TECHNOLOGY
Top brands share e-commerce success on Shopee
December 16, 2021 1:57 p.m.
The Philippines is the fastest-growing market in the SEA region, with an overall internet economy likely to reach $40 billion in value by 2025 — and e-commerce greatly contributes to this significant surge. More consumers now heavily rely on online platforms like Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, for their needs. With this, brands shifted online to better connect with their customers and tap into new and unreached markets. Five brands shared how they took advantage of Shopee’s various programs and enhanced marketing solutions to remain top-of-mind while establishing themselves as a strong player in the digital space.
- Johnson & Johnson wins big during big sales
Johnson & Johnson grew its brand through Shopee’s innovative solutions and services. The recently concluded 11.11 Big Christmas Sale campaign was their most successful one to date with multiple basket-building strategies, such as co-sponsored vouchers, aimed at driving conversion. Denise Peralta, Head of E-Commerce at Johnson & Johnson Philippines, Inc, said, “We are able to extend J&J’s presence on Shopee with its category-focused programs (Mom’s Club & Shopee Beauty). Through Shopee’s Brand Memberships Program, we are also able to offer our shoppers exclusive perks & privileges like vouchers and gifts.”
- vivo surpassed target sales with exclusive launches
vivo also saw significant growth during their Super Brand Days (SBD) on Shopee, as well as the platform’s double-double campaigns and payday sales. Shopee’s extensive marketing solutions also played a big role in the success of vivo’s Y series launch, which saw ₱150 million in sales for 2021. He Zhuopeng (Chris) vivo E-Commerce Manager, said, “Shopee has helped us expand and grow our business through partnered campaigns every month. It gave us the opportunity to be known in the e-commerce industry. We are looking forward to many more years of strong partnership with Shopee.”
- Crocs won customers with curated pages during campaigns
Through their Shopee store, Crocs created curated pages for campaigns and collections easily. In the recent 11.11 Big Christmas Sale, the brand achieved a 65x uplift in orders compared to the usual, alongside Shopee’s marketing solutions such as Flash Deals and Rush Hour sales. John Darryl Bonifacio, E-Commerce Manager at Crocs, said, “At Crocs, we think of people first at every step and during the pandemic, safety was every Filipino’s priority. Retail store closures were inevitable with the lockdown measures but Shopee has allowed us to reach customers across the country.”
- SM Online boosted sales after first-ever Super Brand Day
In 2021, SM attained many e-commerce milestones through Shopee, including a successful first-ever Super Brand Day that helped increase sales, and an all-time spike in orders during the 11.11 Big Christmas Sale. In the recent 7.7 Mid-Year Sale and 8.8 Mega Flash Sale campaigns, The SM Store’s participation in the TV Flash segment resulted in a significant increase of their 2021 orders and GMV. Nicole Villanueva, AVP of SM Online, said, “This year has been about how to sustain the massive growth of online from 2020. Shopee has provided The SM Store prime avenues on which we can serve our customer’s essential and non-essential needs.”
- NIVEA tapped into a new target market through new initiatives
Through weekly in-app visibility and pushes highlighting their best-sellers, NIVEA achieved tremendous growth with Shopee. The brand regularly joined campaigns such as Shopee Beauty and activated their own Brand Days, monthly Grand Launches, and Shopee Live during new product launches. Kitz Literal, E-Commerce Sales Manager at NIVEA, said, “We are happy to share that we achieved record-breaking sales during this year’s 11.11 Big Christmas Sale. Together with our partners in Shopee, we were able to generate a sales uplift of 50x and a traffic uplift of 8x. Another win for NIVEA is securing the third spot in the Personal Care Category last 12.12. Following this momentum, we are looking into finishing this year strong.”
Shopee’s brand partners are a driving force for the platform’s success. With the new year approaching, Shopee will adapt quickly to meet user needs and support businesses of all sizes to maximize the full potential of e-commerce.
TECHNOLOGY
Pre-order vivo V50 Lite until April 25 to enjoy exclusive perks
1:30 p.m. April 18, 2025
There’s a new must-have phone in town and it’s Maine Mendoza-approved. Meet the all-new vivo V50 Lite with features that are perfect for go-getters, creatives, and trendsetters.
Whether you’re a heavy user or someone who’s always on the go like Maine, the massive 6500mAh BlueVolt battery will keep you powered all day. And when it’s finally time to recharge, vivo’s 90W FlashCharge ensures you’re back to full power in a flash. It’s no wonder this is Maine’s latest favorite!
But the vivo V50 Lite isn’t just about battery life. It’s built to impress from the inside out.
What makes the vivo V50 Lite a game-changer?
- SGS Five-Star Drop Resistance – Engineered for durability so you can stay worry-free even during accidental drops.
- IP65 Dust and Water Resistance – Ready for unpredictable weather and everyday mishaps.
- 60-Month Smooth Experience – Enjoy reliable performance that lasts for five years.
- AI SuperLink – Stay connected even in weak signal areas with this smart, always-on connectivity solution.
- 50MP Sony IMX882 Camera with Aura Light – Capture vibrant, clear, and well-lit photos even in low light.
- 120Hz Ultra Vision AMOLED Display – See and scroll with incredible clarity and smoothness.
- Dual Stereo Speakers with up to 400% Volume – Experience rich, immersive audio whether you’re watching or listening.
Choose the right vibe for you
The vivo V50 Lite comes in three powerful variants to match your lifestyle:
- 8GB RAM + 256GB ROM (4G) – Php 13,999
- 8GB RAM + 256GB ROM (5G) – Php 16,999
- 12GB RAM + 512GB ROM (5G) – Php 19,999
Until April 25, vivo fans who pre-order the V50 Lite will enjoy exclusive perks:
- Php 1,000 Off
- Limited Edition vivo Buds
- vivo VIP Card with 5-year battery warranty and 6 months extended warranty
Visit any vivo store nationwide and secure your vivo V50 Lite today. Don’t miss out as this is your chance to own the phone that’s not only smart and stylish, but also Maine Mendoza’s top pick for 2025.
The vivo V50 Lite: power meets beauty. Pre-order yours now!
TECHNOLOGY
Samsung unveils epic screens for the ultimate gaming experience
5:19 p.m. April 8, 2025
As the Philippine gaming community continues expanding rapidly, the urge for top-tier gaming displays has never been greater. Samsung stands at the forefront, unlocking a new phase of gaming for Filipinos through its Odyssey lineup that is set to take users beyond reality.
Samsung’s gaming monitors deliver unparalleled speed, precision, and immersion from the revolutionary glasses-free Odyssey 3D to the ultrawide Odyssey G9 and the industry-first 4K, 240Hz OLED G8.
A New Dimension in Gaming with the Odyssey 3D
The 27-inch Odyssey 3D (G90XF model) monitor introduces a next-level 3D experience, without the need for special glasses. By combining advanced eye-tracking with a lenticular lens, it delivers vibrant, lifelike 3D visuals through Samsung’s Reality Hub app.
Samsung has collaborated with top developers like Nexon (The First Berserker: Khazan) and Neowiz (Lies of P, Overture DLC) to ensure seamless 3D optimization. The built-in AI-powered 3D conversion enhances both gaming and video content, supported by a 165Hz refresh rate and 1ms Gray-to-Gray (GtG) response time for fluid, responsive performance on its 4K screen. AMD FreeSync™ Premium and NVIDIA G-SYNC compatibility eliminate choppiness and lag, even during fast-paced action.
For deeper immersion, Edge Lighting adapts to in-game visuals, illuminating the gaming space with synchronized ambient colors that amplify the 3D visuals and bring game environments to life.
Stunning OLED Brilliance with the Odyssey OLED G8
Available in 27” and 32”, the Odyssey OLED G8 sets a new standard for gaming displays. It features the industry’s highest pixel density for a 27” display, paired with the world’s first 4K resolution monitor with 240Hz refresh rate, delivering unmatched fluidity and responsiveness.
Its quantum dot technology and VESA DisplayHDR™ TrueBlack 400 ensure vivid colors and deep contrasts. Built for long-term durability, it features dynamic Cooling Safety and Samsung OLED Safeguard+ to prevent burn-in and ensure prolonged performance.
Other standout features include AI image upscaling, customizable Core Lighting+, and a sleek metal design, making this monitor as stylish as it is functional. Glare-free technology, certified by Underwriters Laboratories (UL), reduces screen reflections, while the AI processor optimizes lower-resolution content for the full 4K experience.
Expanding Horizons with the Odyssey G9
With its expansive 49” Dual QHD curved display and Picture-in-Picture features, the Odyssey G9 (G91F model) is ideal for immersive gameplay and multitasking. The HDR10+ GAMING supports optimized brightness and color range for a dynamic picture. A 144Hz refresh rate and AMD FreeSync Premium Pro guarantee smooth, vibrant gameplay. The Odyssey G9 also streamlines gaming access with Auto Source Switch+, automatically detecting connected devices and displaying them as soon as they are powered on, making gaming setups more effortless.
Unleash Victory with your Next Phase of Gaming
The advanced features and seamless connectivity ensure Filipino gamers stay ahead in the rapidly evolving gaming landscape. Each movement is presented with accuracy, giving players a clear competitive advantage, because when it comes to gaming, second best is never an option.
Pre-order Samsung’s Odyssey monitors until April 19, 2025 and enjoy exclusive discounts and perks. Early bird customers receive PHP 3,000 worth of e-vouchers, along with special deals such as up to Php 27,600 on the 32” Odyssey OLED G8, Php 19,800 off on the 49” Odyssey G9, and Php 45,850 off on the 27” Odyssey 3D. Elevate your gaming setup and seize the victory you’ve been striving for.
To know more about Samsung’s latest gaming technology, visit https://www.samsung.com/ph/monitors/odyssey-gaming-monitor/.
TECHNOLOGY
DigiPlus bags 7 wins at 2025 Asia-Pacific Stevie Awards
3:56 p.m. April 4, 2025
DigiPlus Interactive Corp. (DigiPlus), the pioneer in digital sports and entertainment in the Philippines and the company behind leading gaming brands such as BingoPlus, ArenaPlus, and GameZone, won seven honors – including five coveted gold awards – at the 2025 Asia-Pacific Stevie Awards.
This milestone places DigiPlus among the most awarded companies in the region this year, spotlighting its strategic growth and transformative impact across digital entertainment, social development, and investor relations.
The Asia-Pacific Stevie Awards are the only business awards program that recognizes innovation across all 29 markets in the region. Widely regarded as the world’s premier business awards, the Stevie Awards represent a prestigious recognition of business excellence.
DigiPlus bagged five Gold Stevies for ‘Innovative Achievement in Growth’, ‘Innovation in Investor Relations’, ‘Excellence in Social Impact Companies’, ‘Innovation in Annual Reports’, and ‘Innovation in Corporate Websites’. The company also clinched Silver and Bronze Stevies for ‘Achievement in Product Innovation’ and ‘Innovation in Brand Renovation’ respectively.
At the core of these wins is DigiPlus’ commitment to innovation and digital transformation. From redefining the player experience through localized and immersive content, to launching a refreshed brand identity that resonates with a more connected and tech-savvy user base, DigiPlus has embraced a future-forward mindset. The company’s calculated investments in big data, cutting-edge technologies, and stakeholder engagement have not only fueled business growth, but also opened inclusive pathways to digital participation through its social development arm, BingoPlus Foundation.
“This momentous victory at the Asia-Pacific Stevie Awards affirms DigiPlus’ emergence as a true powerhouse of innovation and progress, reshaping industry boundaries and redefining digital consumer engagement on a global scale,” said DigiPlus Chairman Eusebio Tanco. “Through consistent growth and business performance, DigiPlus reaffirms its unwavering commitment to creating long-term value.”
Winning entries in the Asia-Pacific Stevie Awards undergo a rigorous, multi-layered evaluation by an esteemed panel of judges composed of business and industry leaders across the region. “The 12th Asia-Pacific Stevie Awards received an impressive array of outstanding entries,” said Maggie Miller, President of the Stevie Awards. “This year’s winners have clearly shown their dedication to innovation, and we commend their resilience and imaginative efforts.”
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