March 18, 2022 7:55 p.m.
TOKYO—Hakuhodo DY Holdings on Friday announced that it is partnering with GrabAds, Grab’s advertising business unit, to help clients harness the power of omni-channel marketing through Grab’s solutions.
Both companies plan to work together to co-develop meaningful and innovative online-to-offline (O2O) campaigns to better engage consumers in Southeast Asia.Grab is a leading superapp for deliveries, mobility, and financial services in Southeast Asia.
The multi-year collaboration will enable Hakuhodo DY Group companies’ clients to leverage GrabAds’ first-party data insights into changing Southeast Asian sei-katsu-sha tastes and behaviors, as well as its superapp advertising expertise in driving full-funnel conversion via GrabCar, GrabFood, GrabMart and GrabPay.
Since 2018, Hakuhodo DY Group companies and GrabAds have jointly developed several award-winning superapp campaigns that showcase the power of combining massive online reach with powerful offline brand experiences.
This collaboration helped the client clinch prestigious awards, such as Best Omni-Channel Campaign in APAC at The Drum Awards for Digital Advertising 2021, PR Award Grand Prix, MMA Smarties APAC and so on.
“Hakuhodo DY Group and Grab Group have been supporting clients’ advertising and marketing activities, and executing R&D activities and PoC (Proof-of-Concept) projects for innovative solutions from 2018,” Masato Aoki, Corporate Officer at Hakuhodo DY Holdings Inc. said.
“We are very pleased to be the first Japanese advertising company to sign a regional multi-year partnership with Grab. According to a recent survey, 80% of Southeast Asia’s senior marketers are planning to increase ads distribution on the Superapp platforms in 2022. We are confident that this partnership will contribute to the growth of both groups in the business domains of marketing service and advertising. Hakuhodo DY Group’ will do its best to serve as a bridge and a window between Southeast Asian communities, companies, and people and those in Japan.”
Ken Mandel, Regional Managing Director and Head of GrabAds and Brand Insights, said: “Hakuhodo DY Holdings emphasizes the importance of a 360-degree perspective on consumers’ lives. Sei-katsu-sha Insight is the foundation of the company’s brand building philosophy. It reminds us that consumers are more than shoppers performing an economic function. They have heartbeats and distinct tastes and lifestyles. We are delighted to be teaming up to help Hakuhodo DY Group’s clients more deeply understand superlocal behaviors, trends and tastes across Southeast Asia and harness the power of superapp advertising to accelerate omni-channel marketing in this region.”
NBA hosts 1st Iconic Shots Challenge in PH
July 4, 2022 1:41 p.m.
The National Basketball Association (NBA) hosted the first “NBA Iconic Shots Challenge” on Saturday, June 25 and Sunday, June 26 at the Mega Fashion Hall activity center, SM Megamall in Mandaluyong City, Philippines.
The NBA Iconic Shots Challenge is an immersive basketball experience for fans to attempt select signature shots from the league’s landmark 75th Anniversary Season, which concluded with the Golden State Warriors winning their fourth NBA championship in eight years and seventh championship overall.
Simulating an authentic NBA arena atmosphere, the challenge took place on a half-court in front of a virtual audience displayed on a curved LED panel.
Each player had 60 seconds to score from five different spots on the court, ranging from four feet to 24 feet, and complete the shooting challenge in the following order: layup, floater, midrange jump shot and three-pointers from the wing and the top of the arc.
Each made basket had a corresponding prize from a selection of premium partner items, NBA Store gift vouchers and official NBA merchandise.
The on-ground activation will also feature a pop-up NBA Store and interactive booths from partners.
The NBA Iconic Shots Challenge is supported by official partners AXA Philippines, Energen Champion and Gatorade and official media partners Cignal, Globe, Smart, and PLDT. Official NBA merchandise are available through the NBA Store and NBAStore.com.ph, the official online NBA Store in the Philippines.
MILO, DepEd celebrate kids’ success thru 1st-ever Palarong Pambahay virtual sports competition
Beloved nutritious beverage brand MILO® Philippines and the Department of Education (DepEd) celebrated the recent success of its inaugural MILO-DepEd Palarong Pambahay.
The joint effort was the first-of-its-kind inter-sport, inter-school virtual competition held on a nationwide scale.
The 2-day live broadcast saw more than 700 participating schools and featured over 2,000 aspiring student athletes who showcased their skills and competed with pride for themselves and their school in front of 1.5 million-plus online viewers.
“It is our great pleasure to partner with MILO® Philippines for the first-ever MILO-DepEd Palarong Pambahay competition. Even though the pandemic has hindered most of our on-ground activities, our organization, as well as coaches, teachers, and parents, have worked tremendously hard to make this event a reality. This is quite a milestone and integral proof that nothing can stop the Filipino champion spirit and our winning culture of Bayanihan,” said DepEd Undersecretary Tonisito M.C. Umali, Esq.
This groundbreaking online sports event opened doors for young athletes who showed their determination as they trained and competed from their homes, as well as their parent coaches who helped guide them along the way to overcome the many challenges of staying indoors.
“Nakita natin ang pagpupursige ng mga atleta at mga magulang na sumali sa Palarong Pambahay, dahil hindi nila hinayaang maging hadlang ang pandemya,” said Carlo Sampan, MILO® Sports Executive.
MILO-DepEd Palarong Pambahay is just the latest of many creative and innovative programs now available from MILO® Philippines designed to provide kids with an outlet to stay physically active and teach them the important values learned from sports such as discipline, respect, and determination.
“Taekwondo helps me build my self-confidence so that I can attain success through hard-work and determination,” said Justin Apura who hails from the University of San Agustin, Iloilo. Apura won gold in Taekwondo and has been competing in local and international competitions since he was 6 years old.
Jennie Villanueva, whose son Marvi Marcelo competed in Athletics, also shared: “Andun yung pag-strive niya na gawin niya yung best niya sa isang bagay para kahit hindi siya manalo, alam niyang nagawa niya yung best niya.”
Faced with a new reality and challenges, MILO® Philippines and DepEd has proven to parents across the country that there are opportunities to adapt and continue their child’s Champion journey at home.
As schools and sports venues start to open up again, MILO® Philippines is excited to welcome back kids to continue to their Champion journeys in the upcoming MILO® Summer Sports Clinics. For more details on how to join, please visit the official MILO® Philippines website.
Niantic, NBA, NBPA team up for NBA All-World
June 29, 2022 7:31 p.m.
NEW YORK — Niantic announced a partnership with the National Basketball Association and the National Basketball Players Association to create an original augmented reality mobile game: NBA All-World.
NBA All-World is a first-of-its-kind game that will place NBA fans into the real-world metaverse.
NBA All-World is a free-to-play officially licensed geolocation basketball game where players can find, challenge, and compete against today’s NBA ballers in their neighborhoods, then recruit them to their team before proving themselves on the court.
“NBA All-World represents an industry first in sports games, as an original, real-world AR game that will appeal to casual and core NBA fans alike,” said Marcus Matthews, Senior Producer at Niantic.
“We’re creating and designing a game that empowers players to represent where they’re from and showcase the culture of their neighborhood.”
“Through our partnership with Niantic, NBA All-World will provide fans across the globe the opportunity to fully immerse themselves into the energy and excitement of the NBA,” said Matt Holt, Head of Consumer Products at the NBA.
“Evident in the name of the game itself, we look forward to engaging with our fans around the world through this captivating experience.”
“NBA-All World gives us the opportunity to bring NBA players into Niantic’s real-world metaverse, opening up paths for fans to interact with them in a new way,” said Josh Goodstadt, EVP of Licensing for THINK450, the innovation engine of the NBPA.
“Niantic has proven experience building games that encourage engagement in local communities, and having our players integrated into NBA All-World adds to that immersion.”
Additionally, NBA All-World will embrace the fashion of the NBA, with users having the ability to outfit players in the game with custom apparel.
Players can sign-up to be notified when NBA All-World is available in their country by visiting NBAAll-World.com.
Those who sign up will be able to experience an exclusive All-World AR web experience and be the first to be notified about securing their codename for global launch.