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SM Supermalls begins 100 Days of Happiness

September 19, 2022 5:19 p.m.

To kickstart the Christmas countdown, SM Supermalls began its 100 Days of Happiness last September 16, where they aim to create a circle of happiness with 76 participating malls, shoppers, the marginalized communities of women, persons deprived of liberty, artisans, cause-oriented organizations, and select local government units.

“We want to create a circle of happiness in all our SM malls by featuring products of cause-oriented programs which we will offer to our shoppers who, in turn, give them to friends and family, and ultimately, benefit the communities that created these products,” said SM Supermalls President Steven T. Tan.

SM Supermalls President Steven Tan giving his welcome remarks during the launch of 100 Days of Happiness

Through the campaign, SM Supermalls encourages Filipinos to support the advocacies of individuals and organizations that provide opportunities and create livelihood for their communities. For this year, SM partnered with bag designer Zarah Juan, Spark PH, the Girl Scouts of the Philippines (GSP), the Association of Foot and Mouth Artists of the Philippines, UNICEF, and the Quezon City LGU for its Vote to Tote initiative, among others.

The launch event held at SM North EDSA The Block was attended by SM Supermalls President Steven Tan and SVP for Marketing Joaquin San Agustin; Quezon City Mayor Joy Belmonte, Vice Mayor Gian Sotto, and select councilors of the city; Spark PH Founder Mica Teves; GSP President Dr. Nina Lim-Yuson; designer Zarah Juan; and Brownies Unlimited Marketing head Dustin Ngo.

Equipping young girls to lead and build the future, one box of brownies at a time

For this year’s 100 Days campaign, SM Megamall, along with 9 other SM malls, is collaborating with Brownies Unlimited and the Girl Scouts of the Philippines. For every purchase of a special GSP-themed box of brownies in-mall and via the SM Malls Online App, one girl will be sponsored with a GSP membership for a year. 

In partnership with SM Supermalls and Brownies Unlimited, the Girl Scouts of the Philippines launch GSP-themed brownies from September 16 to December 15, 2022. For every purchase of a box of brownies, in-mall and via the SM Malls Online app, one scout will be sponsored with a year’s free membership.

“We have a lot of young girls across the country and they’ve had such difficult times during the pandemic. Our membership dropped significantly. By buying a box, you can sponsor a girl for one year and she can learn so many things like being independent, loving her country more, and helping her community,” said GSP President Nina Lim-Yuson.

Recently, SM Supermalls helped the GSP vaccinate all its 70,000 members nationwide. By providing them with convenient and safe COVID-19 vaccines, SM Supermalls was able to ensure that the GSP members have access to quality healthcare services. 

SM shoppers can purchase a box of brownies from 46 Brownies Unlimited branches nationwide and the SM Malls Online App.

Giving marginalized women and persons deprived of liberty hope for the future

Apart from the GSP partnership, SM Supermalls also partnered with the local government of Quezon City for its Vote to Tote program, Spark PH, and bag designer Zarah Juan to sell upcycled tarpaulin handmade tote bags sewn by marginalized women and female persons deprived of liberty.

“Christmas is all about giving. We are very happy that this year, the communities of Quezon City are included as beneficiaries in this program. And apart from helping the women in our communities, we are also able to help the environment by upcycling 70 tons of election tarpaulins that we’ve collected.” said Mayor Belmonte.

Juan, the designer, was the brainchild of the upcycling initiative. “During the elections, there were tons of election campaign wastes. I wanted to do something and I thought I have my platform– my designs. If my designs can actually solve this problem, then it’s worthwhile. Then I pitched the idea to Maica Teves, the founder of Spark PH. From there, we gathered all the help we can– from the Quezon City LGU who will help us collect tarpaulins, the women communities that can help us create, and SM Supermalls who can provide us the platform to distribute.”

A Happiness Walk was done to showcase the upcycled tote bags that shoppers can buy in SM malls. Joining the Happiness Walk were men and women of substance including select Girl Scouts members, Jeremy Lapena and Bernce Sevilla of the Downs Syndrome Association of the Phils, Mylene Abiva of WomenBiz, media celebrities Ces Oreña Drilon, and Gina Pareño among others.

Members of the Down Syndrome Association of the Philippines, Inc. spread the holiday cheer.

The proceeds of the upcycled tote bags will be given to the women PDLs in Camp Karingal, and the marginalized women of Barangays Sto. Cristo, Greater Lagro, and Pinyahan in Quezon City. The tote bags will be sold in the following SM malls:

  • SM Aura Premier
  • SM Southmall
  • SM City Fairview
  • SM City North EDSA
  • SM Megamall

Helping a community of artists 

And in the south of Metro Manila, the SM Mall of Asia family will be partnering with the Association of Foot and Mouth Artists in selling painted Christmas cards to the shoppers.

“All these and more will start to unfold in the coming days as we continue spreading happiness across all SM malls around the country. Let us not waste our next 100 days and use it to make one another happy by giving. Today, let the countdown begin to a hundred days of happiness!” Tan closed.

This is the second time SM Supermalls has started a holiday countdown campaign. In 2021, the biggest mall network in the Philippines showed the world more than a hundred ways of giving through 100 Days of Caring. Underserved communities surrounding the 76 SM malls were provided with their urgent needs through in-kind and monetary donations by the malls, its various business units, and the employees. 

For the list of all partner institutions and their beneficiaries visit www.smsupermalls.com and follow @smsupermalls on all social media accounts.

NEWS

Pacquiao, Paradigm set for March trial in US

January 27, 2023 7:40 a.m.

Boxing icon Manny Pacquiao and a sports management firm he was previously associated with will be heading to a March trial in the United States, according to several reports Thursday.

Paradigm Sports Management, headed by founder and chief executive Audie Attar, sued the 44-year-old Pacquiao in June 2021 for alleged breach of contract after the latter opted to fight unified welterweight world champion Errol Spence Jr. instead of the former’s preferred fighter, Mikey Garcia.

But PSM’s request to prevent the Pacquiao-Spence fight from happening on August 21, 2021 failed as Judge Walter Schwarm junked the injunction filed by Attar’s group.

Manny Pacquiao, Audie Attar and Jayke Joson

The fight, however, still didn’t materialize due to an eye injury suffered by Spence, and Pacquiao instead ended up taking on replacement opponent Yordenis Ugas.

Pacquiao lost to Ugas via unanimous decision in their bout in Las Vegas — his last pro fight — yet the court case with Paradigm remained active.

expressed confidence that they will win the case against Pacquiao.

“Manny’s days of thumbing his nose at our contractual rights are almost at an end. We have an overwhelming case against him and look forward to justice being served,” PSM’ statement read.

“The court has already entered an order stating that — due to his consistent violation of court orders — Pacquiao is now deemed to have admitted that he breached his contract with Paradigm and that Paradigm has suffered more than $20 million in damages,” it added.

PSM also warned promoters, managers, fighters and broadcast networks not to interfere or enter into negotiations with Pacquiao with the lawsuit ongoing.

“Once Paradigm wins at trial in March, we will cut off 100% of Manny’s opportunities to earn money in the United States from any source because any revenue he generates will be attached to his judgment,” the company said.

“Additionally, Paradigm will pursue enforcement of its judgement in any foreign country where Manny seeks to fight.”

‘All the best to Manny’

Meanwhile, former longtime Pacquiao associate Jayke Joson is wishing the boxing legend “all the best” ahead of the March trial.

“As Manny Pacquiao’s longtime friend and ally before — and even now I always consider him as my brother — I really wish him all the best despite the hardships we’ve been through last year as we’re all just human beings,” Joson said.

Joson is also hoping Pacquiao will finally settle the lawsuit, which would allow the latter to fight again in the US.

“But with the trial now slated in March, I’m praying for my friend to be enlightened, make amends, reach out to Paradigm Sports Management, and hope to get the best result at the end of the day,” he continued.

“This is what we’ve been saying to him for a long time, that all we wanted is for his own good,” Joson said.

Pacquiao figured in an exhibition bout in December last year, dominating Korean YouTuber DK Yoo over six rounds in South Korea.

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Rep. Atayde backs Banawe St. as QC Chinatown

Jan. 26, 2023 6:00 p.m.

ONE of the many initiatives by the Quezon City government supported by its first district Congressman Juan Carlos “Arjo” Atayde is the transformation of Banawe Street into a modern-day Quezon City Chinatown.

The 32-year-old freshman lawmaker expressed his all-out support to the City Ordinance No. 2453-2015, where QC Mayor Joy Belmonte declared Banawe St. as the city’s very own Chinatown or its tourism district.

Rep. Arjo Atayde

“My city, my mayor and my colleagues are for it — and I’m simply for it too, to firmly establish the Banawe area as Quezon City’s Chinatown because we believe in the next few months and years to come the entire district and our entire city will benefit with this great initiative,” Atayde said.

Atayde, a well-known young actor, added that throughout the decades, the Banawe community and the variety of businesses established by Filipinos in the area, have been emerging from time to time, giving Filipinos more job opportunities in the district.

The Chinese Horoscope for year 2023, he also said, stands for the year of the Rabbit or Water Rabbit that represents peaceful and patient energy, while the water element suggests tapping into inner wisdom and trusting instincts.

“Combined, the Water Rabbit indicates focusing on relationships, diplomacy, and building bridges,” Atayde also said during his speech at the Banawe Chinese New Year Celebration last week.

“The timing of the celebration and the declaration of Banawe area as Quezon City’s Chinatown is the product of relationships, diplomacy and building bridges.”

Atayde thanked Mayor Belmonte for making it happen — reviving the Banawe Chinese New Year’s Celebration — and the organizer’s of that last week’s activity for making him a part of it, where everybody witnessed the traditional Dragon Dance and fireworks, among others.

Dragon dance

“On behalf of my constituents, I would also like to thank the City Government led by our outstanding Mayor Joy Belmonte for making this happen — not only for Banawe but for the entire Quezon City,” he added.

Aside from Atayde and Mayor Belmonte, Chinese Ambassador to the Philippines Huang Xilian Isang, QC Vice Mayor Gian Sotto, QC Association of Filipino-Chinese Businessmen President Joaquin Co and QC Chinatown Development Foundation Chairman Charles Chen were also supportive of the city’s initiative.

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Enchanted Kingdom Installs WiFi Powered by Globe, for a Magical Guest Experience

January 25, 2023 3:21 p.m.

Enchanted Kingdom adds a dash of magic to the already enchanting experience of their guests by partnering with Globe Business in installing reliable high-speed WiFi services at key areas throughout the Philippines’ first and only world-class theme park.

With Globe Business Managed WiFi, guests can enjoy 30-minute complimentary access to the internet, while EKsperience the Magic Card Holders can stay connected all day long, giving them the freedom to explore the theme park while sharing their adventures online.

“In today’s digital era, the ability to capture and share one’s memories with their family and friends online is essential to the full enjoyment of any magical experience,” shares Cynthia R. Mamon, Chief Operating Officer, Enchanted Kingdom. “Through our partnership with Globe Business, we’re better equipped to provide families enchanting experiences and memories that last a lifetime.”

The Managed WiFi connection also improves digital processes and transactions across the park. By complementing the theme park’s existing IT Network, the solution helps ensure a faster, seamless, and worry-free experience for the guests—from front-gate ticketing and accessing Enchanted Kingdom’s online store,  to transacting in retail and food shops.

Enchanted Kingdom, recently awarded the People’s Choice Award for Destination/Attraction by the Department of Tourism, stays true to their vision of being one of the world-class attractions in Asia, and the Philippines’ top family leisure and entertainment destination. By partnering with Globe Business and embracing digital transformation, they provide an even more magical experience for Filipinos and their international patrons.

“We are glad to take part in Enchanted Kingdom’s journey to bring outstanding world-class experiences to their customers,” shares Chris Cheng, Globe Business Vice President for Connectivity & Digital Products. “Our Managed WiFi, a part of our Managed Services Portfolio, supports our client’s vision of exceptional customer experience by ensuring a reliable and secure connection to their patrons, helping them in their journey towards digitalization.”

With the theme park’s continuous support of community development, improving livelihood in Laguna, and pursuit of digital transformation, this partnership aligns with Globe’s commitment to the United Nations Sustainable Development Goals, specifically UN SDG No. 9, which emphasizes the importance of innovation as a driver of economic growth and development.

Visit our Managed Network Services page or contact your Globe Business Account Manager to learn more about our solutions.

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