TECHNOLOGY
Top brands share e-commerce success on Shopee
December 16, 2021 1:57 p.m.
The Philippines is the fastest-growing market in the SEA region, with an overall internet economy likely to reach $40 billion in value by 2025 — and e-commerce greatly contributes to this significant surge. More consumers now heavily rely on online platforms like Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, for their needs. With this, brands shifted online to better connect with their customers and tap into new and unreached markets. Five brands shared how they took advantage of Shopee’s various programs and enhanced marketing solutions to remain top-of-mind while establishing themselves as a strong player in the digital space.
- Johnson & Johnson wins big during big sales
Johnson & Johnson grew its brand through Shopee’s innovative solutions and services. The recently concluded 11.11 Big Christmas Sale campaign was their most successful one to date with multiple basket-building strategies, such as co-sponsored vouchers, aimed at driving conversion. Denise Peralta, Head of E-Commerce at Johnson & Johnson Philippines, Inc, said, “We are able to extend J&J’s presence on Shopee with its category-focused programs (Mom’s Club & Shopee Beauty). Through Shopee’s Brand Memberships Program, we are also able to offer our shoppers exclusive perks & privileges like vouchers and gifts.”
- vivo surpassed target sales with exclusive launches
vivo also saw significant growth during their Super Brand Days (SBD) on Shopee, as well as the platform’s double-double campaigns and payday sales. Shopee’s extensive marketing solutions also played a big role in the success of vivo’s Y series launch, which saw ₱150 million in sales for 2021. He Zhuopeng (Chris) vivo E-Commerce Manager, said, “Shopee has helped us expand and grow our business through partnered campaigns every month. It gave us the opportunity to be known in the e-commerce industry. We are looking forward to many more years of strong partnership with Shopee.”
- Crocs won customers with curated pages during campaigns
Through their Shopee store, Crocs created curated pages for campaigns and collections easily. In the recent 11.11 Big Christmas Sale, the brand achieved a 65x uplift in orders compared to the usual, alongside Shopee’s marketing solutions such as Flash Deals and Rush Hour sales. John Darryl Bonifacio, E-Commerce Manager at Crocs, said, “At Crocs, we think of people first at every step and during the pandemic, safety was every Filipino’s priority. Retail store closures were inevitable with the lockdown measures but Shopee has allowed us to reach customers across the country.”
- SM Online boosted sales after first-ever Super Brand Day
In 2021, SM attained many e-commerce milestones through Shopee, including a successful first-ever Super Brand Day that helped increase sales, and an all-time spike in orders during the 11.11 Big Christmas Sale. In the recent 7.7 Mid-Year Sale and 8.8 Mega Flash Sale campaigns, The SM Store’s participation in the TV Flash segment resulted in a significant increase of their 2021 orders and GMV. Nicole Villanueva, AVP of SM Online, said, “This year has been about how to sustain the massive growth of online from 2020. Shopee has provided The SM Store prime avenues on which we can serve our customer’s essential and non-essential needs.”
- NIVEA tapped into a new target market through new initiatives
Through weekly in-app visibility and pushes highlighting their best-sellers, NIVEA achieved tremendous growth with Shopee. The brand regularly joined campaigns such as Shopee Beauty and activated their own Brand Days, monthly Grand Launches, and Shopee Live during new product launches. Kitz Literal, E-Commerce Sales Manager at NIVEA, said, “We are happy to share that we achieved record-breaking sales during this year’s 11.11 Big Christmas Sale. Together with our partners in Shopee, we were able to generate a sales uplift of 50x and a traffic uplift of 8x. Another win for NIVEA is securing the third spot in the Personal Care Category last 12.12. Following this momentum, we are looking into finishing this year strong.”
Shopee’s brand partners are a driving force for the platform’s success. With the new year approaching, Shopee will adapt quickly to meet user needs and support businesses of all sizes to maximize the full potential of e-commerce.
TECHNOLOGY
TCL White Lines: Future of home living
1:48 p.m. September 18, 2024
TCL, a global leader in consumer and one of the world’s top two TV brands, is reinforcing its commitment to innovation and improving daily life through advanced technology.
While maintaining its strong position in the TV market, TCL is now actively pursuing leadership in the complete smart home solutions space, encompassing air conditioners, washing machines, refrigerators, and audio equipment.
Under the guidance of newly appointed CEO Peter Chen, TCL is setting a new standard in home living. “My vision is to solidify TCL’s presence in these categories, ensuring that we not only continue to innovate but also enrich the lives of consumers worldwide. As we expand globally, my goal is to ensure that TCL remains one of the top innovators in consumer appliances, continuing to meet and exceed the evolving needs of our customers.”
With nearly a decade of experience at TCL, Mr. Chen has witnessed the company’s evolution from a rising star to a dominant force in the TV market. His contributions have been instrumental in building market share and establishing TCL as a recognized leader. But Mr. Chen’s goals for the company go far beyond its current successes.
This year, TCL is prioritizing global expansion and continued product innovation. The company’s advanced technology is revolutionizing home appliances, offering superior comfort, convenience, and efficiency, as exemplified by the TCL White Lines category. TCL has already achieved remarkable success in this area
As of May, TCL has achieved the top position in terms of volume sold within the air conditioner market. Furthermore, they have secured the No. 1 spot in the split-type category for both ytd 2023 and 2024 in retail stores, according to market research conducted by TRS Research.
In the refrigerator category, TCL have tailored their offerings to cater to various market niches, with the top-mounted models capturing significant market share. This targeted approach has allowed TCL to meet diverse consumer needs effectively.
While in the washing machine segment, TCL has made a significant impact by offering a diverse and high-quality product lineup. Their focus on high-end top-load models, coupled with competitive pricing, has been a key factor in their success. Likewise, they’ve also provided a broad range of options, including both top-load and twin-tub models, catering to various customer needs and preferences.
TCL’s focus on delivering superior technology that fits seamlessly into everyday life with consumers. As a result, TCL earned the No. 1 share in front-load washing machine sales in retail stores in the Philippines based on cumulative market share data from the beginning of 2023 through June 2024 based on TRS Research data. This accomplishment reflects TCL’s commitment to delivering superior products that meet the needs of their customers while maintaining affordability and quality.
“These targeted strategies have been instrumental in fueling our market share growth, reflecting TCL’s commitment to innovation and customer satisfaction across all Whitelines categories,” Mr. Chen enthuses.
As part of the strategy, TCL is not only committed to global growth but is also leading the charge in sustainability and environmental stewardship. Just this year, they are integrating advanced energy-saving technologies into their appliances to help consumers reduce their energy consumption and lower their utility bills. The goal is to not only enhance the efficiency of their products but also to support their customers in making eco-conscious choices.
“Our dedication to sustainability drives us to continuously push for eco-friendly designs and practices that minimize our environmental impact. We believe in leveraging innovative technology to improve people’s lives, solve everyday problems, and bring joy to families. By focusing on these principles, we aim to inspire and empower individuals to pursue greatness while creating a safer and healthier world for everyone,” Mr. Chen continues.
Elevate your everyday home with TCL White Lines Appliances to experience comfort, efficiency, and a cooler significant way of living.
TECHNOLOGY
Seamless multitasking is possible with vivo Y28
6:04 p.m. September 16, 2024
People nowadays constantly juggle different things—work, social life, entertainment, and more. Thankfully, the vivo Y28 is designed to keep up with this fast-paced lifestyle.
With its 6000mAh battery and IP64 dust and water resistance, it’s built to last through even the busiest days. But the real game-changer? This phone makes multitasking effortless, allowing you to switch between apps seamlessly without breaking a sweat.
Multitasking advantage
Why settle for a phone that does one thing at a time when the vivo Y28 can do so much more? Imagine watching a video and responding to texts at the same time, or managing work documents while keeping an eye on your inbox.
The vivo Y28 makes it all possible, thanks to its ability to run up to 12 apps simultaneously on your screen. Here’s how to make multitasking on the vivo Y28 a breeze:
https://www.tiktok.com/@vivo_philippines/video/7401342215055871240
Open an app like Netflix or WhatsApp.
Minimize it with a simple tap.
Now you can interact with multiple apps all at once. You don’t have to pause your movie to reply to a message or close your work emails to check your calendar. The vivo Y28 keeps everything running smoothly.
The vivo Y28 is perfect for people who need a phone that can do more:
Professionals can manage work tasks, emails, and documents without closing anything.
Social media users can watch videos, scroll through feeds, and chat all on the same screen.
Students can keep research articles open, join online classes, and respond to group messages, all at once.
Anyone on the go who needs multiple apps running smoothly to handle life’s demands.
Powered by Memory Booster
The magic behind the vivo Y28’s ability to multitask lies in its Memory Booster technology:
8GB RAM + 8GB Extended RAM: This powerhouse combo lets you switch between 25+ background apps without slowing down, making it easier to stay productive.
RAM Saver: It automatically clears out unnecessary data to free up to 600MB of memory, keeping your phone running at peak performance.
App Retainer: You can leave apps open and come back exactly where you left off. No reloading, no delays.
Master multitasking now with vivo Y28
The vivo Y28 is designed for people who want to make the most out of every moment. Its multitasking capabilities, combined with a durable build and long-lasting battery, make it the perfect phone for those who expect more from their devices. Life doesn’t slow down, and with the Y28, neither do you.
Visit vivo concept stores, kiosks nationwide, or shop online through the vivo website, S
TECHNOLOGY
LG XBOOM sets new standard for portable audio excellence
12:14 p.m. September 15, 2024
LG Electronics proudly unveils its latest innovation in sound—the LG XBOOM speakers—during a high-energy launch event at Abenson Quezon Avenue. The highly anticipated lineup was introduced to an enthusiastic audience of media and music lovers, all eager to experience the bold, immersive sound that the LG XBOOM delivers.
The event transformed into a vibrant music festival, alive with energy and festive decorations that perfectly highlighted the XBOOM’s cutting-edge technology. This lively atmosphere created an unforgettable experience, showcasing the speakers’ superior features and their versatility for any occasion—whether used outdoors, for traveling, or at a big party.
Black Eyed Peas’ “Boom Boom Pow” also played a key role in the event, initiating the audience for a global movement of breaking boundaries, pushing limits, and living in the moment. As an iconic anthem, “Boom Boom Pow” perfectly complemented the XBOOM’s dynamic features, with the speakers’ bass amplifying the event’s party atmosphere. The collaboration highlighted the synergy between innovative technology and high-energy music, making the launch event a truly unforgettable experience.
LG Philippines Managing Director, Nakhyun Seong, expressed his excitement, emphasizing how the XBOOM movement is designed to revolutionize the way we experience music.
“In perfect harmony with the LG XBOOM, we’ve partnered with the legendary hit ‘Boom Boom Pow’ by the Black Eyed Peas. This iconic track isn’t just a song—it’s a movement. It’s about breaking boundaries, pushing limits, and immersing ourselves in the pure joy of the moment. This philosophy of living boldly and fully is at the core of what LG XBOOM represents.,” he said.
Mildred Bugay, Product Manager for Audio, detailed the features of the LG XBOOM XL9T and LG XBOOM Go speakers, highlighting their advanced sound technology.
“The Dynamic Bass Optimizer in the LG XBOOM XL9T delivers punchy bass while maintaining balanced sound even at low volumes. LG XBOOM Go is a portable party speaker that is perfectly designed for outdoors that you can bring wherever you go. ” she explained. The event demonstrated how LG XBOOM speakers are designed for exceptional usability and convenience.
The LG XBOOM XL9T is a powerhouse in portable sound, featuring two 8-inch giant woofers for deep, bold bass and 3-inch tweeters for crisp highs. Its dynamic lighting includes unique ring lights around the woofers, pixel LED animations, and multi-color effects that sync with the music. The XL9T also offers karaoke functionality and guitar inputs for live performances, and its handle and wheels make it easy to transport. With an IPX4 rating, it withstands water splashes, making it ideal for poolside gatherings.
The LG XBOOM Go is designed for outdoor adventures with remarkable sound and deep bass. The new track-type woofers of XG7Q and XG5Q, produce stunningly loud and clear audio. Its bass enhancement algorithm ensures that every note is heard and felt, even at low volumes. It displays dynamic lighting with up to 16 million colors that sync with the music for an immersive experience. The XG7Q has a 30W output that offers up to 24 hours of playback, while the XG5Q has a 20W output that provides playback up to 18 hours.
The LG XBOOM XG2T, known as “mighty in mini,” delivers powerful sound from its compact design for up to 10 hours. It features a unique string structure for secure attachment and has passed seven US military durability tests.
With IP67 rating, the LG XBOOM Go is designed to withstand both water and dust, ensuring the music keeps playing no matter the environment.
The event also featured a dynamic performance from VXON, a rising P-pop group known for their energetic stage presence. VXON thrilled the audience with a global collaboration rendition of “Boom Boom Pow” by the Black Eyed Peas, and their original hits “Saksak Sa Puso” and “Sandal.”
The group also shared their excitement for music, with VXON stating “Music is truly a universal language, and we’re really happy with this opportunity to connect with all of you through our performances this afternoon.”
In closing, Yongwoo Park, LG Philippines Product Director for Home Entertainment, emphasized LG’s belief on pushing the limits of innovation that redefines sound quality and enhances the way we experience music in our daily lives.
“The LG XBOOM isn’t just a speaker—it’s your go-to for transforming any gathering, adventure, or chill day at home with amazing sound and smart features. LG XBOOM will be your perfect partner in elevating the mood with powerful sound and features.”
Life’s Good with the new lineup of LG XBOOM Speakers that are now available at special introductory prices:
LG XBOOM XL9T (₱ 44,990.00 SRP) – ₱ 35,990.00
LG XBOOM Go Series:
LG XBOOM XG7Q (₱ 9,490.00 SRP) – ₱ 6,990.00
LG XBOOM XG5Q (₱ 7,490.00 SRP) – ₱ 5,490.00
LG XBOOM XG2T (₱ 3,490.00 SRP) – ₱ 2,490.00
Life’s about more than having the latest technology; it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers top-of-the-line home entertainment appliances that prepare Filipinos for their greatest moments. LG promises to bring “Innovation for a Better Life” nationwide—across Luzon, Visayas, and Mindanao. For more information, visit and follow their social media channels on Facebook, Instagram, Tiktok and Youtube (@lgphilippines).
Join the league of retail leaders: Why top brands call SM home
Paradise Dynasty now open at Greenbelt 5
Jordan Brand’s New Tatum 3 delivers lightweight feel, adaptable performance
