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Join the league of retail leaders: Why top brands call SM home

7:47 p.m. September 30, 2034

As consumer expectations evolve, SM Supermalls continues to lead the way, not just in expansion but in completely reimagining the mall experience. Partnering with global and local industry leaders, SM creates an unmatched platform for brands to thrive in the competitive Philippine retail market.

Why Brands Choose SM: The Perfect Partnership for Growth

More than just a shopping destination, SM Supermalls offers retailers strategic advantages that extend beyond leasing space. With millions of visitors each year and a comprehensive approach to marketing and customer engagement, SM gives brands the tools they need to succeed. Here’s why top global and homegrown retailers prefer SM:

  1. Unmatched Visibility and Foot Traffic
    SM Supermalls are strategically located in key cities across the Philippines, ensuring high foot traffic and exposure to diverse consumer demographics. For brands looking to break into the Filipino market, this visibility is critical for building awareness and driving sales.
  • Integrated Marketing Support
    SM partners benefit from extensive marketing initiatives, including in-mall promotions, digital innovations, and social media campaigns that extend the reach of new store openings, product launches, and events. SM ensures that each new partner gets the spotlight it deserves.
  • A Hub for Innovation and Global Firsts
    From first-in-the-country experiences to unique retail concepts, SM consistently attracts pioneering brands that shape the future of retail. For example, the first Disney Store in the Philippines has opened its doors at SM Mall of Asia, providing an immersive retail experience for families.  In the culinary space, two viral sensations have chosen SM to be their first home in the country. Burger & Lobster, a London-based favorite, is opening soon at SM Aura, offering an exciting new dining experience. Gyukatsu Kyoto Katsugyuhas fired up its stone grills, bringing authentic beef-style katsu to Filipinos at SM Mall of Asia.
  • Collaborative Business Ecosystem
    SM Supermalls offer more than just retail space—they foster an ecosystem where businesses can thrive. SM provides brands access to a robust support network, enabling collaborations, strategic partnerships, and a future-focused approach to business growth.

What’s New at SM? Experience the Best, First

SM’s dynamic retail portfolio continues to grow, bringing globally and locally loved brands to Filipino consumers. Some of the latest additions include:

●      Disney Store at SM Mall of Asia – The first of its kind in the country.

●      Burger & Lobster at SM Aura – A world-renowned London eatery.

●      Venchi at SM Podium – Italy’s famous chocolatier and gelateria.

●      Allbirds at SM Megamall – Opened its first store at SM.

●      National Geographic Store at SM Aura – The first in the Philippines.

●      Maison Margiela, Le Labo, Aesop, and Victoria’s Secret at SM Mall of Asia – Top luxury and lifestyle brands.

●      Sunnies World at SM Mall of Asia  – An experiential concept store of the local cult favorite brand.

These brands have chosen SM for the strategic opportunity to grow their presence in the Philippines, where they can access an ever-growing and diverse consumer base.

Partner with SM: The Future of Retail Awaits

There’s more to come at SM Supermalls as we continue to push the boundaries of retail, transforming our malls into thriving communities where businesses and consumers alike can grow. Whether through flagship stores, exclusive partnerships, or innovative retail concepts, SM is the partner of choice for brands that want to make an impact in the Philippine market.

Stay connected with SM Supermalls and discover more about how we’re reshaping the future of retail. Visit www.smsupermalls.com or follow us on @SMSupermalls for exclusive previews and updates.

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NEWS

Gen Z is Google’s most active users as AI transforms Search into an intelligent partner

6:50 p.m. April 26, 2026

Gen Z is now the most active generation on Search, a trend clearly reflected in the way people across Southeast Asia including Philippines are engaging with the platform. AI is taking Search beyond its foundation of providing information, transforming it into a truly intelligent partner.

Powered by Google’s most advanced multi-modal reasoning model Gemini 3.1, Search can have an intuitive, back-and-forth conversation and it will get people’s complex and highly nuanced intent.

As AI natives, this shift resonates with Gen Zs. They are no longer just entering keywords, they are researching, planning, brainstorming, and even having conversations with Search. AI-powered features like AI Mode and Search Live make it faster, more natural, and more intuitive to find and act on information, allowing people to search in multimodal ways including text, voice and visual. As a result, Gen Z has emerged as the most active generation on Search. Signed-in users globally aged 18 to 24 now issue more daily queries than any other age group. Google sees over 5 trillion searches annually with Gen Z driving this growth, showing Search is more relevant than ever

The Philippines’  young, AI-native population uses Search to expand their world and make decisions they can trust

In the Philippines, this shift is even more undeniable.

The country has one of the youngest, most AI-native populations in the world. Gen Zs lean heavily into Search, with 89% using it every day to make smarter, more intentional choices for a wide array of decisions. From researching on upcoming travel destinations to exploring the latest trends, this generation relies on Search to navigate the journey from curiosity to the final checkout—ensuring that they always make decisions that are guided by the reliable information they find online.

These days, social media might be where Gen Z discovers a trend, but Search is where they deep-dive about it and fact-check it. Instead of simply following a viral hype or long queues, they use Google reviews on Maps to find the truth behind the filter. They rely on Search to look up a brand’s history, find honest feedback, and compare prices to see if a product is actually worth the buzz. Search provides the credibility they need to make a move.

That’s because Search remains grounded in trust. When people use Search to ask questions, Google cross-checks AI responses and provides clickable sources for quick validation.

“As a travel content creator, I use Google Search a lot! I use it for my flights, not just to find a good deal, but to check which ones have less impact on the environment. It’s my way of traveling a bit more responsibly,” said popular Filipino content creator Arshie Larga.

“Plus it is my filter to avoid tourist traps! When I see a viral restaurant or food on social media, I make sure to consult Google Reviews,” he added.

“AI is the best thing that has happened to Search. Today, it can do much more than just provide information. AI is making Search more intelligent so it can converse interactively across formats and provide answers to people’s complex and nuanced questions. In Southeast Asia—home to one of the world’s youngest, most AI-native populations—we are seeing this shift play out in real-time. For this generation, Search has become a constant companion. They are engaging more deeply, visually, and through voice than any group before them. Whether it’s for learning, exploring a personal passion or making a high-stakes purchase, they rely on Search to make decisions they can trust,” said Sapna Chadha, Vice President, Google Southeast Asia and South Asia Frontier

Search is a natural extension of Gen Z fandoms and culture

For Gen Zs, Search is more than a utility. It is a digital home for their daily lives and passions. When it comes to what they love, Google is a natural extension of their fandoms, turning their curiosity into an immersive experience through hidden moments in Search called Easter Eggs.

From interactive trivia quests for icons like Taylor Swift, BTS, and the Southeast Asia Coachella sensation BINI, to adorable viral sensations like Punch the Monkey, Search speaks the language of Gen Zs. More than an intelligent engine, Search is part of the world that Gen Zs love.

Beyond these curated moments, Search reflects the real-time heartbeat of Gen Z culture through Google Trends. When a conversation starts buzzing, Trends allows people to tap into the pulse of the dialogue, providing the insights they need to join in and take action.

For Filipino Gen Z, nothing proved more powerful and buzzworthy than BINI ahead of their historic appearance at this year’s Coachella. “BINI Coachella” reached the top of the trends globally, as their “BLOOMS” fans celebrated the group bringing Southeast Asian Pride to the world stage.

To celebrate this historic momentum, Search on mobile now features a special tribute: searching BINI anywhere in the world triggers their signature ‘Ey’ gesture– the viral ‘hang loose’ write flick symbolizing confidence and positivity. It’s a testament to how Gen Z still trusts Search to open a whole new world of information and immersion for the culture, fandoms, and everything that they’re passionate about.


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NEWS

Motorcycle taxi riders urge government to protect livelihoods, enact motorcycle taxi bill

1:11 p.m. April 25, 2026

Motorcycle taxi riders are calling on regulators and legislators to ensure that the protection of rider livelihoods remains at the center of any regulation governing the motorcycle taxi industry.

In a statement, Motorcycle Taxi Community Philippines chairman Romeo Maglunsod thanked the government for extending assistance to riders amid the continuing fuel crisis, saying the ₱5,000 aid provides meaningful relief for workers whose daily earnings are heavily affected by rising fuel costs.

“We are grateful for the assistance extended by the government to riders during the fuel crisis. For many riders, almost half of their daily income is already spent on fuel, and the ₱5,000 assistance is a big help,” Maglunsod said.

However, the group stressed that financial aid is only a temporary measure. It said long-term protection must come from policies that allow riders to earn decently, work with dignity, and continue supporting their families.

“At this time of crisis, no rider’s family should go hungry or suffer because of the lack of humane and stable livelihood,” Maglunsod said. “Any action from Congress must ensure the protection of the livelihoods of thousands of riders who work every day to provide for their families.”

The group said the passage of the motorcycle taxi bill is now urgent, noting that the government’s pilot study on motorcycle taxis has been running for almost a decade.

Maglunsod said any motorcycle taxi law must recognize the industry as part of the gig economy and must be anchored on the rights and interests of gig workers.

“What riders want is to remain the boss of their own livelihood. This means having the freedom to choose which platform to be active in, the ability to benefit from programs offered by different platforms, and the flexibility to strategize our own online hours,” he said.

The group also recommended that franchises or accreditation be granted directly to individual riders, similar to the model used for transport network vehicle service drivers, instead of placing riders under platform-held franchises.

Under this setup, Maglunsod said riders would have greater control over their own operations, while platforms would serve as tools that help them access passengers, incentives, and support programs.

“The rider should hold the power to decide how to earn a living. Platforms should be instruments that support riders, not structures that limit their freedom,” he said.

The group also underscored the public service role of motorcycle taxi riders, saying their continued presence on the road helps commuters get to work, school, hospitals, and other essential destinations.

“Every hour that riders are on the road means more Filipinos are able to travel, report to work, and reach the services they need,” Maglunsod said.

“Our call is clear: protect rider livelihoods, protect our freedom as gig workers, and pass the motorcycle taxi bill in a way that is fair, just, and humane,” he added.

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NEWS

Gift of Life Rotary Club of San Juan West in action

6:33 p.m. April 22, 2026

For over 15 years, the Gift of Life program of the Rotary Club of San Juan West has provided life-saving heart surgeries and medical assistance to children with congenital heart disease, offering hope and a second chance at life to indigent families. 

Through strong collaboration with local and international Rotary clubs, partner organizations, local government units, and dedicated medical teams at the Philippine Heart Center, the program continues to make critical pediatric cardiac care possible.

The initiative has also expanded its reach to remote communities through partnerships with grassroots groups such as the Heart Warriors of Ifugao, supporting patients from areas like Banaue, Ifugao. 

This Rotary year, the program has assisted eight (8) children, with projections reaching up to ten (10) beneficiaries, alongside sustained fundraising efforts such as “Concert for a Cause” and other community-driven initiatives.

This Rotary year, the Gift of Life stands as a lasting legacy of Good President Emman Caguimbal, whose leadership strengthened the club’s humanitarian commitment. 

The project is chaired by Past District Governor Augie Soliman, whose stewardship continues to guide its mission of restoring hope and saving lives.

Indeed, through Gift of Life, the Rotary Club of San Juan West continues to live out Rotary’s enduring promise: Service Above Self—one healed heart at a time. 

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