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TECHNOLOGY

Top brands share e-commerce success on Shopee

December 16, 2021 1:57 p.m.

The Philippines is the fastest-growing market in the SEA region, with an overall internet economy likely to reach $40 billion in value by 2025 — and e-commerce greatly contributes to this significant surge. More consumers now heavily rely on online platforms like Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, for their needs. With this,  brands shifted online to better connect with their customers and tap into new and unreached markets. Five brands shared how they took advantage of Shopee’s various programs and enhanced marketing solutions to remain top-of-mind while establishing themselves as a strong player in the digital space. 

  1. Johnson & Johnson wins big during big sales

Johnson & Johnson grew its brand through Shopee’s innovative solutions and services. The recently concluded 11.11 Big Christmas Sale campaign was their most successful one to date with multiple basket-building strategies, such as co-sponsored vouchers, aimed at  driving conversion. Denise Peralta, Head of E-Commerce at Johnson & Johnson Philippines, Inc, said, “We are able to extend J&J’s presence on Shopee with its category-focused programs (Mom’s Club & Shopee Beauty). Through Shopee’s Brand Memberships Program, we are also able to offer our shoppers exclusive perks & privileges like vouchers and gifts.” 

  1. vivo surpassed target sales with exclusive launches  

vivo also saw significant growth during their Super Brand Days (SBD) on Shopee, as well as the platform’s double-double campaigns and payday sales. Shopee’s extensive marketing solutions also played a big role in the success of vivo’s Y series launch, which saw ₱150 million in sales for 2021. He Zhuopeng (Chris) vivo E-Commerce Manager, said,Shopee has helped us expand and grow our business through partnered campaigns every month. It gave us the opportunity to be known in the e-commerce industry. We are looking forward to many more years of strong partnership with Shopee.” 

  1. Crocs won customers with curated pages during campaigns

Through their Shopee store, Crocs created curated pages for campaigns and collections easily. In the recent 11.11 Big Christmas Sale, the brand achieved a 65x uplift in orders compared to the usual, alongside Shopee’s marketing solutions such as Flash Deals and Rush Hour sales. John Darryl Bonifacio, E-Commerce Manager at Crocs, said, “At Crocs, we think of people first at every step and during the pandemic, safety was every Filipino’s priority. Retail store closures were inevitable with the lockdown measures but Shopee has allowed us to reach customers across the country.” 

  1. SM Online boosted sales after first-ever Super Brand Day

In 2021, SM attained many e-commerce milestones through Shopee, including a successful first-ever Super Brand Day that helped increase sales, and an all-time spike in orders during the 11.11 Big Christmas Sale. In the recent 7.7 Mid-Year Sale and 8.8 Mega Flash Sale campaigns, The SM Store’s participation in the TV Flash segment resulted in a significant increase of their 2021 orders and GMV. Nicole Villanueva, AVP of SM Online, said, “This year has been about how to sustain the massive growth of online from 2020.  Shopee has provided The SM Store prime avenues on which we can serve our customer’s essential and non-essential needs.”

  1. NIVEA tapped into a new target market through new initiatives

Through weekly in-app visibility and pushes highlighting their best-sellers, NIVEA achieved tremendous growth with Shopee. The brand regularly joined campaigns such as Shopee Beauty and activated their own Brand Days, monthly Grand Launches, and Shopee Live during new product launches. Kitz Literal, E-Commerce Sales Manager at NIVEA, said, “We are happy to share that we achieved record-breaking sales during this year’s 11.11 Big Christmas Sale. Together with our partners in Shopee, we were able to generate a sales uplift of 50x and a traffic uplift of 8x. Another win for NIVEA is securing the third spot in the Personal Care Category last 12.12. Following this momentum, we are looking into finishing this year strong.”

Shopee’s brand partners are a driving force for the platform’s success. With the new year approaching, Shopee will adapt quickly to meet user needs and support businesses of all sizes to maximize the full potential of e-commerce.

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TECHNOLOGY

Excellent holiday season with promos by Taiwan Excellence products

December 7, 2022 7:51 p.m.

Don’t fret thinking about your Christmas gift for a loved one this Yuletide season anymore. Taiwan Excellence has got a complete range of excellent lifestyle products you can choose from for that all-important present you can give in this most important and joyous season.

Take Acer, for example. One of Taiwan’s best IT brands that completely took the world by storm, Acer makes unboxing during the holidays a truly exceptional experience with the whole family.

Just buy any participating Acer products and be ready to get a free Digital SM Gift Pass worth up to P8,000. Promo runs until December 31, 2022.

Shop Acer products now to get up to P8,000 worth of Digital SM Gift Pass

Ready to give the gift of beauty this season of giving? Try giving away Annie’s Way products from Taiwan through their “Buy 5, Take 1” promo. You can buy any five of their popular Jelly Masks such as their Honey + Lecithin, Arbutin Hyaluronic Acid, Lavender, Aloe + Seaweed, Anti-Aging, Calendula + Chamomile, Charcoal + Vita-C Pore, Snail Secretion Repairing and get another one absolutely free! Now how about that for Christmas beauty?

Learn more about the Annie’s Way Buy 5 Take 1 in Jelly Masks promo here

Here’s another one of Taiwan’s outstanding products on information technology devices. ASUS has its “ASUS/ROG Share 2022” promo, where you can receive up to P11,000 worth of wonderful freebies through the purchase of participating ASUS products. ASUS made it even sweeter where the freebie you’ll get depends on the price range of the ASUS product you will buy. Of course, the higher priced products get a premium freebie, which is logical. But then again, just get whatever ASUS product your heart desires because every ASUS product is marked with excellence.

The ASUS/ROG Share 2022 Promo also offers limited-time exclusive bundle packages and discounts for select ASUS and ROG products such as laptops, mobile phones and others.

Better hurry since the “ASUS/ROG Share 2022” is only up to December 31, 2022. Learn more here.

Worried about your loved one’s thinning hair up there? Give the gift of Aromase and its Anti-Hair Loss Set to give your man—or woman—that extra boost in confidence. With Aromase’s Juniper Scalp Purifying Liquid Shampoo, it softens and removes unnecessary sebum on the scalp and regulates the health of the scalp ecosystem for hair growth, moisturizes scalp, and effectively relieves scalp itchiness.

On the other hand, the Aromase Anti-Hair Loss Essential Shampoo for Hair Loss helps strengthen the protective mechanism of the scalp and maintains hair visibility and makes it even stronger.

With the Aromase Anti-Hair Loss Kit as your Christmas gift, you can never go wrong.

Looking to upgrade your computer hardware this season? Give yourself that gift of Transcend solid state drives, the leading brand in digital storage and multimedia products. The Transcend SSD225S, for example, is a 2.5-inch solid state drive that’s designed for both desktops or laptops. Enjoy fast application processing times to greatly enhance your computer’s performance. Plus, with up to 2TB of storage capacity, saving your music, documents, movies and photos will be such a breeze, a better choice than the usual hard disk drives.

Meanwhile, the Transcend MTE250S SSD features the 3D NAND flash, an 8-channel controller, and DRAM cache that delivers sequential read and write speeds of up to 7,200/6,500 MB/s (R/W) and ample capacity of up to 2TB. Its ultra-thin graphene heatsink guarantees stable performance despite working non-stop, with proven performance that gamers, content creators, and software developers will surely love and enjoy no matter what their game is.

Another award-winning Taiwanese IT product is MSI that you can consider giving as a Christmas gift for an exceptional family member or friend. Get full joy with MSI’s “Joy-Full Christmas Sale” where you get special discounts and freebies worth up to P28,500. Whether for gaming or business productivity needs, trust MSI to give your computing this Christmas a big boost. And you only have until December 31, 2022 to avail of the MSI “Joy-Full Christmas” Sale so hurry up!

Avail the MSI “Joy-Full Christmas Sale” here.

So, forget about buying products that can be like a box of chocolates where you wouldn’t know what you’re going to get. When buying Taiwan Excellence products, you have no doubt that what you get is quality and excellence.

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TECHNOLOGY

Most employees fear robot hacking but believe they should be used more in production

December 2, 2022 12:54 p.m.

A recent Kaspersky study on the consequences of automation and increased use of robots showed the growing level of robotization in companies but highlighted the increased number of cybersecurity risks this causes. Today, 79% of employees believe that robots should be more widely used across different industries, however, 85% of them fear robot hacking.

Nowadays, robotics is being used to command industrial control systems, production processes and other information technology.

It replaces manual labor, improving efficiency, speed, quality and performance.

With this in mind, Kaspersky conducted a study to learn the opinion of employees of manufacturing companies and other large organizations around the world about the consequences of automation and increased use of robots.

The goal was to gather employees’ thoughts about the security of robots and automated systems in their companies. The survey was conducted across 15 countries: USA, France, Italy, Germany, Spain, South Korea, Japan, Singapore, Argentina, Brazil, Egypt, South Africa, Saudi Arabia, UAE, and Turkey.

Employees reported an increase in robotization levels in their companies over the last 2 years. Forty-one percent of employees said their organizations already use robots, and 29% of organizations plan to use them in the near future. 

One of the findings in the research was that respondents believe robots can help industries increase economic benefits as well as saving people from dangerous duties.

This point of view is shared by more than half of the surveyed employees, as 52% think use of robots can accelerate and increase the efficiency of production processes and cut down costs, and 60% believe robotization can free people from hard or dangerous duties, reducing risks to life and health in the future.

This, in turn, will help employees avoid routine and boring duties and retain more interesting and highly paid positions (36%).  

More than one third of respondents consider that one of the key tasks that robots can successfully perform is to build a safe environment and reduce the likelihood of accidents due to human error.

This point of view was shared by 36% of employees.

Another important finding was that cybersecurity risks increase because of robotization. 

The majority of respondents (85%) believe that robots can get hacked, and 51% know of incidents such as these occurring in their company or other local businesses.

Respondents are split in their assessment of how protected robots are: almost one half of employees (44%) believe that not enough cybersecurity measures are in place to protect the robots in different industries while 40% believe that sufficient protective measures are in place.

“Cyber-physical systems use industrial robots more often to increase production efficiency. However, new technologies like these bring new cyber risks because they are potentially vulnerable to cyberthreats. Kaspersky sees ensuring that cybersecurity remains at the forefront of robot technology adoption as its mission, helping to tackle the challenges and capitalize on the opportunities that robotization presents,” comments Andrey Strelkov, Head of Industrial Cybersecurity Product Line at Kaspersky. 

“In our research, we asked respondents to judge not only how convenient and efficient robots are to use in production, but also their level of safety. It turned out that many employees believe that using robots causes risks. Robots, robotic controllers, automation systems, and supply chains are going to become the prime vector for cyberattacks in the coming years, and they need protection here and now. Before one integrates robots into production, one needs to guarantee network intrusion robustness and overall network security,” says Strelkov.

“Not all modern technologies are designed with security in mind, so only the use of defense-in-depth industrial network protection and multifunctional monitoring platforms will ensure uninterrupted operation of the company. Dedicated solutions like Kaspersky Industrial CyberSecurity may become an efficient assistant for protecting robotics in production,” adds Strelkov.

To keep your industrial computer systems protected from various threats, Kaspersky experts recommend:

  • Conducting regular security assessments of OT systems to identify and eliminate possible cyber security issues.
  • Establishing continuous vulnerability assessment and triage as a basement for effective vulnerability management process. Dedicated solutions like Kaspersky Industrial CyberSecurity may become an efficient assistant and a source of unique actionable information, not fully available in public.
  • Performing timely updates for the key components of the enterprise’s OT network; applying security fixes and patches or implementing compensating measures as soon as it is technically possible is crucial for preventing a major incident that might cost millions due to the interruption of the production process.
  • Using Industrial EDR solutions such as Kaspersky Industrial Cybersecurity for Nodes with EDR for timely detection of sophisticated threats, investigation, and effective remediation of incidents.
  • Improving the response to new and advanced malicious techniques by building and strengthening your teams’ incident prevention, detection, and response skills. Dedicated OT security training for IT security teams and OT personnel is one of the key measures helping to achieve this.

The full presentation with results and more insights on the consequences of automation and increased use of robots are available via the link.

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TECHNOLOGY

Infinix launches the all-new HOT 20S, the best value-for-money gaming phone yet

November 27, 2022 7:20 p.m.

Filipinos absolutely live and breathe mobile gaming, and here’s some good news: being the best mobile gamer around no longer has to break the bank.

That’s because Infinix is dropping the brand-new HOT 20S on November 27, which lets you own the competition as a top game assassin–all at an affordable price.

Now, you don’t even have to spend more than P9,000 to enjoy #MoreSmoothGameplay on the HOT 20S. The phone packs a Helio G96 Premium Gaming Processor and up to 13 GB of RAM, which powers all your favorite games and allows it to perfectly handle the toughest and latest titles. You can have a wide selection of games to download and stomp other players in thanks to its 128GB ROM storage.

You’ll also never miss a single detail in the action thanks to the HOT 20S’s 120Hz 6.78-inch Full HD+ HyperVision Gaming Pro display, which gives you bright and vivid high-resolution visuals no matter what you’re running. Your sessions can also go for as long as you want thanks to its 5000mAh Power Monster battery that fills up quickly with its 18W Power Charge.

The whole gaming experience is rounded out by the HOT 20S’s Bionic Breathing Cooling System, which keeps the phone humming and going through great heat and pressure. Meanwhile, the All-Around Gaming Network Enhancement Turbo increases its performance during playtime even further.

For those who still want to upload great-looking content on their social media accounts, the HOT 20S also packs a solid 50MP Super Nightscape Triple Camera setup, which lets you take stunning photos and videos, especially in low-light settings.

So what are you waiting for–be the best game assassin you can be without spending too much, as the Infinix HOT 20S gives you #MoreThanWhatYouPayFor, guaranteed. Get it for a suggested retail price of P8,499 from Lazada, Shopee, TikTok Shop, and official Infinix kiosks nationwide starting November 27. Get it for even less at only P7,849 exclusively on Lazada on November 28, and P7,999 in a limited-time Flash Sale on LazadaShopeeTikTok Shop starting December 1. For more info on the HOT 20S, visit the official Infinix website.

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