NEWS
Jordan Brand partners with Ateneo to help next gen of Blue Eagles fly higher
March 24, 2022 6:33 p.m.
Jordan Brand continues to support the growth of basketball in the Philippines and the world by expanding its portfolio on the court with the sponsorship of Ateneo de Manila University’s Blue Eagles Men’s, Women’s and High School Basketball Teams.
With this agreement, Ateneo de Manila University becomes Southeast Asia’s first-ever university and the only one outside of the United States to don the iconic Jordan Jumpman on its jerseys, shorts, tees and jackets. The athletic apparel, which includes jerseys with a fit and cut uniquely suited to female players, will become the official uniform of the Blue Eagles Basketball Team during the much-awaited UAAP (University Athletic Association of the Philippines) Season 84 season.
Rooted in the pursuit of excellence and to inspire the next generation of players, the partnership will unite the two basketball icons through shared DNA of achieving greatness on their own terms, creating opportunities for all and building a level playing field.
“It’s exciting to announce Jordan Brand’s only university partnership outside of North America, because there are few places in the world where basketball culture shows up like it does in Manila,” says Jordan Brand President, CraigWilliams. “It is so crucial to invest in young people, and in partnership with Ateneo de Manila University, we can inspire young people through our shared love of the game.”
Known for their outstanding performance in basketball, the University squads have built a winning tradition when it comes to hoops. Additionally, Ateneo de Manila University’s talent pool has also produced some of the best cagers playing today in professional leagues such as Kiefer Ravena, the first Filipino athlete to be signed by the Jordan Brand Family. The two-time UAAP MVP and two-time senior’s basketball champion embarked on a successful professional career in the Philippine Basketball Association and now plays in the Japan B. League.
“This partnership is a step in the right direction, especially when giving women’s sports the right exposure they deserve,” says Kiefer Ravena. “The growth of the Jordan family from one athlete to a team shows the Brand’s commitment to building a community in the Philippines and a long-term commitment to investing in youth.”
Commenting on the country’s tremendous talent potential, Ateneo de Manila University’s Head Athletic Director Emmanuel Fernandez says: “Investment in the country’s youth and building inclusivity can spearhead basketball culture and translate our passion into profession. As one of the most successful basketball programs, Ateneo Basketball has always strived for excellence. Being associated with a prestigious brand such as Jordan is an acknowledgement of this excellence, which will no doubt fuel the desires of many aspiring Pinoy and Pinay players in their own pursuit of greatness. We are all still inspired by MJ’s legacy and his undying love for the game.”
To celebrate the partnership with Ateneo Basketball, Jordan Brand is launching a series of brand experiences, products and services exclusive for members hosted at the Jordan Manila, BGC store. These include viewing parties for select UAAP games and Jordan Flight Camps – basketball skills development clinics for intermediate to advanced level ballers.
Local artists and Ateneo alumni Gica Tam and Mikki dela Rea were engaged to specifically develop designs for Custom 23, a customization service exclusively available at Jordan Manila. The unique designs by Gica and Mikki are inspired by their love for the game, Ateneo’s culture, energy, passion and everything that surrounds that through their lens.
In addition, Jordan x Ateneo Men’s and Women’s fan tees will be available for sale in limited quantities at Jordan Manila BGC, Titan BGC and Titan22.com.
NEWS
TikTok enhances safety, transparency for Filipino community with new initiatives
7:01 p.m. July 16, 2023
TikTok, the world’s leading short-form video platform, is taking further steps to ensure a safer and more transparent platform for its Filipino community. In response to the evolving digital landscape and the rise of AI-generated content (AIGC), these initiatives are designed to maintain a secure environment, uphold community guidelines, and ensure users can trust the content they encounter on the platform.
Strengthening Community Guidelines Enforcement
As part of its ongoing efforts to safeguard its community, TikTok recently published its Q1 2024 Community Guidelines Enforcement Report. During this period from January 1 to March 31, 2024, TikTok removed 4.26 million videos in the Philippines for violations of its Community Guidelines. Of these, 99.7% were removed proactively, and 95% were taken down within 24 hours.
To further enhance transparency, TikTok updated its Community Guidelines in April to provide clearer rules and introduce new features that help creators understand and comply with policies. Available in English and Filipino, these guidelines include detailed definitions and outline moderation practices for features like Search, LIVE, and the For You feed, ensuring policies are clear and accessible to all users.
Advancing AI-Generated Content Transparency
In response to the increasing prevalence of AI-generated content, TikTok has implemented new measures for transparency. Since May, TikTok has automatically labeled AI-generated content uploaded from specific platforms. This initiative is part of a collaboration with MediaWise, a program of the Poynter Institute, and the Coalition for Content Provenance and Authenticity (C2PA), making TikTok the first video-sharing platform to adopt C2PA’s Content Credentials technology. These labels aim to provide users with clear context about the nature of the content they consume.
Educating the Community with Media Literacy Tools
To support its community in navigating AI-generated content and combating misinformation, TikTok is launching new media literacy resources. Developed in collaboration with experts, these resources are integral to TikTok’s broader strategy to enhance user understanding and foster a more informed community. As part of this initiative, TikTok has partnered with MediaWise to release 12 educational videos throughout the year. These videos aim to teach universal media literacy skills and explain how TikTok’s AI-generated content labels can help contextualize content. This partnership underscores TikTok’s commitment to educating its community and fostering a more informed user base.
Expanding AIGC Labeling Through Partnerships
Building on its efforts to ensure content transparency, TikTok has extended its auto-labeling capabilities for AI-generated content created on other platforms. By integrating the ability to read Content Credentials from C2PA, TikTok automatically recognizes and labels AI-generated content, with plans to expand this to audio-only content soon.
In the coming months, TikTok plans to attach Content Credentials to its content, ensuring transparency even when content is downloaded, allowing users to utilize C2PA’s Verify tool to identify AI-generated content and understand its creation details.
Driving Industry-Wide Adoption
In its mission to promote industry-wide adoption of Content Credentials, TikTok has joined the Adobe-led Content Authenticity Initiative (CAI). As the first video-sharing platform to implement Content Credentials, TikTok is at the forefront of encouraging transparent content practices across the industry. The gradual increase in auto-labeled AI-generated content on TikTok is expected to grow as more platforms adopt this technology, fostering a more transparent digital landscape.
For You Feed and Creator Code of Conduct
To further enhance safety, TikTok has introduced new standards that will temporarily restrict accounts that repeatedly violate content standards. These accounts and their content will be harder to find in search, with creators being notified and given the option to appeal.
Additionally, TikTok published a Creator Code of Conduct outlining the standards expected from creators involved in TikTok programs, features, events, and campaigns. This code reinforces TikTok’s commitment to maintaining a safe and inclusive platform.
Through these measures, TikTok continues to focus on helping its community, especially creators, understand its rules and enforcement methods to ensure a safer experience for its users. By embracing continuous innovation and collaboration, TikTok strives to create a secure and inclusive space for creativity and connection.
NEWS
SM Prime, DTI empower MSMEs with 83 SM mall spaces, training, mentorship
9:15 p.m. July 12, 2024
Good news for Micro-, Small, and Medium-Sized Enterprises (MSMEs)! SM Prime Holdings (SM Prime) and the Department of Trade and Industry (DTI) solidified a partnership through a Memorandum of Agreement (MOA) signing ceremony held on July 1 at the SM Prime Headquarters.
This collaboration empowers MSMEs with prime mall space in 83 SM Malls nationwide, aligning with the One Town, One Product (OTOP) Philippines program. Besides providing space, SM Prime offers MSMEs discounted booth rentals, training programs on product development, marketing, financial management, and mentorship opportunities with experienced business leaders.
NEWS
DTI National Food Fair celebrates local flavors at SM Megamall
8:26 p.m. July 11, 2024
The Department of Trade and Industry (DTI) successfully concluded the 10th National Food Fair at SM Megamall’s Megatrade Halls 1-3, held from July 3-7, 2024. This premier event showcased the rich flavors of the Philippines and empowered over 200 Micro-, Small, and Medium-Sized Enterprises (MSMEs).
Food enthusiasts enjoyed a bounty of fresh produce, regional specialties, and delectable treats from all corners of the country. Attendees had the opportunity to stock up on pantry staples, explore health-conscious options, and discover unique ingredients to elevate their cooking skills.
(L-R): Megatrade Hall’s Maite Quiogue, SM Supermalls’ Assistant Vice President for Operations Royston Cabunag, Department of Trade and Industry (DTI) Undersecretary for Micro-, Small, and Medium-Sized Enterprises (MSME) Development Group Cristina Roque, Guest of Honor Winnie Chua-Go, SM Megamall Assistant Vice President for Operations Christian Mathay, SM Supermalls’ Vice President for Corporate Marketing Grace Magno, DTI-Bureau of Market Development, Promotions, and One Town, One Product (OTOP) Philippines Director Marievic Bonoan, and SM Megamall Assistant Mall Manager Isabella Manjon
(L-R): Department of Trade and Industry (DTI) Undersecretary for Micro-, Small, and Medium-Sized Enterprises (MSME) Development Group Cristina Roque, Guest of Honor Winnie Chua-Go, and DTI-Bureau of Market Development, Promotions, and One Town, One Product (OTOP) Philippines Director Marievic Bonoan
The 2024 Department of Trade and Industry (DTI) Bagong Pilipinas National Food Fair brings together the best food and flavors from all 16 regions.
Fresh pomelos and other local fruits take center stage at the National Food Fair in Megatrade Hall.
A potential buyer gets ready to take home bottled Bicol Express and Laing at the 10th National Food Fair in SM Megamall.
Crispy, salty, and packed with nutrients —these water spinach chips are the perfect healthy snack.
Bottled honey and baked fruit crisps, all made with local ingredients.
Davao del Sur and Misamis Oriental’s chocolate products are crafted from premium cacao beans.
Quality golden salted eggs from Rizal.
A variety of coconut products from San Pablo, Laguna.
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TikTok enhances safety, transparency for Filipino community with new initiatives
