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Mega Sardines: 50 years of serving nutrient-rich meals, primed to go global
10:22 a.m. June 20, 2025
As it celebrates its 50th anniversary, Mega Prime Foods Inc. reflects on a remarkable journey—one that began with a simple mission to provide affordable, nutritious food to Filipino families.
What started as a humble fishing company has now become one of the most innovative and socially driven food manufacturers in Southeast Asia, producing over 3 million cans of sardines daily from its advanced facilities in Batangas and Zamboanga.
Sardines, long a staple in Filipino households, are among the most nutritionally dense foods in the world—rich in Omega-3 fatty acids for brain and heart health, vitamin B12 for metabolic support, and a host of other essential nutrients like calcium, iron, and selenium. Mega Sardines ensures these health benefits are preserved through its industry-leading “catch to can in 12 hours” process—setting it apart in freshness, quality, and care.
For Chairman and Founder William Tiu Lim, the journey has not been easy. From natural disasters like the devastating 1970s typhoon that destroyed much of their fishing fleet, to political and economic crises, Mega has endured and grown stronger. Through it all, Tiu Lim held fast to three core values: Quality, Innovation, and Malasakit—a uniquely Filipino term meaning selfless concern for others.
“We’ve always aimed for the best possible quality,” said Tiu Lim. “Our fish go from sea to can in just 12 hours, compared to the industry’s usual 1–3 days. That freshness is our edge.”
This commitment to innovation and excellence recently culminated in a global milestone: Mega Sardines was designated a “Superfood” by the Medical Wellness Association (MWA), becoming the first seafood product ever to receive the distinction. The recognition was awarded during Mega’s 50th anniversary celebration by MWA Board Member and faculty member James Michael Lafferty, underscoring the brand’s role in promoting global wellness.
“I was honored to announce Mega Sardines as the world’s first seafood Superfood,” said Lafferty. “It’s a testament to their quality, innovation, and mission to improve health outcomes.”
As the company transitions into its second generation of leadership under President and CEO Michelle Tiu Lim-Chan, the vision for global expansion is clear—but rooted in the same human values that built the brand.
“We are people-first,” said Lim-Chan. “We serve our customers, support our employees, and provide opportunities to improve lives. Growth is not just about geography—it’s about purpose.”
Mega Prime Foods is already expanding its product lines, offering not only sardines but also tuna, mackerel, fruit cocktails, coconut gel, Primo non-alcoholic sparkling juices, and the Jimm’s Coffee functional beverage line.
“Our proudest achievement is our ability to turn compassion into tangible, quality products,” Lim-Chan added. “We are not done yet. The next 50 years will be even more exciting.”
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Tesla Cybertruck winner bought 10 units of HONOR X9d 5G
2:56 p.m. April 21, 2026
Global leading AI device brand HONOR handed over the coveted Tesla Cybertruck to the winner of the HONOR X9d 5G “Win A Tesla Cybertruck” promo that ran during the toughest phone’s pre-order period January 9 to 23, 2026.
“The HONOR X9d 5G is our biggest win this year, and it continues to stand out in its category with its ultra-tough build, engineered to withstand everyday drops and pressure, making it a reliable companion for users with active lifestyles. This awarding marked a milestone not only for us, but also to our growing community of Filipino fans,” said HONOR Philippines Vice President Stephen Cheng.
Launched as part of HONOR’s effort to bring excitement to the Filipino market, the HONOR X9d 5G Win-A-Tesla Cybertruck promo captured nationwide attention, drawing strong participation from consumers eager to experience the smartphone’s exceptional durability, long-lasting battery life, and sleek design—while also getting a chance to win a once-in-a-lifetime prize.
The much-anticipated turnover celebrated excitement and the rewarding experience that HONOR continues to bring to its consumers. The grand winner, Lorelyn Felonia, who purchased 10 pieces of HONOR X9d 5G during the promo period, drove home not just a powerful smartphone but also one of the rarest vehicles in the world.
To award the multi-million prize were HONOR Philippines Country Manager Sean Yuan, Digital Marketing Manager and Content Lead Eason De Guzman.
With the successful conclusion of the campaign, HONOR Philippines looks forward to launching more exciting initiatives that combine cutting-edge technology with equally compelling rewards to its loyal HONOR fans.
To learn more about this exciting news, visit HONOR’s website www.hihonor.com, and follow HONOR Philippines on Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok: (Tiktok.com/@honorphilippines) for exclusive teasers, launch updates, and big reveal.
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#GCashTipidTips: DOTr-mandated 50% discounted MRT-3 fares can be availed via GCash
6:15 p.m. April 18, 2026
STARTING April 23, the Department of Transportation (DOTr) has implemented a discounted fare matrix for single-journey tickets, stored-value cards, and cashless payments in response to rising consumer prices.
Passengers of Metro Rail Transit Line 3 (MRT-3) can easily avail of the discounted fare via the GCash app by using the GCash Commute QR, NFC-enabled Android phone, or GCash Visa card. Commuters can skip the ticketing booth lines and go directly to the platforms, making travel more convenient and seamless.
The GCash payment schemes have been up and running at MRT-3 since July last year, providing commuters with cashless options for their daily travels.
The goal is simple: to make everyday transactions more affordable, accessible, and seamless for Filipinos.
For more information, please visit https://help.gcash.com/hc/en-us/articles/49102305024025-Can-I-use-GCash-for-transportation
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DigiPlus levels up user engagement with ArenaPlus’ P1B Prediction Giveaway
5:10 p.m. April 7, 2026
DigiPlus Interactive Corp., the country’s pioneer and leader in digital entertainment, through its flagship sportsbook platform ArenaPlus, formally launched its P1 Billion Prediction Giveaway last Saturday, March 21, heralding a major step-up in its customer acquisition and retention strategy.
This initiative is anchored by a high-stakes prediction challenge designed to invite new users onto ArenaPlus, while also deepening player participation and reinforcing brand leadership in the Philippine online sportsbook space. Central to this campaign is the introduction of a localized tournament bracket game—a staple in American sports culture that ArenaPlus is pioneering for the local market.
“We want to bring some excitement for the Filipino basketball fans, especially since we know that the NBA is the most popular sport here. The bracket game is actually very common in the US. It’s been running there constantly for years, but the Philippines has never had that experience. We want to bring that here,” said ArenaPlus Head Erick Su.
By offering the ₱1 Billion Prediction Giveaway as a free-to-play initiative, DigiPlus enables fans to engage in the tournament without any monetary commitment. Su emphasized that the campaign is designed to provide a safe, entertainment-led experience, with the bracket format sustaining interest from the opening round of the Playoffs through the Finals, where one team ultimately prevails.
“I think the excitement will be from beginning to the end. Because the bracket game covers the whole stage of the Playoffs, fans can expand their predictions and go along with the whole process and expect that they can win,” Su said. “So that’s going to bring a lot of excitement. And this is completely free and very safe as we want to entertain Filipinos.”
Amplifying the campaign that launched at Mall of Asia Sky Deck Amphitheater in Pasay City was premier host and actor Luis “Lucky” Manzano, who was also introduced as ArenaPlus’ latest brand ambassador. Joining Manzano were fellow endorsers Gilas Pilipinas naturalized player Justin Brownlee, multi-time champion assistant coach Bong Ravena, and his son, international pro Thirdy, who are effectively raising ArenaPlus’ visibility while also broadening the brand’s demographic reach.
“At ArenaPlus, we are relentless with our commitment to elevate our players’ experience, making sports more fulfilling, more immersive, and more rewarding for every Filipino,” said ArenaPlus Marketing Head Hannah Bagui as ArenaPlus continues to differentiate itself by pioneering accessible digital sports entertainment.
While the campaign is designed to drive wide participation, ArenaPlus emphasized that it intends to maintain strict platform integrity through its rigorous eKYC (electronic Know Your Customer) process. Such a guardrail bolsters an already rich suite of responsible gaming tools built into ArenaPlus, such as options to set daily gaming durations, customize specific gaming schedules, and establish daily loss limits. This ensures that while the campaign achieves great reach, it does so within a secure, transparent, and compliant environment that builds trust.
Through these strategic customer activations and continuous platform innovation, DigiPlus Interactive Corp. continues to solidify its legacy as the definitive pioneer of the Philippine digital entertainment industry, driving growth while also redefining user engagement
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