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TECHNOLOGY

Top brands share e-commerce success on Shopee

December 16, 2021 1:57 p.m.

The Philippines is the fastest-growing market in the SEA region, with an overall internet economy likely to reach $40 billion in value by 2025 — and e-commerce greatly contributes to this significant surge. More consumers now heavily rely on online platforms like Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, for their needs. With this,  brands shifted online to better connect with their customers and tap into new and unreached markets. Five brands shared how they took advantage of Shopee’s various programs and enhanced marketing solutions to remain top-of-mind while establishing themselves as a strong player in the digital space. 

  1. Johnson & Johnson wins big during big sales

Johnson & Johnson grew its brand through Shopee’s innovative solutions and services. The recently concluded 11.11 Big Christmas Sale campaign was their most successful one to date with multiple basket-building strategies, such as co-sponsored vouchers, aimed at  driving conversion. Denise Peralta, Head of E-Commerce at Johnson & Johnson Philippines, Inc, said, “We are able to extend J&J’s presence on Shopee with its category-focused programs (Mom’s Club & Shopee Beauty). Through Shopee’s Brand Memberships Program, we are also able to offer our shoppers exclusive perks & privileges like vouchers and gifts.” 

  1. vivo surpassed target sales with exclusive launches  

vivo also saw significant growth during their Super Brand Days (SBD) on Shopee, as well as the platform’s double-double campaigns and payday sales. Shopee’s extensive marketing solutions also played a big role in the success of vivo’s Y series launch, which saw ₱150 million in sales for 2021. He Zhuopeng (Chris) vivo E-Commerce Manager, said,Shopee has helped us expand and grow our business through partnered campaigns every month. It gave us the opportunity to be known in the e-commerce industry. We are looking forward to many more years of strong partnership with Shopee.” 

  1. Crocs won customers with curated pages during campaigns

Through their Shopee store, Crocs created curated pages for campaigns and collections easily. In the recent 11.11 Big Christmas Sale, the brand achieved a 65x uplift in orders compared to the usual, alongside Shopee’s marketing solutions such as Flash Deals and Rush Hour sales. John Darryl Bonifacio, E-Commerce Manager at Crocs, said, “At Crocs, we think of people first at every step and during the pandemic, safety was every Filipino’s priority. Retail store closures were inevitable with the lockdown measures but Shopee has allowed us to reach customers across the country.” 

  1. SM Online boosted sales after first-ever Super Brand Day

In 2021, SM attained many e-commerce milestones through Shopee, including a successful first-ever Super Brand Day that helped increase sales, and an all-time spike in orders during the 11.11 Big Christmas Sale. In the recent 7.7 Mid-Year Sale and 8.8 Mega Flash Sale campaigns, The SM Store’s participation in the TV Flash segment resulted in a significant increase of their 2021 orders and GMV. Nicole Villanueva, AVP of SM Online, said, “This year has been about how to sustain the massive growth of online from 2020.  Shopee has provided The SM Store prime avenues on which we can serve our customer’s essential and non-essential needs.”

  1. NIVEA tapped into a new target market through new initiatives

Through weekly in-app visibility and pushes highlighting their best-sellers, NIVEA achieved tremendous growth with Shopee. The brand regularly joined campaigns such as Shopee Beauty and activated their own Brand Days, monthly Grand Launches, and Shopee Live during new product launches. Kitz Literal, E-Commerce Sales Manager at NIVEA, said, “We are happy to share that we achieved record-breaking sales during this year’s 11.11 Big Christmas Sale. Together with our partners in Shopee, we were able to generate a sales uplift of 50x and a traffic uplift of 8x. Another win for NIVEA is securing the third spot in the Personal Care Category last 12.12. Following this momentum, we are looking into finishing this year strong.”

Shopee’s brand partners are a driving force for the platform’s success. With the new year approaching, Shopee will adapt quickly to meet user needs and support businesses of all sizes to maximize the full potential of e-commerce.

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TECHNOLOGY

Next-level mobile gaming: The power of the POCO F6

5:44 p.m. June 19, 2024

Hardcore mobile gamers know one thing: intense gaming sessions call for a phone that can always keep up.

As mobile games get more sophisticated while still delivering satisfying action, a phone like the POCO F6 is the kind of device that leaves no doubt about sheer gaming power. That’s because it’s packed with top-of-the-line features that ensure a next-level gaming experience.

  1. A processor that can handle anything

No matter your mobile game of choice, you can be assured that it will never slow down or crash thanks to the POCO F6’s Snapdragon 8s Gen 3 processor. This chip can reliably handle any new games and apps, regardless of their demand.

  1. A smooth high-refresh-rate display

The POCO F6’s 120Hz CrystalRes AMOLED display makes your whole gaming experience silky smooth and responsive. All the visuals pop out in full vivid and stunning color, making sure you never miss a single crucial detail.

  1. A phone that always stays cool

Gamers know that intense gaming means the phone can get as hot as the action. However, the POCO F6 stays cool, thanks to its LiquidCool Technology 4.0, which ventilates and regulates the device’s internal temperatures so that you can stay comfortable for as long as possible.

  1. A battery that lasts the whole day

The most important thing you need to think about when you’re gaming? It’s how long the phone is going to last. Other phones’ batteries might not be able to keep up during a marathon gaming session, but not the POCO F6—if the charge runs low, it can quickly get back up to 100% with the 90W turbo-charging tech.

So when you need a new phone that needs to catch up with you when you’re destroying the competition, look no further than the POCO F6. It may just be the winning edge that you need in your next game.

The POCO F6 is exclusively available on Shopee and Lazada in three striking colors: Black, Green, and Titanium. The 8GB + 256GB variant is available for P21,999 and the 12GB + 512GB variant retails for P24,999.

***

About POCO

POCO is a young independent brand born out of Xiaomi Corporation. As of now, POCO has entered 98 global markets. The POCO philosophy – “Everything You Need, Nothing You Don’t” – drives the brand to focus its research and development efforts entirely on POCO fans’ requirements and feedback. T

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TECHNOLOGY

Top AI camera phone HONOR Magic6 Pro now available nationwide with free HONOR Watch GS3! 

9:05 p.m. May 20, 2024

Leading smart devices provider in the Philippines, HONOR, continues to expand all over in the country as it opens its latest HONOR Experience Store in SM City San Lazaro. It marked also the First Day Sale of the impressive HONOR Magic6 Pro, dubbed as the Top AI Camera Phone available in the market, currently priced at P59,999. 

“This incredible Magic AI camera phone to date immensely made waves in the market and now that it’s officially available here in the Philippines, we’re also excited to have a double celebration as unveil our newest experience store in SM City San Lazaro,” said Stephen Cheng, HONOR Philippines Vice President. 

The HONOR Magic6 Pro is available with FREE HONOR Watch GS3 worth Php 11,999 when purchased in physical stores from May 18 to May 31.  

The store was officially opened through a ribbon-cutting ceremony executed by Bluelite Operations Manager Joseph Chua, Bluelite Purchasing Manager Hyacinth Simbulan, SM San Lazaro Asst. Mall Manager Darcy Royo, HONOR PH Brand Marketing Manager Joepy Libo-on, HONOR PH Retails Sales Director Tom Yuan, and HONOR PH PR Manager Pao Oga. 

To extend the fun and excitement, consumers participated during the Guess the Phone Challenge as they familiarize themselves with various HONOR smartphones and identify their lucky pick on the spot.  

HONOR Magic6 Pro’s Pro-Level Specs 

The HONOR Magic6 Pro is known for its impressive camera with 180MP resolution, Second-generation Silicon-carbon Battery with 5600mAh battery capacity, Snapdragon 8 Gen 3 processor, Magic Ring, Magic Portal, HONOR NanoCrystal Shield, and IP68 Dust and Water Resistance Certification.  

Available in Epi Green and Black, HONOR Magic6 Pro can be purchased through selected HONOR Experience Stores, and via Shopee (https://bit.ly/Shop_M6Pro_PR), Lazada (https://bit.ly/Laz_M6Pro_PR), and TikTok Shop (https://bit.ly/TikTok_M6Pro_PR)

For more affordable offers, the HONOR Magic6 Pro is also available at Home Credit for as low as P1,719/month with FREE Harman Kardon Luna and HONOR Earbuds X3 worth P11,699. Take advantage of the offer at https://bit.ly/HONORPH_HomeCredit. 

HONOR Lazada Flash Sale on May 19-21! 

Shop for your favorite HONOR devices and enjoy up to P5,000 off on top of Exclusive Vouchers and Freebies only from May 19 to May 21 via Lazada! Get the HONOR 90 Lite 5G for only P8,990 with FREE Band 6; HONOR X9a 5G for P11,990 from its original price of P16,990 with FREE Band 6, HONOR X8b for P11,400 with FREE X5 Earbuds; and HONOR X7b for only P7,600! Check out your orders now at Lazada https://www.lazada.com.ph/shop/honor.  

For more exciting announcements, head on to HONOR Philippines’ social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

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TECHNOLOGY

PLDT Enterprise bags 3 Stevie Awards: Celebrating diverse innovations in Events and Digital Communication

12:34 p.m. May 6, 2024

PLDT Enterprise, the corporate business arm of the leading Philippine telecommunications and digital services provider PLDT, proudly announced its latest victories at the 2024 Asia-Pacific Stevie Awards.

The Philippine Digital Convention (PH Digicon) 2023 VISION: Reimagine Tomorrow’s Enterprise secured a Silver Stevie® under the category of Innovation in the Use of Events and a Bronze Stevie® for Innovation in Business-to-Business Events, while the “Visionaries” campaign received a Bronze Stevie® in the category of Innovation in the Use of Social Media. These accolades once again highlighted PLDT Enterprise’s relentless pursuit of excellence and innovation in the digital communication space.

“We are deeply honored by the recognition bestowed upon us at the Stevie Awards, which underscores our unwavering dedication to business excellence and innovation,” stated Mitch Locsin, First Vice President and Head of Enterprise and International Core Business at PLDT and Smart. “These awards are a testament to our expertise and steadfast commitment to propelling businesses towards success in the digital age. As we continue to garner accolades, they serve to reaffirm our role as a catalyst for transformative digital solutions within the B2B marketplace, and they celebrate our deep-rooted mission to empower enterprises across the spectrum with the tools and services necessary to thrive in an increasingly connected world.”

PH Digicon Uniting and Empowering Visionaries

PH Digicon 2023 VISION: Reimagine Tomorrow’s Enterprise was the most recent leg of the pioneering annual digital conference that once again brought together industry leaders to discuss and explore the future of digital enterprise. The convention offered a platform for businesses to reimagine their operations in the emerging digital landscape.

As the 9th edition of the widely anticipated industry event, it drew a record-breaking number of participants eager to immerse themselves in the latest technologies, hear from digital thought leaders and trailblazers, network with business experts, and participate in on-ground activities such as Digi Grounds, Digi Hub, and SME Zone, to form a shared vision on how to foster the Philippines’ digital transformation.

The event also featured the Start-Up Innovation Challenge, the final pitching and demo day for start-ups to showcase their ideas to industry experts on how to solve everyday challenges using technologies involving Internet of Things (IoT), Artificial Intelligence (AI), 5G, Smart Cities, Immersive Technologies, and Environmental, Social, and Corporate Governance (ESG). 

The event stood as a hallmark in PLDT Enterprise’s event calendar, not just for its scale but for its role in shaping the dialogue around digital transformation in the region. This year’s theme, “Reimagine Tomorrow’s Enterprise,” resonated deeply with attendees, as the event featured industry experts and thought leaders including prominent C-suite executives who shared their insights into the emerging trends and future of digital business. It served as an incubator for innovative ideas, fostering a space where technology and strategy converged to inspire businesses to embark on transformational journeys.

The success of PH Digicon 2023 VISION: Reimagine Tomorrow’s Enterprise in elevating the conversation on digital innovation is further validated by its Silver Stevie® and Bronze Stevie® Awards, marking it as a pivotal event that not only forecasts the trajectory of digital enterprise but actively contributes to its evolution.

Leading the Industry by Example

The “Visionaries” campaign, on the other hand, was a transformative movement celebrating customer success stories across diverse personas and industries, from SME founders, large enterprise leaders, local government unit partners, to international carriers. It showcased the digital transformation journeys of PLDT Enterprise’s customers and reinforced the brand’s customer-centric approach.

The Bronze Stevie® Award for Innovation in the Use of Social Media through the “Visionaries” campaign is a compelling affirmation of PLDT Enterprise’s leadership by example in the realm of digital storytelling and innovation. This prestigious award is a testament to the company’s success as a digital transformation ally for businesses, showcasing their ability to not just follow but set trends in the dynamic narrative of enterprise technology.

The “Visionaries” campaign exemplifies PLDT Enterprise’s role as an architect of change, demonstrating their expertise in crafting impactful stories that resonate with the audience and galvanize the market. As champions of digital innovation, PLDT Enterprise’s approach goes beyond traditional methods, reflecting a pioneering spirit that is essential for leaders in the digital age.

Raising the Bar for Industry and Innovation

“As we celebrate these Stevie Awards, we’re reminded that at the heart of our innovative endeavors lies our commitment to our customers,” added Locsin. “PH Digicon and the ‘Visionaries’ campaign are embodiments of our promise to propel our business partners and customers to success, ensuring that every initiative is attuned to the needs and aspirations of our clients. This commitment is not just a tagline; it’s a guiding principle that steers our journey towards a customer-centric future. Our accolades in events and digital communication stand as milestones along this path, reaffirming our pledge to support every enterprise in achieving their digital transformation goals,” he concluded.

The Asia-Pacific Stevie® Awards are renowned for recognizing innovation in all its forms across the 29 nations of the Asia-Pacific region. The wins at the Stevie Awards, alongside its recent accolades at the ANVIL and Quill Awards, further cement PLDT Enterprise’s position as a thought leader and customer-centric business in the telecommunications and digital services industry.

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