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SM Supermalls begins 100 Days of Happiness

September 19, 2022 5:19 p.m.

To kickstart the Christmas countdown, SM Supermalls began its 100 Days of Happiness last September 16, where they aim to create a circle of happiness with 76 participating malls, shoppers, the marginalized communities of women, persons deprived of liberty, artisans, cause-oriented organizations, and select local government units.

“We want to create a circle of happiness in all our SM malls by featuring products of cause-oriented programs which we will offer to our shoppers who, in turn, give them to friends and family, and ultimately, benefit the communities that created these products,” said SM Supermalls President Steven T. Tan.

SM Supermalls President Steven Tan giving his welcome remarks during the launch of 100 Days of Happiness

Through the campaign, SM Supermalls encourages Filipinos to support the advocacies of individuals and organizations that provide opportunities and create livelihood for their communities. For this year, SM partnered with bag designer Zarah Juan, Spark PH, the Girl Scouts of the Philippines (GSP), the Association of Foot and Mouth Artists of the Philippines, UNICEF, and the Quezon City LGU for its Vote to Tote initiative, among others.

The launch event held at SM North EDSA The Block was attended by SM Supermalls President Steven Tan and SVP for Marketing Joaquin San Agustin; Quezon City Mayor Joy Belmonte, Vice Mayor Gian Sotto, and select councilors of the city; Spark PH Founder Mica Teves; GSP President Dr. Nina Lim-Yuson; designer Zarah Juan; and Brownies Unlimited Marketing head Dustin Ngo.

Equipping young girls to lead and build the future, one box of brownies at a time

For this year’s 100 Days campaign, SM Megamall, along with 9 other SM malls, is collaborating with Brownies Unlimited and the Girl Scouts of the Philippines. For every purchase of a special GSP-themed box of brownies in-mall and via the SM Malls Online App, one girl will be sponsored with a GSP membership for a year. 

In partnership with SM Supermalls and Brownies Unlimited, the Girl Scouts of the Philippines launch GSP-themed brownies from September 16 to December 15, 2022. For every purchase of a box of brownies, in-mall and via the SM Malls Online app, one scout will be sponsored with a year’s free membership.

“We have a lot of young girls across the country and they’ve had such difficult times during the pandemic. Our membership dropped significantly. By buying a box, you can sponsor a girl for one year and she can learn so many things like being independent, loving her country more, and helping her community,” said GSP President Nina Lim-Yuson.

Recently, SM Supermalls helped the GSP vaccinate all its 70,000 members nationwide. By providing them with convenient and safe COVID-19 vaccines, SM Supermalls was able to ensure that the GSP members have access to quality healthcare services. 

SM shoppers can purchase a box of brownies from 46 Brownies Unlimited branches nationwide and the SM Malls Online App.

Giving marginalized women and persons deprived of liberty hope for the future

Apart from the GSP partnership, SM Supermalls also partnered with the local government of Quezon City for its Vote to Tote program, Spark PH, and bag designer Zarah Juan to sell upcycled tarpaulin handmade tote bags sewn by marginalized women and female persons deprived of liberty.

“Christmas is all about giving. We are very happy that this year, the communities of Quezon City are included as beneficiaries in this program. And apart from helping the women in our communities, we are also able to help the environment by upcycling 70 tons of election tarpaulins that we’ve collected.” said Mayor Belmonte.

Juan, the designer, was the brainchild of the upcycling initiative. “During the elections, there were tons of election campaign wastes. I wanted to do something and I thought I have my platform– my designs. If my designs can actually solve this problem, then it’s worthwhile. Then I pitched the idea to Maica Teves, the founder of Spark PH. From there, we gathered all the help we can– from the Quezon City LGU who will help us collect tarpaulins, the women communities that can help us create, and SM Supermalls who can provide us the platform to distribute.”

A Happiness Walk was done to showcase the upcycled tote bags that shoppers can buy in SM malls. Joining the Happiness Walk were men and women of substance including select Girl Scouts members, Jeremy Lapena and Bernce Sevilla of the Downs Syndrome Association of the Phils, Mylene Abiva of WomenBiz, media celebrities Ces Oreña Drilon, and Gina Pareño among others.

Members of the Down Syndrome Association of the Philippines, Inc. spread the holiday cheer.

The proceeds of the upcycled tote bags will be given to the women PDLs in Camp Karingal, and the marginalized women of Barangays Sto. Cristo, Greater Lagro, and Pinyahan in Quezon City. The tote bags will be sold in the following SM malls:

  • SM Aura Premier
  • SM Southmall
  • SM City Fairview
  • SM City North EDSA
  • SM Megamall

Helping a community of artists 

And in the south of Metro Manila, the SM Mall of Asia family will be partnering with the Association of Foot and Mouth Artists in selling painted Christmas cards to the shoppers.

“All these and more will start to unfold in the coming days as we continue spreading happiness across all SM malls around the country. Let us not waste our next 100 days and use it to make one another happy by giving. Today, let the countdown begin to a hundred days of happiness!” Tan closed.

This is the second time SM Supermalls has started a holiday countdown campaign. In 2021, the biggest mall network in the Philippines showed the world more than a hundred ways of giving through 100 Days of Caring. Underserved communities surrounding the 76 SM malls were provided with their urgent needs through in-kind and monetary donations by the malls, its various business units, and the employees. 

For the list of all partner institutions and their beneficiaries visit www.smsupermalls.com and follow @smsupermalls on all social media accounts.

NEWS

SmarTrade Talks Financial Literacy with Future Business Leaders at National Teachers College

7:28 p.m. July 11, 2025

SmarTrade, a leader in empowering Filipinos with comprehensive financial education, trading insights, and market strategies, continues its university outreach initiatives to help young individuals make informed financial decisions and develop essential skills for their futures.

The company was at the National Teachers College (NTC) in Mendiola for the school’s “The Professional’s Playbook in Action” Leadership Series where Ed Saguibo, SmarTrade’s Head of Learning and Development, was invited as guest speaker for the special segment “LEFT BRAIN FOCUS: Financial Precision”.

Saguibo’s talk, attended by Business Administration students, focused on the timely and relevant topic of “Quantitative Decision Making and Identifying Poor Decisions in Financial Choices,” a critical area of knowledge for future professionals navigating today’s increasingly complex financial landscape.  He emphasized how data-backed decisions can positively impact personal and business finances, providing technical insights combined with real-life scenarios and common decision-making pitfalls to offer practical tools that students can immediately apply.

“It’s not just about making smart decisions, it’s about making informed ones.  When students learn how to analyze numbers and spot red flags in their financial behavior early on, they are better prepared to lead successful financial lives, whether as entrepreneurs, professionals, or investors,” said Saguibo.

This is SmarTrade’s third campus engagement for the year under its nationwide campaign P.A.R.T.N.E.R. Summit (Profitable Alliances: Reshaping Trading Networks for Endless Rewards), which aims to promote financial literacy and readiness among students and young professionals. The campaign is built around a vision of equipping Filipinos with the knowledge and skills needed to navigate and thrive in the trading and investment world.  By incorporating school engagements, SmarTrade continues to lay the groundwork for a financially empowered generation.

“We’re proud to bring this advocacy to institutions like the National Teachers College,” said Joyce Mayo, President and CEO of SmarTrade. “Education is at the core of what we do, and through our P.A.R.T.N.E.R. campaign, we aim to go beyond trading to build a community of financially literate Filipinos. These students are the future, and it’s our role to help shape that future through opportunity and learning.”

To inquire on how your college, university, or student organization can be part of the P.A.R.T.N.E.R. Summit campaign, email events@smartrade.com.ph.  To learn more about SmarTrade and its services, including free training sessions and personalized coaching, visit www.smartradeph.com or follow their official Facebook and Instagram pages.

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Political Pump makes waves at PH Blockchain Week

7:30 a.m. July 10, 2025

In a sea of short-lived hype cycles token launches, Political Pump is emerging as a cultural movement for the next generation of crypto enthusiasts. Showcased at Philippine Blockchain Week 2025, the platform brings a new, safer frontier for meme coin lovers, one where you can buy, hold, and sleep soundly.

Political Pump is not just another meme coin, it’s a decentralized collectible platform where political figures meet blockchain in a unique blend of satire, scarcity, and community governance. Each politician-based micro memecoin has a fixed supply and is launched without presales or insider allocations. True to the spirit of decentralization, 100% of liquidity is burned, ensuring fair, transparent, and tamper-proof tokenomics. It’s not just a token. It’s a conversation. A collectible. A piece of digital history.

(Photo from Philippine Blockchain Week: Jose Manuel Torres, Co-Founder of Political Pump)

“This isn’t just another meme coin. It’s a statement,” said Jose Manuel Torres, Co-Founder of Political Pump. “We launched without presales, private allocations, or team-controlled wallets. Every coin is market-driven, with all liquidity burned, ensuring there’s no room for manipulation. No secret deals, no backroom games—just pure, transparent crypto play. We don’t believe in governance tokens or centralized control. We believe the people should speak through the free market.”

From left to right: Chezka Gonzales, Vice President of Blockchain Council of the Philippines and Co Founder of Philippine Blockchain Week, Donnalyn Bartolome, multi-talented Filipina personality, Jose Manuel Torres, Co-Founder of Political Pump Political Pump piqued interest and stood out alongside other noteworthy innovations and meme coin activations at Philippine Blockchain Week 2025, a true celebration of culture, technology, and community-led finance. If you missed out, learn more by visiting www.politicalpump.com.

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Makati Business Club believes Customs chief Nepomuceno can reform, modernize agency

5:39 p.m. July 26, 2025

In a strong show of confidence from the country’s premier business group, Makati Business Club (MBC) Executive Director Rafael “Apa” Ongpin praised Bureau of Customs (BOC) Commissioner Ariel Nepomuceno during a recent high-profile interview, calling him a man of “great integrity” and a capable leader poised to reform and modernize the agency.

“We discussed him in Makati Business Club. Quite a few members are familiar with him — apparently, he came from the private sector. He has a good reputation,” Ongpin said, speaking on behalf of the business community’s early impressions of the newly appointed Customs chief.

Ongpin commended Nepomuceno’s intelligence and openness to innovation: “Apparently he’s very bright, he’s very up to date with technology — and he has great integrity. So, we have high hopes for this guy, Mr. Nepomuceno.”

Commissioner Nepomuceno, who previously held key roles in both government and the private sector, has been widely expected to bring a more results-oriented and transparent leadership style to the BOC. The endorsement from the MBC — an influential voice in Philippine economic policy and governance — adds momentum to ongoing reform efforts at Customs, long seen as a critical chokepoint in trade facilitation and anti-smuggling operations.

Commissioner Nepomuceno

Observers note that such public praise from the business sector underscores the importance of trust and modernization in government institutions.

Commissioner Nepomuceno, meanwhile, has previously vowed to lead the BOC with transparency, digitalization, and accountability as top priorities.

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