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The story on how EJ Obiena vaulted over controversy

6:57 a.m. January 17, 2025

Asia’s no. 1 pole vaulter, the Philippines Ernest John Obiena is expected to join the World Athletics Championship in Tokyo, Japan.

The Philippines’ top pole vaulter and Olympian EJ Obiena faced a challenging moment when he became the subject of a controversial accusation last October, 2023.

However, the 29-year-old athlete demonstrated grace under pressure, addressing the claims with professionalism and composure. His dignified response not only refuted the allegations, but also earned widespread praise. Ultimately, the accuser issued a public apology, acknowledging the false nature of the claims against him.

Behind the scenes, Obiena’s coach and mentor, James Michael “Jim” Lafferty, played a vital role in guiding the athlete through the ordeal.

Lafferty, a seasoned executive coach and motivational speaker, provided strategic PR and crisis management support to help Obiena navigate the situation effectively. Known for his dedication to nurturing athletic talent, Lafferty has also mentored other Filipino Olympians, including long jumper Marestella Torres-Sunang.

Jim Lafferty (left) and two-time Olympian EJ Obiena

“Whilst I have long stated that EJ Obiena is a world-class athlete, yet an even better human being, he, like all celebrities, has been unfairly embroiled in various controversies,” Lafferty recalled.

He highlighted Obiena’s remarkable ability to overcome challenges, including handling multiple crises over the years.

Despite these hurdles, Obiena rose to become the world’s No. 2 pole vaulter, Asia’s top pole vaulter, a member of the six-meter club, and now a two-time Olympian.

Recognizing a broader need for expert crisis management among businesses and public figures, Lafferty, who also serves as the Chairman of Katapult, one of the country’s leading end-to-end marketing solutions providers, took action.

“Sensing the need to better serve EJ and other clients, Katapult has established a new PR and Crisis Management division as of January 1,” Lafferty said.

Lafferty is collaborating with Media Head Anika Basa and Data Analytics Head David Rosario to ensure the seamless integration of services.

The launch of this division underscores Katapult’s commitment to help clients navigate challenges, while safeguarding their reputations and achieving sustainable growth.

Lafferty’s leadership experience spans over three decades, during which he has held CEO roles at multinational companies such as Procter & Gamble, Coca-Cola, British American Tobacco, and Fine Hygienic Holding. His proven track record of driving success across industries makes him exceptionally qualified to lead Katapult’s PR and Crisis Management division.

CEO Francis Uy highlighted Katapult’s comprehensive approach: “Katapult was born as a digital-first company with a sniper-shotgun strategy—combining precision targeting of specific consumer personas with broad-reaching campaigns that maximize impact. By leveraging insights from our AI-powered platform, we not only drive marketing success but also provide a robust safety net for brands navigating crises. With our expanded services, including PR and crisis management, we ensure our clients’ reputations are protected and their stories resonate in even the most challenging situations.”

Rosario’s team enables hyper-precise consumer targeting, fostering authentic campaigns and lasting connections.

Together with Basa’s team, they seamlessly execute the Sniper-Shotgun Approach—combining the wide-reaching impact of a shotgun with the pinpoint precision of a sniper rifle to deliver tailored ads that drive maximum impact.

Discover how Katapult can help safeguard your brand’s reputation and lead you through any crisis with precision and expertise. Reach out today to learn how we can support your brand’s continued growth, no matter the challenges ahead.

Check us out at katapultdigital.com.

NEWS

DITO delivers superior network performance, turning digital aspirations into possibilities

8:11 p.m. August 28, 2025

DITO Telecommunity showcased how superior connectivity transforms Filipino digital aspirations into achievable realities during the successful media launch of the telco’s latest campaign, Kaya DITO, held at Manila House, Bonifacio Global City, Taguig. 

Built on True 5G standalone technology and as validated by a global leader in mobile analytics and insights, Opensignal, as the Philippines’ Fastest Mobile Network, DITO’s ecosystem proves that the Filipino telecommunity’s demand for seamless network connectivity, value-driven services and unified digital experience aren’t distant possibilities, but today’s basic expectations—this challenges what the telco industry has long normalized.

“For too long, outages, dropped calls, and overpriced data have been treated as normal. Let us say it bluntly: It is not normal. Every Filipino has limitless potential when equipped with the right tools, and the game is now changing since DITO has joined the fray and taken up the cause to disrupt the status quo—to deliver inclusive, next-gen technology to the  Filipino people. “Kaya DITO!” is our battle cry to symbolically break that cycle, because we truly believe that Filipinos deserve better,” shared by DITO Telecommunity President Eric Alberto in the event.

The Telco that Truly Takes Care of its Users 

DITO’s prepaid solutions eliminate the frustration of wasted data through Level-Up Packs with ViLTE technology, making DITO the primary telco offering unlimited DITO-to-DITO HD video calls and unli mobile calls. Combined with Viber and Prime Video inclusions and flexible data packages with longer validity periods, users can now maximize their every peso without worrying about abruptly expiring data allocations.

The Telco that Offers Value-Packed Postpaid Plans

DITOFlexPlan 888 redefines what postpaid should offer—comprehensive inclusions and generous data at prices that make sense for Filipino budgets. Whether you choose SIM-only or device bundles, these plans prove that premium network performance doesn’t have to break the bank, empowering users to pursue their goals without connectivity compromises.

The Telco that Brings True 5G Home Internet Convenience 

DITO WoWFi Pro 365 makes home connectivity effortless with a year-long unlimited connection that works when you need it. Families enjoy the convenience of reliable internet for work, study, and entertainment without the inconvenience of data top-ups and complicated installations; just network performance that simplifies your digital life at home.  Just ask any of your relatives and friends who have already ditched ordinary WiFi and jumped onto WoWFi— they will tell you what you’ve been missing out on.

The Telco that Built Everything You Need in One App

The DITO App represents one of the industry’s most comprehensive digital platforms, built from the ground up to handle the entire customer journey. From SIM and load purchase to account management and a wide range of OTT apps, users enjoy complete digital control with custom special offers, DITO Rewards points, and 24/7 customer support—managing everything while earning exclusive benefits.

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NEWS

Pay with GCash and turn daily payments into big wins

11:39 a.m. August 27, 2025

GCash, the country’s leading finance super app, is making everyday payments more rewarding with “Pay It, Win It”, where every ₱50 spent on GCash builds your chances to win over ₱20 million worth of exciting rewards.

With “Pay It, Win It”, everyday payments turn into extraordinary wins with prizes designed to match the passion and lifestyle of all GCash users. Every two weeks, new and bigger rewards drop, bringing you closer to the life upgrade you’ve been dreaming of.
GCash takes it further by listening to what its users truly value and showing up where they are. Whether it’s in the daily grind, their fandoms, or their passions, rewards don’t just excite, but they resonate in everyday life.

Upgrade Your Everyday
Every peso spent gives users a chance to win must-have prizes that can upgrade their everyday lives– from driving home a brand-new BYD Seal 5 DM-i Dynamic or zipping through the city on a Yamaha NMAX, to bringing homea Samsung Smart TV.

A Trip to the K-Land 
For all dedicated and passionate K-pop fans, you can turn your bills and shopping receipts into plane tickets, taking you a step closer to your bias.  Win a trip for two to Seoul or Busan and make your ultimate K-dream a reality.

Level Up Your Play
For PC and console gamers, leveling up has never been this thrilling. Win the latest gaming console (PlayStation™ 5), a high-performance gaming laptop (ASUS ROG Strix G16), and the ultimate gaming phone (ASUS ROG Phone 9 Pro), because every gamer knows that better gear leads to better performance.

Joining is simple; just head over to the “Pay It, Win It” page by clicking the “Tap for Promos” banner on your GCash app and choosing a prize to register. Every ₱50 spent instantly counts as a raffle entry.

Pay any way you like, whether it’s scanning or generating a QR code, paying with your GCash Card, paying online, buying load or paying bills inside the GCash app, paying with GCash Tap to Pay, or generating a QR with your Huawei Watch. No extra forms, no fuss, just keep using GCash everyday.

Winners are drawn weekly and announced every Friday through the official social media channels of GCash and in-app promo page. All winners will be notified via email, and in-app alerts.

With “Pay It, Win It,” GCash proves that every payment isn’t just a flow of funds from users’ wallets; it’s a step toward progress, a connection to your passion, and a chance to unlock rewards that truly matter.  For more information about GCash, visit www.new.gcash.com.

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‘Gender dimension’ will make urban spaces more inclusive, useful — expert

11:12 a.m. August 26, 2025

Urban planners must consider the “gender dimension” to make public spaces more inclusive and allow better use of infrastructures designed to make users move comfortably, according to a US-based expert supporting movements for greater public mobility.

Benjie de la Peña, CEO of the Shared-Use Mobility Center (SUMC) and chair of the Global Network for Popular Transportation, said buildings, walkways or sidewalks, and transport terminals should not be mere infrastructures as they must be public spaces where people should be able to move comfortably.

Engineers tend to think of efficiency and movement alone and they don’t think about the waiting part, right? … It’s always about the moving and not about the waiting. But in a good system, you think about how it is to wait and dwell,” De la Peña told participants of the Philippine Mobility Series 2025’s “Mobility Chat” recently.

For instance, De la Peña said, women and caregivers have different trip patterns from men and regular office workers, hence, the significance to create mobility hubs for women, as well as caregivers.

In their analysis, De la Peña noted that in most cities, available public transport services go to the employment areas and serves particular times, but that’s not how women and caregivers move. 

“They sometimes have to stop over at school to drop off the kids, or on the way home, stop over and pick up a grocery, or if they’re caring for someone older, they have to take them to the doctor or to the pharmacy. And so, none of the public transportation systems are particularly friendly to that,” said the Filipino urban transport expert.

“This is precisely why Grab in the Philippines is supporting the Philippine Mobility Series 2025. We need to hear more civilian voices. We need a platform to allow exchanges of ideas to flow in order to improve mobility in the country,” according to Booey Bonifacio of Grab.

After interviewing 100 women aged 11 to 95 on their transportation needs and challenges, De la Peña noted how the framework they designed had radically changed when gender dimension was added.

If we design for the people with the most challenges, it works better for everyone else,” De la Peña told the “Mobility Chat” organized by AltMobility PH and co-presented by the Department of Transportation (DOTr) and in partnership with Grab and the Move As One Coalition.

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