NEWS
Bank of China, SM join forces to celebrate sports, promote recovery in ’22
February 3, 2022 7:59 p.m.
With the Beijing 2022 Winter Olympics happening this month, Bank of China and SM Supermalls have partnered to celebrate and support the Philippines lone entry in the winter games, Alpine skier Asa Bisquera Miller.
He will be competing in the men’s slalom and the giant slalom.
With support from the Philippine Sports Commission (PSC), the Philippine Skating Union (PHSU), the Philippine Olympic Committee, and the Chinese Embassy, Bank of China Manila and SM recently showcased some of the country’s best ice skaters in the newly iced SM Mall of Asia Ice Skating Rink.
Entitled “Together on Ice,” the campaign seeks to bring more visibility towards winter and ice sports, a rarity in a tropical country like the Philippines.
According to PSC Commissioner Celia Kiram, these initiatives are especially important in today’s current context.
“Despite the limitations of the pandemic, we need to continue and support our Filipino
athletes, as well as promote the moral values that come with sports. Because sports promotes
community–something that has been missing for a lot of people during this difficult time.”
“We’re thankful for organizations and activities that actively promote winter and ice sports in the Philippines, especially since we have no winter,” said Jim Palomar Apelar, President of the Philippine Ski and Snowboard Federation. “This is an important step towards attracting more Filipino athletes to the fold.”
Together on Ice
In the rare ice performance at the SM Mall of Asia skating rink, young, up-and-coming skaters showed just how much local talent we have in a sport that does not come natural to our region.
Performers included members of the Philippine National Developmental Pool, namely Skye Frances Patenia, Hayden Balucating, and Skye Chua.
All home-grown talents, and all multi medalists both locally and internationally.
“Despite not having a winter season, we have several extremely talented winter and ice athletes,” said Bikki Cheng, President of the Philippine Skating Union. “Through this initiative, we hope to make ice experiences more accessible and show Filipinos the beauty and viability of winter sports.”
A partnership for community and recovery
The idea behind Bank of China and SM’s partnership borrow heavily from the official slogan of the 2022 Olympic and Paralympic Winter Games, which is “Together for a Shared Future.”
The slogan reflects a commitment to overcome global challenges as a community with a shared future for mankind. It also demonstrates unity and a collective effort, embodying the core values and vision of the Olympic Movement and the goal of pursuing world unity, peace and progress.
“It is this spirit of collaboration and togetherness that will be central to economic recovery in 2022,” said Deng Jun, Country Head of Bank of China Manila. “As a global banking group, it is also a philosophy that Bank of China advocates. That’s also why we wanted to work with SM to promote the Winter Olympics, an event where thousands of people from many different nations come together to celebrate their shared humanity.”
The idea of promoting community through sport takes on even greater meaning given the ongoing pandemic, when social activities have been put on hold, and people lack venues for community.
“At SM, our mission is to give Filipinos a venue for meaningful moments,” said Steven Tan, President of SM Supermalls. “After almost two years of social distancing, Filipinos are eager for a sense of normalcy and community. The re-opening of our ice rink is certainly a step towards us being able to provide Filipinos that venue.”
NEWS
TikTok enhances safety, transparency for Filipino community with new initiatives
7:01 p.m. July 16, 2023
TikTok, the world’s leading short-form video platform, is taking further steps to ensure a safer and more transparent platform for its Filipino community. In response to the evolving digital landscape and the rise of AI-generated content (AIGC), these initiatives are designed to maintain a secure environment, uphold community guidelines, and ensure users can trust the content they encounter on the platform.
Strengthening Community Guidelines Enforcement
As part of its ongoing efforts to safeguard its community, TikTok recently published its Q1 2024 Community Guidelines Enforcement Report. During this period from January 1 to March 31, 2024, TikTok removed 4.26 million videos in the Philippines for violations of its Community Guidelines. Of these, 99.7% were removed proactively, and 95% were taken down within 24 hours.
To further enhance transparency, TikTok updated its Community Guidelines in April to provide clearer rules and introduce new features that help creators understand and comply with policies. Available in English and Filipino, these guidelines include detailed definitions and outline moderation practices for features like Search, LIVE, and the For You feed, ensuring policies are clear and accessible to all users.
Advancing AI-Generated Content Transparency
In response to the increasing prevalence of AI-generated content, TikTok has implemented new measures for transparency. Since May, TikTok has automatically labeled AI-generated content uploaded from specific platforms. This initiative is part of a collaboration with MediaWise, a program of the Poynter Institute, and the Coalition for Content Provenance and Authenticity (C2PA), making TikTok the first video-sharing platform to adopt C2PA’s Content Credentials technology. These labels aim to provide users with clear context about the nature of the content they consume.
Educating the Community with Media Literacy Tools
To support its community in navigating AI-generated content and combating misinformation, TikTok is launching new media literacy resources. Developed in collaboration with experts, these resources are integral to TikTok’s broader strategy to enhance user understanding and foster a more informed community. As part of this initiative, TikTok has partnered with MediaWise to release 12 educational videos throughout the year. These videos aim to teach universal media literacy skills and explain how TikTok’s AI-generated content labels can help contextualize content. This partnership underscores TikTok’s commitment to educating its community and fostering a more informed user base.
Expanding AIGC Labeling Through Partnerships
Building on its efforts to ensure content transparency, TikTok has extended its auto-labeling capabilities for AI-generated content created on other platforms. By integrating the ability to read Content Credentials from C2PA, TikTok automatically recognizes and labels AI-generated content, with plans to expand this to audio-only content soon.
In the coming months, TikTok plans to attach Content Credentials to its content, ensuring transparency even when content is downloaded, allowing users to utilize C2PA’s Verify tool to identify AI-generated content and understand its creation details.
Driving Industry-Wide Adoption
In its mission to promote industry-wide adoption of Content Credentials, TikTok has joined the Adobe-led Content Authenticity Initiative (CAI). As the first video-sharing platform to implement Content Credentials, TikTok is at the forefront of encouraging transparent content practices across the industry. The gradual increase in auto-labeled AI-generated content on TikTok is expected to grow as more platforms adopt this technology, fostering a more transparent digital landscape.
For You Feed and Creator Code of Conduct
To further enhance safety, TikTok has introduced new standards that will temporarily restrict accounts that repeatedly violate content standards. These accounts and their content will be harder to find in search, with creators being notified and given the option to appeal.
Additionally, TikTok published a Creator Code of Conduct outlining the standards expected from creators involved in TikTok programs, features, events, and campaigns. This code reinforces TikTok’s commitment to maintaining a safe and inclusive platform.
Through these measures, TikTok continues to focus on helping its community, especially creators, understand its rules and enforcement methods to ensure a safer experience for its users. By embracing continuous innovation and collaboration, TikTok strives to create a secure and inclusive space for creativity and connection.
NEWS
SM Prime, DTI empower MSMEs with 83 SM mall spaces, training, mentorship
9:15 p.m. July 12, 2024
Good news for Micro-, Small, and Medium-Sized Enterprises (MSMEs)! SM Prime Holdings (SM Prime) and the Department of Trade and Industry (DTI) solidified a partnership through a Memorandum of Agreement (MOA) signing ceremony held on July 1 at the SM Prime Headquarters.
This collaboration empowers MSMEs with prime mall space in 83 SM Malls nationwide, aligning with the One Town, One Product (OTOP) Philippines program. Besides providing space, SM Prime offers MSMEs discounted booth rentals, training programs on product development, marketing, financial management, and mentorship opportunities with experienced business leaders.
NEWS
DTI National Food Fair celebrates local flavors at SM Megamall
8:26 p.m. July 11, 2024
The Department of Trade and Industry (DTI) successfully concluded the 10th National Food Fair at SM Megamall’s Megatrade Halls 1-3, held from July 3-7, 2024. This premier event showcased the rich flavors of the Philippines and empowered over 200 Micro-, Small, and Medium-Sized Enterprises (MSMEs).
Food enthusiasts enjoyed a bounty of fresh produce, regional specialties, and delectable treats from all corners of the country. Attendees had the opportunity to stock up on pantry staples, explore health-conscious options, and discover unique ingredients to elevate their cooking skills.
(L-R): Megatrade Hall’s Maite Quiogue, SM Supermalls’ Assistant Vice President for Operations Royston Cabunag, Department of Trade and Industry (DTI) Undersecretary for Micro-, Small, and Medium-Sized Enterprises (MSME) Development Group Cristina Roque, Guest of Honor Winnie Chua-Go, SM Megamall Assistant Vice President for Operations Christian Mathay, SM Supermalls’ Vice President for Corporate Marketing Grace Magno, DTI-Bureau of Market Development, Promotions, and One Town, One Product (OTOP) Philippines Director Marievic Bonoan, and SM Megamall Assistant Mall Manager Isabella Manjon
(L-R): Department of Trade and Industry (DTI) Undersecretary for Micro-, Small, and Medium-Sized Enterprises (MSME) Development Group Cristina Roque, Guest of Honor Winnie Chua-Go, and DTI-Bureau of Market Development, Promotions, and One Town, One Product (OTOP) Philippines Director Marievic Bonoan
The 2024 Department of Trade and Industry (DTI) Bagong Pilipinas National Food Fair brings together the best food and flavors from all 16 regions.
Fresh pomelos and other local fruits take center stage at the National Food Fair in Megatrade Hall.
A potential buyer gets ready to take home bottled Bicol Express and Laing at the 10th National Food Fair in SM Megamall.
Crispy, salty, and packed with nutrients —these water spinach chips are the perfect healthy snack.
Bottled honey and baked fruit crisps, all made with local ingredients.
Davao del Sur and Misamis Oriental’s chocolate products are crafted from premium cacao beans.
Quality golden salted eggs from Rizal.
A variety of coconut products from San Pablo, Laguna.
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TikTok enhances safety, transparency for Filipino community with new initiatives
