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The journey begins: Together for an #SMWasteFreeFuture

8:30 p.m. June 10, 2024

SM Prime Holdings, Inc. (SM Prime), one of the leading integrated property developers in Southeast Asia, embarks on a unified waste management and segregation campaign in response to the growing global crises on waste. 

In a united show of support, SM Prime brings all its property groups and stakeholders toward an #SMWasteFreeFuture for the launch at the SM Mall of Asia (MOA). 

Generation Restoration: A community towards an #SMWasteFreeFuture. SM Supermalls tenants showing their support while holding up their Recyclable, Disposable, and Compostable (RDC) posters.

The #SMWasteFreeFuture program promotes behavioral changes in waste management through effective waste segregation via Recyclable, Disposable, and Compostable, or RDC. It aims to achieve two primary objectives: (1) Reduce overall waste generation by implementing effective waste segregation practices, and 2) Enhance waste diversion rate by diverting a greater proportion of waste away from landfills through recycling, composting, and other sustainable disposal methods.

A Show of Support

During the launch, SM Supermalls’ Vice President for Compliance, Ms. Liza B. Silerio, welcomed the attendees and stressed the importance of segregation at source for supporting a circular economy. 

“We, at SM, stand in solidarity with this global movement. We are committed to a unified waste management and segregation campaign that involves all our property groups and stakeholders, propelling us toward a Waste-Free Future here at SM,” she said.

For a waste program to work, it will involve collaborative efforts in all sectors. Department of Environment and Natural Resources, Secretary Toni Yulo-Loyzaga, gave her message of support through her representative, Atty. Jonas Leones, DENR Undersecretary for Policy, Planning and International Affairs. 

“We have made significant strides toward a shared goal for a more sustainable future. With programs such as the #SMWasteFreeFuture campaign that helps raise awareness and encourage participation for more businesses to reduce waste generation and contribute to waste diversion rate, I am optimistic that the Philippines will reach the Extended Producer Responsibility (EPR) target of recovering and diverting 80% of plastics by 2028,” he said. 

The Countdown to an #SMWasteFreeFuture

Addressing the audience, Sustainability Champion and SM Engineering Design and Development Corporation President Hans “Chico” T. Sy Jr. emphasized, “We have to be open to new ways of doing things and of putting into action every little step that’s crucial for advancing waste management solutions,” he said

“This is a small step in a long journey. This is a learning process and it will not be perfect. We highly encourage all of you to give us feedback,” he said. Sy further emphasizes that, “This project is not specific to one organization, but one that belongs to an entire society. We welcome everyone to practice this in their everyday lives.”

Sy encourages the youth and the audience. “Now it’s up to you and every individual here in attendance, to embrace the cause of change. We are given the opportunity to work on the biggest problems of our community when the planet truly needs it. Let’s not waste this opportunity,” he said.  

The highlight of the MOA launch was a live countdown with the symbolic press of a button onstage by Mr. Hans “Chico” Sy, Mr. Steven Tan, DENR Undersecretary Jonas Leones, and Ms. Liza Silerio, that green lighted the renowned MOA Globe to signal the start of a journey for an #SMWasteFreeFuture. 

Ms. Liza Silerio, DENR Undersecretary Jonas Leones, Mr Hans “Chico” Sy Jr., and Mr. Steven Tan, pressing the green light for an #SMWasteFreeFuture.

Award-winning actress, singer, Goodwill Ambassador for the United Nations Environment Programme (UNEP) and founder of Planet CORA, Antoinette Taus, gave her message of support and treated the audience to her rendition of Heal the World.

About #SMWasteFreeFuture

#SMWasteFreeFuture is the company’s waste strategy to encourage green practices in resource management, environmental impact, and most importantly, the social well-being of the community for a waste-free world. 

Bin it right! Mallgoer throwing her plastic water bottle in the recyclable bin.

SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people. SM Prime is pursuing the next horizon on integrated property development and onward to building sustainable cities of the future.  

Mallgoers can also head to their nearest Cyberzone areas to dispose of their old gadgets and electronic waste properly. The Electronic Waste Collection Program encourages proper disposal of e-waste since 2021.

To learn more about #SMWasteFreeFuture and RDC, visit the site:


TikTok enhances safety, transparency for Filipino community with new initiatives

7:01 p.m. July 16, 2023

TikTok, the world’s leading short-form video platform, is taking further steps to ensure a safer and more transparent platform for its Filipino community. In response to the evolving digital landscape and the rise of AI-generated content (AIGC), these initiatives are designed to maintain a secure environment, uphold community guidelines, and ensure users can trust the content they encounter on the platform.

Strengthening Community Guidelines Enforcement

As part of its ongoing efforts to safeguard its community, TikTok recently published its Q1 2024 Community Guidelines Enforcement Report. During this period from January 1 to March 31, 2024, TikTok removed 4.26 million videos in the Philippines for violations of its Community Guidelines. Of these, 99.7% were removed proactively, and 95% were taken down within 24 hours.

To further enhance transparency, TikTok updated its Community Guidelines in April to provide clearer rules and introduce new features that help creators understand and comply with policies. Available in English and Filipino, these guidelines include detailed definitions and outline moderation practices for features like Search, LIVE, and the For You feed, ensuring policies are clear and accessible to all users.

Advancing AI-Generated Content Transparency

In response to the increasing prevalence of AI-generated content, TikTok has implemented new measures for transparency. Since May, TikTok has automatically labeled AI-generated content uploaded from specific platforms. This initiative is part of a collaboration with MediaWise, a program of the Poynter Institute, and the Coalition for Content Provenance and Authenticity (C2PA), making TikTok the first video-sharing platform to adopt C2PA’s Content Credentials technology. These labels aim to provide users with clear context about the nature of the content they consume.

Educating the Community with Media Literacy Tools

To support its community in navigating AI-generated content and combating misinformation, TikTok is launching new media literacy resources. Developed in collaboration with experts, these resources are integral to TikTok’s broader strategy to enhance user understanding and foster a more informed community. As part of this initiative, TikTok has partnered with MediaWise to release 12 educational videos throughout the year. These videos aim to teach universal media literacy skills and explain how TikTok’s AI-generated content labels can help contextualize content. This partnership underscores TikTok’s commitment to educating its community and fostering a more informed user base.

Expanding AIGC Labeling Through Partnerships

Building on its efforts to ensure content transparency, TikTok has extended its auto-labeling capabilities for AI-generated content created on other platforms. By integrating the ability to read Content Credentials from C2PA, TikTok automatically recognizes and labels AI-generated content, with plans to expand this to audio-only content soon.

In the coming months, TikTok plans to attach Content Credentials to its content, ensuring transparency even when content is downloaded, allowing users to utilize C2PA’s Verify tool to identify AI-generated content and understand its creation details.

Driving Industry-Wide Adoption

In its mission to promote industry-wide adoption of Content Credentials, TikTok has joined the Adobe-led Content Authenticity Initiative (CAI). As the first video-sharing platform to implement Content Credentials, TikTok is at the forefront of encouraging transparent content practices across the industry. The gradual increase in auto-labeled AI-generated content on TikTok is expected to grow as more platforms adopt this technology, fostering a more transparent digital landscape.

For You Feed and Creator Code of Conduct

To further enhance safety, TikTok has introduced new standards that will temporarily restrict accounts that repeatedly violate content standards. These accounts and their content will be harder to find in search, with creators being notified and given the option to appeal.

Additionally, TikTok published a Creator Code of Conduct outlining the standards expected from creators involved in TikTok programs, features, events, and campaigns. This code reinforces TikTok’s commitment to maintaining a safe and inclusive platform.

Through these measures, TikTok continues to focus on helping its community, especially creators, understand its rules and enforcement methods to ensure a safer experience for its users. By embracing continuous innovation and collaboration, TikTok strives to create a secure and inclusive space for creativity and connection.

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SM Prime, DTI empower MSMEs with 83 SM mall spaces, training, mentorship

(L-R): SM Prime Chairman of the Executive Committee Hans Sy and Department of Trade and Industry (DTI) Secretary Alfredo Pascual

9:15 p.m. July 12, 2024

Good news for Micro-, Small, and Medium-Sized Enterprises (MSMEs)! SM Prime Holdings (SM Prime) and the Department of Trade and Industry (DTI) solidified a partnership through a Memorandum of Agreement (MOA) signing ceremony held on July 1 at the SM Prime Headquarters.

This collaboration empowers MSMEs with prime mall space in 83 SM Malls nationwide, aligning with the One Town, One Product (OTOP) Philippines program. Besides providing space, SM Prime offers MSMEs discounted booth rentals, training programs on product development, marketing, financial management, and mentorship opportunities with experienced business leaders.

SM Supermalls’ President Steven Tan (3rd from left) and Department of Trade and Industry (DTI) Secretary Alfredo Pascual (3rd from right) with (L-R): SM Supermalls’ Assistant Vice President for Operations Royston Cabunag, SM Supermalls’ Vice President for Operations Junias Eusebio, DTI Undersecretary for Micro-, Small, and Medium-Sized Enterprises (MSME) Development Group Cristina Roque, and DTI-Bureau of Market Development, Promotions, and One Town, One Product (OTOP) Philippines Director Marievic Bonoan
Key signatories from SM and the Department of Trade and Industry (DTI) sign the Memorandum of Agreement.
Department of Trade and Industry (DTI) Undersecretary for Micro-, Small, and Medium-Sized Enterprises (MSME) Development Group Cristina Roque

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DTI National Food Fair celebrates local flavors at SM Megamall

8:26 p.m. July 11, 2024

The Department of Trade and Industry (DTI) successfully concluded the 10th National Food Fair at SM Megamall’s Megatrade Halls 1-3, held from July 3-7, 2024. This premier event showcased the rich flavors of the Philippines and empowered over 200 Micro-, Small, and Medium-Sized Enterprises (MSMEs).

Food enthusiasts enjoyed a bounty of fresh produce, regional specialties, and delectable treats from all corners of the country. Attendees had the opportunity to stock up on pantry staples, explore health-conscious options, and discover unique ingredients to elevate their cooking skills.

(L-R): Megatrade Hall’s Maite Quiogue, SM Supermalls’ Assistant Vice President for Operations Royston Cabunag, Department of Trade and Industry (DTI) Undersecretary for Micro-, Small, and Medium-Sized Enterprises (MSME) Development Group Cristina Roque, Guest of Honor Winnie Chua-Go, SM Megamall Assistant Vice President for Operations Christian Mathay, SM Supermalls’ Vice President for Corporate Marketing Grace Magno, DTI-Bureau of Market Development, Promotions, and One Town, One Product (OTOP) Philippines Director Marievic Bonoan, and SM Megamall Assistant Mall Manager Isabella Manjon

(L-R): Department of Trade and Industry (DTI) Undersecretary for Micro-, Small, and Medium-Sized Enterprises (MSME) Development Group Cristina Roque, Guest of Honor Winnie Chua-Go, and DTI-Bureau of Market Development, Promotions, and One Town, One Product (OTOP) Philippines Director Marievic Bonoan

The 2024 Department of Trade and Industry (DTI) Bagong Pilipinas National Food Fair brings together the best food and flavors from all 16 regions.

Fresh pomelos and other local fruits take center stage at the National Food Fair in Megatrade Hall.

A potential buyer gets ready to take home bottled Bicol Express and Laing at the 10th National Food Fair in SM Megamall.

Crispy, salty, and packed with nutrients —these water spinach chips are the perfect healthy snack.

Bottled honey and baked fruit crisps, all made with local ingredients.

Davao del Sur and Misamis Oriental’s chocolate products are crafted from premium cacao beans.

Quality golden salted eggs from Rizal.

A variety of coconut products from San Pablo, Laguna.

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