations Environment Programme (UNEP) and founder of Planet CORA, Antoinette Taus, gave her message of support and treated the audience to her rendition of Heal the World.
About #SMWasteFreeFuture
#SMWasteFreeFuture is the company’s waste strategy to encourage green practices in resource management, environmental impact, and most importantly, the social well-being of the community for a waste-free world.
Bin it right! Mallgoer throwing her plastic water bottle in the recyclable bin.
SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people. SM Prime is pursuing the next horizon on integrated property development and onward to building sustainable cities of the future.
Mallgoers can also head to their nearest Cyberzone areas to dispose of their old gadgets and electronic waste properly. The Electronic Waste Collection Program encourages proper disposal of e-waste since 2021.
To learn more about #SMWasteFreeFuture and RDC, visit the site: https://www.smprime.com/sustainability/smwastefreefuture/
NEWS
Katapult Digital chairman to conduct free brand-building conference in Manila on Thursday
GLOBAL CEO and sports coach James Michael Lafferty will be returning to Manila for a one-day business conference on how to build a top brand nowadays in the age of fast-growing technological revolutions at the Hilton Hotel Newport on Thursday.
Lafferty, the coach and personal adviser of two-time Olympian and Asia’s No. 1 pole vault king EJ Obiena, will conduct a free 2 to 4 p.m. exclusive networking talk on mastering the art of building global brands in an era of rapidly evolving consumer presence.
The two-hour free conference entitled “Building Global Brands” for a limited 30-person attendees plus a livestream availability is organized by Lafferty, who is the chairman of Katapult Digital, and their CEO Francis Uy.
Lafferty, who was recently named for the fourth time as one of the top 100 CEOs by Forbes, has held CEO positions in some of the most iconic branded companies including Procter and Gamble and Coca-Cola.
He is considered one of the world’s leading experts on branding.
Aside from Obiena, former Southeast Asian Games long jump queen Marestella Torres-Sunang was also one of the Filipino national athletes mentored by Lafferty up to now.
Uy will also discuss the Revolution of Artificial Intelligence and Hyper-Targeting and discover how AI and precision marketing are transforming growth strategies and redefining success in the digital age.
For inquiries and interested parties, please RSVP now before spots fill up: Email: roland.espiritu@katapultdigital.com Contact: +639064993789
NEWS
SM Super Pets Club offers more than paw-sibilities with new Facebook group
9:40 p.m. November 5, 2024
Calling all fur parents! The SM Super Pets Club Facebook group has officially launched in partnership with Grab Pet, and exclusive promos await! Connect with other pet owners, gain first dibs on new discounts from partner brands, and receive free consultations from veterinarians–all by joining the SM Super Pets Club.
The launch, held at SM Aura’s Paw Park on October 19, 2024, brought together excited pet parents for an afternoon filled with fun, bonding, and exclusive freebies. Pets arrived in their best costumes for a contest that saw both parents and furry friends show off their ensembles on stage.
Paw-syal at SM is now easier than ever with Grab Pet, which allows passengers to bring their fur-babies along for the ride.
SM Supermalls continues to be a pet-friendly space, with this latest initiative creating an interactive hub for pet owners to share their experiences, tips, and more. Fur parents can expect more exciting events, deals, and community activities as the group expands.
Want to see more highlights from the launch event and learn more about the paw-sibilities that await you? Watch the video here:
If you haven’t yet joined the SM Super Pets Club Facebook group, now is the perfect time to do so. For more information, visit www.smsuperpetsclub.com or follow SM Supermalls on all social media.
NEWS
DITO earns global recognition with 5 awards at 21st International Business Awards
8:00 p.m. November 4, 2024
DITO Telecommunity, the fastest-growing telco in the country, continues to prove its grounds as it recently bagged five awards at the recently concluded 21st International Business Awards (IBA) held in Istanbul, Turkey.
DITO won two silver awards- Influencer Marketing Campaign of the Year and Communications or PR Campaign of the Year-Social Media-Focused – for its Galing DITO 2024 campaign, which was launched early this year and headlined by the emerging Pinoy Pop boy group Alamat.
Moreover, DITO’s commitment to innovation was recognized with three bronze awards- Marketing Disruptor of the Year, User-Centered Redesign Drives Conversions Category: Achievement in User Experience, and Fastest-growing Company of the Year in Asia, Australia, and New Zealand. These awards underscore DITO’s relentless pursuit of enhancing connectivity and customer service experience for the Filipino people.
According to Evelyn Jimenez, DITO Chief Revenue Officer for Consumer Business, these internationally acclaimed awards reinforce DITO’s position as a dynamic force in the Philippine telecommunications industry.
“As a young telco, we’re honored by these global recognitions that not only validate our team’s hard work and dedication but also cement our position in the Philippine telco industry,” Jimenez said.
“The GalingDITO campaign, which champions Filipino talent and excellence, was one of our key initiatives this year. This campaign is more than just an avenue to spotlight homegrown talents but also a reflection of our continuous commitment towards empowering more Filipinos powered by our inclusive, next-generation technology,” Jimenez added.
The IBA, also known as the “International Stevies,” is the world’s premier business awards program, recognizing outstanding achievements in various industries worldwide.
For more information, check out @DITOphofficial at Facebook and Instagram or visit https://dito.ph/.