NEWS
Unbeatable deals, nonstop fun at Shopee’s 11.11 Big Christmas Sale
Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, kicks off its annual 11.11 Big Christmas Sale, the most anticipated shopping festival in the region. The 11.11 Big Christmas Sale headlines a year where more people and businesses use the platform to connect with each other. In fact, the number of sellers and brands on Shopee surged by 60% in 2021, while 1 in 3 shoppers at its recent 9.9 event was new to the platform.
The 11.11 Big Christmas Sale, which ushers in the year’s busiest shopping season, presents Shopee’s greatest selection of deals, fun, and entertainment for everyone. To add to the festive mood, users can look forward to the widest variety of discounted products from over 25 categories and unbeatable promos such as ₱1 Deals, free shipping with no minimum spend, and 10% off daily. With such an irresistible line-up, the number of new buyers on Shopee is expected to peak further during 11.11. Brands and local MSMEs stand to benefit from the increased traffic, supercharging business growth and scaling their online presence.
International superstar Jackie Chan also returns with a fun commercial for the 11.11 Big Christmas Sale. After his 9.9 commercial met with viral success by garnering 435 million views online, the action-packed sequel sparked excitement for all users as well. Fans can catch the commercial here: https://shp.ee/64cba9b
Martin Yu, Director at Shopee Philippines, said, “Christmas holds a special place in Filipinos’ hearts. During this season of giving, Shopee Philippines hopes to make this year’s festivities even more memorable for both our users and sellers. As the holidays approach, we aim to bring more joy to shoppers and help them save more on things they love by curating the best deals. We’ve also pioneered efforts to expand our digital ecosystem to help more consumers, businesses, and communities access and benefit from e-commerce. We invite everyone to join us in making this the biggest and most impactful 11.11.”
- Biggest growth opportunities for businesses
The 11.11 Big Christmas Sale will act as a springboard to accelerate growth for businesses on Shopee. In 2021, more than 8 million new local shops opened on Shopee. With a growing base of shoppers and more marketing tools provided by Shopee, 11.11 will give brands and MSMEs greater visibility to maximize demand. Businesses with an offline presence can also participate in 11.11 through ShopeePay and Shopee’s digital products feature.
Exclusive deals from leading brands on Shopee Mall: Shoppers can look forward to exclusive deals from top brands such as Xiaomi, POCO, realme, Samsung, Nokia, Vivo, DJI, PerySmith, Deerma, Coocaa Home, and Bata Philippines.
More offline deals from brands: Brands also stand to generate more in-store traffic through promotions from ShopeePay. Users can turn to ‘Deals Near Me’ to check for special in-store deals from brands such as Puregold, National Bookstore, Fully Booked, Power Mac Center, The Generics Pharmacy, Family Mart, Lawson, Olympic Village, Shoe Salon, Potato Corner, Mary Grace, Bonchon, Papa John’s, Siomai House, and Fruitas Group of Companies.
- Upsized variety, deals, and entertainment for the holidays
Shopee is committed to helping more shoppers access the benefits of e-commerce, especially during the busiest shopping time of the year. To encourage more people to try shopping online, Shopee introduced initiatives such as special welcome gifts and vouchers for new shoppers, with over 5 million welcome gifts across the region redeemed since the start of the year. Throughout 11.11, shoppers can look forward to an unbeatable range of more rewards and deals:
Rewards for first-time shoppers: As they start their e-commerce journey, new and first-time Shopee users can look forward to a free welcome package, bills cashback, free shipping, 100% off vouchers, and ₱1 deals with their first purchase.
Gift guides for easy holiday shopping: Users can enjoy a quick and easy holiday shopping experience with Shopee’s Christmas in our Carts gift guides. They can get discounts up to 90% off on a wide range of branded gifts and bundles, from the latest gadgets to luxurious personal care items. They can also check out Shopee Mall for 10% off Mall vouchers, special deals on holiday gifts, and vouchers from their favorite brands.
Bigger deals across different categories: Shoppers can discover the best deals on everything they need at 11.11 Big Sale. Highlights include 1-for-1 Deals, Early Platform Voucher Hunt, and Mega Midnight Sale, covering the widest range of product categories. They can also look out for themed sales such as the Big Sports & Outdoors Sale on November 4, Big Fashion Sale on November 5, Big Groceries & Pet Care Sale on November 6, Big Mommy & Babies Sale on November 7, Big Shopee Mall Sale on November 8, Big Electronics Sale on November 9, and Big Vouchers Sale on November 10.
Exclusive Shopee Mall discounts from the biggest roster of brands: At the 11.11 Midnight Mall Exclusive Sale from 12MN to 2AM, shoppers can enjoy huge price drops and exclusive bundle deals. Throughout the sale, brand sukis can also enjoy discounts up to 90% off on leading brands in the country:
Secure and convenient shopping with ShopeePay: Users can shop with greater security and enjoy better deals when they pay with ShopeePay. They can also now enjoy a free, instant, and more convenient way to cash in from their bank apps via InstaPay. Until November 7, users can cash in via InstaPay and get up to ₱25 cashback.
The 11.11 Big Christmas Sale will also spark more joy with the big finale on November 11:
11.11 Big Christmas Sale TV Special: NCT 127, one of today’s hottest K-pop boy bands, will delight Filipino audiences with their chart-topping hits at the 11.11 TV show on November 11, 9:30-11:30pm on GMA 7 and Shopee Live. Filipinos can also look forward to appearances from top local celebrities such as Jessy Mendiola, Aira Bermudez, Rocco Nacino, Klea Pineda, Andre Paras, and Gil Cuerva. Lastly, viewers stand a chance to win prizes and giveaways worth over ₱12,000,000, including two new house & lots and a brand-new car.
For more information about Shopee 11.11 Big Christmas Sale, visit https://shopee.ph/m/christmas-sale.
Download Shopee for free on App Store or Google Play Store.
NEWS
Gregorio: Hosting international meets catalyst for local grassroots sports programs
10:19 a.m. June 28, 2026
NOT only does it boost local tourism, staging international meets such as the 11th Asia-Oceania Sambo Championships presented by the Philippine Sports Commission serves as a catalyst for the country’s grassroots development programs, according to PSC Chairman Patrick Gregorio.
“We have at least 40 local athletes here. If we sent them all to Europe and South America for competitions abroad, the PSC won’t be able to justify it,” said Gregorio during the press conference the other day in tribute to newcomer Sophia Nicole Novino, who was the country’s first silver medalist in the tough continental meet.
“This (result) justifies what we are trying to do. Yung kalaban ni Sophia world-ranked pala,” noted the PSC chief, referring to Kazakhstan’s Karakat Rakhybay, who was forced to work hard before pulling off a 3-1 win over the Pinay rookie in the women’s youth -47kg finals.
“These are eye-openers for us. This is the beauty of what we are trying to do. Sinsasala nating kaagad ng ating mga athletes by giving them the opportunities to go up against the world best as in sambo,” Gregorio stressed.
“So we are thankful to the Pilipinas Sambo Federation and its president Paolo Tancotian for the hosting of the 11th Asia-Oceania Sambo Championships for exposing our young athletes to world-class level of play,” he added in tribute of the sambo head, who was also present during the briefing.
Gregorio, who also heads the National Sports Tourism Interagency Committee, pointed out that “if we see the potential and promise of a sport and its athletes, they are much easier to support like sambo.”
For her part, Novino, 17, a varsity judoka and incoming Grade 12 student at UE, disclosed that having savored initial success in a major international sambo meet “gusto ko po mag-devote more time sa sport kasi sa opportunities na maaring ibigay nito para sa akin.”
Tancontian disclosed that he received nothing but praises from International Sambo Federation and Sambo Union of Asia and Oceania officials plus majority of the participating foreign contingents for how well-run the competition was.
“We have been made the example by the International Sambo Federation and Sambo Union of Asia and Oceania in how to run a competition properly. Bilib na bilib sila,” Tancontian said with pride.
“More than 15 foreign squads personally thanked and congratulated yours truly for the first-class treatment they had received from the moment they arrived at the airport, to the hotel and, of course, our excellent venue, the Ninoy Aquino Stadium,” he noted.
“We are being talked about in the sambo world. All eyes are on the Philippines,” Tancontian added. “This is more than what I could dream for and the federation thanks the PSC for making it happen.”
NEWS
San Ildefonso, Ilocos Sur forms task force against illicit cigarette trade
6:54 p.m. June 26, 2026
The Municipality of San Ildefonso in Ilocos Sur has established a dedicated anti-contraband task force to strengthen local enforcement against illicit and smuggled cigarettes, becoming one of the latest local government units to institutionalize anti-illicit trade measures at the community level.
Mayor Amante “Tito” Purisima II issued Executive Order No. 23, Series of 2026, creating the San Ildefonso Anti-Contraband Task Force (SIACTF), a multi-agency body tasked with coordinating inspections, investigations, public awareness campaigns, and enforcement activities against illicit tobacco products.
The task force will be composed of local government officials and representatives from key offices, and is authorized to coordinate with national agencies such as the Philippine National Police (PNP), Bureau of Internal Revenue (BIR), and Bureau of Customs (BOC) in carrying out inspections, intelligence-sharing activities, confiscation operations, and legal actions against violators.
Under the executive order, businesses selling cigarettes in San Ildefonso are required to maintain supplier records, ensure products bear lawful BIR tax stamps, allow inspections by authorized officers, and report suspicious suppliers or undocumented cigarette products. Violators may face permit suspension or revocation, closure of establishments, and criminal or administrative charges.
“We want to ensure that legitimate businesses are protected, taxes are properly collected, and illicit products do not find a place in our municipality,” Purisima said following the issuance of the order.
The move comes shortly after the International Tobacco Summit organized by the National Tobacco Administration (NTA) and the Department of Agriculture (DA), where government officials, local leaders, farmers, and industry stakeholders called for stronger coordination among national agencies, local governments, and enforcement bodies to address illicit tobacco trade.
Participants in the summit emphasized that illicit trade can no longer be viewed solely as a customs or law enforcement concern, but as an issue with implications for government revenues, legitimate businesses, agricultural communities, and local governance.
The executive order comes as the national government intensifies its campaign against illicit tobacco and smuggling, following repeated directives from President Ferdinand Marcos Jr. to strengthen enforcement against illicit trade and economic sabotage. Recent estimates have placed government revenue losses from illicit tobacco and vape products at approximately ₱141 billion over the past two years.
During the summit, Interior and Local Government Secretary Jonvic Remulla warned that illicit tobacco trade had become deeply entrenched because of corruption and weak enforcement, and urged stronger coordination among government agencies and local authorities to address the problem.
San Ildefonso’s initiative follows similar actions by other local government units, including Mariveles, Bataan, which earlier established a comprehensive anti-illicit trade program. Policymakers in other areas, including Davao City, are likewise considering anti-illicit trade ordinances and dedicated enforcement mechanisms.
The executive order also directs the municipal government to conduct information campaigns in barangays, organize community orientations, and establish complaint and reporting mechanisms to encourage public participation in anti-smuggling efforts.
Stakeholders say local government participation remains critical to the national anti-illicit trade campaign and enabling an “all-government” approach in addressing illicit tobacco trade, as LGUs are often best positioned to monitor establishments, detect violations, and support enforcement efforts on the ground.
NEWS
Zamboanga relinquishes ONE Atomweight MMA world title, welcomes motherhood
2:23 p.m. June 24, 2026
Denice “The Menace” Zamboanga has relinquished the ONE Women’s Atomweight MMA World Championship.
In a social media post on Tuesday, the first Filipina MMA World Champion announced her decision to vacate the throne after welcoming her first child with husband Fritz “Kid Tornado” Biagtan.
Out of respect for the division, she gave up the belt to allow contenders to pursue the title while she steps back to embrace motherhood.
“God has always had a beautiful plan for my life, and I trust His timing in everything. After much prayer and reflection, I have made the difficult decision to vacate my ONE Women’s Atomweight MMA World Championship,” Zamboanga wrote.
“This was not an easy choice, but I believe it is the right one for this season of my life and for the athletes in my division who continue to chase their dreams,” she added.
The 29-year-old Quezon City native has a 12-2 professional record, and is 7-2 in ONE Championship.
Zamboanga arrived at ONE in 2019 and quickly proved she belonged on the global stage. She rattled off three straight wins to open her promotional run, defeating Jihin “Shadow Cat” Radzuan, Mei “V.V” Yamaguchi, and Watsapinya “Dream Girl” Kaewkhong.
The path forward then took a detour. Zamboanga suffered back-to-back defeats to South Korea’s Ham Seo Hee at ONE: Empower in 2021 and ONE X in 2022, respectively. Refusing to let the setbacks define her, she rebuilt herself from the ground up, returning a sharper and more dangerous version of herself.
The bounce-back was immediate and convincing. Zamboanga strung together three consecutive victories over “MMA Sister” Lin Heqin, Julie Mezabarba, and Noelle “Lil’ Monkey” Grandjean, earning her way back to the top of the atomweight division and into contention for gold.
With a long-awaited showdown against then-ONE Women’s Atomweight MMA World Champion and former teammate Stamp Fairtex derailed by the Thai’s knee injury, Zamboanga was given an opportunity to challenge for the ONE Interim Women’s Atomweight MMA World Title.
At ONE Fight Night 27 in January 2025, Zamboanga met Ukraine’s Alyona Rassohyna with a lifelong dream within reach. She ultimately stopped Rassohyna in the second round via TKO, earning the interim belt and a US$50,000 performance bonus in the process.
The monumental victory etched her name permanently in the Philippine MMA history books, a triumph earned through years of delays and heartbreak.
Four months later, Zamboanga was elevated to undisputed ONE Women’s Atomweight MMA World Champion when Stamp suffered a setback in her knee rehabilitation in May 2025 and relinquished the lineal belt.
Zamboanga was slated to make her first World Title defense against Japan’s Ayaka “Zombie” Miura at ONE 173 last November at Ariake Arena in Tokyo. Medical concerns, which have since come to light as her pregnancy, forced her withdrawal.
The Filipina, however, made it clear she is not retiring. Zamboanga is turning her full attention to the most meaningful journey of her life, vowing to return when the time is right.
“While I am stepping away from the title, I am not stepping away from the sport I love. Fighting has shaped who I am, and the warrior in me will always remain,” Zamboanga said.
“Right now, my heart and focus are devoted to the greatest blessing God has entrusted to me. This season is teaching me that there are victories beyond championship belts, and I am embracing every moment of it with gratitude. This is not the end of my story. It’s simply a new chapter,” she concluded.

