Top brands share e-commerce success on Shopee
December 16, 2021 1:57 p.m.
The Philippines is the fastest-growing market in the SEA region, with an overall internet economy likely to reach $40 billion in value by 2025 — and e-commerce greatly contributes to this significant surge. More consumers now heavily rely on online platforms like Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, for their needs. With this, brands shifted online to better connect with their customers and tap into new and unreached markets. Five brands shared how they took advantage of Shopee’s various programs and enhanced marketing solutions to remain top-of-mind while establishing themselves as a strong player in the digital space.
- Johnson & Johnson wins big during big sales
Johnson & Johnson grew its brand through Shopee’s innovative solutions and services. The recently concluded 11.11 Big Christmas Sale campaign was their most successful one to date with multiple basket-building strategies, such as co-sponsored vouchers, aimed at driving conversion. Denise Peralta, Head of E-Commerce at Johnson & Johnson Philippines, Inc, said, “We are able to extend J&J’s presence on Shopee with its category-focused programs (Mom’s Club & Shopee Beauty). Through Shopee’s Brand Memberships Program, we are also able to offer our shoppers exclusive perks & privileges like vouchers and gifts.”
- vivo surpassed target sales with exclusive launches
vivo also saw significant growth during their Super Brand Days (SBD) on Shopee, as well as the platform’s double-double campaigns and payday sales. Shopee’s extensive marketing solutions also played a big role in the success of vivo’s Y series launch, which saw ₱150 million in sales for 2021. He Zhuopeng (Chris) vivo E-Commerce Manager, said, “Shopee has helped us expand and grow our business through partnered campaigns every month. It gave us the opportunity to be known in the e-commerce industry. We are looking forward to many more years of strong partnership with Shopee.”
- Crocs won customers with curated pages during campaigns
Through their Shopee store, Crocs created curated pages for campaigns and collections easily. In the recent 11.11 Big Christmas Sale, the brand achieved a 65x uplift in orders compared to the usual, alongside Shopee’s marketing solutions such as Flash Deals and Rush Hour sales. John Darryl Bonifacio, E-Commerce Manager at Crocs, said, “At Crocs, we think of people first at every step and during the pandemic, safety was every Filipino’s priority. Retail store closures were inevitable with the lockdown measures but Shopee has allowed us to reach customers across the country.”
- SM Online boosted sales after first-ever Super Brand Day
In 2021, SM attained many e-commerce milestones through Shopee, including a successful first-ever Super Brand Day that helped increase sales, and an all-time spike in orders during the 11.11 Big Christmas Sale. In the recent 7.7 Mid-Year Sale and 8.8 Mega Flash Sale campaigns, The SM Store’s participation in the TV Flash segment resulted in a significant increase of their 2021 orders and GMV. Nicole Villanueva, AVP of SM Online, said, “This year has been about how to sustain the massive growth of online from 2020. Shopee has provided The SM Store prime avenues on which we can serve our customer’s essential and non-essential needs.”
- NIVEA tapped into a new target market through new initiatives
Through weekly in-app visibility and pushes highlighting their best-sellers, NIVEA achieved tremendous growth with Shopee. The brand regularly joined campaigns such as Shopee Beauty and activated their own Brand Days, monthly Grand Launches, and Shopee Live during new product launches. Kitz Literal, E-Commerce Sales Manager at NIVEA, said, “We are happy to share that we achieved record-breaking sales during this year’s 11.11 Big Christmas Sale. Together with our partners in Shopee, we were able to generate a sales uplift of 50x and a traffic uplift of 8x. Another win for NIVEA is securing the third spot in the Personal Care Category last 12.12. Following this momentum, we are looking into finishing this year strong.”
Shopee’s brand partners are a driving force for the platform’s success. With the new year approaching, Shopee will adapt quickly to meet user needs and support businesses of all sizes to maximize the full potential of e-commerce.
LG’s Inverter Direct Drive motor reaches milestone with 100M units produced
March 14, 2023 11:32 a.m.
A Key Component of Premium LG Washing Machines for More than Two Decades, Company’s Innovative Motor Technology Continues to Evolve for Excellence
LG Electronics (LG) announces that production of its Inverter Direct Drive™ (DD™) motor has exceeded 100 million units. The company’s differentiated motor technology is a major factor in the strong, reliable performance and continuing global popularity of LG’s industry-leading laundry solutions.
From 1998 to the end of 2022, the company produced, on average, over 12,000 Inverter DD motors per day. LG’s Inverter DD motor connects directly to the washing drum, an innovation that helps make LG washing machines more durable and dramatically reduces noise and energy consumption during operation.
LG has refined the Inverter DD motor over four generations, continuously improving the technology and its performance capabilities to deliver greater customer value. The company holds over 240 Inverter DD motor related technology patents in Korea and internationally. In 2019, the company applied Artificial Intelligence (AI) to the Inverter DD motor to further enhance its efficiency and effectiveness. Used in LG’s premium washing machines and dryers, the AI DD motor leverages deep learning technology to detect the weight of each load and the types of fabrics being washed. It then selects the optimal combination of drum movements from the company’s proprietary 6 Motion tech – which enables six discrete drum movements – to care and clean for users’ laundry.
Last year, LG brought its advanced Inverter DD motor to its dryers for the first time. Like the company’s washers, LG dryers also offer 6 Motion (Tumble, Swing, Rolling, Stepping, Scrubbing, and Filtration) technology to boost drying performance and minimize fabric damage. LG’s inverter motor technology – specifically, the AI DD – became the first home appliance technology to earn Deep Learning AI Verification from global safety science company, (UL) Underwriters Laboratories.
“The number of Inverter DD motors produced points to the excellence of the motor technology LG has developed for its premium laundry solutions,” said Kim Yang-sun, head of the Component Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “We will continue to create highly efficient core components that boost the performance and reliability of our products while also reducing carbon emissions during operation.”
Kaspersky study reveals basic cybersecurity terms unfamiliar to C-level executives in SEA
February 20, 2023 3:05 p.m.
Every fourth business executive in Southeast Asia (SEA) prefers not to flag lack of understanding when discussing cybersecurity issues. A recent Kaspersky study also reveals one in ten C-level managers have never heard of threats such as Botnet, APT and Zero-Day exploit.
The same proportion appeared to be unfamiliar with cyber security concepts like DecSecOps, ZeroTrust, SOC and Pentesting.
According to a PwC’s study, while backing cybersecurity in every business decision has already become the norm in every other company, more than half of executives lack confidence that their cyber spending is being allocated to the most significant risks their organization is facing. Kaspersky conducted their own research to help IT and C-level find common ground and explore the root of their misunderstandings, where a total of 300 executives from the SEA region were surveyed.
The Kaspersky poll indicates that C-suite sometimes struggle to understand their IT security peers and are not always ready to show their confusion. Thus, 26% of non-IT executives here say they would not feel comfortable flagging that they don’t understand something during a meeting with IT and IT security.
Although most of them hide their confusion because they prefer to clarify everything after the meeting or choose to figure everything out by themselves, more than half (55%) don’t ask additional questions because they don’t believe the IT peers will be able to explain it in a clear way. Almost two-in-five also feel embarrassed revealing they don’t understand the topic and 42% don’t want to look ignorant in front of their IT colleagues.
Also, even though all surveyed top-managers from SEA regularly discuss security related issues with IT security managers more than one-in-ten respondents have never heard of threats such as Zero-Day exploit (11%), Botnet (9%), and APT (9%). At the same time Spyware, Malware, Trojan and Phishing appeared to be more familiar for top-managers.
More than one-in-ten top managers here admit they have never heard of cybersecurity terms like DecSecOps (10%), SOC (10%), Pentesting (10%), and ZeroTrust (6%).
“Non-IT top management do not have to be experts in complex cybersecurity terminology and concepts and IT security executives should keep this in mind when communicating with the board,” comments Sergey Zhuykov, Solution Architect at Kaspersky.
“To establish efficient cooperation CISO should be able to focus C-level attention precisely on meaningful details and clearly explain what exactly the company is doing to minimize cybersecurity risks. In addition to communicating clear metrics to stakeholders, this approach requires offering solutions instead of problems,” says Zhuykov.
“On the other end of the communications spectrum, only 6% of IT security professionals in SEA admit facing difficulty in discussing aspects of their work to the C-level. This means the majority of our technical workforce deem that their updates are understood by the decision makers. To bridge this dangerous gap, security teams should also incorporate effective tools – real life examples and use of reports and numbers – to ensure that discussions are done effectively,” adds Chris Connell, Managing Director for Asia Pacific at Kaspersky.
To ease the communication between IT security and business functions within the company, Kaspersky recommends the following:
- IT security should be positioned as a driver for growth and innovation in the organization. To achieve this the IT security team should move away from prohibitive tactics and rather explain how the business can achieve its goals while mitigating cybersecurity risks.
- CISO should actively engage in operational activities and build relationships with the company’s stakeholders. While fewer than 20% of CISOs have established partnerships with key executives in sales, finance, and marketing, it is hard for them to stay abreast of the needs of the business.
- When communicating with the board, use arguments based on an overview of threats by experts, your company’s attack status and best practices.
- Explain to the board what the main responsibilities of the IT security team are. If possible, provide them with an opportunity to walk in a CISO’s shoes to get insights on the most relevant IT security challenges.
- Allocate cybersecurity investments in tools with proven efficacy and ROI. This means tools that lower the level of false positives, and reduce times of attack detection, the time spent per case and other metrics are important to any IT security team.
Kaspersky in Southeast Asia also has launched a Buy 1 Free 1 promo to help SMBs and midrange enterprises in beefing their cybersecurity capabilities. Businesses can now enjoy two years of enterprise-grade endpoint protection for the price of 1 with Kaspersky Endpoint Security for Business or Cloud or Kaspersky Endpoint Detection and Response Optimum, with 24×7 phone support. Interested customers can reach out to firstname.lastname@example.org.
The full report and more insights on communications issues between C-level and IT security managers are available via the link.
Kaspersky Threat Intelligence enhances its threat data feeds, threat analysis, brand protection capabilities
February 4, 2023 9:41 a.m.
The latest release of Kaspersky Threat Intelligence service includes a range of improved feeds that contribute to a deeper understanding of cyberattackers’ behavior, tactics, techniques and procedures regardless of region or language.
It also contains new integrated elements allowing for the protection of companies’ brands on social networks and in marketplaces.
Cybercriminals can remain undetected in companies’ networks, obtaining sensitive information resulting in financial loss, reputational damage, and long-lasting system failures. According to statistics provided by Kaspersky Global Emergency Response Team, the average duration of a prolonged attack is 94.5 days before it is detected by an InfoSec specialist.
To protect businesses from hidden threats like these, companies should provide their security teams with reliable solutions that help them stay one step ahead of cybercriminals and eliminate cyber risks before they can do any harm.
To implement this goal, Kaspersky updated its Threat Intelligence with new Threat Hunting and Incident Investigation capabilities. Providing information in human- and machine-readable formats, the solution supports security teams with meaningful context throughout the incident management cycle, boosts incident investigations and informs strategic decision-making.
Advanced Threat Data Feeds for better protection
The latest release of Kaspersky Threat Intelligence contains new feeds on crimeware, cloud services and threats to open-source software. These feeds will help customers to detect or prevent confidential data leakage and mitigate risks of supply chain attacks and vulnerable or politically compromised software components.
It also introduces Industrial Vulnerability data feed in OVAL format. It allows customers to find vulnerable ICS software easily on Windows hosts in their networks by using popular vulnerability scanners.
The existing feeds are enriched with additional valuable and actionable information such as new threat categories, attack tactics and techniques in MITRE ATT&CK classification, which will help customers identify their adversary, investigate and respond to the threats faster and more efficiently.
Integration with Security information and event management (SIEM) solutions via Kaspersky CyberTrace is also enhanced with the automated parsing of indicators of compromise (IoCs) directly from emails and PDFs.
Moreover, CyberTrace now supports flexible export format of IoCs, allowing seamless integration of filtered Threat Data Feeds into third-party security controls.
Better visibility for in-depth investigation
Kaspersky Threat Intelligence extended its coverage to IP addresses and added new categories such as DDoS, Intrusion, Brute-force and Net scanners, as customers previously made many searches related to these types of threats.
The updated solution also supports filters that can help users specify criteria sources, sections and periods for automated schedule searches.
The Research Graph, a graphic visualization tool, was also updated to support two new nodes: actors and reports.
Users can apply them to find additional connections with IoCs. This option accelerates threat response and threat hunting activities by highlighting IoCs from high profile attacks described in APT, crimeware and industrial reports as well as in Actor profiles.
Reliable brand protection on social networks and marketplaces
Reliable brand protection on social networks and marketplaces
The brand protection capability of Threat Intelligence was improved by adding new notifications to the Digital Footprint Intelligence service. Now it supports real time alerts for Targeted Phishing, faked Social Networks accounts or applications in Mobile Marketplace.
It helps to track the appearance of the phishing website targeting their brand company name, online services or trademarks and provide relevant, accurate and detailed information about phishing activities. The updated solution also monitors and detects malicious mobile applications impersonating the customer’s brand and fake organization profiles on social networks.
Improved threat analysis tools
The updated Kaspersky Cloud Research Sandbox now supports Android OS and MITRE ATT&CK mapping, related metrics will be displayed on a dashboard of the Cloud Sandbox. It also provides all network activities across all protocols, including IP, UDP, TCP, DNS, HTTP(S), SSL, FTP, POP3, IRC. The user can now specify command lines and file parameters to launch the emulation in a tailored way.
“We have been focusing on threat research at Kaspersky for over two decades. With petabytes of rich threat data, advanced machine learning technologies and a unique pool of global experts we work to support customers with the latest threat intelligence from all over the world, helping them to defend themselves even from previously unseen cyberattacks,” comments Anatoly Simonenko, Head of Technology Solutions Product Management at Kaspersky.
Learn more about Kaspersky Threat Intelligence.