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‘Amazon Global Selling Philippines Seller Summit’ draws over 2,000 MSMEs

February 1, 2022 5:58 p.m.

Amazon Global Selling Philippines Seller Summit themed “Go Global, Sell on Amazon”, was successfully held online recently and attracted over 2,000 MSMEs (Micro, Small and Medium-sized Enterprises). 

The event was designed to equip Philippine businesses with the information, skills and tools needed to capture the opportunities in the burgeoning cross-border e-commerce sector. 

During the event, Amazon Global Selling introduced Philippine seller performance in 2021 and shared that the number of new Philippine sellers launching their cross-border ecommerce business with Amazon increased by more than 50% year on year.   

Attendees at the virtual event learned about the latest ecommerce trends and heard directly from Philippine businesses, such as Argon40, who had great success exporting their products utilising Amazon’s global websites.

Participants also had the opportunity to consult directly with Amazon Global selling team virtually as well as participate in workshops and other training sessions on how to develop online business. 

Capture the opportunity to go global 

The changes in global businesses brought by the pandemic is here to stay.

Worldwide, retail ecommerce sales continue to grow. Cross-border ecommerce is growing at 2.3 times the rate of total ecommerce in the next 5 years  and the Philippines is riding the same wave.

According to a research study done by (Alphabeta) in 2021, B2C e-commerce export revenue earned by sellers in the Philippines is estimated at PHP8.7 billion (USD 179 million) in 2021, of this 25% of them goes to MSMEs.

Based on current ecommerce adoption and export trends, ecommerce export revenues could grow at 9% per year to reach PHP 13.4 billion (USD 276 million) in 5 years.

If MSMEs were to accelerate the rate at which they export via e-commerce, the annual B2C e-commerce export revenue could reach PHP 26.9 billion (USD 555 million) in 2026.  

Worldwide resources to support the global journeyAmazon’s global footprint covers 21 stores, delivers products to over 200 countries, and supports 27 languages.

Sellers can reach over 300 million active customers, more than 200 million prime members, and leverage the world-class customer service network to manage customer inquiries, refunds, and returns for FBA orders.

During the Philippine Sellers Summit, Amazon also introduced some of its recently-launched products to help Philippine businesses to go global.

This includes Search Analytics Dashboard to help sellers better understand customers’ interests and shopping choices, and Global Listing page, which allows sellers to list their products in multiple international stores with a few simple clicks. 

Amazon Global Selling will also strengthen support for Philippine sellers looking to sell globally and will double down efforts to set sellers up for success — by scaling up on seller education and making educational tools and resources more easily accessible online, and support in developing a robust service provider network to further support sellers in areas like logistics and storage, account management and advertising optimisationJoint success with sellers.

Today, there are about two million Amazon third-party sellers worldwide and products from sellers account for more than half of all product sales on Amazon.

There is also significant progress among Philippine sellers — particularly in the categories of Home, Kitchen, and Automotive. 

“In 2016, we opened our first Amazon store and now, Argon 40 designs, develops, and manufactures our own products. We have sold thousands of items globally. The best feature from Amazon would be its scalability. As a start-up company, we were able to try things out with little investment. Amazon has lowered the entry barriers to new markets, which is very helpful for small businesses and entrepreneurs. By fulfilling our orders through FBA, we worry less about the delivery of goods and warehouse management. This has allowed us to focus on designing good products and provide better service to customers.” said Joseph Zapanta, Co-founder of Argon40. 

In 2021 Amazon Global Selling launched Seller Ambassadors program – an initiative to connect and bring together sellers from the Philippines with the aim of building a learning community where experienced sellers can share their Amazon journeys and success stories.

During the Seller Summit, Amazon Global Selling also launched its inaugural ‘Community Driver’ awards, created to recognise the effort of Philippine businesses and sellers who have contributed to the Seller Ambassadors program and supported Philippine selling community, encouraging more sellers to start their own cross-border e-commerce journey.

For more information about selling on Amazon, join our webinars and events to learn directly from our Amazon experts!

Discover trainings and workshops available at every stage of your Amazon Selling journey.

For more information, please visit the main event page:


There’s a Nanyang near you for all your Singaporean food cravings

August 4, 2023 6:30 p.m.

Missing Singapore’s famous Hainanese Chicken Rice, Laksa fishball, Cheesy Chicken Chop Noodles and Kopi?

Visit your nearest Nanyang Philippines branch.

Cheesy Chicken Chop Noodles
Laksa Prawn
Laksa Fishball
Hainanese Chicken Rice

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Globe powers up TOYCON 2023’s landmark 20th year

June 29, 2023 6:53 p.m.

As Toycon Philippines proudly commemorates its 20th year, the landmark celebration promises to be more electrifying than ever with the formidable support of leading digital lifestyle brand Globe.

For the first time, Globe is the title sponsor of the iconic pop-culture event, bringing a new level of excitement and engagement to the toy collector and creator community.

Globe has always been at the forefront of supporting diverse subcultures and passions, and this partnership is a testament to its commitment. As part of the collaboration, Globe will bring to life the rich world of its cinematic and theatrical partners, further enriching the TOYCON 2023 experience for attendees.

“Globe is thrilled to collaborate with Toycon Philippines, especially on such a milestone year,” said Mike Magpily, VP, Head of Segment Strategy and Subcultures at Globe.

“As the country’s most reliable network and top digital solutions platform with an ecosystem of various services, we’re uniquely positioned to foster the vibrancy of the toy collecting and creating community. This partnership underscores our commitment to nurturing a wide array of passions and interests while ensuring the best connectivity for all participants.”

Cholo Mallillin, Marketing Head at Toycon Philippines, said: “The collaboration with Globe will further elevate the Toycon experience. This partnership will bring more surprises and rewards to our community. We invite everyone to join us as we celebrate 20 years of Toycon in the most exciting way possible.”

TOYCON 2023 will be held at the SMX Convention Center in MOA from July 7 to 9, 2023. Attendees are in for a treat, as they have the chance to meet their beloved childhood characters, explore an expansive marketplace of unique toys and collectibles, and participate in exclusive Globe activities.

One of the highlights of the partnership is a series of exclusive perks for Globe customers. By using Globe Rewards points, customers will have the opportunity to win various ticket tiers ranging from Day Passes to VIP Passes. There will also be exclusive toy freebies for VIP pass holders, and unique Globe-only activities, such as paint-your-own Gudi.

At the event, Globe will also host an interactive booth featuring activities designed to reward and inspire. From earning freebies by donating Rewards points to a good cause, to free arcade plays and meet-ups with popular streamers, Globe customers are in for an exciting weekend of gaming and beyond.

To keep up-to-date with all the exciting promotions and surprises at TOYCON 2023, Globe customers are encouraged to use the GlobeOne app.

To learn more about Globe, visit

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Love the long weekend break? Cybercriminals do, too

April 4, 2023 5:11 p.m.

There are 18 official public holidays in the Philippines. As we all know, when these dates fall close to a weekend or if the government pursues holiday economics, most Filipinos make plans in advance to take advantage of extended holiday breaks. This year, we can get to do that at least 12 times. 

Unfortunately, cybercriminals get excited about holidays, too. To refresh everyone’s memory, the $81-million Bangladesh Bank heist back in 2016 is an example of a successful cyber attack, which happened on the first day of Lunar New Year, a national holiday in the Philippines and the rest of Asia.

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Kaspersky shares 9 tips to keep protected when you’re away on a holiday 

“Now that the world has reopened, travel is back with a vengeance this year, hence the term ‘travel revenge’. Whether Filipinos are scheduling holiday trips or just staycation-ing during the long weekends, it’s important to observe simple digital security practices so you can get to sit back and relax as you take your well-deserved vacation. Security-first thinking opens doors for a more enjoyable holiday break, especially for Filipinos who are amongst the world’s most active online users,” comments Chris Connell, Managing Director for Asia Pacific at Kaspersky.

Both individuals and companies are advised to be extra mindful of personal cybersecurity best practices and internet hygiene when on a holiday.

For companies, Kaspersky suggests to:

  1. Conduct drills
  • Stress to vacationing employees why data encryption, two-factor authentication, strong passwords, and locking devices when not in use are important.
  • Discuss the steps to take if their device ends up getting stolen.
  • Advise staff about charging smartphones in a wall socket, not through USBs at airports and other public places (these can be used to steal data from a device and infect it with malicious software, such as spyware.
  • Educate employees about the dangers of public WIFI (and even hotel WIFI unless it is encrypted and password-protected) and how to use a secure connection such as with a VPN.
  1. Log out
  • Terminate unnecessary VPN connections to the corporate infrastructure.
  • End unnecessary sessions that employees have left on any devices for an extended period of time. This also applies to corporate messengers, web apps and any other services. 
  • Check that the list of employees with access to the corporate network via VPN or RDP include only authorized users. Revoke access from those who don’t need it. 
  • Create special “emergency” admin accounts for potential incident response over the holidays. The rights granted to regular admin accounts can even be temporarily restricted so that attackers cannot exploit them.
  1. Install patches for all key applications. This process is far simpler if your company uses security solutions with a built-in patch management system.

Meanwhile, Kaspersky encourages individuals to:

  1. Only browse trusted apps and websites and be careful about personal information you input like credit card numbers or home address. 
  2. Do not click on links or open email attachments from travel sites when receiving confirmations. Trusted companies include such letters in the bodies of their emails. Malware is often disguised as an attached confirmation letter. 
  3. Bring two or three or more credit or debit cards to have a backup plan in case of loss or needing to cancel one.
  4. Never leave valuables unattended. Put large amounts of cash and mobile devices or laptops in the hotel safe. 
  5. Use a credit card as most have built-in protections against fraud. There is no protection against a scammer if you send them cash or even check or debit card payment in some cases. A money transfer service is not advisable. 
  6. Ensure their devices has security software installed, ideally with anti-theft technology. 
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