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TECHNOLOGY

Top brands share e-commerce success on Shopee

December 16, 2021 1:57 p.m.

The Philippines is the fastest-growing market in the SEA region, with an overall internet economy likely to reach $40 billion in value by 2025 — and e-commerce greatly contributes to this significant surge. More consumers now heavily rely on online platforms like Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, for their needs. With this,  brands shifted online to better connect with their customers and tap into new and unreached markets. Five brands shared how they took advantage of Shopee’s various programs and enhanced marketing solutions to remain top-of-mind while establishing themselves as a strong player in the digital space. 

  1. Johnson & Johnson wins big during big sales

Johnson & Johnson grew its brand through Shopee’s innovative solutions and services. The recently concluded 11.11 Big Christmas Sale campaign was their most successful one to date with multiple basket-building strategies, such as co-sponsored vouchers, aimed at  driving conversion. Denise Peralta, Head of E-Commerce at Johnson & Johnson Philippines, Inc, said, “We are able to extend J&J’s presence on Shopee with its category-focused programs (Mom’s Club & Shopee Beauty). Through Shopee’s Brand Memberships Program, we are also able to offer our shoppers exclusive perks & privileges like vouchers and gifts.” 

  1. vivo surpassed target sales with exclusive launches  

vivo also saw significant growth during their Super Brand Days (SBD) on Shopee, as well as the platform’s double-double campaigns and payday sales. Shopee’s extensive marketing solutions also played a big role in the success of vivo’s Y series launch, which saw ₱150 million in sales for 2021. He Zhuopeng (Chris) vivo E-Commerce Manager, said,Shopee has helped us expand and grow our business through partnered campaigns every month. It gave us the opportunity to be known in the e-commerce industry. We are looking forward to many more years of strong partnership with Shopee.” 

  1. Crocs won customers with curated pages during campaigns

Through their Shopee store, Crocs created curated pages for campaigns and collections easily. In the recent 11.11 Big Christmas Sale, the brand achieved a 65x uplift in orders compared to the usual, alongside Shopee’s marketing solutions such as Flash Deals and Rush Hour sales. John Darryl Bonifacio, E-Commerce Manager at Crocs, said, “At Crocs, we think of people first at every step and during the pandemic, safety was every Filipino’s priority. Retail store closures were inevitable with the lockdown measures but Shopee has allowed us to reach customers across the country.” 

  1. SM Online boosted sales after first-ever Super Brand Day

In 2021, SM attained many e-commerce milestones through Shopee, including a successful first-ever Super Brand Day that helped increase sales, and an all-time spike in orders during the 11.11 Big Christmas Sale. In the recent 7.7 Mid-Year Sale and 8.8 Mega Flash Sale campaigns, The SM Store’s participation in the TV Flash segment resulted in a significant increase of their 2021 orders and GMV. Nicole Villanueva, AVP of SM Online, said, “This year has been about how to sustain the massive growth of online from 2020.  Shopee has provided The SM Store prime avenues on which we can serve our customer’s essential and non-essential needs.”

  1. NIVEA tapped into a new target market through new initiatives

Through weekly in-app visibility and pushes highlighting their best-sellers, NIVEA achieved tremendous growth with Shopee. The brand regularly joined campaigns such as Shopee Beauty and activated their own Brand Days, monthly Grand Launches, and Shopee Live during new product launches. Kitz Literal, E-Commerce Sales Manager at NIVEA, said, “We are happy to share that we achieved record-breaking sales during this year’s 11.11 Big Christmas Sale. Together with our partners in Shopee, we were able to generate a sales uplift of 50x and a traffic uplift of 8x. Another win for NIVEA is securing the third spot in the Personal Care Category last 12.12. Following this momentum, we are looking into finishing this year strong.”

Shopee’s brand partners are a driving force for the platform’s success. With the new year approaching, Shopee will adapt quickly to meet user needs and support businesses of all sizes to maximize the full potential of e-commerce.

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TECHNOLOGY

Rest easy with the Index Sleep Monitor smart sleep band  from Garmin

11:09 a.m. August 29, 2025

GARMIN has announced the Index™ Sleep Monitor, an ultra-comfortable and lightweight smart sleep band that tracks sleep for a more comprehensive view of overall fitness and recovery.

Featuring up to 7 nights of battery life with continuous Pulse Ox tracking, the Index Sleep Monitor is worn on the upper arm and tracks sleep stages, heart rate variability (HRV) status, breathing variations, skin temperature and more to calculate a sleep score for users and provide valuable insights about their health. 

After a night of sleep, the data seamlessly syncs to the Garmin Connect™ smartphone app and can be combined with metrics from a compatible Garmin smartwatch to fill in gaps in data for users who don’t wear their watch at night or are looking to better understand how well they recovered. 

“We are thrilled to add the Index Sleep Monitor to our suite of innovative health and wellness products. Wearing this smart sleep band every night can provide in-depth sleep insights and a more complete picture of fitness and recovery so users can wake up ready to seize the day.” — Susan Lyman, Garmin Vice President of Consumer Sales and Marketing

Rest and recover 

Throughout the night, the Index Sleep Monitor tracks the following sleep and recovery metrics, which can then be viewed on the Garmin Connect app:

 ● Sleep score: Every morning, receive a personalized score (0-100) for last night’s sleep based on sleep duration, stress, sleep stages and more. 

● Sleep stages: View light, deep and REM sleep stages and when they occur during the night.

● HRV status: See the previous night’s average HRV and status (balanced, unbalanced, low or poor). After several nights of wear, the smart sleep band will establish a personal baseline to help provide a better understanding of recovery and overall wellness.

● Pulse Ox: Track blood oxygen saturation during sleep1.

● Breathing variations: Used in conjunction with Pulse Ox, view and better understand shifts in breathing patterns while sleeping.1

● Respiration: View respiration rates throughout the night.

● Skin temperature: Track skin temperature changes, which can be related to recent activity, sleep environment, potential illness and more.

● Women’s health tracking: Using skin temperature, women can get more insights into their menstrual cycle, including improved period predictions and past ovulation estimates2. Women can also track their menstrual cycle or pregnancy and get exercise and nutrition education in the Garmin Connect app.

● Body BatteryTM energy monitoring: View energy levels to see if the body is charged or needs more rest. Users who wear a compatible smartwatch while awake can get a more complete picture of their energy levels—day and night.

● Stress tracking: See if last night’s sleep was calm, balanced or stressful.

When it’s time to wake up, the smart wake alarm feature looks at lighter sleep stages during a pre-selected window of time to gently wake users with a light vibration so they feel more refreshed.

Available in two sizes (S-M and L-XL), the Index Sleep Monitor is easy to clean; just remove the module and toss the band into the washing machine on the gentle cycle. 

It is for P10,290.00 and available via official Garmin Stores online in Kinetic, Shopee, and Lazada and in all Garmin Brand Stores and Garmin Specialty Stores. 

For more information, visit https://ph.garmin.com/. 

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TECHNOLOGY

Time to make your moment: OPPO Reno14 Series 5G now available for pre-order

9:11 p.m. August 10, 2025

OPPO’s latest smartphone series is now available for pre-order in the Philippines—and it’s built for those who want to turn everyday moments into stories worth sharing.

The OPPO Reno14 Series 5G brings together AI-powered photography, vivid 4K video, sleek design, and powerful performance, all in one beautifully crafted device. Whether you’re creating content, diving into your favorite game, or simply making your moment, the OPPO Reno14 Series 5G makes it effortless to discover and explore—without compromise.

Your Studio, In Your Pocket

Capture yourself at your best with AI Portrait capabilities that naturally refine lighting, angles, and facial details—no filters or editing apps needed. Want to adjust after the shot? Features like AI Recompose and AI Perfect Shot help you fix framing, expressions, and more—all within the native camera.

Even in low light, the Ultra-Clear Low-Light Camera System and AI Flash Photography keep your shots vivid and full of life—perfect for nights out, concerts, and candle-lit dinners.

Powered by next-gen chipsets, MediaTek Dimensity 8450 for OPPO Reno14 Pro 5G, Dimensity 8350 for  OPPO Reno14 5G, and Snapdragon 6 Gen 1 for  OPPO Reno14 F 5G, you can count on a fluid experience whether you’re gaming, streaming, or multitasking.

Smart features like AI HyperBoost 2.0 and AI LinkBoost 3.0 optimize gameplay, prevent lag, and keep your connection smooth wherever you are.

Designed to be seen

The Iridescent Mermaid Design of the OPPO Reno14 Series 5G is more than a color, it’s a statement. Inspired by the shimmer of light underwater, the finish is paired with Velvet Glass and aerospace-grade aluminum for a look and feel that’s luxurious, durable, and uniquely OPPO.

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TECHNOLOGY

Concentrix Philippines releases iX Hero

9:21 p.m. July 30, 2025

Concentrix Corporation, a global technology and services leader that’s also the Philippines’ largest private employer, today announced the newest release of iX Hero: the company’s agentic AI-powered application that works together with a human in the loop to supercharge the way customer experience is delivered.

Joining the launch of iX Hero in the Philippines were Concentrix Chief Product Officer Ryan Peterson; Global Vice President, Product Management, Craig Cotton; and Vice President, Product and Domain Leader, Ratna Puri, together with Concentrix Philippines Executive Vice President and Chief Business Officer Amit Jagga, as well as Vice President for Transformation and Delivery Shared Services Larah Sta. Maria. The Department of Information and Communications Technology (DICT) represented by Assistant Secretary Migui Planas was also present for the event, which included a demo of the application and other AI-driven products in the Concentrix Intelligent Experience (iX) suite. 

iX Hero supercharges advisor performance through multiple AI-driven features: from automatic conversation transcription and knowledge apps that find and surface ready-to-use answers to customer questions, to noise cancellation that cuts out distracting background noise and speech harmonization that helps every word during a conversation shine through, all the way to generating transaction summaries and insights that offer coaching tips for improvement – all in one place, all in real-time. It’s akin to giving the advisors superpowers that lead to faster onboarding, better performance, and smarter conversations, so they can focus on what matters most: the customers.

According to Concentrix Chief Product Officer Ryan Peterson, “iX Hero is the culmination of decades of Concentrix expertise in AI and automation, built on insights and fine-tuned from millions of interactions. As a company that supports over 2,000 of the world’s leading brands, we know what it takes for AI to complement human ingenuity because we’ve developed the products that have achieved concrete outcomes and growth for our people, clients and business.” 

Enabling Job Access and Inclusivity 

iX Hero’s impact to the workforce journey starts at the very beginning – helping job applicants get hired. One of iX Hero’s features called Harmony, fine-tunes speech patterns for clearer pronunciation, making sure every word lands perfectly while keeping voices natural and authentic, and has been piloted in the language assessment part of Recruiting in Concentrix Philippines. In the integrated business solutions industry where clear communication is essential, language skills tests are the first part of the recruiting process. During its pilot in the country prior to the launch, iX Hero’s Harmony enabled applicants’ speech to be clear and easy to understand while retaining their authentic voice, enabling passing scores for those who would otherwise not be able to move on to the next stages of the recruiting process due to language proficiency challenges on speech. As iX Hero is also deployed in the advisor workspace once they are hired, the real-time support continues, leading to superior performance and resulting in game-changing customer experiences. 

According to Concentrix Philippines EVP and Chief Business Officer Amit Jagga, “Having the Harmony feature in iX Hero is a perfect example of how AI helps provide access to employment and greater job inclusivity for many Filipinos, in addition to upskilling. More than just a tech product launch, iX Hero represents our commitment to harnessing AI for good and keeping humans at the heart of digital transformation.” 

According to DICT Assistant Secretary Planas, “In the DICT we have a slogan that says ‘Walang Iwanan sa Digital Bayanihan’, meaning “no one left behind,” which underscores the government’s mission for every Filipino to have access to technology, connectivity and with it, future-ready jobs. It is very encouraging to have private sector partners like Concentrix who contribute positively to this mission, in a very tangible way, through AI-powered products like iX Hero that can scale in use throughout the country, not just where the organization operates but also as it extends to Concentrix clients and partners who will use it as a solution and tool for their own workforce.” 

Real-world results from iX Hero include 20% efficiency gains from quicker adaptation and skill acquisition in a supportive learning environment for sustained professional growth, 22% reduction in average call handling times, 13.5% increase in customer satisfaction and 30% improved communication from speech clarity, language proficiency and non-verbal skills. iX Hero received the TMC Generative AI Product of the Year Award and Concentrix’s iX Product Suite has already received over 20 industry awards globally.

For more information, meet iX Hero on the company website.

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