TECHNOLOGY
Top brands share e-commerce success on Shopee
December 16, 2021 1:57 p.m.
The Philippines is the fastest-growing market in the SEA region, with an overall internet economy likely to reach $40 billion in value by 2025 — and e-commerce greatly contributes to this significant surge. More consumers now heavily rely on online platforms like Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, for their needs. With this, brands shifted online to better connect with their customers and tap into new and unreached markets. Five brands shared how they took advantage of Shopee’s various programs and enhanced marketing solutions to remain top-of-mind while establishing themselves as a strong player in the digital space.
- Johnson & Johnson wins big during big sales
Johnson & Johnson grew its brand through Shopee’s innovative solutions and services. The recently concluded 11.11 Big Christmas Sale campaign was their most successful one to date with multiple basket-building strategies, such as co-sponsored vouchers, aimed at driving conversion. Denise Peralta, Head of E-Commerce at Johnson & Johnson Philippines, Inc, said, “We are able to extend J&J’s presence on Shopee with its category-focused programs (Mom’s Club & Shopee Beauty). Through Shopee’s Brand Memberships Program, we are also able to offer our shoppers exclusive perks & privileges like vouchers and gifts.”
- vivo surpassed target sales with exclusive launches
vivo also saw significant growth during their Super Brand Days (SBD) on Shopee, as well as the platform’s double-double campaigns and payday sales. Shopee’s extensive marketing solutions also played a big role in the success of vivo’s Y series launch, which saw ₱150 million in sales for 2021. He Zhuopeng (Chris) vivo E-Commerce Manager, said, “Shopee has helped us expand and grow our business through partnered campaigns every month. It gave us the opportunity to be known in the e-commerce industry. We are looking forward to many more years of strong partnership with Shopee.”
- Crocs won customers with curated pages during campaigns
Through their Shopee store, Crocs created curated pages for campaigns and collections easily. In the recent 11.11 Big Christmas Sale, the brand achieved a 65x uplift in orders compared to the usual, alongside Shopee’s marketing solutions such as Flash Deals and Rush Hour sales. John Darryl Bonifacio, E-Commerce Manager at Crocs, said, “At Crocs, we think of people first at every step and during the pandemic, safety was every Filipino’s priority. Retail store closures were inevitable with the lockdown measures but Shopee has allowed us to reach customers across the country.”
- SM Online boosted sales after first-ever Super Brand Day
In 2021, SM attained many e-commerce milestones through Shopee, including a successful first-ever Super Brand Day that helped increase sales, and an all-time spike in orders during the 11.11 Big Christmas Sale. In the recent 7.7 Mid-Year Sale and 8.8 Mega Flash Sale campaigns, The SM Store’s participation in the TV Flash segment resulted in a significant increase of their 2021 orders and GMV. Nicole Villanueva, AVP of SM Online, said, “This year has been about how to sustain the massive growth of online from 2020. Shopee has provided The SM Store prime avenues on which we can serve our customer’s essential and non-essential needs.”
- NIVEA tapped into a new target market through new initiatives
Through weekly in-app visibility and pushes highlighting their best-sellers, NIVEA achieved tremendous growth with Shopee. The brand regularly joined campaigns such as Shopee Beauty and activated their own Brand Days, monthly Grand Launches, and Shopee Live during new product launches. Kitz Literal, E-Commerce Sales Manager at NIVEA, said, “We are happy to share that we achieved record-breaking sales during this year’s 11.11 Big Christmas Sale. Together with our partners in Shopee, we were able to generate a sales uplift of 50x and a traffic uplift of 8x. Another win for NIVEA is securing the third spot in the Personal Care Category last 12.12. Following this momentum, we are looking into finishing this year strong.”
Shopee’s brand partners are a driving force for the platform’s success. With the new year approaching, Shopee will adapt quickly to meet user needs and support businesses of all sizes to maximize the full potential of e-commerce.
TECHNOLOGY
4 smartphone problems you won’t have to worry about with OPPO A6s 5G
3:11 p.m. June 25, 2026
A smartphone can be one of the most useful tools in your daily routine, but it can also be a source of frustration when it falls short at the wrong moment. Running low on battery before the day is over, dealing with lag during a casual gaming session, worrying about rain damaging your device, or spending extra time editing photos are challenges many users know all too well.
The OPPO A6s 5G takes aim at these everyday pain points with features designed around how people actually use their smartphones. From staying powered throughout busy days to delivering smoother performance and smarter photo enhancements, here’s how the OPPO A6s 5G handles them with ease.
- Phones That Can’t Handle Everyday Mishaps
A smartphone can face plenty of hazards throughout the day. From getting caught in an unexpected downpour during your commute, to using your device with wet hands after a workout, accidents can happen when you least expect them. For users who spend time outdoors, dust and unpredictable weather can add another layer of concern.
The OPPO A6s 5G features IP69 Water and Dust Resistance, designed to help safeguard your device against the elements. Combined with Splash Touch and Glove Touch, you can stay connected and in control even with wet hands or while wearing gloves. Wherever the day takes you, the OPPO A6s 5G delivers durability you can count on.
- Battery Life That Doesn’t Last
Running out of battery before the day ends remains one of the most common frustrations among smartphone users. A typical day filled with work, school, entertainment, and social media can put a constant strain on battery life, making frequent charging part of the routine. As devices age, that challenge often becomes even more noticeable as battery performance gradually declines.
From attending online classes and managing work tasks, to scrolling through social media and catching up with friends over mobile games, the OPPO A6s 5G is equipped with a massive 7000mAh Large Battery designed to keep pace with busy days. Beyond impressive capacity, the battery is engineered for long-term durability, offering up to 5 Years Durable Battery performance to help maintain reliable power over time. Paired with 60-Month Fluency Protection, the OPPO A6s 5G is built to deliver a smooth and consistent experience year after year, making it a dependable companion designed with longevity in mind.
- Slowdowns That Disrupt Entertainment
A great smartphone experience goes beyond performance, it should look smooth, sound immersive, and stay responsive when it matters most. The OPPO A6s 5G delivers on all fronts with a 120Hz Ultra Bright Display that provides fluid visuals and enhanced visibility even under bright outdoor conditions. Complementing the display are Dual Stereo Speakers, creating a fuller and more immersive audio experience for everyday content.
For users who demand sustained performance, the SuperCool VC System helps manage heat efficiently, while AI GameBoost 2.0 optimizes system resources to support smoother, more responsive gameplay during extended sessions. Together, these features help ensure a consistently enjoyable experience whether you’re watching, browsing, or gaming.
- Photos That Need Too Much Fixing
Advanced photo editing is no longer limited to professional software. With the OPPO A6s 5G, a range of intelligent imaging tools makes it easier to enhance photos directly on your smartphone. It includes AI Eraser 2.0 for removing unwanted elements, AI Unblur for improving image sharpness, and AI Clarity Enhancer for bringing out greater detail. Complementing these are creative tools such as AI Perfect Shot, AI Recompose, and AI Studio, which provide additional flexibility for refining and reimagining photos. Together, they help users achieve polished results quickly and intuitively.
Finding Your Everyday Companion
The OPPO A6 is ideal for users looking for dependable performance and generous storage. It comes in Sakura Pink, Sapphire Blue, and Aurora Gold, and is available in 4GB + 256GB for Php 17,999 and 8GB + 256GB for Php 20,999.
Users who want the added benefits of 5G connectivity can opt for the OPPO A6s 5G, available in Ice White and Cappuccino Brown. It comes in a 6GB + 128GB variant priced at Php 22,999 and an 8GB + 256GB variant priced at Php 25,999.
Discover more about the OPPO A6s 5G by visiting OPPO Philippines’ official website at www.oppo.com.ph/ or OPPO Philippines’ official social media pages on Facebook, YouTube, and TikTok.
TECHNOLOGY
HONOR 600 Pro sells out as HONOR 600 Series continues momentum
8:29 a.m. June 19, 2026
The excitement surrounding the newly launched HONOR 600 Series shows no signs of slowing down as the HONOR 600 Pro has officially sold out, while the HONOR 600 continues hot-selling momentum nationwide.
Following a highly successful first-day sale that drew long lines and enthusiastic crowds nationwide, HONOR Philippines has once again proven its growing dominance in the local smartphone market. The overwhelming response from Filipino consumers reflects the increasing demand for AI-powered smartphones that combine flagship-level innovation with exceptional value.
“The strong consumer response from both loyal HONOR fans and first-time buyers underscores growing confidence in the HONOR brand. We are truly grateful to every customer who entrusted and invested their loyalty to us, and we remain committed to delivering innovation that creates real value in their everyday lives,” said Stephen Cheng, Vice President of HONOR Philippines. “The sold-out status of the HONOR 600 Pro and the continued strong sales of the HONOR 600 reaffirm our commitment to bringing cutting-edge technology that resonates with the needs of Filipinos.”
Packed with industry-leading HONOR AI capabilities, like the AI Image-To-Video 2.0, impressive camera systems, and long-lasting battery performance, the HONOR 600 Series has captured the attention of tech enthusiasts, content creators, and everyday users seeking a smarter mobile experience.
The flagship HONOR 600 Pro, known for its premium features and powerful performance, quickly became one of the brand’s fastest-selling devices, with stocks selling out shortly after its nationwide availability. Meanwhile, the HONOR 600 continues to enjoy strong market demand, cementing its status as one of the hottest smartphone releases of the year.
Designed to suit different needs and budgets, the HONOR 600 5G is offered at P28,999 (8GB+256GB), P32,999 (12GB+256GB), and P37,999 (12GB+512GB), while the flagship HONOR 600 Pro 5G with 12GB+512GB storage retails for P49,999.
Run to any HONOR Experience and Partner Store or online via Lazada (https://bit.ly/Laz_H600_PR), Shopee (https://bit.ly/Shop_X9d_Media) or TikTok Shop (https://bit.ly/TikTok_H600_PR).
For more exciting announcements, visit HONOR’s website www.hihonor.com, and follow HONOR Philippines on Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok: (Tiktok.com/@honorphilippines).
TECHNOLOGY
One charge, endless power: realme teases C100 Series with up to 8000mAh Titan Battery
11:22 a.m. June 8, 2026
realme Philippines is gearing up for the launch of the realme C100 Series on June 18, and ahead of the big reveal, the brand is giving a first look at what the lineup is all about.
Anchored on the tagline “One Charge, Endless Power,” the C100 Series is built around two things Filipinos consistently look for in a smartphone: a battery that goes the distance and a build that holds up over time.
The realme C100 comes equipped with an 8000mAh Titan Battery, while the realme C100i carries a 7000mAh cell. Both are designed to deliver up to 1.5 days of use on a single charge, but what stands out is their long-term battery health – the realme C100 is rated to retain at least 80% capacity after 7 years of daily use, and the C100i after 6 years. The brand attributes this to its highly efficient energy consumption technology, which reduces battery wear over time without compromising on performance.
On the durability front, both models come with realme’s ArmorShell™ Protection and have been certified under the MIL-STD-810H military-grade shock resistance standard, with a verified drop resistance of up to 2 meters. The realme C100 takes protection further with IP69 Pro rating, making it resistant to dust, submersion, and even high-pressure water jets. The realme C100i is rated IP64, covering everyday splashes and dust exposure.
The Series also comes in a range of colorways. The realme C100 will be available in Glory White, Endurance Brown, and Victory Purple, all featuring realme’s Blooming Design, a shimmer finish crafted with micron-level sculpting that shifts with light. Meanwhile, the realme C100i comes in Dawn Purple and Dusk Gray.
The realme C100 Series will be officially unveiled on June 18 via a livestream on realme’s official Facebook page. Pricing and full details will be announced on launch day.
For more updates on the realme C100 Series, follow realme’s official Facebook page.
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