TECHNOLOGY
Top brands share e-commerce success on Shopee
December 16, 2021 1:57 p.m.
The Philippines is the fastest-growing market in the SEA region, with an overall internet economy likely to reach $40 billion in value by 2025 — and e-commerce greatly contributes to this significant surge. More consumers now heavily rely on online platforms like Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, for their needs. With this, brands shifted online to better connect with their customers and tap into new and unreached markets. Five brands shared how they took advantage of Shopee’s various programs and enhanced marketing solutions to remain top-of-mind while establishing themselves as a strong player in the digital space.
- Johnson & Johnson wins big during big sales
Johnson & Johnson grew its brand through Shopee’s innovative solutions and services. The recently concluded 11.11 Big Christmas Sale campaign was their most successful one to date with multiple basket-building strategies, such as co-sponsored vouchers, aimed at driving conversion. Denise Peralta, Head of E-Commerce at Johnson & Johnson Philippines, Inc, said, “We are able to extend J&J’s presence on Shopee with its category-focused programs (Mom’s Club & Shopee Beauty). Through Shopee’s Brand Memberships Program, we are also able to offer our shoppers exclusive perks & privileges like vouchers and gifts.”
- vivo surpassed target sales with exclusive launches
vivo also saw significant growth during their Super Brand Days (SBD) on Shopee, as well as the platform’s double-double campaigns and payday sales. Shopee’s extensive marketing solutions also played a big role in the success of vivo’s Y series launch, which saw ₱150 million in sales for 2021. He Zhuopeng (Chris) vivo E-Commerce Manager, said, “Shopee has helped us expand and grow our business through partnered campaigns every month. It gave us the opportunity to be known in the e-commerce industry. We are looking forward to many more years of strong partnership with Shopee.”
- Crocs won customers with curated pages during campaigns
Through their Shopee store, Crocs created curated pages for campaigns and collections easily. In the recent 11.11 Big Christmas Sale, the brand achieved a 65x uplift in orders compared to the usual, alongside Shopee’s marketing solutions such as Flash Deals and Rush Hour sales. John Darryl Bonifacio, E-Commerce Manager at Crocs, said, “At Crocs, we think of people first at every step and during the pandemic, safety was every Filipino’s priority. Retail store closures were inevitable with the lockdown measures but Shopee has allowed us to reach customers across the country.”
- SM Online boosted sales after first-ever Super Brand Day
In 2021, SM attained many e-commerce milestones through Shopee, including a successful first-ever Super Brand Day that helped increase sales, and an all-time spike in orders during the 11.11 Big Christmas Sale. In the recent 7.7 Mid-Year Sale and 8.8 Mega Flash Sale campaigns, The SM Store’s participation in the TV Flash segment resulted in a significant increase of their 2021 orders and GMV. Nicole Villanueva, AVP of SM Online, said, “This year has been about how to sustain the massive growth of online from 2020. Shopee has provided The SM Store prime avenues on which we can serve our customer’s essential and non-essential needs.”
- NIVEA tapped into a new target market through new initiatives
Through weekly in-app visibility and pushes highlighting their best-sellers, NIVEA achieved tremendous growth with Shopee. The brand regularly joined campaigns such as Shopee Beauty and activated their own Brand Days, monthly Grand Launches, and Shopee Live during new product launches. Kitz Literal, E-Commerce Sales Manager at NIVEA, said, “We are happy to share that we achieved record-breaking sales during this year’s 11.11 Big Christmas Sale. Together with our partners in Shopee, we were able to generate a sales uplift of 50x and a traffic uplift of 8x. Another win for NIVEA is securing the third spot in the Personal Care Category last 12.12. Following this momentum, we are looking into finishing this year strong.”
Shopee’s brand partners are a driving force for the platform’s success. With the new year approaching, Shopee will adapt quickly to meet user needs and support businesses of all sizes to maximize the full potential of e-commerce.
TECHNOLOGY
Google AI Tools open new frontiers for wildlife conservation in PH, Southeast Asia
2:22 p.m. February 5, 2026
The endangered hog deer was once plentiful throughout South and in Southeast Asia, including India, Pakistan, Burma and Thailand. The species now faces serious decline and a loss in genetic diversity.
As the Philippines continues to battle biodiversity loss, Google has announced a major step forward in using AI to preserve endangered species. Through a partnership with the Vertebrate Genomes Project (VGP), Google is providing advanced AI tools and funding to sequence the genetic codes of threatened animals, a move that holds significant promise for conservation efforts in biodiversity hotspots like the Philippines.
Scientists predict that up to one million species globally face extinction. To combat this, Google is deploying AI technologies—including DeepPolisher, DeepVariant, and DeepConsensus—to make genomic sequencing faster, more accurate, and more affordable.
This process allows researchers to create a “biological instruction manual” for species, vital for designing effective conservation strategies.
Regional Impact for Southeast Asia. The initiative has already successfully sequenced 13 endangered species, several of which are native to the broader Southeast Asian region, highlighting the technology’s relevance to local ecosystems:
● The Elongated Tortoise: A critically endangered reptile native to Southeast Asia, currently the focus of captive breeding and reintroduction efforts.
● The Hog Deer: Once plentiful across South and Southeast Asia, this species now faces serious decline and loss of genetic diversity.
● Eld’s Deer: An endangered deer species indigenous to the region that requires breeding and conservation plan to survive.
Expanding the Safety Net. In addition to the initial species, Google.org has awarded the AI for Science fund to The Rockefeller University to expand this work to 150 additional species. This expansion opens the door for more unique wildlife—potentially including species found in the Philippines—to benefit from genomic preservation.
TECHNOLOGY
Infinix unveils XPAD Edge, its first 13.2-inch PC-level tablet redefining workplace productivity
12:01 p.m. February 2, 2026
Infinix today announced the launch of its first 13.2-inch ultra-slim productivity tablet, Infinix XPAD Edge. Featuring a 13.2-inch FHD+ (Full High Definition Plus) display, a sleek 6.19 mm metallic body, and a lightweight 588g design, XPAD Edge delivers the ideal balance of mobility and performance.With all-scenario 4G connectivity, the tablet redefines mobile productivity for modern creators, professionals, and learners.
Its detachable keyboard with touchpad transforms it into a true PC-level device, delivering a seamless workplace productivity experience, while combining cutting-edge technology and accessibility to give users greater freedom and efficiency everywhere.
Large Display, Ultra-Slim Design, and Productivity on the Go
Designed for today’s dynamic hybrid workforce, XPAD Edge enables users to work and learn efficiently anywhere. Measuring only 6.19mm thin and weighing 588g, it slips easily into a backpack or briefcase. Its 8000 mAh battery and all-scenario 4G connectivity provide lasting power and reliable access whether in a café, during travel, or at a remote worksite.
Furthermore, the expansive 13.2-inch 3:2 aspect-ratio display mirrors the proportions of a traditional PC screen, offering a broad workspace for documents, presentations, and spreadsheets.
With rich color reproduction and optimized contrast, every detail appears vivid and clear. Certified by TÜV Rheinland for low blue light and flicker-free performance, the XPAD Edge display filters up to 70% of harmful short-wave blue light and addresses the often-overlooked issue of screen flicker—helping to reduce eye fatigue during long working hours.
Inspired by the colors and light of the cosmos, the XPAD Edge is presented in the “Celestial Ink” colorway, refined metallic finish combines deep hues with a matte texture, blending technology with elegance in a minimalist design that suits both professional and personal settings.
PC-Level Experience for Smarter Workflows
Building on its ultra-slim design, XPAD Edge transforms mobile work into a truly PC-level experience. Designed as a versatile productivity hub, it brings together portability and power for efficient hybrid work and learning. Pre-installed WPS Office and an optimized task interface allow users to edit documents, manage files, and collaborate with ease. Whether preparing presentations, reviewing reports, or managing creative projects, XPAD Edge delivers a fast, intuitive, and professional workflow in every environment.
XPAD Edge supports split-screen, Parallel Windows, and multi-task drag-and-drop operations, maximizing the 13.2-inch large display for parallel applications. Within a single interface, users can browse data, take notes, and edit webpages effortlessly.
For external productivity, XPAD Edge supports Wireless Second Screen for PC*, enabling content mirroring or extension for meetings, design work, or entertainment. Users can also connect keyboards, mice, and other peripherals for a smooth, desktop-like experience that enhances both comfort and control.
In addition, XPAD Edge pairs seamlessly with the X Keyboard 20 to provide a flexible and natural writing experience. The magnetic keyboard and stylus combine precision with comfort, allowing users to take notes, sketch, or edit content with accuracy. Whether working in a café, classroom, or creative studio, XPAD Edge enables users to enjoy the freedom and efficiency of a complete mobile office anywhere.
TECHNOLOGY
From raffle to reality: Infinix GGWP winners get their gold
1:05 p.m. January 31, 2026
Infinix officially wrapped up its highly anticipated gaming-themed promo, Infinix GGWP: Get Gold With Phones, with a special awarding program held on January 23, 2026 at the Infinix Concept Store, SM North EDSA, where winners received their prizes alongside Infinix representatives.
The campaign’s grand finale was first marked by a live raffle draw on January 12, 2026, streamed on the brand’s official TikTok page, @infinixphilippines, announcing 50 lucky customers as the campaign’s champions.
The multi-week promotion rewarded Infinix customers with a rare and premium collectible: the Infinix x MPL Mythic Gold Coin, created in collaboration with the Mobile Legends: Bang Bang Professional League (MPL), one of the most influential esports leagues in the country. Each gold coin symbolizes achievement and victory, and is carefully packaged in a premium box with an official certificate of authenticity to ensure its collectible value.
Eligible participants included customers who purchased any Infinix NOTE 50 Series or GT 30 Series smartphone from November 22, 2025, to January 4, 2026, with each purchase automatically granting one raffle entry for a chance to win. Valued at approximately PHP 40,000, the gold coin serves as both a trophy and a testament to Infinix’s dedication to gaming culture and its growing community of mobile gamers.
The winners were later celebrated in an exclusive awarding program where they received their gold coins in person, alongside Infinix representatives who congratulated them on their victory. Jelly Buan, Infinix Marketing Manager, shared, “We are thrilled to celebrate our customers’ passion for gaming with the Infinix GGWP campaign. This awarding program allows us to personally thank our community and reward their loyalty in a way that is meaningful and memorable.”
Winners also expressed their excitement during the awarding, sharing their personal experiences and heartfelt appreciation for the prize.
For Marivic Alfonso, who purchased the NOTE 50 Series, the news of her win was nothing short of overwhelming. She recalled how her children were the first to deliver the surprise.
“I jumped for joy and cried when I found out from my kids that I was a winner,” she shared, still visibly emotional during the ceremony. Holding her Infinix x MPL Mythic Gold Coin, she added, “I’d like to thank Infinix for this. This will really help my children in their studies when the time comes.”
Christine Salaza, another NOTE 50 Series buyer, also had a story rooted in family and gratitude. She revealed that the phone she purchased was actually a thoughtful gift from her closest friend.
“I got the NOTE 50 as a gift from my best friend,” she said with a smile. Expressing what the win meant to her, Christine added, “Thank you Infinix, I can use this to help my parents.”
Meanwhile, first-time raffle winner Jennelyn Montecalvo, who bought the GT 30 Series, described how her partner’s love for gaming and Mobile Legends first drew her to the brand.
“Actually, my partner is really a fan of Infinix cause he likes to play MLBB, so he told me when he comes back from overseas he’ll really buy an Infinix phone,” she shared. Winning the gold coin was a moment she never expected. “Thank you so much Infinix, not only do I have a phone, but I also got a gold coin. And it’s my first time winning a raffle so I’m really grateful.”
For Edward Tan, who purchased four phones for himself and his family across the NOTE 50 and GT 30 Series, the GGWP campaign reaffirmed his trust in the brand’s promise of value and performance.
“Infinix Philippines continues to deliver high-quality smartphones at an affordable price,” Edward said. “Compared to the more expensive devices I used to buy, which often didn’t feel worth the cost, Infinix gives me exactly the performance and reliability I need without stretching my budget.”
The awarding ceremony drew an enthusiastic crowd, highlighting the excitement and joy of the winners as they received their Infinix x MPL Mythic Gold Coins. Events like this allow Infinix to connect personally with its community, reinforcing the brand’s presence in the mobile gaming space while blending technology, entertainment, and culture to reward customer loyalty in meaningful and memorable ways.
For the latest updates on Infinix promotions, product launches, and community events, follow @infinixphilippines on Facebook, Instagram, and TikTok.

