NEWS
The story on how EJ Obiena vaulted over controversy

6:57 a.m. January 17, 2025

The Philippines’ top pole vaulter and Olympian EJ Obiena faced a challenging moment when he became the subject of a controversial accusation last October, 2023.
However, the 29-year-old athlete demonstrated grace under pressure, addressing the claims with professionalism and composure. His dignified response not only refuted the allegations, but also earned widespread praise. Ultimately, the accuser issued a public apology, acknowledging the false nature of the claims against him.
Behind the scenes, Obiena’s coach and mentor, James Michael “Jim” Lafferty, played a vital role in guiding the athlete through the ordeal.
Lafferty, a seasoned executive coach and motivational speaker, provided strategic PR and crisis management support to help Obiena navigate the situation effectively. Known for his dedication to nurturing athletic talent, Lafferty has also mentored other Filipino Olympians, including long jumper Marestella Torres-Sunang.

“Whilst I have long stated that EJ Obiena is a world-class athlete, yet an even better human being, he, like all celebrities, has been unfairly embroiled in various controversies,” Lafferty recalled.
He highlighted Obiena’s remarkable ability to overcome challenges, including handling multiple crises over the years.
Despite these hurdles, Obiena rose to become the world’s No. 2 pole vaulter, Asia’s top pole vaulter, a member of the six-meter club, and now a two-time Olympian.
Recognizing a broader need for expert crisis management among businesses and public figures, Lafferty, who also serves as the Chairman of Katapult, one of the country’s leading end-to-end marketing solutions providers, took action.
“Sensing the need to better serve EJ and other clients, Katapult has established a new PR and Crisis Management division as of January 1,” Lafferty said.
Lafferty is collaborating with Media Head Anika Basa and Data Analytics Head David Rosario to ensure the seamless integration of services.
The launch of this division underscores Katapult’s commitment to help clients navigate challenges, while safeguarding their reputations and achieving sustainable growth.
Lafferty’s leadership experience spans over three decades, during which he has held CEO roles at multinational companies such as Procter & Gamble, Coca-Cola, British American Tobacco, and Fine Hygienic Holding. His proven track record of driving success across industries makes him exceptionally qualified to lead Katapult’s PR and Crisis Management division.
CEO Francis Uy highlighted Katapult’s comprehensive approach: “Katapult was born as a digital-first company with a sniper-shotgun strategy—combining precision targeting of specific consumer personas with broad-reaching campaigns that maximize impact. By leveraging insights from our AI-powered platform, we not only drive marketing success but also provide a robust safety net for brands navigating crises. With our expanded services, including PR and crisis management, we ensure our clients’ reputations are protected and their stories resonate in even the most challenging situations.”
Rosario’s team enables hyper-precise consumer targeting, fostering authentic campaigns and lasting connections.
Together with Basa’s team, they seamlessly execute the Sniper-Shotgun Approach—combining the wide-reaching impact of a shotgun with the pinpoint precision of a sniper rifle to deliver tailored ads that drive maximum impact.
Discover how Katapult can help safeguard your brand’s reputation and lead you through any crisis with precision and expertise. Reach out today to learn how we can support your brand’s continued growth, no matter the challenges ahead.
Check us out at katapultdigital.com.
NEWS
Rep. Atayde draws Iglesia Ni Cristo endorsement

2:33 p.m. May 9, 2025
Quezon City First District Rep. Juan Carlos “Arjo” Atayde has received the endorsement of the Iglesia Ni Cristo (INC) for a second consecutive term, joining the ranks of several local candidates who have secured the influential church’s support ahead of the 2025 elections.
Atayde also expressed his heartfelt gratitude to the Iglesia Ni Cristo.
“Lubos po ang aking pasasalamat muli sa tiwalang ipinagkaloob ng mga Kapatid sa Iglesia Ni Cristo, lalo na kay Ka Eduardo V. Manalo,” said Atayde.
“Ang inyong suporta ay inspirasyon namin upang ipagpatuloy ang tapat at maagap na serbisyo para sa bayan. Sama-sama tayong kikilos, aksyon agad!”
Atayde, who won his first term in 2022, is seeking a second term on the back of both his legislative record and the successful implementation of district-level programs that have focused on employment, health care, education, and food security.
The legislator reiterated his commitment to “sustain his ongoing projects, fulfill his legislative duties, and continue delivering honest public service” in Quezon City’s first district.
Among his major legislative accomplishments are authorship or co-authorship of key national laws such as the Eddie Garcia Law, the Magna Carta of Filipino Seafarers, the Anti-Agricultural Economic Sabotage Act, the Internet Transactions Act, the Regional Specialty Centers Act, the SIM Registration Act, the Ease of Paying Taxes Act, and the New Government Procurement Act.
In his first term, Atayde also spearheaded local initiatives that provided direct aid to thousands of residents. These included emergency employment for 11,498 workers under TUPAD, job opportunities abroad for 1,500 applicants through the Taiwan Job Fair, livelihood training for 1,100 residents via TESDA, and capital support for 245 small entrepreneurs through the Sustainable Livelihood Program.
The lawmaker also launched and maintained key welfare programs: free dialysis treatment for 60 patients daily at the district’s new facility, medical assistance for 75,466 individuals, CHED aid for 4,598 students, scholarship support for 1,410 others under Tulong Dunong and SMART, rice aid for 132,567 families, over 65,000 meals served through Kusina on Wheels, and seasonal gift-giving that reached 64,000 families.
In times of crisis, Atayde’s office also responded to the needs of 7,789 families affected by fire, extended burial assistance to 3,501 families, and provided financial help to 40,684 individuals for various needs.
Atayde is running under Team Aksyon Agad alongside Quezon City Mayor Joy Belmonte and six councilors in the district—all of whom also received the coveted INC endorsement.
NEWS
Converge continues to draw young talents, seeks out electronics engineers

11:20 p.m. May 7, 2025
Coming off a student-led hackathon in Ateneo de Manila University wherein it shared its expertise as a tech company to young software developers, Converge once again collaborated with bright young minds as it engaged with the University of the Philippines student chapter of the Institute of Electronics Engineers of the Philippines (IECEP).
Invited by the student body of the UP-IECEP, Converge was among the leading sponsors of the ‘Get Licensed: Geared Up for the Future’ event held at the UP School of Statistics. ‘Get Licensed’ is a preparatory event / seminar for Electronics Engineering students from across the metro, including Technological University of the Philippines, De La Salle University-Manila, Mapua University, and other top engineering schools. It is aimed at preparing ECE students for their licensure exam.
“Filipinos have the right talent, and they’re capable of innovating world-class solutions. At Converge, we see the potential of every Filipino – including yours, the youth – and it is our prime directive to give them the digital launchpad, and become the catalyst for intellectual property creation,” said Converge Chief Network Transformation Officer, Paulo Martin ‘Santi’ Santos, himself a graduate of Materials Engineering at the University of the Philippines.
Apart from the opportunities available at Converge, students were given a glimpse of how Converge grew exponentially especially during the pandemic. While many industries and sectors were rendered inefficient by the global health crisis, fixed broadband, particularly in driving digital transformation, grew by leaps and bounds. It proved to be an ‘industry of the future’, and is poised to see further expansion in the years to come.
Converge set up a booth in the lobby of the UP School of Statistics, giving away company merchandise and briefing the students of openings in the company. This is part of the company’s ongoing campaign to recruit from among the best schools in the country to beef up its workforce.
NEWS
Infinix Campus Cup 2025 to unleash next generation of esports legends across southeast Asia

12: 44 p.m. May 3, 2025
Infinix, in collaboration with Mobile Legends: Bang Bang (MLBB), proudly kicks off the Infinix Campus Cup (XCC) 2025—a bigger, bolder evolution of the former Infinix University League (XUL), built to level up the student gaming experience across Southeast Asia.
Running from May to July 2025, XCC 2025 will set the stage for passionate student gamers across Indonesia, Cambodia, Malaysia, Myanmar, and the Philippines to rise to esports stardom. Fueled by the high-performance Infinix GT series, this tournament is dedicated to empowering the next generation of players. Gather your squad, register, and take your shot at becoming the next campus esports legends.
“XCC was born from our belief that the future of esports starts on campus,” said Tony Zhao, Infinix General Manager.“From the beginning, it has been about empowering the next generation of esports legends and bridging the gap between young gamers and the professional scene. As we expand across Southeast Asia, we at Infinix remain committed to growing this platform, inspiring the youth to step into the spotlight, chase their dreams, and build their future in gaming.”
After igniting the Philippine gaming scene in its previous editions, XCC 2025 expands its reach across Southeast Asia, charging into new territories, with the Philippines as this year’s host nation. The goal is to bring together the region’s most passionate student gamers and turn their dreams of esports stardom into reality.
At the heart of the competition lies Mobile Legends: Bang Bang (MLBB)—the region’s most beloved mobile MOBA title—providing the perfect arena for student teams to showcase their skills, strategy, and teamwork. More than just a tournament, XCC 2025 serves as a launchpad for aspiring esports professionals, designed to spotlight rising stars and elevate the campus esports scene across Southeast Asia. Participants will compete using the upcoming high-performance Infinix GT Series, a cutting-edge gaming device that reflects the brand’s commitment to empowering gamers with tools built for victory.
XCC 2025 sets the tone for a season filled with intense rivalries, unforgettable plays, and life-changing opportunities—this is #WhereLegendsRise. Infinix envisions the tournament as more than just a competition—it’s a movement to empower youth, fuel their passion for gaming, and unlock future career paths in esports.
Three Stages, One Path to Glory
Local Open Qualifiers & Group Stage (May–June 2025)
Student teams from across the five participating countries will enter the tournament through open qualifiers, battling their way through national-level group stages in pursuit of a coveted spot in the finals.
National Finals (May–June 2025)
Top contenders from each country will clash in their respective National Finals, where pride, passion, and the title of National Champion are on the line.