TECHNOLOGY
Xiaomi launches Redmi Note 11 in PH
February 10, 2022 8:36 p.m.
Xiaomi pushes forward the legacy of the Redmi Note series as it announces the arrival of the Redmi Note 11 series in the Philippines today, starting with the Redmi Note 11, while the much-awaited Redmi Note 11S and Redmi Note 11 Pro 5G variants will be coming at a later date.
Rising to the challenge to bring even stronger specs and features, Redmi Note 11 again brings powerful upgrades to its camera system, charging speed, display, and System on Chip (SoC)—making flagship-level smartphone performance more accessible than before.
Also announced today is the brand-new Xiaomi Smart Air Purifier 4 series, starting at P6,999.
Market availability:
The Redmi Note 11 comes in two variants – 4GB+64GB which will be available for P8,999 and 6GB+128GB available for P9,999. Both variants will be available for pre-order via Xiaomi’s official sales channels as early as February 11, 2022 in the Philippines.
Meanwhile, stay tuned for the local availability announcement of the Redmi Note 11S and Redmi Note 11 Pro 5G coming soon.
For the early bird promo of the Redmi Note 11 4GB+64GB, buyers will get the Redmi Buds 3 for free between February 11 until February 19 (12AM) on Xiaomi’s official Shopee and Lazada stores.
Stocks and availability for the freebie will be limited.
Those who will pre-order the Redmi Note 11 6GB+128GB variant in authorized Xiaomi retail stores from February 11 to 18 will get a free Redmi Buds 3 plus a Xiaomi Eco Bag.
Make sure to visit the official Xiaomi Philippines store on Lazada this coming February 15 and Shopee this February 21 for discounted Xiaomi Smart Eco Products with freebies. Stocks and availability will be limited.
Flagship-level camera setup to deliver outstanding photography
Raising up the flagship-level camera experience, the Redmi Note 11 is equipped with a 50MP AI quad camera setup ensures clarity in your photos, allowing you to capture great photos and videos without the extra effort.
Its 8MP ultra-wide angle camera expands your perspective with a 118-degree viewing angle and the 2MP depth sensor camera on Redmi Note 11 allows you to create a natural bokeh effect for your portrait shots.
Redmi Note 11 Pro 5G and Redmi Note 11S once again feature 108MP primary sensors, allowing you to capture and share moments of your life in high resolution and true-to-life details.
Utilizing the Samsung HM2 sensor with a large 1/1.52″ sensor size, the main camera leverages 9-in-1 pixel binning technology as well as dual native ISO to deliver incredible images with higher dynamic range and colour performance, with excellent results even in dim light.
The 8MP ultra-wide angle camera extends your perspective with a 118-degree viewing angle, and the 2MP macro camera captures fine details from up close.
Additionally, the 2MP depth camera on Redmi Note 11S allows you to create a natural bokeh effect for your portrait shots.
The front of Redmi Note 11 Pro 5G and Redmi Note 11S feature a 16MP front camera that can capture clear, natural-looking selfies.
FHD+AMOLED DotDisplay with up to 90Hz refresh rate and trendy flat-edge body
Boasting a high refresh rate up to 90Hz and a touch sampling rate up to 180Hz, Redmi Note 11 enhances your screen experience with smoother animations and lag-free transitions, while also registering more precise finger touches.
With a screen size of 6.43-inch, the Redmi Note 11 is equipped with a FHD+ AMOLED DotDisplay featuring DCI-P3 wide color gamut, provides more vibrant colours and details, while also reaching as much as 1000 nits to ensure the screen’s clarity even in bright daylight.
The beautiful display is packed into a trendy flat-edge body design.
Plus, with dual super linear speakers located at the top and bottom of the phone, Redmi Note 11 offers a complete entertainment experience with immersive stereo sound for gaming or watching videos.
Speedy and powerful performance at all fonts
Raising up its performance, Redmi Note 11 is equipped with a Snapdragon® 680 processor built using flagship-level 6nm process to deliver superior performance while conserving power.
Additionally, the Redmi Note 11 is equipped with a 5,000mAh large-capacity battery and a 33W Pro fast-charging that charges its battery from 0 to 100% in around an hour. Redmi Note 11 Pro 5G is powered by the advanced octa-core processor Snapdragon® 695.
This chipset offers 5G connectivity and superb performance, thanks to the flagship-level 6nm technology and clock speed up to 2.2 GHz.
Redmi Note 11S rises to the challenge with advanced octa-core MediaTek Helio G96 processor and up to 8GB of RAM.
Alongside this exceptional battery capacity is Xiaomi’s flagship-level 67W turbo charging in Redmi Note 11 Pro 5G, which takes as little as 15 minutes to fill 50% of battery.
Redmi Note 11S also features 33W Pro fast charging.
Breathe clean, breathe healthy: Xiaomi Smart Air Purifier 4 Series
Celebrating over 16 million shipments worldwide, Xiaomi today upgraded its widely-acclaimed Xiaomi Smart Air Purifier Series with three new variants – Xiaomi Smart Air Purifier 4 Pro, 4, and 4 Lite.
The brand-new series promises Xiaomi Fans a healthier, cleaner, and reduced-allergen indoor air environment year-round, with options for different home spaces and family needs.
The top variant, Xiaomi Smart Air Purifier 4 Pro, features a 3-in-1 filtration system that combines electrostatic charge and mechanical filtration technologies to trap 99.97% of air pollutants as small as 0.3 microns.
So whether its pet dander, cotton fiber, or other pollutants, Xiaomi Smart Air Purifier 4 Pro will have you covered.
To ensure maximized filtration efficiency, the Pro model newly integrates both PM2.5 and PM10 sensors to precisely detect inhalable particles of different sizes.
An ionizer has been added to help capture floating pollutants.
Alongside this, Xiaomi Smart Air Purifier 4 Pro offers 500m3/h PCADR and 185m3/h FCADR, meaning it can filter the air of a 40m2 living room entirely every 15 minutes.
On top of powerful filtering performance, Xiaomi Smart Air Purifier 4 Pro also offers a largely enhanced user experience.
Its sleek design and low-noise running mode at night make sure it blends perfectly into users’ modern homes and life.
A crystal-clear OLED touch display allows for quick viewing of AQI, temperature, and humidity statistics at a glance, and quick adjustments in just a few taps.
Users can also remotely control the device using Xiaomi Home App, effortlessly scheduling purification routines and behaviour, setting up automation with other IoT devices, viewing filter usage status, and more.
Voice commands are also supported with Google Assistant and Amazon Alexa.
Priced at P11,999, P8,999, P6,999 respectively, Xiaomi Smart Air Purifier 4 Pro, 4, and 4 Lite will be available for purchase starting February 11, 2022 in the Philippines.
Visit the Lazada Local Flagship Store this coming February 15 for discounted Xiaomi Smart Eco Products with freebies.
Buyer will get a free Mi Smart Kettle Pro if they purchase the Air Purifier 4 Lite and get it for only P5,999 instead of P6,999.
Meanwhile, the all-new Air Purifier 4 will be available for only P7,999 instead of P8,999 and buyers will get a free Upany Air Fryer, while the Air Purifier 4 Pro will be up for grabs for only P10,999 instead of P11,999 and will come with a free Mi Standing Fan 2 Pro.
Amazing discounts also await the Robo Vacuum Series when you order on February 15 starting with the Vacuum Mop 2 which will be available for only P11,499 instead of P12,999 and comes with a free Upany Air Fryer.
You can also get the Vacuum Mop 2 Lite for P7,999 instead of P8,999 and get a free Mi Smart Kettle Pro, while the Vacuum Mop 2 Pro will be available for only P16,499 instead of P17,999 and will come with a free My Standing Fan 2 Pro.
TECHNOLOGY
AI can do that?! 5 ways AI is changing the game for communicators
12:30 p.m. March 8, 2025
Artificial Intelligence (AI) is undeniably here, transforming how communication professionals create content, engage audiences, and predict trends.
But while AI can do a lot, it’s not here to replace human creativity, strategy, and judgment. The real advantage lies in knowing how to use AI as a tool to work smarter and more efficiently.
Whether you’re in PR, marketing, media, or even a student, here are practical ways how AI can enhance your output and make you more effective.
1. Next-Level Personalization
A social media team for a fashion brand uses AI to analyze customer data and segment audiences based on their style preferences. The result? Hyper-personalized email campaigns that suggest products each customer is actually interested in.
2. Real-Time Brand Sentiment Tracking
A crisis communication team at a telecom company notices a sudden spike in negative tweets about a network outage. Thanks to AI-powered sentiment analysis, they react in minutes — crafting a strategic response before things further escalate.
3. Trend Prediction Like a Pro
A political campaign team taps AI to analyze past election data and social media conversations. They predict the key issues voters will care about and fine-tune their messaging before the conversation even starts.
4. AI Ethics 101: Sticking to Facts
A news agency integrates AI-driven fact-checking tools to ensure their reports stay credible and unbiased. They also train their team to detect AI-generated misinformation—because integrity still matters.
5. Instant VO with Zero Studio Time
A content creator needs a last-minute voiceover for a campaign video but has no time for a studio session. AI-generated voiceovers save the day—delivering pro-level narration from the comforts of their own home.
These are just some of the ways AI is transforming the way we communicate, market, and engage with audiences. As AI continues to evolve, everyone needs to upgrade their skills—learning how to adapt, think critically, and integrate AI tools strategically to stay ahead in an increasingly tech-driven world.
If you want to future-proof your skills, don’t miss the AI Centre of Excellence (ACE) Workshop: Power of AI for Communications & Beyond, led by AI expert and India’s Director and CEO of the School of Communications & Reputation, Hemant Gaule.
Happening on March 21, 2025, 1:00 to 5:00 PM, at the Holiday Inn & Suites Makati, this workshop will give you valuable insights into leveraging AI tools to boost efficiency, engagement, and results.
Limited slots available — secure yours now at www.centreofexcellence.ai.
TECHNOLOGY
Say hello to Whisk, Google’s innovative answer to generative AI image creation
1:12 p.m. February 20, 2025
Generative AI opens up a world of creative possibilities with its ability to make unique content. Following the success of Google’s AI tools, it’s taking another significant step with Whisk, the newest experiment that explores the capabilities of gen AI.
Whisk is a fun and engaging tool that makes AI image generation more accessible, especially to those without prior AI knowledge. Instead of typing out long, detailed text prompts, it allows people to use image prompts. They simply drag images and start creating.
Generative AI utilizes deep-learning models to make high-quality content based on existing data. Sometimes, certain design elements get lost in text prompts. But with Whisk, anyone can easily customize how the image will come out. It allows specific image inputs for the main subject, the scene, and preferred art styles.
Behind the scenes, the Gemini model automatically writes a detailed caption of chosen images. It then feeds those descriptions into Google’s latest image generation model, Imagen 3. This process captures the subject’s essence, and doesn’t create an exact replica. This further allows people to remix their subjects, scenes, and styles in novel ways to create something that is uniquely theirs, from character concepts to enamel pin designs.
It’s also important to highlight that Whisk extracts only a few key characters from images, so generated content may differ from one’s expectations. Fortunately, it allows users to view and edit underlying prompts at any time to get the output they want.
Play with Whisk here: https://labs.google/fx/tools/whisk.
TECHNOLOGY
Love begins at home with Beko
5:22 p.m. February 17, 2025
As we finally embrace the love month, the pressure to find the perfect gift can often feel overwhelming. However, there’s no need to break the bank just to express your feelings. After all, it’s the thought that counts!
This love month, create lasting memories in the place you cherish most—your home. Beko, Europe’s number 1 home appliance brand, is here to help you make the perfect Valentine’s plan through meaningful, practical gifts that enhance everyday life.
Show your love in a cup
There’s nothing quite like a warm cup of coffee in the morning to express love. When it’s made by someone special, it means even more. Start your day with a delightful breakfast by pairing your coffee with a hearty meal. Experiment with different coffee blends and recipes for future breakfast dates!
Feel like a barista at home with the Beko espresso machine. The Beko CaffeExperto® Espresso Machine features an integrated milk frother, allowing you to create delicious cappuccinos and lattes right at home. Its user-friendly touchscreen interface lets you make coffee with just a tap, while the easy-to-clean design simplifies maintenance.
Acts of Service
Sometimes, it’s the simplest acts that have the biggest impact in showing how much you care, such as helping your loved ones with household tasks to create a more harmonious home. Lend a hand by volunteering to clean surfaces, wash the dishes, or do the laundry. Your loved ones will truly appreciate the effort!
Make laundry easier with Beko’s line of washers and dryers. These powerful appliances provide the gentle care your clothes need. One of Beko’s top washer-dryers has an Xpress Super Short 14-Minute Program that allows you to wash up to 2 kg of laundry in just 14 minutes. While 2 kg might not sound like a lot, it’s enough to wash around 20 T-shirts! That means more quality bonding time with your loved ones.
Cook Up Some Romance
Cooking is a way to someone’s heart, especially when it’s made with love. Instead of waiting in long reservation lines at a restaurant, consider having a simple yet intimate dinner date at home. Elevate the experience by setting up the table beautifully and creating a personalized menu that features your loved one’s favorite dishes.
Unleash your cooking prowess in the kitchen with Beko refrigerators featuring the innovative NutriFreeze technology. Imagine preparing for steak night or dishes with delicate fish—now you can keep your meats fresh, without deep freezing!
This unique feature freezes fresh foods like meat, shrimp, and fish at a precise temperature of -3°C, which helps to keep the natural texture and taste intact while slowing down bacterial growth. With NutriFreeze, you can reduce nutrient loss and extend the shelf life of your meats, making it easier to store food and enjoy restaurant-quality meals at home.
This Valentine’s season, show your loved ones how much they mean to you with Beko’s high-quality European appliances. Transform your home into a more love-filled space. Visit your nearest leading appliance store, or shop online at Beko Philippines’ official stores on Lazada, Shopee, and TikTok Shop.
For more details, visit our official website at www.beko.com/ph-en and connect with us on Facebook, Instagram, and TikTok at @bekoph.
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