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TECHNOLOGY

Top brands share e-commerce success on Shopee

December 16, 2021 1:57 p.m.

The Philippines is the fastest-growing market in the SEA region, with an overall internet economy likely to reach $40 billion in value by 2025 — and e-commerce greatly contributes to this significant surge. More consumers now heavily rely on online platforms like Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, for their needs. With this,  brands shifted online to better connect with their customers and tap into new and unreached markets. Five brands shared how they took advantage of Shopee’s various programs and enhanced marketing solutions to remain top-of-mind while establishing themselves as a strong player in the digital space. 

  1. Johnson & Johnson wins big during big sales

Johnson & Johnson grew its brand through Shopee’s innovative solutions and services. The recently concluded 11.11 Big Christmas Sale campaign was their most successful one to date with multiple basket-building strategies, such as co-sponsored vouchers, aimed at  driving conversion. Denise Peralta, Head of E-Commerce at Johnson & Johnson Philippines, Inc, said, “We are able to extend J&J’s presence on Shopee with its category-focused programs (Mom’s Club & Shopee Beauty). Through Shopee’s Brand Memberships Program, we are also able to offer our shoppers exclusive perks & privileges like vouchers and gifts.” 

  1. vivo surpassed target sales with exclusive launches  

vivo also saw significant growth during their Super Brand Days (SBD) on Shopee, as well as the platform’s double-double campaigns and payday sales. Shopee’s extensive marketing solutions also played a big role in the success of vivo’s Y series launch, which saw ₱150 million in sales for 2021. He Zhuopeng (Chris) vivo E-Commerce Manager, said,Shopee has helped us expand and grow our business through partnered campaigns every month. It gave us the opportunity to be known in the e-commerce industry. We are looking forward to many more years of strong partnership with Shopee.” 

  1. Crocs won customers with curated pages during campaigns

Through their Shopee store, Crocs created curated pages for campaigns and collections easily. In the recent 11.11 Big Christmas Sale, the brand achieved a 65x uplift in orders compared to the usual, alongside Shopee’s marketing solutions such as Flash Deals and Rush Hour sales. John Darryl Bonifacio, E-Commerce Manager at Crocs, said, “At Crocs, we think of people first at every step and during the pandemic, safety was every Filipino’s priority. Retail store closures were inevitable with the lockdown measures but Shopee has allowed us to reach customers across the country.” 

  1. SM Online boosted sales after first-ever Super Brand Day

In 2021, SM attained many e-commerce milestones through Shopee, including a successful first-ever Super Brand Day that helped increase sales, and an all-time spike in orders during the 11.11 Big Christmas Sale. In the recent 7.7 Mid-Year Sale and 8.8 Mega Flash Sale campaigns, The SM Store’s participation in the TV Flash segment resulted in a significant increase of their 2021 orders and GMV. Nicole Villanueva, AVP of SM Online, said, “This year has been about how to sustain the massive growth of online from 2020.  Shopee has provided The SM Store prime avenues on which we can serve our customer’s essential and non-essential needs.”

  1. NIVEA tapped into a new target market through new initiatives

Through weekly in-app visibility and pushes highlighting their best-sellers, NIVEA achieved tremendous growth with Shopee. The brand regularly joined campaigns such as Shopee Beauty and activated their own Brand Days, monthly Grand Launches, and Shopee Live during new product launches. Kitz Literal, E-Commerce Sales Manager at NIVEA, said, “We are happy to share that we achieved record-breaking sales during this year’s 11.11 Big Christmas Sale. Together with our partners in Shopee, we were able to generate a sales uplift of 50x and a traffic uplift of 8x. Another win for NIVEA is securing the third spot in the Personal Care Category last 12.12. Following this momentum, we are looking into finishing this year strong.”

Shopee’s brand partners are a driving force for the platform’s success. With the new year approaching, Shopee will adapt quickly to meet user needs and support businesses of all sizes to maximize the full potential of e-commerce.

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TECHNOLOGY

TECHSHAKE announces strategic business alliance with Mirai Works

6:00 p.m. July 18, 2024

TECHSHAKE PTE. LTD., headquartered in Makati City, Philippines, with a branch office in Singapore, is pleased to announce that it has entered into a business alliance agreement with Mirai Works Inc., headquartered in Minato-ku, Tokyo, a professional-focused human resource service provider in Japan. 

This alliance aims to provide support for the growth and market entry of startups in Japan and Southeast Asia. 

TECHSHAKE’s Business

TECHSHAKE’s vision is to expand the startup ecosystem in Southeast Asia, with a focus on the Philippines, and to connect Southeast Asia with the world. 

TECHSHAKE (Kotaro Adachi, CEO & Co-Founder) manages and runs the Philippines’ premier innovation conference “IGNITE” in collaboration with dentsu X, a subsidiary of Dentsu Inc. and a provider of integrated media planning, branding, and marketing services. Furthermore, TECHSHAKE operates media platforms, matches startups with established companies and investors, and provides essential support for startups to thrive. 

TECHSHAKE is committed to fostering a global environment for business development in the Philippines.

TECHSHAKE is dedicated to nurturing the startup ecosystem in Southeast Asia by connecting entrepreneurs with the necessary resources and networks to succeed. With a strong presence in the Philippines and extensive experience in supporting startups, TECHSHAKE aims to bridge the gap between Southeast Asia and global markets.

Mirai Works (Nagaharu Okamoto, CEO & Co-Founder) is driven by a mission to empower individuals to embrace challenges that shape the future of Japan. Their vision is to cultivate an ecosystem where professionals thrive, regardless of traditional work structures. They are developing a business to provide opportunities for professionals to navigate changes throughout their careers and to support them in the midst of diverse career paths, including independence, entrepreneurship, side businesses, and full-time employment. 

Mirai Works’ initiatives aim to provide resources for individuals to succeed in an evolving work landscape, fostering innovation and growth.

In May 2023, Mirai Works launched “Booster,” (https://booster.mirai-works.co.jp/) a startup support platform aimed at empowering professionals to start and scale their businesses. Booster facilitates growth through acceleration programs, providing information regarding startup ecosystem events and pitch competitions, and personalized mentorship, ensuring startups have access to critical resources for success.

In this collaboration, TECHSHAKE will leverage its expertise and network to support Japanese startups looking to enter the Southeast Asian market. Mirai Works, known for its professional human resource services and startup support platforms, will enhance TECHSHAKE’s efforts by providing hands-on support in various aspects of business promotion. This partnership underscores Mirai Works’ commitment to facilitating cross-border collaboration and growth opportunities for startups in Japan and Southeast Asia.

Details of Cooperation

Not only does Mirai Works support startups registered with Booster, but it also offers a service called “Free Consultant,” (https://freeconsultant.jp/) a freelancer business matching platform. Through Free Consultant, Mirai Works plans to connect highly skilled professionals with Southeast Asian startups supported by TECHSHAKE. Mirai Works provides hands-on support in various aspects of business promotion, including management strategy planning, marketing and PR, IPO preparation, and M&A activities, to drive business growth. Furthermore, Mirai Works will collaborate with TECHSHAKE to hold acceleration programs and offer support for overseas expansion.

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TECHNOLOGY

Last Call for Entries to the OPPO imagine IF Photography Awards 2024

8:59 p.m. July 15, 2024

OPPO today issued a last call for entries to the OPPO imagine IF Photography Awards 2024. Since the competition was launched on January 17, over one million submissions have been received from 73 countries and regions, each showcasing a vibrant tapestry of cultures and traditions from around the world. As the global submission deadline approaches on July 28, OPPO is calling on photography enthusiasts to seize the final opportunity to capture spectacular moments through the lens of their cameras and collectively demonstrate the power of mobile imaging.

imagine IF Campaigns Gather Inspiring Work from around the World

Since inaugurating the competition at the start of the year, OPPO has initiated a series of themed activities aimed at encouraging its global user base to use the power of images to expand their imaginative boundaries. From May to July, coinciding with Mother’s Day and the beginning of the summer season, the ‘Road to Paris’ campaign invited users to portray the grace of mothers and capture the excitement of sport through the photographic lens for the chance to win a spot at Paris Photo 2024. The ‘In Sync with the World’ campaign meanwhile sought images that portrayed exploration around the world. Across both campaigns, the wide breadth of entries received showcased strong and emotive works that help to foster exchange and understanding between different cultures.

Photo 1 Shot by Isthisreal; Photo 2 Shot by Andrewoptics; Photo 3 Shot by Shisan and Petrichor

Celebrating Culture in All Its Diversity

Many of the entries submitted so far this year have seen participants from around the world showcase the unique landscapes and traditions of their home countries through stunning photographs. From the lively coastal life of Rio de Janeiro to the profound natural wonders of the Amazon rainforest, each image offers a portal into a new world for audiences to step into.

Alongside the main OPPO imagine IF Photography Awards, OPPO has also collaborated with Discovery Channel to showcase the diversity and allure of world cultures through the ‘Culture in a Shot’ program. Kicking-off in June in northern Thailand, the program has so far seen OPPO capture traditional crafts and musical instruments in a series of captivating images that bring the region’s rich and colorful cultural heritage to global audiences while advocating for deeper cross-cultural exchange.

Shot by Jerome Teo

Share Your Imagination for the Chance to Win Incredible Prizes

Entries for the OPPO imagine IF Photography Awards 2024 remain open until 24:00 (UTC+8) on July 28. Submission to this year’s competition will be judged by a prestigious global judging panel that includes the likes of contemporary photography icon Steve McCurry, together with National Geographic Photographer Michael Yamashita, Hasselblad Master Tina Signesdottir Hult, Magnum Photos member Alec Soth, and OPPO Senior Vice President and Chief Product Officer Pete Lau. A series of exciting awards are on offer to all participants, including individual prizes of up to USD24,000 and the chance to have their work exhibited at Paris Photo 2024.

Schedule and Prizes of OPPO imagine IF Photography Awards 2024

More than just a photography competition, the OPPO imagine IF Photography Awards is a platform for cultural exchange and creative inspiration. All photography enthusiasts are invited to take part and share moving moments that ignite inspiration and imagination through the global platform. To learn more about the OPPO imagine IF Photography Awards and to submit an entry, please visit the official website at https://imagine-if.oppo.com/en/.

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TECHNOLOGY

ZTE CEO Xu Ziyang at MWC Shanghai 2024: Ingenuity for Solid Foundation, Openness for Win-Win

10:20 p.m. July 12, 2024

ZTE Corporation (0763.HK / 000063.SZ), a global leading provider of integrated information and communication technology solutions, announced today that the company’s CEO, Xu Ziyang, has delivered keynote speeches at both the “AI First” session and the GTI Summit themed “5G-A×AI” at MWC Shanghai 2024. Mr. Xu shared ZTE’s practices and innovations in intelligent digitalization amidst the AI wave.

In his keynote speech at the “AI First” session, Xu Ziyang shared insights under the theme “Ingenuity for Solid Foundation, Openness for Win-Win.” He emphasized that while the world has already entered an AI-driven industrial revolution, the development of generative AI faces challenges that extend from hallucinations, security, and ethics, to computing power, energy consumption, datasets, standardization, and commercial applications. To address these challenges, ZTE proposes three major principles: openness and decoupling, computing and network evolution, and training and inference enhancement.

Centered on customer value, ZTE provides a full-stack and full-scenario intelligent computing solution encompassing computing power, networks, capabilities, intelligence, and applications. This establishes a robust foundation through technical expertise and fosters innovation through collaborative partnerships, aimed at empowering various industries in their digital transformation. By continuously injecting momentum into high-quality economic development, ZTE plays a pivotal role in shaping a brighter future in the AI era. 

At the GTI Summit during MWC Shanghai 2024, Xu Ziyang participated in the GTI-GSMA 5G-A×AI cooperation signing ceremony and delivered a speech titled “Computing and Network Evolution Towards an Intelligent Future.” He detailed the transition from traditional industrialization to new industrialization, addressing core challenges, proposing solutions, and citing practical cases. The critical pathway involves breakthroughs in core digital and intelligent technologies, enhancing infrastructure efficiency and capability, and deeply integrating industry expertise. This accelerates the convergence of digital and physical realms, enhances production and transaction efficiency, and establishes agile, resilient organizations prepared for an uncertain future.

According to Mr. Xu, ZTE advocates focusing on four dimensions – digitalization, networking, intelligence, and low-carbon initiatives – to tackle current challenges and drive continuous innovation and development. The company promotes openness and decoupling, unleashing superior computing with advanced networks, enhancing intelligence capabilities, and driving business growth through green initiatives, with a strong commitment to vigorously supporting the healthy and sustainable development of the industry chain, fostering a thriving digital economy.

Below is the original text of Xu Ziyang’s speech titled “Ingenuity for Solid Foundation, Openness for Win-Win”:

Good day, everyone. It’s an honor to be invited to speak here at the MWC Shanghai. Today, I’d like to share ZTE’s insights and practices under the theme of “Ingenuity for Solid Foundation, Openness for Win-Win”.

Embracing Changes and Promoting Intelligent Evolution

Over the past year, large language models and generative AI have accelerated the transformation towards an increasingly digital and intelligent world. With the rapid emergence of new technologies and products, new business scenarios and models are also gaining momentum. Although generative AI is still in the early stage, there is a growing consensus that the world has already entered an AI-driven industrial revolution. AI will have disruptive and far-reaching impacts on all aspects of production and life, and significantly reshape the global economic landscape. According to forecasts by a consulting firm, by 2030, AI will boost China’s GDP by 26% and North America’s by 14.5%. This is equivalent to USD 10.7 trillion and accounts for almost 70% of the global economic impact. Apparently, AI will bring unprecedented business opportunities in various sectors such as retail, financial services, and healthcare.

Apart from issues concerning hallucinations, security, and ethics, the development of generative AI also faces challenges in terms of computing power, energy consumption, dataset, standardization, commercial application, etc. Therefore, advancements in multiple areas are required. As such, ZTE proposes three major principles: computing and network evolution, training and inference enhancement, openness and decoupling.

First, to break through technology bottlenecks, it’s crucial to strengthen research on architectures, algorithms, computing networks, and hardware-software synergy, thus improving AI training and inference efficiency. Second, various solutions such as Retrieval-Augmented Generation (RAG) and AI agents should be employed to ensure reliability, security, and interpretability, thereby facilitating the widespread application of large models and higher value creation, and building a data flywheel that improves both capabilities and business efficiency. Finally, accelerating standardization through openness and decoupling will help build a thriving industrial and commercial ecosystem.

Building a Highly-Efficient Foundation Through Computing and Network Evolution

To begin with, we emphasize computing and network evolution to build a highly-efficient foundation. For intelligent computing, high-speed network connections are not just vital but also indispensable. From die-to-die connectivity to interconnects of chips, servers, and data centers, continuous innovation and breakthroughs in network technology will greatly enhance the performance and efficiency of intelligent computing.

More specifically, Die-to-Die (D2D) emphasizes high-speed interconnects between bare dies in a single package. Combined with the full series of in-house parallel and serial D2D interface IPs, as well as the advanced 2.5D and 3D packaging technologies, our solution enables heterogeneous integration and disaggregation. To a certain extent, challenges arising from the slowdown of Moore’s Law and constraints in manufacturing can be effectively mitigated. We have developed chip architectures that enable heterogeneous computing and network processing, which in turn deliver enhanced performance and cost efficiency.

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