NEWS
MILO champions share stories of hard work that led to their lifelong success
September 27, 2022 2:00 p.m.
MILO® Philippines has extended its partnership with Jamie Lim, Coach Rio de la Cruz, and Japoy Lizardo. Adding another chapter to their years-long relationship, the beloved nutritious beverage brand is excited to tell each Champion’s unique story of pagpupursige that will inspire the next generation of young athletes to persevere in their own Champion journeys.
Breaking stereotypes
Being the daughter of a professional basketball legend and growing up in a family of athletes, it seemed destined for Jamie to become a star karateka. However, from an early age, both her father and mother – who is also a seasoned lawyer – taught Jamie the importance of choosing her own path and instilled in her the belief that she can always be more than your stereotypical jock.
Choosing to not limit herself, Jamie decided to pursue goals in both sports and academics. The journey was not without its challenges as she had to learn how to balance the many responsibilities she had as a student while keeping up with the discipline of an athlete.
“I remember, in my preparation for the SEA Games back in 2019, I only had 5 months of real training as I was already in the last months of my senior year. On top of that, I was out of Karate for 4 years so training was twice as rigorous. Although it was difficult, I was able to power through it because I knew that the stakes were also high,” shared Jamie.
With her family’s continuous support, she was inspired to break past the mold and prove that she can indeed excel on and off the mat. Still one of her proudest achievements was winning both a gold medal in Karate during the 2019 SEA Games and graduating Summa Cum Laude in UP Diliman with a degree in BS Mathematics. Today she is focused on furthering her studies in London while awaiting for the start of training for the next SEA Games in 2023.
“Coming from being a part of MILO® AAK and now with my extended partnership with the MILO® family, I hope to inspire kids who are faced by the same barriers as mine to be brave in breaking out of those stereotypes and in paving their own paths. Their time to prove themselves will come,” added Jaime.
Running through life’s obstacles
Before Coach Rio became an international marathoner and one of the top running coaches in the country, his road to success was paved from humble beginnings. Coming from a big family that struggled in putting food on the table, Coach Rio sorely lacked the financial support that most young runners his age needed to pursue a professional career.
At times, all young Rio had was an unwavering pagpupursige and discipline – and that was enough. He never once missed training, even on the days he had no running gear or equipment, and learned early on that he needed to work thrice as hard to achieve his one clear goal: be a successful athlete to provide for his family.
“One time when I was in elementary school, there was a trial race that I really wanted to join. Ang kaso sabi ng coach ko noon, hindi ka pa ready – pero makulit ako. I still showed up during the competition day and patiently waited. Buti na lang, one athlete didn’t show up so my coach gave me a chance. I proved to him that I deserved it by winning it all,” shared Coach Rio. That win opened the doors for Coach Rio’s future success in the sport.
“Time management and determination were key for me. Even when I was young, my life was all about school and training. I knew what I wanted and I was focused on my goal despite knowing that it would come with a lot of sacrifices,” emphasized Coach Rio.
For Coach Rio, being a part of the MILO® Philippines family has played a huge part in his grit journey. From joining the MILO® Marathons and using his winnings to support himself in school, to now being the main organizer for all their events nationwide and a familiar face in the new MILO® TV commercial, it has come full circle. He continues to help pave the way for aspiring young athletes who are hoping to succeed in sports the same way he did.
Molding the next generation of athletes
Japoy started his journey in sports at a MILO® Sports Program. At just 12 years old and being known as the teenage heartthrob whose face was on every MILO® pack, Japoy recognized the responsibility he had as thousands of other kids were aspiring to be just like him. This became an important driving factor for Japoy to pursige in succeeding in Taekwondo.
Since he wasn’t as tall or built as other athletes his age, he struggled to put on the required weight for his category but he persevered and worked twice as hard in developing his techniques. He turned his height and weight into an advantage that allowed him to create his signature “Spinning Kick” move that earned him the nickname “The Spinning Kick of Asia”.
Now at 36 and a professional coach himself, Japoy uses this experience in shaping the next generation of strong-willed athletes and giving them a platform to become an inspiration for the generation after them. In this extension of his partnership with MILO®, Japoy also aims to share this with more kids nationwide. “Although not all athletes are born gifted in a sport, they are molded through the years with experience and the right pagpupursige to succeed. That’s how strong athletes are created,” said Japoy.
The MILO® Champions have come together to inspire kids as they continue on their own Champion journeys. Their unique stories of pagpupursige also show that the values learned from sports can also lead to success.
“We’re very happy to be extending this partnership with Jamie Lim, Coach Rio, and Japoy Lizardo. We believe that they each have personal stories that will serve as inspiration for many young athletes today to pursige in achieving lifelong success just like they did. As one MILO® family, we are proud to give them a platform that allows them to do just that,” said Veronica Cruz, MILO Business Executive Officer, Senior Vice President, Nestle Philippines, Inc.
Together, MILO® Philippines calls on moms to join the MILO® Champions in building pagpupursige within their children through sports. To know more about MILO® sports programs, please visit the official MILO® Philippines website.

NEWS
Gen Z is Google’s most active users as AI transforms Search into an intelligent partner
6:50 p.m. April 26, 2026
Gen Z is now the most active generation on Search, a trend clearly reflected in the way people across Southeast Asia including Philippines are engaging with the platform. AI is taking Search beyond its foundation of providing information, transforming it into a truly intelligent partner.
Powered by Google’s most advanced multi-modal reasoning model Gemini 3.1, Search can have an intuitive, back-and-forth conversation and it will get people’s complex and highly nuanced intent.
As AI natives, this shift resonates with Gen Zs. They are no longer just entering keywords, they are researching, planning, brainstorming, and even having conversations with Search. AI-powered features like AI Mode and Search Live make it faster, more natural, and more intuitive to find and act on information, allowing people to search in multimodal ways including text, voice and visual. As a result, Gen Z has emerged as the most active generation on Search. Signed-in users globally aged 18 to 24 now issue more daily queries than any other age group. Google sees over 5 trillion searches annually with Gen Z driving this growth, showing Search is more relevant than ever
The Philippines’ young, AI-native population uses Search to expand their world and make decisions they can trust
In the Philippines, this shift is even more undeniable.
The country has one of the youngest, most AI-native populations in the world. Gen Zs lean heavily into Search, with 89% using it every day to make smarter, more intentional choices for a wide array of decisions. From researching on upcoming travel destinations to exploring the latest trends, this generation relies on Search to navigate the journey from curiosity to the final checkout—ensuring that they always make decisions that are guided by the reliable information they find online.
These days, social media might be where Gen Z discovers a trend, but Search is where they deep-dive about it and fact-check it. Instead of simply following a viral hype or long queues, they use Google reviews on Maps to find the truth behind the filter. They rely on Search to look up a brand’s history, find honest feedback, and compare prices to see if a product is actually worth the buzz. Search provides the credibility they need to make a move.
That’s because Search remains grounded in trust. When people use Search to ask questions, Google cross-checks AI responses and provides clickable sources for quick validation.
“As a travel content creator, I use Google Search a lot! I use it for my flights, not just to find a good deal, but to check which ones have less impact on the environment. It’s my way of traveling a bit more responsibly,” said popular Filipino content creator Arshie Larga.
“Plus it is my filter to avoid tourist traps! When I see a viral restaurant or food on social media, I make sure to consult Google Reviews,” he added.
“AI is the best thing that has happened to Search. Today, it can do much more than just provide information. AI is making Search more intelligent so it can converse interactively across formats and provide answers to people’s complex and nuanced questions. In Southeast Asia—home to one of the world’s youngest, most AI-native populations—we are seeing this shift play out in real-time. For this generation, Search has become a constant companion. They are engaging more deeply, visually, and through voice than any group before them. Whether it’s for learning, exploring a personal passion or making a high-stakes purchase, they rely on Search to make decisions they can trust,” said Sapna Chadha, Vice President, Google Southeast Asia and South Asia Frontier
Search is a natural extension of Gen Z fandoms and culture
For Gen Zs, Search is more than a utility. It is a digital home for their daily lives and passions. When it comes to what they love, Google is a natural extension of their fandoms, turning their curiosity into an immersive experience through hidden moments in Search called Easter Eggs.
From interactive trivia quests for icons like Taylor Swift, BTS, and the Southeast Asia Coachella sensation BINI, to adorable viral sensations like Punch the Monkey, Search speaks the language of Gen Zs. More than an intelligent engine, Search is part of the world that Gen Zs love.
Beyond these curated moments, Search reflects the real-time heartbeat of Gen Z culture through Google Trends. When a conversation starts buzzing, Trends allows people to tap into the pulse of the dialogue, providing the insights they need to join in and take action.
For Filipino Gen Z, nothing proved more powerful and buzzworthy than BINI ahead of their historic appearance at this year’s Coachella. “BINI Coachella” reached the top of the trends globally, as their “BLOOMS” fans celebrated the group bringing Southeast Asian Pride to the world stage.
To celebrate this historic momentum, Search on mobile now features a special tribute: searching BINI anywhere in the world triggers their signature ‘Ey’ gesture– the viral ‘hang loose’ write flick symbolizing confidence and positivity. It’s a testament to how Gen Z still trusts Search to open a whole new world of information and immersion for the culture, fandoms, and everything that they’re passionate about.
NEWS
Motorcycle taxi riders urge government to protect livelihoods, enact motorcycle taxi bill
1:11 p.m. April 25, 2026
Motorcycle taxi riders are calling on regulators and legislators to ensure that the protection of rider livelihoods remains at the center of any regulation governing the motorcycle taxi industry.
In a statement, Motorcycle Taxi Community Philippines chairman Romeo Maglunsod thanked the government for extending assistance to riders amid the continuing fuel crisis, saying the ₱5,000 aid provides meaningful relief for workers whose daily earnings are heavily affected by rising fuel costs.
“We are grateful for the assistance extended by the government to riders during the fuel crisis. For many riders, almost half of their daily income is already spent on fuel, and the ₱5,000 assistance is a big help,” Maglunsod said.
However, the group stressed that financial aid is only a temporary measure. It said long-term protection must come from policies that allow riders to earn decently, work with dignity, and continue supporting their families.
“At this time of crisis, no rider’s family should go hungry or suffer because of the lack of humane and stable livelihood,” Maglunsod said. “Any action from Congress must ensure the protection of the livelihoods of thousands of riders who work every day to provide for their families.”
The group said the passage of the motorcycle taxi bill is now urgent, noting that the government’s pilot study on motorcycle taxis has been running for almost a decade.
Maglunsod said any motorcycle taxi law must recognize the industry as part of the gig economy and must be anchored on the rights and interests of gig workers.
“What riders want is to remain the boss of their own livelihood. This means having the freedom to choose which platform to be active in, the ability to benefit from programs offered by different platforms, and the flexibility to strategize our own online hours,” he said.
The group also recommended that franchises or accreditation be granted directly to individual riders, similar to the model used for transport network vehicle service drivers, instead of placing riders under platform-held franchises.
Under this setup, Maglunsod said riders would have greater control over their own operations, while platforms would serve as tools that help them access passengers, incentives, and support programs.
“The rider should hold the power to decide how to earn a living. Platforms should be instruments that support riders, not structures that limit their freedom,” he said.
The group also underscored the public service role of motorcycle taxi riders, saying their continued presence on the road helps commuters get to work, school, hospitals, and other essential destinations.
“Every hour that riders are on the road means more Filipinos are able to travel, report to work, and reach the services they need,” Maglunsod said.
“Our call is clear: protect rider livelihoods, protect our freedom as gig workers, and pass the motorcycle taxi bill in a way that is fair, just, and humane,” he added.
NEWS
Gift of Life Rotary Club of San Juan West in action
6:33 p.m. April 22, 2026
For over 15 years, the Gift of Life program of the Rotary Club of San Juan West has provided life-saving heart surgeries and medical assistance to children with congenital heart disease, offering hope and a second chance at life to indigent families.
Through strong collaboration with local and international Rotary clubs, partner organizations, local government units, and dedicated medical teams at the Philippine Heart Center, the program continues to make critical pediatric cardiac care possible.
The initiative has also expanded its reach to remote communities through partnerships with grassroots groups such as the Heart Warriors of Ifugao, supporting patients from areas like Banaue, Ifugao.
This Rotary year, the program has assisted eight (8) children, with projections reaching up to ten (10) beneficiaries, alongside sustained fundraising efforts such as “Concert for a Cause” and other community-driven initiatives.
This Rotary year, the Gift of Life stands as a lasting legacy of Good President Emman Caguimbal, whose leadership strengthened the club’s humanitarian commitment.
The project is chaired by Past District Governor Augie Soliman, whose stewardship continues to guide its mission of restoring hope and saving lives.
Indeed, through Gift of Life, the Rotary Club of San Juan West continues to live out Rotary’s enduring promise: Service Above Self—one healed heart at a time.

