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‘Amazon Global Selling Philippines Seller Summit’ draws over 2,000 MSMEs

February 1, 2022 5:58 p.m.

Amazon Global Selling Philippines Seller Summit themed “Go Global, Sell on Amazon”, was successfully held online recently and attracted over 2,000 MSMEs (Micro, Small and Medium-sized Enterprises). 

The event was designed to equip Philippine businesses with the information, skills and tools needed to capture the opportunities in the burgeoning cross-border e-commerce sector. 

During the event, Amazon Global Selling introduced Philippine seller performance in 2021 and shared that the number of new Philippine sellers launching their cross-border ecommerce business with Amazon increased by more than 50% year on year.   

Attendees at the virtual event learned about the latest ecommerce trends and heard directly from Philippine businesses, such as Argon40, who had great success exporting their products utilising Amazon’s global websites.

Participants also had the opportunity to consult directly with Amazon Global selling team virtually as well as participate in workshops and other training sessions on how to develop online business. 

Capture the opportunity to go global 

The changes in global businesses brought by the pandemic is here to stay.

Worldwide, retail ecommerce sales continue to grow. Cross-border ecommerce is growing at 2.3 times the rate of total ecommerce in the next 5 years  and the Philippines is riding the same wave.

According to a research study done by (Alphabeta) in 2021, B2C e-commerce export revenue earned by sellers in the Philippines is estimated at PHP8.7 billion (USD 179 million) in 2021, of this 25% of them goes to MSMEs.

Based on current ecommerce adoption and export trends, ecommerce export revenues could grow at 9% per year to reach PHP 13.4 billion (USD 276 million) in 5 years.

If MSMEs were to accelerate the rate at which they export via e-commerce, the annual B2C e-commerce export revenue could reach PHP 26.9 billion (USD 555 million) in 2026.  

Worldwide resources to support the global journeyAmazon’s global footprint covers 21 stores, delivers products to over 200 countries, and supports 27 languages.

Sellers can reach over 300 million active customers, more than 200 million prime members, and leverage the world-class customer service network to manage customer inquiries, refunds, and returns for FBA orders.

During the Philippine Sellers Summit, Amazon also introduced some of its recently-launched products to help Philippine businesses to go global.

This includes Search Analytics Dashboard to help sellers better understand customers’ interests and shopping choices, and Global Listing page, which allows sellers to list their products in multiple international stores with a few simple clicks. 

Amazon Global Selling will also strengthen support for Philippine sellers looking to sell globally and will double down efforts to set sellers up for success — by scaling up on seller education and making educational tools and resources more easily accessible online, and support in developing a robust service provider network to further support sellers in areas like logistics and storage, account management and advertising optimisationJoint success with sellers.

Today, there are about two million Amazon third-party sellers worldwide and products from sellers account for more than half of all product sales on Amazon.

There is also significant progress among Philippine sellers — particularly in the categories of Home, Kitchen, and Automotive. 

“In 2016, we opened our first Amazon store and now, Argon 40 designs, develops, and manufactures our own products. We have sold thousands of items globally. The best feature from Amazon would be its scalability. As a start-up company, we were able to try things out with little investment. Amazon has lowered the entry barriers to new markets, which is very helpful for small businesses and entrepreneurs. By fulfilling our orders through FBA, we worry less about the delivery of goods and warehouse management. This has allowed us to focus on designing good products and provide better service to customers.” said Joseph Zapanta, Co-founder of Argon40. 

In 2021 Amazon Global Selling launched Seller Ambassadors program – an initiative to connect and bring together sellers from the Philippines with the aim of building a learning community where experienced sellers can share their Amazon journeys and success stories.

During the Seller Summit, Amazon Global Selling also launched its inaugural ‘Community Driver’ awards, created to recognise the effort of Philippine businesses and sellers who have contributed to the Seller Ambassadors program and supported Philippine selling community, encouraging more sellers to start their own cross-border e-commerce journey.

For more information about selling on Amazon, join our webinars and events to learn directly from our Amazon experts!

Discover trainings and workshops available at every stage of your Amazon Selling journey.

For more information, please visit the main event page:


PH slides to top 4 in Kaspersky’s new global ranking of countries most targeted by online threats

February 5, 2024 9:46 p.m.

In 2023, web threats targeting the Philippines were about two percent less (48%) than in 2022 (49.8%), according to the latest Kaspersky Security Network (KSN) report.

With this new data, the country moved two spots down to fourth place worldwide among countries most targeted by malicious files from the internet and phishing websites. It looks like a positive development but Kaspersky is strongly advising against dropping the armor.  

“There are two things that could explain the drop in web threats, albeit slightly. First is that we see the country is slowly making headway in cybersecurity. We classify the Philippines to be in the intermediate group of countries that are identifying cyberattacks and making efforts to implement rules. The second one and this we have to seriously take note, is that cybercriminals are continuously taking other attack routes that might be off the radar. One trend that we consistently have been seeing lately is their preference for targeted attacks instead of the spray and pray method,” said Yeo Siang Tiong, General Manager for Southeast Asia at Kaspersky. 

“Complacency, however, is still not an option. Cybercriminals continue to develop their tools and techniques. They actually surprise cybersecurity experts all the time. Our mindset should be how to be able to hunt threats before they could cause harm and damage. At this point, I recommend that we should be talking more about threats as we proactively learn to detect and respond to them. This is where threat intelligence comes in handy,” added Yeo.  

Web or online threats are attacks through browsers which are also cybercriminals’ tried and tested way to spread malware. It can easily be done with or without the involvement of the victim. 

A web attack with victim participation is done through social engineering. The victim is tricked into doing something that jeopardizes their personal security or the security of the organization they work for. The objective is to get the victim to respond by clicking an infected email attachment, a compromised website, or responding to a fake unsubscribe notice, among others.  Last year’s data breaches involving a government agency and an e-wallet company, which were each reportedly traced to phishing, are examples of this type of web threat. 

An attack requiring no victim involvement is through drive-by downloads. By simply visiting a compromised website, their device gets infected automatically (and silently) particularly if they failed to apply a security update to one of their apps. This method is used in most web attacks.

In the recent global ranking, the Philippines came behind Mongolia (51.8%), Moldova (48.9%) and Greece (48.8%). Since 2019, the country has consistently been in the top 10 ranking countries. 

Among Southeast Asian countries, the Philippines is trailed by Malaysia with the overall percentage of users attacked by web-borne threats from January to December 2023. 

To stay protected, Kaspersky recommends users the following: 

  • Do not download and install applications from untrusted sources 
  • Do not click on any links from unknown sources or suspicious online advertisements 
  • Create strong and unique passwords, including a mix of lower case and upper case letters, numbers, and punctuation, as well as activating two-factor authentication 
  • Always install updates
  • Ignore messages asking to disable security systems for office or cybersecurity solution 
  • Use a robust cybersecurity solution appropriate to your system type and devices 

For organizations, Kaspersky recommends the following:

  • Always keep software updated on all the devices to prevent attackers from infiltrating network by exploiting vulnerabilities 
  • Use strong passwords to access corporate services. Use multi-factor authentication for access to remote services 
  • Choose a proven endpoint cybersecurity solution for business that is equipped with behaviors-based detection and anomaly control capabilities for effective protection against known and unknown threats 
  • Use dedicated set of effective endpoint protection, threat detection and response products to timely detect and remediate even new and evasive threats 
  • Use the latest threat intelligence information to empower your security experts
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There’s a Nanyang near you for all your Singaporean food cravings

August 4, 2023 6:30 p.m.

Missing Singapore’s famous Hainanese Chicken Rice, Laksa fishball, Cheesy Chicken Chop Noodles and Kopi?

Visit your nearest Nanyang Philippines branch.

Cheesy Chicken Chop Noodles
Laksa Prawn
Laksa Fishball
Hainanese Chicken Rice

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Globe powers up TOYCON 2023’s landmark 20th year

June 29, 2023 6:53 p.m.

As Toycon Philippines proudly commemorates its 20th year, the landmark celebration promises to be more electrifying than ever with the formidable support of leading digital lifestyle brand Globe.

For the first time, Globe is the title sponsor of the iconic pop-culture event, bringing a new level of excitement and engagement to the toy collector and creator community.

Globe has always been at the forefront of supporting diverse subcultures and passions, and this partnership is a testament to its commitment. As part of the collaboration, Globe will bring to life the rich world of its cinematic and theatrical partners, further enriching the TOYCON 2023 experience for attendees.

“Globe is thrilled to collaborate with Toycon Philippines, especially on such a milestone year,” said Mike Magpily, VP, Head of Segment Strategy and Subcultures at Globe.

“As the country’s most reliable network and top digital solutions platform with an ecosystem of various services, we’re uniquely positioned to foster the vibrancy of the toy collecting and creating community. This partnership underscores our commitment to nurturing a wide array of passions and interests while ensuring the best connectivity for all participants.”

Cholo Mallillin, Marketing Head at Toycon Philippines, said: “The collaboration with Globe will further elevate the Toycon experience. This partnership will bring more surprises and rewards to our community. We invite everyone to join us as we celebrate 20 years of Toycon in the most exciting way possible.”

TOYCON 2023 will be held at the SMX Convention Center in MOA from July 7 to 9, 2023. Attendees are in for a treat, as they have the chance to meet their beloved childhood characters, explore an expansive marketplace of unique toys and collectibles, and participate in exclusive Globe activities.

One of the highlights of the partnership is a series of exclusive perks for Globe customers. By using Globe Rewards points, customers will have the opportunity to win various ticket tiers ranging from Day Passes to VIP Passes. There will also be exclusive toy freebies for VIP pass holders, and unique Globe-only activities, such as paint-your-own Gudi.

At the event, Globe will also host an interactive booth featuring activities designed to reward and inspire. From earning freebies by donating Rewards points to a good cause, to free arcade plays and meet-ups with popular streamers, Globe customers are in for an exciting weekend of gaming and beyond.

To keep up-to-date with all the exciting promotions and surprises at TOYCON 2023, Globe customers are encouraged to use the GlobeOne app.

To learn more about Globe, visit

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