NEWS
TikTok enables teens to express themselves authentically, while safeguarding their experience
9:44 p.m. July 17, 2025
TikTok, the leading destination for short-form mobile video, hosted a panel discussion with the aim of empowering parents to take an active role in shaping their teens’ digital experiences while allowing them the freedom to express themselves creatively and safely.
Featuring Child Rights Coalition Asia Deputy Regional Executive Director, Hazel Joy Bitaña and TikTok Public Policy Manager Peachy Paderna, the discussion provided a platform for helpful and insightful conversations about the crucial role that parents play and strategies they can use to ensure the online safety of their teens.
The panel discussion began by shedding light on the effects of the digital age on family dynamics, parenting practices, and the relationships between parents and children. Subsequently, this followed into a discussion about the current tools and resources available on TikTok to foster a secure online environment for teens, before exploring the tips and strategies for parents to use in guiding their teen’s digital experience.
“Today’s teens actively use platforms like TikTok not only as a source of entertainment but also as a tool for discovery, learning, and creative expression. As this age group becomes more immersed in digital spaces and as we empower them to become responsible digital citizens, it is important to provide parents with tools and resources that will enable them to support their teens,” said Child Rights Coalition Asia Deputy Regional Executive Director, Hazel Bitaña.
“TikTok recognizes that teens are growing up in a digital-first world, and that they deserve special consideration as they begin to explore the online world more independently,” said Peachy Paderna, Public Policy Manager at TikTok. “TikTok’s resources such as the Family Pairing features, Guardian’s Guide, and Teen Safety Center help build trust between parents and teens by offering tools that balance freedom and supervision. They empower young people to explore and express themselves responsibly, with the right guidance in place to ensure age appropriate experiences”.
Bitaña recognized TikTok’s efforts to balance safety and empowerment of young people in digital spaces. “As part of our mission at Child Rights Coalition Asia of advocating for better policies for and with children and teens, we believe digital platforms are spaces where teens should be free to express themselves safely and in the creative method of their choice. And while ensuring children’s right to protection is vital, it is equally important to guarantee their other rights, and parents and guardians can contribute to this by having conversation with their teens about their experiences online,” she said.
Empowering parents and supporting Digital Well-Being
Launched in 2020, Family Pairing, TikTok’s parental supervision tool, now provides more flexibility, giving parents and guardians more ways to support their teens’ digital well-being.
With Time Away, parents can schedule app-free hours that suit their family’s lifestyle, especially during school, dinner, or bedtime. The Visibility on Followers feature provides a transparent look at who teens follow, who follows them, and which accounts they’ve blocked. This can help parents better understand their teens’ digital interactions. The Report Alerts feature gives teens the option to inform a trusted adult when they report harmful or inappropriate content. Finally, the Wind Down feature interrupts the feed of users under-16 with calming prompts after 10 PM. These full-screen reminders encourage rest and reflection, and align with TikTok’s behavioral science-informed approach to digital wellness.
Smarter For You Feed Controls for a More Personalized Experience
To complement Family Pairing, TikTok is rolling out new ways for users to manage their content experience more thoughtfully. Smart Keyword Filtering enables users to block specific phrases, topics, or hashtags from appearing on their For You Feed, providing a powerful way to control exposure to unwanted or sensitive content.
TikTok has also launched a For You Feed Educational Guide to help users better understand how their feed is curated and how they can personalize it responsibly. These tools not only give users more control, but also echo the core message of #ThinkTwice: to think critically about the content they consume, engage with, and share.
These tools and resources reflect TikTok’s proactive approach to online safety, built on ongoing collaboration with families, experts, and communities. TikTok aims to make it easier for families to connect, for teens to develop healthy digital habits, and for every user to enjoy a safer, more personalized experience on the platform.
NEWS
MLBB brings Filipino internet culture to life through back-to-school university activities
10:01 a.m. June 12, 2026
This June, Mobile Legends: Bang Bang (MLBB) is shining a spotlight on Filipino culture, community, and playful generational rivalry through a series of back-to-school activations nationwide.
Drawing inspiration from the country’s unique internet humor, youth trends, and campus communities, MLBB connects to the local community through immersive, locally relevant experiences.
At the heart of this celebration is “The Clash of Eras: Jejemon vs. Young Stunna,” a uniquely Filipino community event that brings together two iconic generations of internet culture. Inspired by the early 2010s rise of Jejemon culture and today’s Young Stunna aesthetic, the campaign invites players to vote for the era they believe deserves to be immortalized in-game through a free exclusive battle emote.
From caps-lock messages, side-swept bangs, and colorful text styles to today’s streetwear-inspired trends and viral social media culture, the campaign taps into a shared sense of nostalgia and identity that resonates across generations of Filipino gamers.
Yoga Luo, Head of Marketing, MLBB, Philippines, at MOONTON Games, said: “As MLBB continues to grow in the Philippines, we remain committed to understanding our local community and delivering experiences that reflect their passions, humor, and identity. The Clash of Eras is a great example of how we localize global initiatives for Filipino players—creating a campaign that feels culturally relevant, community-driven, and uniquely Filipino while bringing everyone together through MLBB.”
Players can cast their votes and rally behind their generation as the Jejemon and Young Stunna camps battle for bragging rights. Beyond the pride of victory, the winning generation’s battle emote will launch in-game and be available to all players to claim for free.
Voting will take place from 11–13 June, with the winning battle emote announced following the conclusion of the voting period. Players can claim the free emote by logging in to MLBB between 17 and 30 June and completing five days of logins during the event period.
Adding fuel to the generational showdown, some of the Philippines’ most popular content creators from both gaming and mainstream entertainment will join the campaign through transformation videos, nostalgia-driven content, humorous skits, and community discussions that celebrate the unique characteristics of each era.
MLBB goes back to school
Beyond the online festivities, MLBB is also bringing the back-to-school spirit directly to students through a series of university partnerships nationwide.
Throughout June, MLBB will collaborate with educational institutions across the country to deliver engaging campus activities that challenge students’ strategic thinking, teamwork, and communication skills, core values that have made MLBB one of the country’s most beloved mobile games.
The initiative supports students as they return to campus while creating opportunities to build new friendships, strengthen communities, and experience the excitement of MLBB beyond the game itself.
These local initiatives reflect MLBB’s ongoing commitment to understanding and celebrating its Filipino community. By blending gaming, culture, nostalgia, and campus engagement, MLBB continues to create experiences that resonate with players in ways that feel authentic, relevant, and uniquely Filipino.
Stay tuned for more information to be shared soon on MLBB’s official channels, such as Facebook, Instagram, TikTok, X, and YouTube. Download MLBB via the App Store and Play Store.\
NEWS
Etheridge retires, gets praise from football community
12:30 p.m. June 7, 2026
Neil Leonard Dula Etheridge, the goalkeeper and captain who helped radically transform the fortunes of Philippine football and inspired an entire generation of Filipino footballers, has officially announced his retirement from national duties, bringing to a close an extraordinary 18-year journey defined by passion, sacrifice, leadership, and historic achievement.
In a heartfelt message posted on social media, Etheridge reflected on the highs and lows of representing the Philippines, the country he chose to serve as an 18-year-old despite being born and raised in England.
“Love and heartbreak. Passion and desire. I never stopped caring, I always gave everything for the team and the country,” Etheridge wrote. “ All I wanted from the beginning was to make a difference and I hope that I was able to achieve that with my service to the country and national team.”
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With this, PFF President John Anthony Gutierrez paid tribute to Etheridge’s unparalleled service to Philippine football.
“Neil Etheridge helped change the trajectory of Philippine football. His courage, professionalism, and unwavering commitment to the country inspired a generation of players, particularly world class goalkeepers, and his legacy will forever be woven into the story of our game.”
“On behalf of the Philippine Football Federation, we thank Neil for 18 years of extraordinary service. While his national team duty has come to an end, the impact he made on Philippine football will continue to be felt for generations.”
The announcement marks the end of an era. With Etheridge’s retirement, all 13 fielded players of the legendary
“Miracle of Hanoi” squad that stunned defending ASEAN champions Vietnam in 2010 have now retired from the Philippine men’s national football team. That historic campaign is widely regarded as the turning point that launched the modern rise of Philippine football.
For nearly two decades, Etheridge stood at the backbone of that transformation.
Etheridge earned 82 international caps between 2008 and 2024. His journey mirrored the growth of the national team itself—from a developing football nation seeking recognition from the minnows to one capable of competing on the continental stage.
At just 18 years old, Etheridge made the life-changing decision to represent the Philippines, a choice that would alter the trajectory of both his career and the country’s footballing future.
“I made my decision to play for the Philippines, ” he recalled. “Qualified for the first time ever to the Asian Cup for the country. First Filipino player to ever play in the Premier League. I made some amazing friends along the way and met some great people. Memories that will last with me forever.”
Among his many accomplishments, none stands taller than helping the Philippines secure qualification for the AFC Asian Cup for the first time in history. Etheridge was the starting goalkeeper during the memorable qualifying campaign, including the decisive victory over Tajikistan in March 2018 that booked the country’s place among Asia’s elite.
That same year, Etheridge made history at club level when he became the first Filipino and first Southeast Asian footballer to play in the English Premier League. Playing for Cardiff City, he immediately captured global attention by saving a penalty on his Premier League debut before earning the club’s Player of the Year award and the Philippine Sportswriters Association’s Footballer of the Year honor.
Yet for those who shared the dressing room with him, Etheridge’s impact extended far beyond his saves.
Current Philippine men’s national team manager and longtime teammate Patrick Reichelt described Etheridge as one of the foundational figures of modern Philippine football.
“This guy is one of the main pillars of Philippine football,” Reichelt told pff.org.ph. “He’s one of the main persons helping the sport grow. I love him. Only respect for him.”
Reichelt, who played alongside Etheridge in the Philippine men’s national football team (PMNFT) for more than a decade, said the goalkeeper’s greatest contribution was not only his world-class performances but also the leadership and professionalism he brought to the national team.
“He’s the perfect mix of authority and friend,” Reichelt said. “When he speaks, people listen, but they’re not afraid to approach him. He’s been the perfect example of a captain. His speeches are inspirational.”
NEWS
Converge bags top privacy award for children’s awareness campaign
10:11 a.m. June 6, 2026
Leading fiber broadband and technology company Converge ICT Solutions Inc. has been recognized as a champion of data privacy, taking home the Kabataang Digital Award handed by the National Privacy Commission (NPC) for the company’s program focused on empowering the youth to protect and understand their data privacy rights online.
Held annually, the National Privacy Commission (NPC) organizes the Privacy Awareness Week (PAW) Awards, a celebration dedicated to strengthening data privacy awareness and promoting responsible personal data processing in the Philippines. For its 2026 edition, the data privacy agency conferred 10 awards on organizations and individuals that have made a significant impact in advancing data privacy in the country.
Among these awards is the Kabataang Digital Award, which honors initiatives that empower and protect children and young people through digital responsibility, privacy awareness, and the promotion of safeguards for their personal data.
“This recognition reminds us that technology is most meaningful when it is used to protect, empower, and uplift young people and communities. We share this award with everyone who believed in Project PIGLET or the Privacy Integration through Guided Learning of Emerging Technologies, supported our vision, and worked quietly behind the scenes to make it possible. Most especially, we dedicate this to the youth — may we continue building a digital space that is safe, responsible, and hopeful for the next generation,” said Atty. Laurice-Esteban Tuason, Corporate Compliance and Data Protection Officer, and Corporate Sustainability Officer during the awards ceremony.
Launched by the Corporate Governance and Data Privacy Group in 2024, Project PIGLET aims to enhance digital literacy and privacy awareness among school-age children.
The campaign aims for youth as young as seven years old to be informed about protecting their digital identity through an interactive, story-telling session. Through a space-themed adventure story, children are taught the dangers of the digital world, as well as practical ways to protect their data. The program also enlists the help of parents or guardians as active participants in the ‘digital adventure’ – making sure that the youth’s data privacy is a shared responsibility.
Project PIGLET has been carried out in schools across Metro Manila, Mindoro, Pampanga, and even with Converge employees and their children.
“With the mission of Converge to leverage Tech For Good, we take it as a serious responsibility to balance access to connectivity with the data privacy of users who trust in our network. Through programs such as Project PIGLET, we aim to safeguard those most vulnerable on the internet, which are children,” added Esteban-Tuason.

