TECHNOLOGY
Top brands share e-commerce success on Shopee
December 16, 2021 1:57 p.m.
The Philippines is the fastest-growing market in the SEA region, with an overall internet economy likely to reach $40 billion in value by 2025 — and e-commerce greatly contributes to this significant surge. More consumers now heavily rely on online platforms like Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, for their needs. With this, brands shifted online to better connect with their customers and tap into new and unreached markets. Five brands shared how they took advantage of Shopee’s various programs and enhanced marketing solutions to remain top-of-mind while establishing themselves as a strong player in the digital space.
- Johnson & Johnson wins big during big sales
Johnson & Johnson grew its brand through Shopee’s innovative solutions and services. The recently concluded 11.11 Big Christmas Sale campaign was their most successful one to date with multiple basket-building strategies, such as co-sponsored vouchers, aimed at driving conversion. Denise Peralta, Head of E-Commerce at Johnson & Johnson Philippines, Inc, said, “We are able to extend J&J’s presence on Shopee with its category-focused programs (Mom’s Club & Shopee Beauty). Through Shopee’s Brand Memberships Program, we are also able to offer our shoppers exclusive perks & privileges like vouchers and gifts.”
- vivo surpassed target sales with exclusive launches
vivo also saw significant growth during their Super Brand Days (SBD) on Shopee, as well as the platform’s double-double campaigns and payday sales. Shopee’s extensive marketing solutions also played a big role in the success of vivo’s Y series launch, which saw ₱150 million in sales for 2021. He Zhuopeng (Chris) vivo E-Commerce Manager, said, “Shopee has helped us expand and grow our business through partnered campaigns every month. It gave us the opportunity to be known in the e-commerce industry. We are looking forward to many more years of strong partnership with Shopee.”
- Crocs won customers with curated pages during campaigns
Through their Shopee store, Crocs created curated pages for campaigns and collections easily. In the recent 11.11 Big Christmas Sale, the brand achieved a 65x uplift in orders compared to the usual, alongside Shopee’s marketing solutions such as Flash Deals and Rush Hour sales. John Darryl Bonifacio, E-Commerce Manager at Crocs, said, “At Crocs, we think of people first at every step and during the pandemic, safety was every Filipino’s priority. Retail store closures were inevitable with the lockdown measures but Shopee has allowed us to reach customers across the country.”
- SM Online boosted sales after first-ever Super Brand Day
In 2021, SM attained many e-commerce milestones through Shopee, including a successful first-ever Super Brand Day that helped increase sales, and an all-time spike in orders during the 11.11 Big Christmas Sale. In the recent 7.7 Mid-Year Sale and 8.8 Mega Flash Sale campaigns, The SM Store’s participation in the TV Flash segment resulted in a significant increase of their 2021 orders and GMV. Nicole Villanueva, AVP of SM Online, said, “This year has been about how to sustain the massive growth of online from 2020. Shopee has provided The SM Store prime avenues on which we can serve our customer’s essential and non-essential needs.”
- NIVEA tapped into a new target market through new initiatives
Through weekly in-app visibility and pushes highlighting their best-sellers, NIVEA achieved tremendous growth with Shopee. The brand regularly joined campaigns such as Shopee Beauty and activated their own Brand Days, monthly Grand Launches, and Shopee Live during new product launches. Kitz Literal, E-Commerce Sales Manager at NIVEA, said, “We are happy to share that we achieved record-breaking sales during this year’s 11.11 Big Christmas Sale. Together with our partners in Shopee, we were able to generate a sales uplift of 50x and a traffic uplift of 8x. Another win for NIVEA is securing the third spot in the Personal Care Category last 12.12. Following this momentum, we are looking into finishing this year strong.”
Shopee’s brand partners are a driving force for the platform’s success. With the new year approaching, Shopee will adapt quickly to meet user needs and support businesses of all sizes to maximize the full potential of e-commerce.
TECHNOLOGY
DigiPlus earns first ASEAN Golden Arrow Award for corporate governance excellence
10:10 p.m. October 24, 2025
DigiPlus Interactive Corp. (DigiPlus), the country’s digital entertainment provider behind BingoPlus, ArenaPlus, and GameZone, achieved a major milestone in corporate governance excellence by earning its first-ever Golden Arrow Award.
The recognition was conferred on Oct. 23, 2025, during the awarding ceremony organized by the institute of Corporate Directors (ICD), the Philippines’ Domestic Ranking Body (DRB) for the ASEAN Corporate Governance Scorecard (ACGS).
DigiPlus received a 2-Golden Arrow Award, one of the five levels of distinction granted to publicly listed companies that demonstrate outstanding corporate governance performance.
The Golden Arrow Recognition is among the Philippines’ most prestigious corporate honors, recognizing companies that lead in transparency, accountability, and integrity.
Anchored on the ACGS framework, it evaluates how effectively organizations uphold shareholder rights, engage stakeholders, promote sustainability, ensure transparency, and maintain strong board oversight in alignment with both local and international governance standards.
“Earning our first Golden Arrow affirms DigiPlus’ commitment to upholding the highest standards of corporate governance,” said DigiPlus Chairman Eusebio H. Tanco. “We are proud to be recognized among the country’s most trusted, publicly-listed companies and remain focused on creating a long-term value for our shareholders, stakeholders, and the customers and the communities we serve by leading with transparency, accountability, and integrity.”
TECHNOLOGY
Rest easy with the Index Sleep Monitor smart sleep band from Garmin
11:09 a.m. August 29, 2025
GARMIN has announced the Index™ Sleep Monitor, an ultra-comfortable and lightweight smart sleep band that tracks sleep for a more comprehensive view of overall fitness and recovery.
Featuring up to 7 nights of battery life with continuous Pulse Ox tracking, the Index Sleep Monitor is worn on the upper arm and tracks sleep stages, heart rate variability (HRV) status, breathing variations, skin temperature and more to calculate a sleep score for users and provide valuable insights about their health.
After a night of sleep, the data seamlessly syncs to the Garmin Connect™ smartphone app and can be combined with metrics from a compatible Garmin smartwatch to fill in gaps in data for users who don’t wear their watch at night or are looking to better understand how well they recovered.
“We are thrilled to add the Index Sleep Monitor to our suite of innovative health and wellness products. Wearing this smart sleep band every night can provide in-depth sleep insights and a more complete picture of fitness and recovery so users can wake up ready to seize the day.” — Susan Lyman, Garmin Vice President of Consumer Sales and Marketing
Rest and recover
Throughout the night, the Index Sleep Monitor tracks the following sleep and recovery metrics, which can then be viewed on the Garmin Connect app:
● Sleep score: Every morning, receive a personalized score (0-100) for last night’s sleep based on sleep duration, stress, sleep stages and more.
● Sleep stages: View light, deep and REM sleep stages and when they occur during the night.
● HRV status: See the previous night’s average HRV and status (balanced, unbalanced, low or poor). After several nights of wear, the smart sleep band will establish a personal baseline to help provide a better understanding of recovery and overall wellness.
● Pulse Ox: Track blood oxygen saturation during sleep1.
● Breathing variations: Used in conjunction with Pulse Ox, view and better understand shifts in breathing patterns while sleeping.1
● Respiration: View respiration rates throughout the night.
● Skin temperature: Track skin temperature changes, which can be related to recent activity, sleep environment, potential illness and more.
● Women’s health tracking: Using skin temperature, women can get more insights into their menstrual cycle, including improved period predictions and past ovulation estimates2. Women can also track their menstrual cycle or pregnancy and get exercise and nutrition education in the Garmin Connect app.
● Body BatteryTM energy monitoring: View energy levels to see if the body is charged or needs more rest. Users who wear a compatible smartwatch while awake can get a more complete picture of their energy levels—day and night.
● Stress tracking: See if last night’s sleep was calm, balanced or stressful.
When it’s time to wake up, the smart wake alarm feature looks at lighter sleep stages during a pre-selected window of time to gently wake users with a light vibration so they feel more refreshed.
Available in two sizes (S-M and L-XL), the Index Sleep Monitor is easy to clean; just remove the module and toss the band into the washing machine on the gentle cycle.
It is for P10,290.00 and available via official Garmin Stores online in Kinetic, Shopee, and Lazada and in all Garmin Brand Stores and Garmin Specialty Stores.
For more information, visit https://ph.garmin.com/.
TECHNOLOGY
Time to make your moment: OPPO Reno14 Series 5G now available for pre-order
9:11 p.m. August 10, 2025
OPPO’s latest smartphone series is now available for pre-order in the Philippines—and it’s built for those who want to turn everyday moments into stories worth sharing.
The OPPO Reno14 Series 5G brings together AI-powered photography, vivid 4K video, sleek design, and powerful performance, all in one beautifully crafted device. Whether you’re creating content, diving into your favorite game, or simply making your moment, the OPPO Reno14 Series 5G makes it effortless to discover and explore—without compromise.
Your Studio, In Your Pocket
Capture yourself at your best with AI Portrait capabilities that naturally refine lighting, angles, and facial details—no filters or editing apps needed. Want to adjust after the shot? Features like AI Recompose and AI Perfect Shot help you fix framing, expressions, and more—all within the native camera.
Even in low light, the Ultra-Clear Low-Light Camera System and AI Flash Photography keep your shots vivid and full of life—perfect for nights out, concerts, and candle-lit dinners.
Powered by next-gen chipsets, MediaTek Dimensity 8450 for OPPO Reno14 Pro 5G, Dimensity 8350 for OPPO Reno14 5G, and Snapdragon 6 Gen 1 for OPPO Reno14 F 5G, you can count on a fluid experience whether you’re gaming, streaming, or multitasking.
Smart features like AI HyperBoost 2.0 and AI LinkBoost 3.0 optimize gameplay, prevent lag, and keep your connection smooth wherever you are.
Designed to be seen
The Iridescent Mermaid Design of the OPPO Reno14 Series 5G is more than a color, it’s a statement. Inspired by the shimmer of light underwater, the finish is paired with Velvet Glass and aerospace-grade aluminum for a look and feel that’s luxurious, durable, and uniquely OPPO.
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