TECHNOLOGY
WIKO launches dew digital series WIKO 10

September 25, 2022 7:21 p.m.
Unleashing your full potential with the WIKO 10, the smartphone for modern entertainment. WIKO is a French-origin brand that strives to shape the future of entertainment through the amalgamation of aesthetic design and technology.
WIKO 10 aims to bring a smooth user experience with distinctive features and elegant designs to customers all over the world, together with the launch of WIKO Buds 10, providing users with a seamless music journey with its advanced Bluetooth 5.2 technology and up to 30 hours of playback time with a charging case.
The WIKO 10 is the inaugural smartphone of WIKO’s new digital series. Representing the fusion of aesthetic design and advanced technology, WIKO 10 offers a novel experience with its impeccable design that speaks French elegance in the language of technology and serves as the modern-day accessory for the Generation Z digital natives.
Customers can enjoy using the WIKO 10 with its top features including a 6.74-inch large screen and 90.69% screen-to-body ratio for immersive video viewing, a 5000mAh battery with 22.5W WIKO SuperCharge and reverse charging supporting intensive usage throughout the day, a 128GB large storage to store everything on the phone, and 50MP Triple AI camera with versatile camera functions that was catered for recording beautiful moments in life. It is a highly functional device, meanwhile a masterpiece bewitching to the eyes.
WIKO 10 is specifically created for young users who are stylish, trendy, tech-savvy, and passionate about expressing their individuality. It offers them a flawless experience with a fresh and elegant design that reflects the latest trends among Generation Z and accessorizes their everyday look with style. With the one-of-a-kind designs that reflect the latest trend among younger generations and their predilection for the individuality of product appearance, WIKO 10 reinvigorates the design with unique personality.
WIKO wants to make smartphones à la mode accessible to all. Our users worldwide tell us that they love the French aesthetics conveyed by our products, and these phones help to showcase their favor in simplicity, elegance, freedom and enthusiasm.
Distinctive Finishes with Iconic Colors
WIKO 10 has three options of stunning finishes: Klein Blue, Silver and Black.The iconic Klein Blue creates a stark visual contrast with the environment, showcasing the personal style and individuality of its owner. The alluring Silver resembles ashen hues of classic European architecture like the Eiffel Tower and the Louvre, where Black is a ray of bright light which disrupts the tranquil yet mystique pitch-black night, colliding decorative art with architectural structures. WIKO 10 is all you need to garner the attention of the crowd.

Photo of WIKO 10 in iconic Klein Blue, Silver and Black
Impressive Visual Display with Refined Designs
WIKO 10 is a fabulous smartphone designed for immersive entertainment experiences and incredible visual enjoyment brought by its 6.74-inch 20:9 large full-screen LCD. The incredible 90.69% screen-to-body ratio is exceptionally competitive compared to other smartphones at the same price level. It also supports 16.7 million colors and a resolution of 720*1600, while the pixel density can reach 260PPI.

Aside from its mesmerizing colors, WIKO 10 features a 6-layer optical texture design. By virtue of the emergency of the fuselage materials, not only does it enlarge the reflective surface of a crystal and heighten its brilliance, but it also ensures a fingerprint-proof and dirt-proof surface with its strong hydrophobic capability. As for the thickness, WIKO attempts to visually lessen the width of the phone with a light and matte integrated surface of the middle frame. It also combines the fingerprint sensor and power switch, which is an optimum choice of design, both functionally and aesthetically.
The embedded rear cameras are typically destructive of the aesthetics of a traditional smartphone design, yet it asserts character and individuality at the same time. WIKO 10 innovates on its original design, resulting in a complex yet sleek aesthetic that represents a more vivid individuality expression.
Versatile camera to capture the best moments
With WIKO 10’s 50 MP Triple AI Camera, users can capture portraits which equate with high-quality studio pictures with a mere tap of their finger. To begin with, the 50MP Triple AI camera can bring you fine details with its 50 MP resolution, f/1.8 aperture, 1/2.76-inch JN1 sensor that has a unit pixel area of 0.64μm. Photos of high color fidelity and resolution are guaranteed. The Smart HDR feature with its fusion of double exposures brings you a well-balanced photo in detail even in backlighting environments. Moreover, users can take bokeh portraits based on the 5-layer imaging optimization algorithm. For fashionistas and selfie addicts, WIKO 10 has an 8MP high-definition f/2.0 front camera, its natural beauty algorithm allows them to confidently take beautiful selfies.
Top-tier Battery and Storage Performance
One of the most attractive features of WIKO 10 is the 22.5W WIKO SuperCharge. After charging for 10 minutes, users are able to watch videos for two hours. Besides its fast-charging ability and large battery capacity, WIKO 10 also supports wireless reverse-charging for other devices. A quick 10-min reverse-charging can cover 40% of a headset or 25% of a sports bracelet’s full power, which only takes up 1-2% power cost of WIKO 10.
Moreover, WIKO 10 provides users with the most carefree experience ever, a multi-stage overheating current control mechanism is incorporated, so gamers will no longer fret about overheating pauses after a whole day of usage. Together with a large and sustainable 5000mAh battery as well as a storage space of 128GB and 4GB RAM, it guarantees a long-lasting phone running from morning till night and more virtual memory, faster loading speeds and minimum lagging.
Updated OS, For an Updated Experience
Android 12 delivers an even more personal, effortless, and safer experience for your device. Featuring a comprehensively reimagined UI that can be personalized to your liking, as well as new privacy features designed to grant you total safety without taking control away from your hands
WIKO Buds 10 – endless music journey
Alongside the launch of WIKO 10 smartphone, WIKO is also presenting WIKO Buds 10, a set of earbuds with advanced Bluetooth 5.2 technology powered by BES to ensure instant and stable connectivity, capable of producing stereo and deep bass loud sound. Offering a maximum operating time of 6 hours from a single charge and up to 30 hours with the charging case, WIKO Buds 10 allows users to enjoy an endless music journey. Users can now surround themselves with flowing melodies and dive into the world of music without noises. Embracing positive vibes brought by your favourite songs in daily life with WIKO Buds 10.
In an innovative upgrade, WIKO Buds 10 has adapted the 12 mm dynamic driver, allowing for the delivery of high-quality audio with a clear separation between vocal and instrument, while still upholding a design geared towards users’ comfort. A combination of dual mics for voice capturing and ENC noise cancelling algorithm support also effectively filters out noises from the surrounding, granting a crystal-clear voice chat and calling experience. Beyond all, being designed for exercising and entertainment, WIKO Buds 10 possesses both high durability and IPX4 water resistance protects from splashing water, and still only weighs 4.2g.

WIKO Buds 10
Price and Availability
WIKO 10 will be available from September 25, 2022 for P8,990 at Shopee, Lazada, and authorized WIKO stores and kiosks.
WIKO Buds 10 will be available from September 25, 2022 for P1,499 at Shopee, Lazada, and authorized WIKO stores and kiosks.
See full pricing and availability below:
For more information, please visit:https://world.wikomobile.com/
TECHNOLOGY
AI can do that?! 5 ways AI is changing the game for communicators

12:30 p.m. March 8, 2025
Artificial Intelligence (AI) is undeniably here, transforming how communication professionals create content, engage audiences, and predict trends.
But while AI can do a lot, it’s not here to replace human creativity, strategy, and judgment. The real advantage lies in knowing how to use AI as a tool to work smarter and more efficiently.
Whether you’re in PR, marketing, media, or even a student, here are practical ways how AI can enhance your output and make you more effective.
1. Next-Level Personalization
A social media team for a fashion brand uses AI to analyze customer data and segment audiences based on their style preferences. The result? Hyper-personalized email campaigns that suggest products each customer is actually interested in.
2. Real-Time Brand Sentiment Tracking
A crisis communication team at a telecom company notices a sudden spike in negative tweets about a network outage. Thanks to AI-powered sentiment analysis, they react in minutes — crafting a strategic response before things further escalate.
3. Trend Prediction Like a Pro
A political campaign team taps AI to analyze past election data and social media conversations. They predict the key issues voters will care about and fine-tune their messaging before the conversation even starts.
4. AI Ethics 101: Sticking to Facts
A news agency integrates AI-driven fact-checking tools to ensure their reports stay credible and unbiased. They also train their team to detect AI-generated misinformation—because integrity still matters.
5. Instant VO with Zero Studio Time
A content creator needs a last-minute voiceover for a campaign video but has no time for a studio session. AI-generated voiceovers save the day—delivering pro-level narration from the comforts of their own home.
These are just some of the ways AI is transforming the way we communicate, market, and engage with audiences. As AI continues to evolve, everyone needs to upgrade their skills—learning how to adapt, think critically, and integrate AI tools strategically to stay ahead in an increasingly tech-driven world.
If you want to future-proof your skills, don’t miss the AI Centre of Excellence (ACE) Workshop: Power of AI for Communications & Beyond, led by AI expert and India’s Director and CEO of the School of Communications & Reputation, Hemant Gaule.
Happening on March 21, 2025, 1:00 to 5:00 PM, at the Holiday Inn & Suites Makati, this workshop will give you valuable insights into leveraging AI tools to boost efficiency, engagement, and results.
Limited slots available — secure yours now at www.centreofexcellence.ai.
TECHNOLOGY
Say hello to Whisk, Google’s innovative answer to generative AI image creation

1:12 p.m. February 20, 2025
Generative AI opens up a world of creative possibilities with its ability to make unique content. Following the success of Google’s AI tools, it’s taking another significant step with Whisk, the newest experiment that explores the capabilities of gen AI.
Whisk is a fun and engaging tool that makes AI image generation more accessible, especially to those without prior AI knowledge. Instead of typing out long, detailed text prompts, it allows people to use image prompts. They simply drag images and start creating.
Generative AI utilizes deep-learning models to make high-quality content based on existing data. Sometimes, certain design elements get lost in text prompts. But with Whisk, anyone can easily customize how the image will come out. It allows specific image inputs for the main subject, the scene, and preferred art styles.
Behind the scenes, the Gemini model automatically writes a detailed caption of chosen images. It then feeds those descriptions into Google’s latest image generation model, Imagen 3. This process captures the subject’s essence, and doesn’t create an exact replica. This further allows people to remix their subjects, scenes, and styles in novel ways to create something that is uniquely theirs, from character concepts to enamel pin designs.
It’s also important to highlight that Whisk extracts only a few key characters from images, so generated content may differ from one’s expectations. Fortunately, it allows users to view and edit underlying prompts at any time to get the output they want.
Play with Whisk here: https://labs.google/fx/tools/whisk.
TECHNOLOGY
Love begins at home with Beko

5:22 p.m. February 17, 2025
As we finally embrace the love month, the pressure to find the perfect gift can often feel overwhelming. However, there’s no need to break the bank just to express your feelings. After all, it’s the thought that counts!
This love month, create lasting memories in the place you cherish most—your home. Beko, Europe’s number 1 home appliance brand, is here to help you make the perfect Valentine’s plan through meaningful, practical gifts that enhance everyday life.
Show your love in a cup
There’s nothing quite like a warm cup of coffee in the morning to express love. When it’s made by someone special, it means even more. Start your day with a delightful breakfast by pairing your coffee with a hearty meal. Experiment with different coffee blends and recipes for future breakfast dates!
Feel like a barista at home with the Beko espresso machine. The Beko CaffeExperto® Espresso Machine features an integrated milk frother, allowing you to create delicious cappuccinos and lattes right at home. Its user-friendly touchscreen interface lets you make coffee with just a tap, while the easy-to-clean design simplifies maintenance.
Acts of Service
Sometimes, it’s the simplest acts that have the biggest impact in showing how much you care, such as helping your loved ones with household tasks to create a more harmonious home. Lend a hand by volunteering to clean surfaces, wash the dishes, or do the laundry. Your loved ones will truly appreciate the effort!
Make laundry easier with Beko’s line of washers and dryers. These powerful appliances provide the gentle care your clothes need. One of Beko’s top washer-dryers has an Xpress Super Short 14-Minute Program that allows you to wash up to 2 kg of laundry in just 14 minutes. While 2 kg might not sound like a lot, it’s enough to wash around 20 T-shirts! That means more quality bonding time with your loved ones.
Cook Up Some Romance
Cooking is a way to someone’s heart, especially when it’s made with love. Instead of waiting in long reservation lines at a restaurant, consider having a simple yet intimate dinner date at home. Elevate the experience by setting up the table beautifully and creating a personalized menu that features your loved one’s favorite dishes.
Unleash your cooking prowess in the kitchen with Beko refrigerators featuring the innovative NutriFreeze technology. Imagine preparing for steak night or dishes with delicate fish—now you can keep your meats fresh, without deep freezing!
This unique feature freezes fresh foods like meat, shrimp, and fish at a precise temperature of -3°C, which helps to keep the natural texture and taste intact while slowing down bacterial growth. With NutriFreeze, you can reduce nutrient loss and extend the shelf life of your meats, making it easier to store food and enjoy restaurant-quality meals at home.
This Valentine’s season, show your loved ones how much they mean to you with Beko’s high-quality European appliances. Transform your home into a more love-filled space. Visit your nearest leading appliance store, or shop online at Beko Philippines’ official stores on Lazada, Shopee, and TikTok Shop.
For more details, visit our official website at www.beko.com/ph-en and connect with us on Facebook, Instagram, and TikTok at @bekoph.