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The story on how EJ Obiena vaulted over controversy

6:57 a.m. January 17, 2025

Asia’s no. 1 pole vaulter, the Philippines Ernest John Obiena is expected to join the World Athletics Championship in Tokyo, Japan.

The Philippines’ top pole vaulter and Olympian EJ Obiena faced a challenging moment when he became the subject of a controversial accusation last October, 2023.

However, the 29-year-old athlete demonstrated grace under pressure, addressing the claims with professionalism and composure. His dignified response not only refuted the allegations, but also earned widespread praise. Ultimately, the accuser issued a public apology, acknowledging the false nature of the claims against him.

Behind the scenes, Obiena’s coach and mentor, James Michael “Jim” Lafferty, played a vital role in guiding the athlete through the ordeal.

Lafferty, a seasoned executive coach and motivational speaker, provided strategic PR and crisis management support to help Obiena navigate the situation effectively. Known for his dedication to nurturing athletic talent, Lafferty has also mentored other Filipino Olympians, including long jumper Marestella Torres-Sunang.

Jim Lafferty (left) and two-time Olympian EJ Obiena

“Whilst I have long stated that EJ Obiena is a world-class athlete, yet an even better human being, he, like all celebrities, has been unfairly embroiled in various controversies,” Lafferty recalled.

He highlighted Obiena’s remarkable ability to overcome challenges, including handling multiple crises over the years.

Despite these hurdles, Obiena rose to become the world’s No. 2 pole vaulter, Asia’s top pole vaulter, a member of the six-meter club, and now a two-time Olympian.

Recognizing a broader need for expert crisis management among businesses and public figures, Lafferty, who also serves as the Chairman of Katapult, one of the country’s leading end-to-end marketing solutions providers, took action.

“Sensing the need to better serve EJ and other clients, Katapult has established a new PR and Crisis Management division as of January 1,” Lafferty said.

Lafferty is collaborating with Media Head Anika Basa and Data Analytics Head David Rosario to ensure the seamless integration of services.

The launch of this division underscores Katapult’s commitment to help clients navigate challenges, while safeguarding their reputations and achieving sustainable growth.

Lafferty’s leadership experience spans over three decades, during which he has held CEO roles at multinational companies such as Procter & Gamble, Coca-Cola, British American Tobacco, and Fine Hygienic Holding. His proven track record of driving success across industries makes him exceptionally qualified to lead Katapult’s PR and Crisis Management division.

CEO Francis Uy highlighted Katapult’s comprehensive approach: “Katapult was born as a digital-first company with a sniper-shotgun strategy—combining precision targeting of specific consumer personas with broad-reaching campaigns that maximize impact. By leveraging insights from our AI-powered platform, we not only drive marketing success but also provide a robust safety net for brands navigating crises. With our expanded services, including PR and crisis management, we ensure our clients’ reputations are protected and their stories resonate in even the most challenging situations.”

Rosario’s team enables hyper-precise consumer targeting, fostering authentic campaigns and lasting connections.

Together with Basa’s team, they seamlessly execute the Sniper-Shotgun Approach—combining the wide-reaching impact of a shotgun with the pinpoint precision of a sniper rifle to deliver tailored ads that drive maximum impact.

Discover how Katapult can help safeguard your brand’s reputation and lead you through any crisis with precision and expertise. Reach out today to learn how we can support your brand’s continued growth, no matter the challenges ahead.

Check us out at katapultdigital.com.

NEWS

ILO study says TNVS drivers earn way above minimum wage

8:49 p.m. February 11, 2026

Transport network vehicle services (TNVS) riders and drivers receive above the mandated minimum wage in the Philippines, according to a recent study commissioned by the International Labor Organization (ILO).

In the “2025 Platform Work Survey: Philippines” presented during the Department of Labor and Employment’s (DOLE) 2026 National Tripartite Conference, it also noted that digital platforms are a major source of livelihood in the country because of the flexible working arrangements they offer.

According to the survey that covered 12 out of 17 regions in the country, the average net earnings of a TNVS rider or driver per week reach P6,704.00, net of costs, as opposed to the average minimum wage of approximately P498 to P695 per day or P4865 weekly set by the government. 

The survey was conducted from June to December 2025 and interviewed 400 respondents from nine platforms providing food delivery, logistics and parcel delivery, and ride-hailing services. It has a margin of error of 5 percent.

The ILO commissioned a comprehensive survey on platform work, including delivery and TNVS riders and drivers, to analyze the working conditions of workers in the platform economy, document labor practices, assess the impact of digital platforms on employment, and inform enterprise formalization and social protection strategies.

Based on the ILO study, nearly 90 percent of the riders and drivers indicated that they have access to social protection provided by the platform, including health insurance, insurance for workplace injury, and pension plan or retirement benefit. 

Among the top reasons the TNVS riders considered for choosing this industry are flexibility, which allows them to select their schedules and attend to family and personal matters, and decent earnings, which they deemed better than other available jobs.

According to riders and drivers, there are platform initiatives to improve their working conditions, such as increasing earnings and incentives, enhancing training and safety, and improving operational support and communication channels.

The study also noted that ride-hailing app platforms are specifically focusing on facilitating mandatory government benefits—Social Security System (SSS), PhilHealth and Pag-IBIG—to their drivers.

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DigiPlus deepens investments in Customer Care across BingoPlus, ArenaPlus, and GameZone

6:12 p.m. February 10, 2026

DigiPlus Interactive Corp. (DigiPlus), the pioneer and leading digital entertainment provider behind BingoPlus, ArenaPlus, and GameZone, continues to strengthen its investments and capabilities in customer care, reinforcing its commitment to providing reliable, player-first support across its platforms.

The company reports that its 24/7 customer service operations are now backed by a 450-strong workforce, reflecting sustained investment in high-caliber talent, intensive training, and rigorous service standards. These investments underpin DigiPlus’ efforts to build a scalable customer support organization that champions service quality and upholds Responsible Gaming for players.

“As a leader in digital entertainment, we recognize our responsibility to build and sustain a customer-first service culture,” said Carlos Feliciano, Customer Service Director at DigiPlus. “By designing a scalable, future-ready framework and streamlining processes for simplicity and speed, we aim to make support effortless and intuitive—and elevate the overall customer experience for BingoPlus, ArenaPlus, and GameZone players.”

A more robust training framework to build a high-caliber, human-centered team

Great service starts with a strong training foundation. In 2025 alone, the DigiPlus customer service team collectively logged over 87,000 training hours. DigiPlus has since expanded its customer care training programs to ensure teams are equipped to thrive in fast-paced and complex business operations. Recognizing the need for more immersive learning beyond traditional classroom instruction, the company enhanced its training framework to better prepare customer service teams for real-world scenarios.

The updated approach blends foundational learning with guided, hands-on experience, allowing frontliners to apply skills early while receiving structured coaching from senior team members over an extended, progressive training period. This ensures that BingoPlus, ArenaPlus, and GameZone customer-facing teams are confident, capable, and ready to deliver consistent, high-quality service.

Alongside capability-building, DigiPlus emphasizes human-centered service. Customer care teams are trained to prioritize meaningful conversations over scripted responses, respect players’ time, and resolve concerns more effectively by viewing each interaction as part of a broader customer journey.

Readiness to provide Responsible Gaming support for players

Responsible Gaming remains a key pillar of DigiPlus’ customer care strategy. Customer service teams also undergo a dedicated Responsible Gaming training module that equips them to recognize potential indicators of gaming-related concerns among customers and respond with professionalism, empathy, and appropriate support.

As part of this approach, customer care teams are trained to guide players through available Responsible Gaming tools and safeguards on the platforms, such as options to manage gaming duration or schedule, set limits on deposits or spending, or request self-exclusion or temporary account deactivation. These Responsible Gaming tools are designed and pioneered by DigiPlus to help protect players and encourage more mindful and balanced gameplay.

Where customers require additional well-being support, customer frontliners may also direct players to further resources, including the EmbracePLUS mental health helplines (Smart: 0908-235-2351, Globe: 0956-392-1924; open daily from 12:00 PM to 8:00 PM), which provide Psychological First Aid, and other independent support organizations.

Scaling customer engagement efficiencies in 2026

Looking ahead to 2026, DigiPlus aims to further strengthen customer service operations by driving greater efficiency through innovation. The company plans to continue enhancing processes and responsibly leveraging technology to streamline workflows, improve response times, and enable smarter, more personalized customer support—laying the groundwork for a scalable and future-ready service experience.

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Converge collaborates with volunteer groups to bring green initiatives, health services to Aeta community in Pampanga

10:11 a.m. February 6, 2026

LEADING fiber broadband and technology provider Converge ICT Solutions Inc. recently engaged with an Aeta community in Angeles City, Pampanga, through a day of tree-planting and outreach activities aimed at creating lasting, positive impact at the grassroots level.

Working alongside socio-civic group The Fraternal Order of Eagles – Kandili Chapter and the all-women volunteer organization Inner Wheel Club of Taguig, Converge sowed 300 fruit bearing seedlings in the Sapangbato Watershed. 

The initiative supports the local government’s watershed reforestation efforts while also helping strengthen the livelihood opportunities of farmers in the community.

After the tree planting, the said organizations also conducted a medical mission to bring essential health and dental services directly to residents. Members of the Inner Wheel Club of Taguig gave a health education session on proper oral hygiene, provided basic dental care services, and distributed hygiene kits to community members as part of the outreach.

In addition to these, Converge and the Philippine Eagles also distributed grocery packs, medicines and vitamins, including garments to help address the immediate needs of the families in Sitio Target, Sapangbato.

“This initiative reflects our shared goal of supporting communities in ways that respond to their needs. By working together with other organizations, we were able to do so much for the environment, for the people’s livelihoods, and also in promoting the health and well-being of the community, all in one meaningful effort,” said Converge VP and Head of Corporate Communications and Public Relations Jay-Anne Encarnado. 

The engagement of Converge with Sitio Sapangbato builds on an earlier effort where 1,000 mandarin and coffee seedlings were sowed by its employees last year as part of its Women’s Month celebration, led by the mentors and mentees of its women’s leadership program, Grace Under Pressure: MentorSHE.

Overall, Converge planted a total of 4,700 seedlings for the watershed in 2025 in partnership with the Community Environment and Natural Resources Office (CENRO) of Angeles City, Pampanga.

The sustainability commitment of Converge includes a strong focus on creating positive community impact, which the company fulfills by engaging with marginalized communities through the capabilities of its business.

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