NEWS
Trend Micro empowers women with ‘Get IT Girl!’
January 7, 2022 7:43 p.m.
TO cap off Trend Micro’s annual cybersecurity conference DECODE 2021, Olympic silver-medalist Nesthy Petecio imparted a special message for all women working in male-dominated industries.
The female boxer was featured as a special guest during “Get IT Girl!” to share her experiences and how she rose above the challenges she faced as a woman in the male-dominated sport of boxing.
Get IT Girl! has been an initiative of Trend Micro’s since 2019, with the intention of empowering and uplifting women in the tech industry.
Pre-pandemic, the company would hold a ‘GET IT GIRL Breakfast Panel’ that would spotlight female talent in the industry and discuss how technology can encourage diversity.
This year’s session was facilitated by Joahnna Hipolito, Trend Micro’s Manager for Technology Marketing on the last day of the conference.
Bringing together women in tech from all over the nation, the session discussed the existing skills gap in cybersecurity and how this has improved thanks to inclusion and diversity.
With an attendance of over 800, the session proved to be an effective avenue to engage with the community and discuss the latest state of inclusion and diversity in the tech industry despite the challenges brought by the pandemic.
Hipolito opened the session by presenting the current reality of diversity in the cybersecurity workforce, where only 24% of the field are women.
Key insights from the talk highlighted the current cybersecurity workforce gap and emphasized why this gap need not only be filled, but filled with a diverse workforce.
Beyond gender, diversifying the workforce means the inclusion of people from different races and ages in order to gain a repertoire of skills and perspectives from different backgrounds.
Hipolito’s invitation to the attendees to “realize your potential, reach out, and reclaim your space” then segued perfectly into a brief Q & A session with special guest and Olympic silver-medalist Nesthy Petecio.
Petecio shared with the attendees how she found herself getting into boxing and how she chose to remain firm in her intent to pursue the sport despite being repeatedly told that it was “for men”.
Petecio shared an abundance of inspirational anecdotes and her personal philosophy that helped her surpass all the challenges that being a female boxer threw at her.
Despite what people around her would say and the doubt she was faced with, she persevered one step at a time and focused on her goals and the people she fought for.
In persevering and boxing her way to the Olympics, Petecio also fought for recognition. She shared how she was not working to prove that women are better than men, but to show the world that women and men are equally capable of great things.
Women have played a great role in the history of technology and cybersecurity but many of their stories have been lost or overshadowed by male-dominated narratives.
Petecio’s reminder to stay true and believe in oneself despite what others may say and to persevere through challenges knowing your capabilities and potential serves as a great reminder for how women can still reclaim their space and forge a more inclusive future.
With recent developments and improvements in the cybersecurity workforce gap since 2017, the future of a more inclusive and diverse cybersecurity industry is not too far off.
As we enter 2022, Trend Micro is gearing up for more initiatives and events like Get IT Girl! that hope to inspire the next generation of the IT and cybersecurity field. Get IT Girl! is Trend Micro PH’s local initiative under the global “Close the Gap” initiative of Trend Micro.
Apart from Get IT Girl!, features on female employees, inspiring stories from women in the tech industry, and other initiatives are spotlighted on the Trend Micro Careers Philippines Facebook page.
NEWS
TikTok enhances safety, transparency for Filipino community with new initiatives
7:01 p.m. July 16, 2023
TikTok, the world’s leading short-form video platform, is taking further steps to ensure a safer and more transparent platform for its Filipino community. In response to the evolving digital landscape and the rise of AI-generated content (AIGC), these initiatives are designed to maintain a secure environment, uphold community guidelines, and ensure users can trust the content they encounter on the platform.
Strengthening Community Guidelines Enforcement
As part of its ongoing efforts to safeguard its community, TikTok recently published its Q1 2024 Community Guidelines Enforcement Report. During this period from January 1 to March 31, 2024, TikTok removed 4.26 million videos in the Philippines for violations of its Community Guidelines. Of these, 99.7% were removed proactively, and 95% were taken down within 24 hours.
To further enhance transparency, TikTok updated its Community Guidelines in April to provide clearer rules and introduce new features that help creators understand and comply with policies. Available in English and Filipino, these guidelines include detailed definitions and outline moderation practices for features like Search, LIVE, and the For You feed, ensuring policies are clear and accessible to all users.
Advancing AI-Generated Content Transparency
In response to the increasing prevalence of AI-generated content, TikTok has implemented new measures for transparency. Since May, TikTok has automatically labeled AI-generated content uploaded from specific platforms. This initiative is part of a collaboration with MediaWise, a program of the Poynter Institute, and the Coalition for Content Provenance and Authenticity (C2PA), making TikTok the first video-sharing platform to adopt C2PA’s Content Credentials technology. These labels aim to provide users with clear context about the nature of the content they consume.
Educating the Community with Media Literacy Tools
To support its community in navigating AI-generated content and combating misinformation, TikTok is launching new media literacy resources. Developed in collaboration with experts, these resources are integral to TikTok’s broader strategy to enhance user understanding and foster a more informed community. As part of this initiative, TikTok has partnered with MediaWise to release 12 educational videos throughout the year. These videos aim to teach universal media literacy skills and explain how TikTok’s AI-generated content labels can help contextualize content. This partnership underscores TikTok’s commitment to educating its community and fostering a more informed user base.
Expanding AIGC Labeling Through Partnerships
Building on its efforts to ensure content transparency, TikTok has extended its auto-labeling capabilities for AI-generated content created on other platforms. By integrating the ability to read Content Credentials from C2PA, TikTok automatically recognizes and labels AI-generated content, with plans to expand this to audio-only content soon.
In the coming months, TikTok plans to attach Content Credentials to its content, ensuring transparency even when content is downloaded, allowing users to utilize C2PA’s Verify tool to identify AI-generated content and understand its creation details.
Driving Industry-Wide Adoption
In its mission to promote industry-wide adoption of Content Credentials, TikTok has joined the Adobe-led Content Authenticity Initiative (CAI). As the first video-sharing platform to implement Content Credentials, TikTok is at the forefront of encouraging transparent content practices across the industry. The gradual increase in auto-labeled AI-generated content on TikTok is expected to grow as more platforms adopt this technology, fostering a more transparent digital landscape.
For You Feed and Creator Code of Conduct
To further enhance safety, TikTok has introduced new standards that will temporarily restrict accounts that repeatedly violate content standards. These accounts and their content will be harder to find in search, with creators being notified and given the option to appeal.
Additionally, TikTok published a Creator Code of Conduct outlining the standards expected from creators involved in TikTok programs, features, events, and campaigns. This code reinforces TikTok’s commitment to maintaining a safe and inclusive platform.
Through these measures, TikTok continues to focus on helping its community, especially creators, understand its rules and enforcement methods to ensure a safer experience for its users. By embracing continuous innovation and collaboration, TikTok strives to create a secure and inclusive space for creativity and connection.
NEWS
SM Prime, DTI empower MSMEs with 83 SM mall spaces, training, mentorship
9:15 p.m. July 12, 2024
Good news for Micro-, Small, and Medium-Sized Enterprises (MSMEs)! SM Prime Holdings (SM Prime) and the Department of Trade and Industry (DTI) solidified a partnership through a Memorandum of Agreement (MOA) signing ceremony held on July 1 at the SM Prime Headquarters.
This collaboration empowers MSMEs with prime mall space in 83 SM Malls nationwide, aligning with the One Town, One Product (OTOP) Philippines program. Besides providing space, SM Prime offers MSMEs discounted booth rentals, training programs on product development, marketing, financial management, and mentorship opportunities with experienced business leaders.
NEWS
DTI National Food Fair celebrates local flavors at SM Megamall
8:26 p.m. July 11, 2024
The Department of Trade and Industry (DTI) successfully concluded the 10th National Food Fair at SM Megamall’s Megatrade Halls 1-3, held from July 3-7, 2024. This premier event showcased the rich flavors of the Philippines and empowered over 200 Micro-, Small, and Medium-Sized Enterprises (MSMEs).
Food enthusiasts enjoyed a bounty of fresh produce, regional specialties, and delectable treats from all corners of the country. Attendees had the opportunity to stock up on pantry staples, explore health-conscious options, and discover unique ingredients to elevate their cooking skills.
(L-R): Megatrade Hall’s Maite Quiogue, SM Supermalls’ Assistant Vice President for Operations Royston Cabunag, Department of Trade and Industry (DTI) Undersecretary for Micro-, Small, and Medium-Sized Enterprises (MSME) Development Group Cristina Roque, Guest of Honor Winnie Chua-Go, SM Megamall Assistant Vice President for Operations Christian Mathay, SM Supermalls’ Vice President for Corporate Marketing Grace Magno, DTI-Bureau of Market Development, Promotions, and One Town, One Product (OTOP) Philippines Director Marievic Bonoan, and SM Megamall Assistant Mall Manager Isabella Manjon
(L-R): Department of Trade and Industry (DTI) Undersecretary for Micro-, Small, and Medium-Sized Enterprises (MSME) Development Group Cristina Roque, Guest of Honor Winnie Chua-Go, and DTI-Bureau of Market Development, Promotions, and One Town, One Product (OTOP) Philippines Director Marievic Bonoan
The 2024 Department of Trade and Industry (DTI) Bagong Pilipinas National Food Fair brings together the best food and flavors from all 16 regions.
Fresh pomelos and other local fruits take center stage at the National Food Fair in Megatrade Hall.
A potential buyer gets ready to take home bottled Bicol Express and Laing at the 10th National Food Fair in SM Megamall.
Crispy, salty, and packed with nutrients —these water spinach chips are the perfect healthy snack.
Bottled honey and baked fruit crisps, all made with local ingredients.
Davao del Sur and Misamis Oriental’s chocolate products are crafted from premium cacao beans.
Quality golden salted eggs from Rizal.
A variety of coconut products from San Pablo, Laguna.
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TikTok enhances safety, transparency for Filipino community with new initiatives
