NEWS
SM Supermalls begins 100 Days of Happiness
September 19, 2022 5:19 p.m.
To kickstart the Christmas countdown, SM Supermalls began its 100 Days of Happiness last September 16, where they aim to create a circle of happiness with 76 participating malls, shoppers, the marginalized communities of women, persons deprived of liberty, artisans, cause-oriented organizations, and select local government units.
“We want to create a circle of happiness in all our SM malls by featuring products of cause-oriented programs which we will offer to our shoppers who, in turn, give them to friends and family, and ultimately, benefit the communities that created these products,” said SM Supermalls President Steven T. Tan.

Through the campaign, SM Supermalls encourages Filipinos to support the advocacies of individuals and organizations that provide opportunities and create livelihood for their communities. For this year, SM partnered with bag designer Zarah Juan, Spark PH, the Girl Scouts of the Philippines (GSP), the Association of Foot and Mouth Artists of the Philippines, UNICEF, and the Quezon City LGU for its Vote to Tote initiative, among others.
The launch event held at SM North EDSA The Block was attended by SM Supermalls President Steven Tan and SVP for Marketing Joaquin San Agustin; Quezon City Mayor Joy Belmonte, Vice Mayor Gian Sotto, and select councilors of the city; Spark PH Founder Mica Teves; GSP President Dr. Nina Lim-Yuson; designer Zarah Juan; and Brownies Unlimited Marketing head Dustin Ngo.
Equipping young girls to lead and build the future, one box of brownies at a time
For this year’s 100 Days campaign, SM Megamall, along with 9 other SM malls, is collaborating with Brownies Unlimited and the Girl Scouts of the Philippines. For every purchase of a special GSP-themed box of brownies in-mall and via the SM Malls Online App, one girl will be sponsored with a GSP membership for a year.

“We have a lot of young girls across the country and they’ve had such difficult times during the pandemic. Our membership dropped significantly. By buying a box, you can sponsor a girl for one year and she can learn so many things like being independent, loving her country more, and helping her community,” said GSP President Nina Lim-Yuson.
Recently, SM Supermalls helped the GSP vaccinate all its 70,000 members nationwide. By providing them with convenient and safe COVID-19 vaccines, SM Supermalls was able to ensure that the GSP members have access to quality healthcare services.
SM shoppers can purchase a box of brownies from 46 Brownies Unlimited branches nationwide and the SM Malls Online App.
Giving marginalized women and persons deprived of liberty hope for the future
Apart from the GSP partnership, SM Supermalls also partnered with the local government of Quezon City for its Vote to Tote program, Spark PH, and bag designer Zarah Juan to sell upcycled tarpaulin handmade tote bags sewn by marginalized women and female persons deprived of liberty.
“Christmas is all about giving. We are very happy that this year, the communities of Quezon City are included as beneficiaries in this program. And apart from helping the women in our communities, we are also able to help the environment by upcycling 70 tons of election tarpaulins that we’ve collected.” said Mayor Belmonte.
Juan, the designer, was the brainchild of the upcycling initiative. “During the elections, there were tons of election campaign wastes. I wanted to do something and I thought I have my platform– my designs. If my designs can actually solve this problem, then it’s worthwhile. Then I pitched the idea to Maica Teves, the founder of Spark PH. From there, we gathered all the help we can– from the Quezon City LGU who will help us collect tarpaulins, the women communities that can help us create, and SM Supermalls who can provide us the platform to distribute.”
A Happiness Walk was done to showcase the upcycled tote bags that shoppers can buy in SM malls. Joining the Happiness Walk were men and women of substance including select Girl Scouts members, Jeremy Lapena and Bernce Sevilla of the Downs Syndrome Association of the Phils, Mylene Abiva of WomenBiz, media celebrities Ces Oreña Drilon, and Gina Pareño among others.

The proceeds of the upcycled tote bags will be given to the women PDLs in Camp Karingal, and the marginalized women of Barangays Sto. Cristo, Greater Lagro, and Pinyahan in Quezon City. The tote bags will be sold in the following SM malls:
- SM Aura Premier
- SM Southmall
- SM City Fairview
- SM City North EDSA
- SM Megamall
Helping a community of artists
And in the south of Metro Manila, the SM Mall of Asia family will be partnering with the Association of Foot and Mouth Artists in selling painted Christmas cards to the shoppers.
“All these and more will start to unfold in the coming days as we continue spreading happiness across all SM malls around the country. Let us not waste our next 100 days and use it to make one another happy by giving. Today, let the countdown begin to a hundred days of happiness!” Tan closed.
This is the second time SM Supermalls has started a holiday countdown campaign. In 2021, the biggest mall network in the Philippines showed the world more than a hundred ways of giving through 100 Days of Caring. Underserved communities surrounding the 76 SM malls were provided with their urgent needs through in-kind and monetary donations by the malls, its various business units, and the employees.
For the list of all partner institutions and their beneficiaries visit www.smsupermalls.com and follow @smsupermalls on all social media accounts.
NEWS
Gen Z is Google’s most active users as AI transforms Search into an intelligent partner
6:50 p.m. April 26, 2026
Gen Z is now the most active generation on Search, a trend clearly reflected in the way people across Southeast Asia including Philippines are engaging with the platform. AI is taking Search beyond its foundation of providing information, transforming it into a truly intelligent partner.
Powered by Google’s most advanced multi-modal reasoning model Gemini 3.1, Search can have an intuitive, back-and-forth conversation and it will get people’s complex and highly nuanced intent.
As AI natives, this shift resonates with Gen Zs. They are no longer just entering keywords, they are researching, planning, brainstorming, and even having conversations with Search. AI-powered features like AI Mode and Search Live make it faster, more natural, and more intuitive to find and act on information, allowing people to search in multimodal ways including text, voice and visual. As a result, Gen Z has emerged as the most active generation on Search. Signed-in users globally aged 18 to 24 now issue more daily queries than any other age group. Google sees over 5 trillion searches annually with Gen Z driving this growth, showing Search is more relevant than ever
The Philippines’ young, AI-native population uses Search to expand their world and make decisions they can trust
In the Philippines, this shift is even more undeniable.
The country has one of the youngest, most AI-native populations in the world. Gen Zs lean heavily into Search, with 89% using it every day to make smarter, more intentional choices for a wide array of decisions. From researching on upcoming travel destinations to exploring the latest trends, this generation relies on Search to navigate the journey from curiosity to the final checkout—ensuring that they always make decisions that are guided by the reliable information they find online.
These days, social media might be where Gen Z discovers a trend, but Search is where they deep-dive about it and fact-check it. Instead of simply following a viral hype or long queues, they use Google reviews on Maps to find the truth behind the filter. They rely on Search to look up a brand’s history, find honest feedback, and compare prices to see if a product is actually worth the buzz. Search provides the credibility they need to make a move.
That’s because Search remains grounded in trust. When people use Search to ask questions, Google cross-checks AI responses and provides clickable sources for quick validation.
“As a travel content creator, I use Google Search a lot! I use it for my flights, not just to find a good deal, but to check which ones have less impact on the environment. It’s my way of traveling a bit more responsibly,” said popular Filipino content creator Arshie Larga.
“Plus it is my filter to avoid tourist traps! When I see a viral restaurant or food on social media, I make sure to consult Google Reviews,” he added.
“AI is the best thing that has happened to Search. Today, it can do much more than just provide information. AI is making Search more intelligent so it can converse interactively across formats and provide answers to people’s complex and nuanced questions. In Southeast Asia—home to one of the world’s youngest, most AI-native populations—we are seeing this shift play out in real-time. For this generation, Search has become a constant companion. They are engaging more deeply, visually, and through voice than any group before them. Whether it’s for learning, exploring a personal passion or making a high-stakes purchase, they rely on Search to make decisions they can trust,” said Sapna Chadha, Vice President, Google Southeast Asia and South Asia Frontier
Search is a natural extension of Gen Z fandoms and culture
For Gen Zs, Search is more than a utility. It is a digital home for their daily lives and passions. When it comes to what they love, Google is a natural extension of their fandoms, turning their curiosity into an immersive experience through hidden moments in Search called Easter Eggs.
From interactive trivia quests for icons like Taylor Swift, BTS, and the Southeast Asia Coachella sensation BINI, to adorable viral sensations like Punch the Monkey, Search speaks the language of Gen Zs. More than an intelligent engine, Search is part of the world that Gen Zs love.
Beyond these curated moments, Search reflects the real-time heartbeat of Gen Z culture through Google Trends. When a conversation starts buzzing, Trends allows people to tap into the pulse of the dialogue, providing the insights they need to join in and take action.
For Filipino Gen Z, nothing proved more powerful and buzzworthy than BINI ahead of their historic appearance at this year’s Coachella. “BINI Coachella” reached the top of the trends globally, as their “BLOOMS” fans celebrated the group bringing Southeast Asian Pride to the world stage.
To celebrate this historic momentum, Search on mobile now features a special tribute: searching BINI anywhere in the world triggers their signature ‘Ey’ gesture– the viral ‘hang loose’ write flick symbolizing confidence and positivity. It’s a testament to how Gen Z still trusts Search to open a whole new world of information and immersion for the culture, fandoms, and everything that they’re passionate about.
NEWS
Motorcycle taxi riders urge government to protect livelihoods, enact motorcycle taxi bill
1:11 p.m. April 25, 2026
Motorcycle taxi riders are calling on regulators and legislators to ensure that the protection of rider livelihoods remains at the center of any regulation governing the motorcycle taxi industry.
In a statement, Motorcycle Taxi Community Philippines chairman Romeo Maglunsod thanked the government for extending assistance to riders amid the continuing fuel crisis, saying the ₱5,000 aid provides meaningful relief for workers whose daily earnings are heavily affected by rising fuel costs.
“We are grateful for the assistance extended by the government to riders during the fuel crisis. For many riders, almost half of their daily income is already spent on fuel, and the ₱5,000 assistance is a big help,” Maglunsod said.
However, the group stressed that financial aid is only a temporary measure. It said long-term protection must come from policies that allow riders to earn decently, work with dignity, and continue supporting their families.
“At this time of crisis, no rider’s family should go hungry or suffer because of the lack of humane and stable livelihood,” Maglunsod said. “Any action from Congress must ensure the protection of the livelihoods of thousands of riders who work every day to provide for their families.”
The group said the passage of the motorcycle taxi bill is now urgent, noting that the government’s pilot study on motorcycle taxis has been running for almost a decade.
Maglunsod said any motorcycle taxi law must recognize the industry as part of the gig economy and must be anchored on the rights and interests of gig workers.
“What riders want is to remain the boss of their own livelihood. This means having the freedom to choose which platform to be active in, the ability to benefit from programs offered by different platforms, and the flexibility to strategize our own online hours,” he said.
The group also recommended that franchises or accreditation be granted directly to individual riders, similar to the model used for transport network vehicle service drivers, instead of placing riders under platform-held franchises.
Under this setup, Maglunsod said riders would have greater control over their own operations, while platforms would serve as tools that help them access passengers, incentives, and support programs.
“The rider should hold the power to decide how to earn a living. Platforms should be instruments that support riders, not structures that limit their freedom,” he said.
The group also underscored the public service role of motorcycle taxi riders, saying their continued presence on the road helps commuters get to work, school, hospitals, and other essential destinations.
“Every hour that riders are on the road means more Filipinos are able to travel, report to work, and reach the services they need,” Maglunsod said.
“Our call is clear: protect rider livelihoods, protect our freedom as gig workers, and pass the motorcycle taxi bill in a way that is fair, just, and humane,” he added.
NEWS
Gift of Life Rotary Club of San Juan West in action
6:33 p.m. April 22, 2026
For over 15 years, the Gift of Life program of the Rotary Club of San Juan West has provided life-saving heart surgeries and medical assistance to children with congenital heart disease, offering hope and a second chance at life to indigent families.
Through strong collaboration with local and international Rotary clubs, partner organizations, local government units, and dedicated medical teams at the Philippine Heart Center, the program continues to make critical pediatric cardiac care possible.
The initiative has also expanded its reach to remote communities through partnerships with grassroots groups such as the Heart Warriors of Ifugao, supporting patients from areas like Banaue, Ifugao.
This Rotary year, the program has assisted eight (8) children, with projections reaching up to ten (10) beneficiaries, alongside sustained fundraising efforts such as “Concert for a Cause” and other community-driven initiatives.
This Rotary year, the Gift of Life stands as a lasting legacy of Good President Emman Caguimbal, whose leadership strengthened the club’s humanitarian commitment.
The project is chaired by Past District Governor Augie Soliman, whose stewardship continues to guide its mission of restoring hope and saving lives.
Indeed, through Gift of Life, the Rotary Club of San Juan West continues to live out Rotary’s enduring promise: Service Above Self—one healed heart at a time.

